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What do Slack, Skype, Fab, Klout, and GitHub have in common? They all started by outsourcing their product development. They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets. Oh, and did I mention that they're now collectively worth over 20 billion dollars?
Every single company or startup outsources in one way or another. Whether it's your product development, your advertising, your testing, or your customer service - you need to be equipped to take advantage of the opportunities that outsourcing presents you. As an entrepreneur, outsourcing is an essential skill for saving money, being lean, and being successful.
Outsourcing is the go-to strategy for saving time and money in order to launch ideas that otherwise would never make it to market. You can build a world class product without hiring an in-house team or recruiting partners. When you finish this course, you'll be able to outsource like a professional. You'll cut your development costs by up to 90% and become a much more capable and skilled entrepreneur
At the end of this course, you'll be able to:
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|Section 1: Introduction (39 minutes)|
Join the party! Network with other entrepreneurs & students
What is outsourcing?Preview
What is it good and not good for?
How much should I budget?
Section 1 review material
|Section 2: Getting Started (70 minutes)|
Where to find outsourcing firms and freelancers
Introduction to Elance
Going further in-depth with Elance
Introduction to Upwork
Going further in-depth with Upwork
Introduction to Freelancer
Other techniques and platforms for finding contractors
Section 2 review material
|Section 3: Dive Deeper (63 minutes)|
Choosing your ideal subcontractor strategy
Deciding between a firm or freelancer
Understanding how to choose from the best outsourcing zones
Understanding price & autonomy
The "Goldilocks Syndrome"
Section 3 review material
|Section 4: Posting Expertise (84 minutes)|
Writing the right title
Practicing with titles
Writing the right description
Getting hands on with writing descriptions
Getting the settings right
Reviewing your settings
Section 4 review material
|Section 5: Plan Your Outsourced Idea (Optional) (48 minutes)|
The Sx5 framework for solidifying product ideas
Coming up with strategy, Sx1
Coming up with scope, Sx2
Section 5 review material
|Section 6: Documentation (71 minutes)|
Creating an overview
Adding the functions section
Going further in-depth with functions
Creating the pages section
Creating the users section
Section 6 review material
|Section 7: Building a Low Fidelity Wireframe (128 minutes)|
Intro to sketching
Materials for sketching
Sketching it out
The finishing touches
Upgrade to a tool, getting started with Pidoco
Getting used to the features in Pidoco
Creating a quick sitemap
Site elements to start with
Using templates to save time
Handling images in Pidoco
Adding and controlling layers in Pidoco
Alternative: Using Balsamiq for quick wireframing
Alternative: Using Balsamiq continued...
An example project created in Balsamiq
Section 7 review material
|Section 8: Creating a Demo for Outsourcing (Optional) (48 minutes)|
Adding interactivity to your prototype
Collaborators and reviewers
Creating a tablet version
Section 8 review material
|Section 9: Selecting the Best Person (41 minutes)|
Reviewing bid language
The response rate test
Dissecting the bid rate
Section 9 review material
|Section 10: Strategies for Getting the Best Price and Experience (44 minutes)|
Strategy: The $50 test
Strategy: Rapid cycling posts
Strategy: The Keyer question
Strategy: Repeat the project back to you
Strategy: Get them off the platform
Strategy: The long term strategy
Strategy: Messaging freelancers
Strategy: Dividing specializations
Section 10 review material
|Section 11: Outsourcing Best Practices (83 minutes)|
Five pillars for evaluating contractors
Six red flags for contractors
Response rate sets the tone
How important is site reputation?
How to handle referrals
Is outsourcing a long term solution?
How to handle extra work
Legality with outsourcing
Fixed rate versus hourly rate - use my method
What is good? Avoid this trap
Outsourcing and protecting your IP
Section 11 review material
|Section 12: Managing Your Ongoing Project (23 minutes)|
Getting introduced to Asana
Getting better with Asana
Hi, I'm Evan Kimbrell. Thanks for checking out my course.
Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.
Hope you enjoy my courses!