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The COMPLETE Business Development For Startups & Small Biz

How to Use Business Development For Business Partnerships, Financial Partners & Product Development
4.2 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,150 students enrolled
Last updated 8/2016
$15 $195 92% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 10 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Business Development Brand New Course.  Launched May 2016!


What do Kayak, Uber, AirBnB, Match, OnePage, Dropbox and Google all have in common?

They all used business development partnership channels to grow their startups

You probably heard about their success stories and how they are worth millions, if not billions of dollars today. They are called Unicorns. 

BUT every single one of them grew because they looked beyond standard sales and marketing models and found partnership opportunities others would had never imagined.

  • Kayak integrated with USA Today to power their travel section
  • Match[dot]com integrated with Yahoo to form the Yahoo Dating section.
  • Airbnb partnered with Nest to help save energy
  • Uber partnered with the National Association of the Deaf to cater to the needs of the hearing-challenged.
  • Onepager partnered with domain registrar Namecheap to offer their services to their huge user base
  • Google owes much of its early growth to channel partnerships with companies such as Yahoo and AOL.  Today, it makes billions as a channel partner for thousands of smaller brands.
  • Dropbox is huge because it was installed on every Samsung phone

Even good old Hilton Hotels often books the majority of its rooms through channel partners like Expedia and Orbitz.

None of these companies became what they are today just because of investors or early funding.   Instead they BECAME GREAT because they used the right partners early on in their startup life.

As an entrepreneur, or a small business owner you need to learn how to build your company using the right type of partners at the right time.

Hi! I'm Jackie. I have a degree in Architecture from U.C. Berkeley. An MBA from Nova University, a Master of Science in Finance from FIU and you might say I eat, breathe and sleep business growth!

I own a Digital Marketing Agency. My company, iPivot [dot] co, caters B2B Vertical Markets. My other company Marques [dot] so, specializes in Sales Automation, Inbound Marketing & Mobile Marketing for Smaller Companies.

I earned the “National Leadership Award," “2,000 Notable American Women," “National Dean's List Award of Merit" and “The National Leadership Honorary Co-Chairman Award." In addition, I was nominated "Forbes 30 Women to Follow on Twitter" and "100 Most Powerful Women on Twitter." I am also a Member of "Forbes' Insights Advisory Panel".

I created this course to teach you how you can accelerate your starup growth by using business development techniques to build your own partnerships and alliances.

What we're going to cover:

>> The ONE reason why you should not delay implementing partnerships and alliances in your small business or startup

>> The most important rule you must follow before selecting a potential partner

>> How to build competitive advantage like a pro

>> Ways to generate additional revenue and fast cash-flow for your small business or startup

>> How to get potential partners knocking on your door wanting to do business with you!

>> How to quickly build trust and credibility even if you have none today

>> How to leverage your partnerships to build a valuable and sellable business

>> Much more! And we're going to do this, all in less than a week!

Included in this course: Two CASE STUDIES. Mine shows you how in 3 short months I created 5 different income streams from different partners by setting up the correct strategy from day one.  The second Case Study is Jerry’s Banfield who so graciously accepted to show you step-by-step how he sold over half a million dollars on Udemy using Partnerships and Alliances 

This knowledge took years to master and create…our Udemy students will get them for FREE.

The course is divided into 9 easy to follow modules that combine both theory and real life implementation so that you can actually see how partnerships and alliances can be created no matter what size business you have.  Even if you are a solopreneur working from home. 

I know the frustration when someone needs help to fill a business void but doesn’t have the slightest clue where and how to get it.

REMEMBER: You have a business and it's not going to get more valuable by trying to do all the heavy lifting all by yourself. Let me show you how to leverage other people’s businesses and quickly piggyback on their success


PS. EARN A UDEMY CERTIFICATE ***Take the course for 30 full days, risk free - there's a full, no questions asked ever refund policy!

Who is the target audience?
  • This course is specifically designed for startups and small businesses
  • Anyone, of any age, in any part of the world who is interested in entrepreneurship
  • Anyone interested in growing a business using partnerships and alliances
Students Who Viewed This Course Also Viewed
What Will I Learn?
Choose the right partner depending on the stage of your business
Build competitive advantage early on
Build a valuable business with the goal of getting acquired later on
Increase your chances of partnering success
Bring additional value to customers
Grow your revenue fast
Gain market share
Add additional revenue streams
Assess potential partners
Understand why Partnerships and Alliances are a must in business today
View Curriculum
  • A basic understanding of business is preferable but not required
Curriculum For This Course
Expand All 47 Lectures Collapse All 47 Lectures 01:33:16
7 Lectures 15:36

The first module is just about getting started, getting setup, the reason why this course was created and getting to know me and how this class is going to work

Preview 03:30

We are heading towards incredible times, especially for U.S. based companies.  This lecture will explain why partnerships and alliances are going to play a major role to speed up ideas and products to market...and this is why, this course is so important for you.

Preview 03:38

Brief introduction to Udemy's new review system

Udemy's New Review System

This lecture quickly clarifies who this course if for and describes what each module is about.

Preview 03:09

Do This First

In this section I am going to introduce what partnerships are all about and why they are imperative to successfully grow a business today.

Strategic Partnership Overview

A quick disclaimer before you proceed with the course


Introduction Module Review
7 questions
Value Creation
6 Lectures 08:46

In this section we are going to talk about the building blocks of successful partnership value creation.

The Building Blocks of Value Creation

In this lecture we are going to go over the first question you should ask yourself before entering into partnerships.  

Let’s Find Out The Reasons For Partnering

In this lecture, we are going to define what it is that you can bring to the table.

Win-Win vs. Zero-Sum Game

In this lecture we are going to discuss how the transfer of value between the two partners will take place.

How to Maximize Your Value Creation

ACTIVITY: Value Creation

Now, it's time for you to start brainstorming partnership ideas!

WORKSHEET: Value Creation

Value Creation Review
6 questions
Types of Partnerships
9 Lectures 18:01

The third module is an overview of the different business development partnership models for startups and small businesses.

Six Partnership Methods You Might Want to Know More About

In this lecture we are going to discuss the first type of partnerships and what they are best used for.

Best Method to Complement Your Core Products

In this lecture we are going to discuss the second type of partnerships and what they are best used for.

Best Method to Bring a Missing Piece of the Puzzle

In this lecture we are going to discuss the third type of partnerships and what they are best used for.

Best Method For Sharing Non-Critical Parts

In this lecture we are going to discuss the fourth type of partnerships and what they are best used for.

You May - Unknowingly - Already Have Strategic Partners

In this lecture we are going to discuss the fifth type of partnerships and what they are best used for.

Best Method to Bring Predictable Level of Customers

In this lecture we are going to discuss the sixth type of partnerships and what they are best used for.

Best Method to Eliminate the Need for Traditional Partnerships

ACTIVITY: Best Partnership Type

Use this worksheet to start brainstorming about potential partnership types your business may benefit from.

WORKSHEET: Best Partnership Type

Types of Partnerships Review
6 questions
CASE STUDY: (Jackie)
3 Lectures 08:46

This lecture explains what the Millionaire's Roadmap is.

Preview 04:14

In this section I introduce my Case Study

Case Study: The Millionaire's Roadmap
Build Credibility & Trust
6 Lectures 16:44
In module 5, we are going to discuss how to Build Credibility and Trust.
Learn the Fundamentals of "Business Foundation"

In this lecture we are going to define what social proof is, why it's so important and how you can easily build your own.

The Power of "FOMO"

In this lecture I am going to explain what traction is, why it's important and how you can get traction in your business.

Building a Successful Company Requires "Traction"

In this lecture I am going to discuss how startups can best overcome the credibility gap by demonstrating their idea in action.

How to Demonstrate You Are Worth Doing Business With

ACTIVITY: Build Credibility and Trust

Use this worksheet to plan how you are going to build your credibility and trust.

WORKSHEET: Build Credibility and Trust

Build Credibility & Trust Review
7 questions
Fast Revenue
6 Lectures 11:32

In module 6 we are going to discuss how you can increase your revenue fast.

The Secret to Fast Growth, Productivity & Higher Revenue

In this lecture we go over the huge benefit of partnering with companies that already have an established client base.

The Biggest Benefit For Partnering With Existing Companies

In this lecture we go over your starting point when partnering with another person or company and how this is critical to create a long-term sales machine.

The Fastest Shortcut to Creating A Sales Machine

In this lecture we will discuss how to use your momentum to build and increase business and brand exposure.

The Best Kept Secret for Creating Multiple Revenue Streams

ACTIVITY: Build Fast Revenue

Use this worksheet to plan how you are going to speed up your revenue growth.

WORKSHEET: Build Fast Revenue

Fast Revenue Review
4 questions
Approaching Potential Partners
6 Lectures 09:35

In Module 7 brings everything together by showing you how to actually approach these potential partners. 

How to Get Started Building Partnerships

In this lecture we are going to discuss if once you have identified potential companies, you now have to determine if you want to pursue the relationship.

How to Determine If You Want to Pursue the Relationship

In this lecture we are going to discuss how you are going to narrow your list and decide who you want to reach out to.

Go or No-Go

Partnerships are great but sometimes they look better on paper than in real life.  In this lecture we are going to go over the potential pitfalls of partnerships.

Staying Out of Trouble

ACTIVITY: Approaching Potential Partners

Use this worksheet to plan how and where you are going to locate your potential partners.  You will also use this worksheet to narrow down your list.

WORKSHEET: Approaching Potential Partners
1 Lecture 01:46

Here we are going to wrap things up and briefly summarize the entire course.

Bonus Section & Next Steps
3 Lectures 02:38
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About the Instructor
4.3 Average rating
145 Reviews
3,835 Students
3 Courses
Growth Hacker, Digital Marketer - Fintech & Crowdfunding OCD

Hi! I'm Jackie Burgoa. I have a degree in Architecture from U.C. Berkeley. An MBA from Nova University, a Master of Science in Finance from FIU and you might say I eat, breathe and sleep business growth!

I am a full-time Digital Marketer. My company Marques [dot] so specializes in Sales Funnels.  iPIvot [dot] co, is a Self-Serve Turn-Key advertising platform for marketing campaigns & remarketing.  AnimatedVideoEffects [dot] com specializes in Intros, Outros and other Video Effects for Video Marketing.  Last, but not least, iGrowHack [dot] com (soon to go live) will specialize in piggybacking on other successful companies’ web traffic.


I earned the “National Leadership Award," “2,000 Notable American Women," “National Dean's List Award of Merit" and “The National Leadership Honorary Co-Chairman Award." In addition, I was nominated “Forbes 30 Women to Follow on Twitter" and "100 Most Powerful Women on Twitter” I am also a Member of "Forbes' Insights Advisory Panel".


I am the product of U.C. Berkeley School of Architecture, Nova University Masters in Business Administration and FIU's Masters of Science in Finance.

Business and Travel

I have lived and worked in Singapore, Bolivia and the U.S. For the past 18 years I have managed and operated my own eBusiness. The first ten as a brick-and-mortar and the last eight, as a fully cloud-based online business. Before selling it, this eBusiness was my real-working lab where I tested and applied all my strategic business theories. All my knowledge and experience now gets applied to Digital Marketing and Growth Hacking.

As a digital marketer and business owner, I spend most of my time learning and applying strategies on how to grow a business so I can sell it at a profit.  I share everything I learned over the past 18+ years in my online courses.

Since my target market are B2B middle market companies, I am not able to share my results on any of my courses due to non-disclosure constraints.  To overcome this challenge, I built SovereignWomen [dot] net as a real-live Case Study for all my online courses. Everything I teach is first applied in real life, and then I build a course using the real outcome and data:

My first course "The COMPLETE Business Ideas Blueprint for Startups!"  is the actual research and validation I did for SovereignWomen [dot] net PRIOR to starting that business, buying the domain or even coming up with the name.  This course goes in depth on how to see if you have a potential winner before you spend time or money building a business.  So if you want to know the REAL numbers behind SovereignWomen [dot] net all you have to do is take this course and apply the same techniques to any potential business idea you may have in order to mitigate risk of failure.

My second course "The COMPLETE Digital Marketing and Sales Funnel Blueprint!" is the actual digital marketing blueprint I use for my clients.  It is also the exact blueprint I used to develop SovereignWomen [dot] net.  If you want to learn how to build an online business, your best bet is to take this course first.  You will understand how to strategically structure your marketing campaigns before spending a penny on wasted ads or promotions.  I built this course to validate my idea in the first course Business Ideas.  In other words, the first course (Business Ideas) gave me the numbers I needed to find out if my idea was viable and the second course (Digital Marketing) confirmed that people were willing to buy what I had to sell. 

My third course "The COMPLETE Business Development For Startups & Small Biz" is the exact methodology I use to build alliances and partnerships.  When you go to SovereignWomen [dot] net, you see a coherent site where you can find everything you need to learn, plan, launch and manage your marketing campaigns.  What you do not see, are the numerous ventures, partnerships and alliances silently performing on the back-end.  This third course shows you how to approach potential partners and alliances to grow your business fast and is based on the exact same methods I use when building partnerships.

So as you can see, I actually do what I teach.  The reason sometimes it takes me a long time to launch a course, is because I am waiting for data and results before I share them with you.  I have made huge mistakes in my business life that have cost me dearly.  I know that if I approach my courses this way, I can have the peace of mind, that what I am showing you is real, that it works, that it can help you...while minimizing any potential business risk if applied properly. 

To your success!

Jackie Burgoa


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