
Learn the fundamentals of outsourcing, compare Elance, Upwork, and Freelancer, and master job postings, specs, and contracts to launch a business at a fraction of the price.
Clarify what outsourcing really means by contracting work to someone in another country to save costs and accelerate growth, from web and mobile apps to hr and marketing.
Set a realistic launch budget by starting with a minimum viable product, prioritizing core features, and recognizing contracting costs and studio overhead, with typical ranges from $200 to $4,000.
Explore the top freelancing platforms - Elance, oDesk, and Freelancer.com - examining their strengths, pricing, and project controls, plus how team room, time logs, and global bidding shape outsourcing for software projects.
Learn how Elance connects startups with high-quality freelancers, outlining posting a project, bid pricing options, templates, skill searches, and location filters to optimize outsourcing.
Explore how Elance handles freelancer projects with escrow, milestone payments, a project tracker, and contract support, or oDesk, for efficient project delivery.
Introduction to Upwork by examining oDesk’s hourly freelancing model, its straightforward interface, hourly versus fixed-price postings, work diary tracking, and team features for outsourcing.
Going further in-depth with Upwork demonstrates messaging and recruiting freelancers, filtering by rate and activity, inviting candidates to jobs, and managing contracts and records.
Freelancer.com is the largest freelancing marketplace, with about seven million users, ideal for small tasks or specialists in video or audio, but it delivers headaches due to upgrades and fees.
Discover alternate ways to find contractors using targeted Google searches, The Firm List, niche networks, and locale-based options to locate firms by technology and location, then quickly gather estimates.
Develop a subcontracting strategy by evaluating price, language, and time zones to choose between freelancers, firms, and contractors, balancing cost, communication, and project management for higher paying contracts.
Decide between a firm or freelancer by weighing management and multi-expertise against offloading, price, and attention. Assess your timeline, budget, and project complexity to choose the best outsourcing fit.
Learn how to choose outsourcing zones using three criteria—time zones, culture, and infrastructure—and compare South Asia, Eastern Europe, Southeast Asia, and Central and South America for your project.
Assess how price and autonomy shape freelance outsourcing, and choose bidders based on expected problem-solving ability and your preferred involvement level to balance cost and project outcomes.
Navigate the Goldilocks syndrome in freelance bidding by judging bids on more than price. Consider your expertise, project specs, and a bidder's thoughtfulness and portfolio to choose cost-effective, high-quality partners.
Craft precise, keyword-rich titles that specify technology and scope within about 75 characters, include the relevant skills, and add perks to attract the right freelancers and deter unsuitable bidders.
Learn to craft effective project titles with the right perks and adjectives, emphasize long-term or repeat work, and detail skills to attract reliable contractors.
Learn to craft a high-quality job description using the what, why, how framework—specs, perks, and clear instructions—to attract the right freelancers and deter auto bidding.
Write compelling outsourcing job descriptions using a practical template with sections for why, how, specifics, and perks, illustrated by a dating app project and a step-by-step flow.
Set up your posting with the right category and skills, choose hourly or fixed price and hours, and adjust visibility, location, duration, and start date to attract high-quality bids.
Learn how to post micro and simple projects on freelancer platforms. Compare bids across freelancers and Upwork while using private, sealed, and NDA options to protect details and budgets.
Apply the Sx5 construction flow from strategy to surface to transform ideas into low-fidelity wireframes and high-fidelity prototypes.
Apply the five strategy scopes—hypothesis, scope, structure, skeleton, surface—to outline a mobile app idea on paper and visualize the whole concept.
Define scope by outlining core app functions, from landing and loading screens to map-based happy hours and radius searches, keeping it simple and avoiding early account creation.
Create a comprehensive overview for your specification sheet by expanding the job description, clarifying what the app does, who uses it, and its key differentiators and features.
define the functions included as the scope that guides estimates, listing login, payments, and intermediate screens. use wireframes and explainer screens to map the user flow.
Develop robust user management and authentication workflows by detailing login, logout, registration, password resets, admin panel access, and post-login actions like messaging and profile photo handling.
List every app page with a concise description guided by wireframes and scope, including login, sign up, account editing, about us, contact, how it works, pricing, and faq.
Learn how to define parameters for apps, including matching algorithms, questionnaire use, search behavior, and precise 24-hour rules and upload considerations.
Make the optional users section to map who will use your app and how. List at least two distinct users, noting tech familiarity and device use.
Add comments to capture odds and ends about project work, deadlines, statuses, design/development priorities, and wire framing notes, so designers and contractors understand expectations, requests, and potential changes.
Learn to kick off a low fidelity wireframe with simple pen and paper, guided by a five step framework mapping structure, content placement, and how it compares with other sites.
Sketch rough layouts on simple paper or grids to visualize app structure, size, and spacing, using templates for iPhone and iPad to guide your final design.
Sketch your web or app idea by drafting a simple wireframe from a scope document, outlining logo placement, navigation, and key page structure.
Explore the sketch phase for landing pages, web and mobile app layouts, using rough content blocks, a call out box, and navigation to quickly prototype a low fidelity wireframe.
Discover Doco for building low-fidelity wireframes and rapid prototypes using pages, canvas, stencils, layers, screen flows, and site maps in a web-based editor.
Learn to navigate Pidoco's canvas and editor, place text input, sliders, and ratings, align with grid lines, duplicate pages, manage layers and interactions, and undo in the cloud.
Create a quick sitemap by outlining pages as placeholders, linking them with arrows in a screen flow, labeling pages, and arranging relationships with drag-and-drop before or after page creation.
Start your web page by adding a logo placeholder, a header with navigation, and a footer with contact info, then iterate from these simple, standard elements to shape the layout.
Explore how template libraries provide reusable elements to speed up prototyping, from iOS keyboards to social integrations, and learn to pull assets into your prototype for faster outsourcing.
Learn how to handle images in Pidoco for wireframes, including image placeholders, background images, and simple freehand sketches, with tips on fidelity and element locking.
Learn how to use layers in pidoco to save time and stay organized by creating global and local layers, grouping elements, and reusing headers across pages.
Learn how to annotate wireframes with notations, comments, and side notes to communicate design, interactivity, and validation to developers and clients, and explore export options and practical markup techniques.
Learn Balsamiq for quick wireframing with a sketch-style interface; drag and drop elements, text, and icons, and use grouping to create multi-screen mockups fast.
Learn to rapidly create wireframe mockups with Balsamiq, using placeholders, icons, and cloning screens, then save, back up, and export designs for quick collaboration.
Demonstrates building a real Balsamiq wireframe for a long landing page, showcasing a cost-effective outsourced approach with a custom logo, top bar, and simple mockups.
Introduce prototyping from wireframes to high-fidelity, using the marketing access panel as a portfolio portal example, with interactive navigation, previews, backend workflows, and mobile design in Poko.
Learn how to turn basic designs into a deployable, usable prototype without coding by importing images, adjusting canvases, and linking screens with action areas.
Collaborators and reviewers enable real-time feedback, sharing, and collaborative editing of wireframes, exports, and mobile app previews. Use view, review, and collaboration features to iterate quickly with teams and clients.
Create a tablet version by setting a 10 inch canvas for iPad portrait and landscape, adding interactions for tilt, and deploying prototypes to test on actual devices.
Assess bid language in online proposals by spotting country-name mismatches, camel backing, and off-topic messages, and identify message fatigue to select relevant Twilio and SMS skill candidates.
Identify strong versus weak proposals by analyzing bid language, spotting copy-paste and irrelevant content, and evaluating communication, understanding of the project, and red flags like off-platform contact.
Monitor freelancer response rate to distinguish highly responsive candidates from mass bidders, then test by sending a quick follow-up to gauge engagement and select the best.
Dissect bid rates to vet freelancers by spotting big mismatches between hours and price, checking timeline consistency, and comparing bids within a rational range to select a realistic, well-matched contractor.
Assign a small paid task (about $50–$100) to a shortlist of freelancers to validate how they operate, including responsiveness and design sensibilities; this quick test reveals the best long-term partner.
Learn to maximize freelancer outreach with rapid cycling posts on outsourcing platforms, posting and reposting with slight title or description changes and well-structured attachments to attract thoughtful, responsive freelancers.
Learn to use key questions and keyword snippets to verify freelancers read your project details, split projects into sections, and assess estimates and fit to streamline hiring.
Apply a final vetting technique by having freelancers repeat back what they are building for the project’s specific section to confirm understanding and reveal miscommunications before hiring.
Move freelancer conversations off the platform to Skype or other tools to vet faster, assess fit in minutes, and keep payments on platform escrow until milestones are met.
Use a long-term strategy in every freelancer posting to improve results, attract serious bids, and influence pricing while building repeat work through a lasting relationship.
Proactively message targeted freelancers to invite bids across Elance, oDesk, and Upwork, boosting bid volume and proposal quality.
Divide your project by specialization to save time and money, assigning design, development, and launch to focused experts while coordinating the handoff for a cohesive product.
What do Slack, Skype, Fab, Klout, and GitHub have in common? They all started by outsourcing their product development. They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets. Oh, and did I mention that they're now collectively worth over 20 billion dollars?
Every single company or startup outsources in one way or another. Whether it's your product development, your advertising, your testing, or your customer service - you need to be equipped to take advantage of the opportunities that outsourcing presents you. As an entrepreneur, outsourcing is an essential skill for saving money, being lean, and being successful.
Outsourcing is the go-to strategy for saving time and money in order to launch ideas that otherwise would never make it to market. You can build a world class product without hiring an in-house team or recruiting partners. When you finish this course, you'll be able to outsource like a professional. You'll cut your development costs by up to 90% and become a much more capable and skilled entrepreneur
At the end of this course, you'll be able to: