How To Build An Outsourced Lead Generation Machine
4.4 (132 ratings)
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How To Build An Outsourced Lead Generation Machine

Learn how to build a team of outsourcers and system to create targeted leads for your business at a fraction of the cost
4.4 (132 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,239 students enrolled
Created by Scott Britton
Last updated 2/2017
English
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build an avatar of their ideal customer
  • Create a scalable process around finding ideal customers that can be executed by outsourcers
  • Identify, vet, and hire reliable outsourcers to do research and work for a fraction of the cost
  • Select the best outsourcers for their team and begin having them execute on building massive lead lists for a fraction of the cost
  • Understanding out how to use scalable software in order to touch 1000's of prospects in a fraction of the time to generate business opportunities
View Curriculum
Requirements
  • Ideally you're familiar with who your ideal customer is, but even if not, we'll cover how to drill down into this further in one of the earlier chapters!
Description

This course teaches how you to build a process and team of people to generate 1,000's of leads a week for your business at a fraction of the cost.

Maybe you've heard of "outsourcers," and how some people are absolutely killing it by taking advantage of this...that's because this is a core lead generation strategy of many fastest growing companies!!

This course will teach you step by step exactly how to build a lead generation machine leveraging outsourced labor. 

You'll learn:

  • How to define your ideal customer and build a process around finding them that you can pass off to outsourcers
  • How to find, vet, and hire outsourcers to execute your work including testing systems and charecteristics you should look for.
  • A host of different software automation work to take the work given to you by outsourcers and 10x your effort

This course will pay itself  back in spades within one week if you actually put in the work. Even getting comfortable finding and hiring these people that you can use for other tasks is worth its weight in gold. 

Stop waiting around while other people take advantage of this strategy and get in the game while you still can!

BTW as a free bonus, I've included a 30 day trial for automated email followup software worth more than the price of this course alone! Check it out in the bonus section

Who is the target audience?
  • This course is for people interested in tapping into huge groups of potential customers that have information online. No prior experience with outsourcers or even outbound lead generation is needed. If you want to scale yourself and cut costs, this course is for you!
  • This course is not for people whose potential customers or targets have no information listed online about them anywhere. Outsourcers are not a good fit to generate lead lists for people that have no information online.
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Curriculum For This Course
26 Lectures
01:51:17
+
Defining Your Customer and Outsourcing Parameters
4 Lectures 14:51
How to Define Your Customer Avatar (Exercise + Live Examples)
05:02

Example of My Customer Avatar
03:33

Building Your Company List and Where To Do That
02:01

Sample Lead List Building Review With Examples
04:15
+
Building Initial List and Process (That Will Be Replicated By Outsourcers)
7 Lectures 22:32
Constructing A Company List
02:26

Creating The Process
02:09

LinkedIn Process Example
02:00

Yelp Process Example (For Local Leads)
02:06


Finding Decision Maker and Contact Details (Process Builder)
05:38

Find Anyone's Email Address Live Demo + When You Know Your Process Is Ready
04:30
+
How to Build Your Outsourcing Team (Identify, Vet, & Hire)
5 Lectures 30:06
Where to Find Your Outsourcers
05:15


Ideal Candidate Profiles
04:18

Inviting Candidates to Jobs and Screening Framework (Including Test)
05:37

Finalizing Your Team & Initial Ramp Process
08:41
+
Reaching Out To Prospects At Scale
6 Lectures 24:00

Software Options
04:02

Walkthrough Of Example Campaign
04:27

My Exact Setup
02:44

Spot-checking and Reconciling Bad Data
02:00

The Easiest Tools to Get Started For Mass Campaigns + Review
05:35
+
Section 6: Resources and Lecture pdfs
1 Lecture 00:08
Resources
00:08
+
Bonuses
1 Lecture 13:12
WoodPecker Email Solution Demo and Free trial
13:12
About the Instructor
Scott Britton
4.2 Average rating
2,611 Reviews
73,540 Students
9 Courses
Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at Troops.ai, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.