Many dream of starting a business, but let fear of failure stop them turning their ideas into a business… preferring to stay in jobs they don’t enjoy rather than following their dreams and passions and end up feeling trapped in worsening situations.
Contrary to belief, life is filled with endless opportunity but too often we get caught up in our internal dramas. As a result, we walk around blinkered by fear and fail to see what is available and open to us.
If you’re ready to take control of your life and start living the life you desire this, course will help you to put fear into perspective. You will understand the role that it plays in keeping you safe but realise that keeping yourself safe will prevent you from succeeding.
This course will guide to you to remove the fear of starting a business. Discover how to use the fear to drive you forward. Learn to listen to your fears and address them so that you can move forward with clarity of mind and a calmness to deal with whatever life throws at you…The course is delivered online using a combination of videos, audios and worksheets and available to you via our private member site – giving you instant access via your computer, tablet or smart phone.
Welcome and congratulations on taking that critical first step. You will discover how fear is the natural default, however, you do have choices in the way you think and in the way you react.
Fear is a vital response to both physical and emotional danger and serves to protect you from legitimate threats. It is necessary for survival, but the problem is that many of the situations that you fear are far from life threatening...
What would happen if you didn’t have those fears and doubts? It is said that FEAR can be described as “False expectations appearing real.” How certain are you of those fears and doubts? How likely is it that those fears will become real? We will address a few of the common ones and ensure that you put everything in place to mitigate the risk in each of these areas.
Your WHY will help you to find your way forward. It will give you a clear objective and a clear destination and ultimately lead to increased happiness and mental health. Discover your reason WHY.
Depending on your goals, the type of business you choose and the way you grow it should always be aligned with your end-game objectives...
Fear comes from an intention of your subconscious to keep you safe. However, you have to acknowledge that staying safe will prevent you from succeeding. Discover how to use fear to your advantage.
What are your expectations of yourself as a business owner? Are you setting your expectations too high? This will make you pessimistic as you continually fail to meet your goals and targets. Set them too low and you will not really put much effort in and set yourself up for a self-fulling prophecy of little fruition.
When starting out it can be really hard to set realistic expectations as you really do not know what to expect. Discover if you are cut out to run your own business.
A number of psychological studies have been carried out into human behaviour and four basic personality types have been identified.
Identify the basic four behaviour types and how each type responds differently to change. Use these categories as a tool for you to better understand how you cope with stress.
What are your business expectations? Without a doubt, running your own business is exciting! It offers an amazing journey of self-development and growth, and what can be better than being able to live your passion and enjoy the freedoms unavailable as an employee.
Whilst a large number of people have opted for running a business the survival rate is poor with only about 50% surviving the first year. Get a reality check on your expectations.
The emphasis in this section is on building strong business foundations by focusing on business fundamentals. If you focus on doing your basic research, testing and planning you will be able to eliminate a lot of the fear of the unknown. As you move forward you will be doing so in a structured and informed fashion.
Lack of money or poor cash flow is the most common reason for the demise of small businesses. Many business owners underestimate how much money they need for running their business and unfortunately have to close before the business has had a fair chance to succeed. Get started on building your financial awareness.
What will your business do? Who are you going to help? Are you going to sell a product or provide a service, or both? How does it help them? Is your product or service going to fill a void? Get your business ideas flowing.
Now that you’ve completed the brainstorming and filtering process it is time to visualise your business. The power of visualisation is not to be underestimated. When you focus on the things you want, you attract them in your life.
We are in living in a time of rapid change, with forces impacting from all direction. You need to be aware of the competition, aware of the economic conditions and legislations that can impact your business. Therefore, it is essential to conduct proper feasibility studies. Discover business tools to analyse your current situation.
You should have a good idea of who your target market is and where they hang out. Discover how to drill down deeper and find a more targeted group within this market to be truly successful in your business.
Research is going to play an important part in giving you the evidence you need to decide if there is a market for the product or service you are going to offer. This will eliminate fear and doubt and hours of wasted effort. Discover tips for finding your ideal customer and how you can do some initial testing.
A good business plan makes sure that you do not stray from your vision, gives you direction, keeps you on track and helps you to prioritise. It turns the vision into reality by providing a road map for the future. Gather all the elements to put your business plan together.
If you are hesitating to take action the only thing standing in your way is you! This module address some of the mental blocks that are sabotaging your success. If you are waiting for the perfect time to start you have to realise that there is never a perfect time. Realise that you will never have all the information you need at the beginning of the journey but with proper planning and research you can mitigate some of the risks.
if you are still hesitating with moving forward despite having gathered the necessary information for making an informed decision we need to delve deeper to look at your limiting beliefs. Understand how your beliefs can shape your life.
People are not born with confidence. Like most behaviours, confidence is learned and practiced. Confidence is the belief that you are capable of identifying and achieving what you want and believing that you are worthwhile. Learn practical steps to build your confidence and overcome limiting beliefs.
The transition stage of change is quite often the most difficult as it is the time where you have let go of the old way of being and have yet to define the new. In this section we will look at how you can prepare yourself for the transition from employee to business owner.
When starting out most business owners want to be completely involved with every single aspect of running their business. However, let’s face it – you simply can’t do everything on your own, not because you don’t have the skills, but because it isn’t physically possible. That is why it is important to get your support network in place as soon as possible. Discover how to do this and benefits of getting help rather than doing everything alone.
If you have completed the activities contained within this programme you will have the beginnings of a strong business.
There is no time like the present to get started on your new life as a business owner. This is a practical module where you will establish a timeline for getting your business up and running fully and start making it visible.
Discover practical steps for establishing your business presence both online and offline. This will include branding, business name, website, stationery etc.
Discover the prerequisite of a website, and some low cost, easy to implement options to creating your own website even when you have no prior experience.
Relationship building is essential for the success of your business. You need to start reaching out to your potential clients as soon as possible. Learn how to develop relationships with your audience – build rapport through regular sharing and postings of tips, advice and occasional updates on your products and services.
Sandra Hinshelwood is a business coach and mentor – with a background in business and psychology. She is particularly interested in the mind-set of success and motivation.
Drawing upon her experience as a virtual assistant and team leader in the corporate world, she works with small business owners and solopreneurs providing a service based business. She helps them avoid the most common pitfalls that cause so many new start-ups to fail and to eliminate feelings of overwhelm - empowering them to focus on their goals and visions with greater clarity.
This course was created after a number of years of seeing amazing business owners struggle to make a living doing something they are passionate about. By approaching things with a mind-set for growth and challenging belief systems, many of her clients have gone on to achieve greater success.
She is also the founder and editor of Business Partner Magazine, a bi-monthly digital publication dedicated to supporting the small business community to build thriving profitable businesses.