What are the requirements?
Ideas, passion, a desire to create freedom and purpose
What am I going to get from this course?
-25 lectures with worksheets and video content
-Powerful understanding of your brand and how to plan to communicate that message to your target audience
-A personal company profile, including Mission, Vision, and Values, to ensure a uniform message wherever you have a presence
-Clarity on your goals as a person and as an entrepreneur, as well as a plan for executing them
-Recognizing obstacles and using them for growth
-A detailed work process that allows you to focus on what you're good at while dishing out the stuff you're not so passionate about
-An intuitive schedule that factors in your desire to have freedom and discipline all at once. All while creating time for creativity and other things you love
What is the target audience?
-Entrepreneurs (brand new to highly experienced)
-Health & Fitness Entrepreneurs
-Anyone that has an idea and wants to live a more meaningful life
------MORE MEANINGFUL VERSION-----
What will I learn in this course?
First of all, we're going to get straight to work. This course is like study hall for your business.
I'm going to guide you through a series of questions that will help you get past the overwhelming thoughts and feelings that come up when thinking about how to successfully and productively run your business. You'll soon know exactly who you are, what you need to do, how you're going to do it, when you need to do it, and how much time it is going to take you.
I've left so many business/life coaching events feeling great and then not knowing what the hell I was supposed to do to accomplish a single thing. People run out of these sessions to quit their jobs and leave their spouses. But then what? Inspiring ideas are meant to give us freedom, not take it away.
The truth is, the most successful businesses in the world are a marriage of vision and execution.
I believe in taking time to set things up properly. I created this manual by outlining literally every single thing I needed to do in order for my business to be successful.
Once I implemented a successful system for my business and my time I stopped having to worry about all the things I thought I was supposed to be doing. I went from literally freaking out every day to wondering what I was going to do with all my free time. Now, I'm free to concentrate more on the things I love, like creating content and brain-storming new ideas.
I've created a process for identifying what it takes to run your dream business and how to eventually get that message across to your intended audience.
This course is easy to use because it adapts to everyone's individual needs. It's fun, and it's refreshing.
The most common reason people fail with their businesses is their inability to get out of their own way. Most people will spend more time thinking about all the work they have to do than actually working. You won't have that problem with this course. You will be mauling projects down left and right.
We gain freedom through discipline and it's incredibly liberating to have a sense of order in our work.
Is this course right for me?
There will be a moment when this course is right for you and it'll look like this - you have good ideas, some form of a brand, maybe some decent revenue streams or at least the thought of where the money will be coming from, you've been working on your business for a while but it doesn't seem to be taking off or you're just afraid to launch. More than enjoying your work you are stressed out, you feel unorganized, unprofessional, and sometimes like an outright fake. You can't stand the thought of working a 9-5 but aren't quite sure you can make it on your own. Deep down you know you are meant for something more meaningful, you have the desire to balance your work with your life, to develop personally, professionally, and creatively. You want happiness and you want success, together.
If you have any of these thoughts then you will enjoy this course. It is honest, funny, sensitive, motivating, and comes only from experience that has proven to work.
I have open, run, and now sold profitable businesses. I use the scheduling techniques from this course every day. I make enough money to live in a nice apartment downtown and have all the things I need. I write, draw, dance, cook, hang out with friends, and travel all the time. But the most important thing is that I feel 100% in control of my life - when I say yes, when I say no, nobody is telling me what to do anymore. Isn't that why we started this journey in the first place?
1) I've included The Working Styles assessment in here as well. It's like a horoscope, only for your working style. You'll learn what type of worker you are and what environments you should put yourself in to stimulate productivity.
2) Expert's Guide for Starting a Small Business - an eBook I wrote for Amazon that is included as a bonus. This book deals with writing business plans, approaching investors, getting funded, preparing the dreadful financial documents, as well as sample contracts so you can look pro in front of any bank or investor.
3) Expert's Guide for Social Media Management - another Amazon eBook that gives a basic rundown of some of the major social media channels. This will help you utilize free marketing platforms to grow your business more quickly.
That's it folks. Now it's up to you.
*Please note- this video overview is the longest and most thorough of the course because it is the first one. I promise not to put you through this again*
1.1) We start with Identifying Your Brand – getting clear on your who, what, why & how?
This is the most emotional work we will do and can be compared to scrubbing your brain with an exfoliator, which is great for all the crazy “in your head” people. Sometimes we run right into a business or a project without thinking it through. Spending a little time upfront getting clear on who we are and what it is we are actually trying to do will give us the foundation to build a great brand and a sustainable business.
Email me if you have any questions at all! email@example.com
Work time! Consider this a study hall for your business. Think of this course as a personal trainer for your work habits.
You have the choice with each section - you can print the worksheets out and fill in the answer by hand OR you can annotate the PDFs with text through the tool menu on your preview application.
I am going to STRONGLY recommend printing and writing out by hand. It's more memorable. It's more personable. It will stick more, last longer, be more original, and do a more thorough job of getting the thoughts out of your head and down onto the paper.
Of course for all the "neat freaks" out there that get scurvy even thinking about all those hand-written pages you are more than welcome to annotate the PDFs. Just make sure you are PRESENT when typing out your answers.
This section is very personal and I URGE you to be as honest as possible. The fear of judgment will crush a good idea and a good person. I can promise you that the more honest you are the more successful you will be as a leader and a human.
1.2) Next is Title, Tagline, Mission, Vision, & Values – creating the foundation for consistency.
Coming up with the answers to your company title, tagline, mission, vision, and values requires a pretty good amount of thinking. But it's good thinking, the kind that makes you feel like you're not wasting your time. This section is still a little self-helpy but it's just another scrub down of the over-clouded mind.
After finishing this section you'll be able to understand your brand profile and communicate it with other people in a way that makes them think, "Dang, this person knows what's up."
Email me if you have any questions at all! firstname.lastname@example.org
I'm serious, email me.
Take your time here, good people. Don't rip through this just for the sake of getting it done. Ask yo' friends when you think you've got a good idea. If you really want to test the feeling of rejection, ask your parents what they think.
Answer, come back. Answer, come back. Re-answer, come back. Change, shift, grow. Don't be attached to your first idea.
1.3) Moving onto Long Term Goals – stating what you want.
I'll admit, goal setting is trending hardcore right now. And as such, makes me want to hate
it. But it's absolutely important for the work we are going to be doing.
We break these long-term goals into 1, 3, and 5 year sections. With the subcategories of Personal, Professional, Health/Fitness, and what I think is the most important for sanity, Creative.
Questions?!?! Email me :)
A powerful tool. Stop getting sidetracked because you don't know what you want.
Adjust your life so it serves your goals.
Watch everything change.
Many categories make a fulfilled human. It's important we try to include as many of them as possible in our goals.
1.4) And your Short Term Goals – what's going to happen next?
Same concept as their long-winded friends but different time breakdown – 1, 3, and 5 months. Stuff that we will see soon. Will also be broken down into Personal, Professional, Health/Fitness, and Creative subcategories.
Goals are fun, but what' more fun is doing something to get them.
Questions on any of the sections so far? Email me - email@example.com
I'll just say this - give yourself PLENTY OF TIME to get something done. I know life feels very urgent right now but it slows down the more we produce on a consistent basis. Small wins every day.
2.1) The wonderful Obstacles – what is getting in your way and how can you remove it?
Why are they wonderful obstacles? Because they are learning opportunities. Instead of being fearful of challenges we create a thinking process that allows you to face them straight up and see that they really aren't that scary at all. In fact, they will become as important for your growth as your achievements.
You might fear them now.
You might already hear the voice in your head that says, "obstacles, yeah those are opportunities.....right???"
But what you will soon know is that they are a good thing. A good sign. A good reminder that all this work wouldn't be worth it if not for a little fight.
2.2) What it Takes to Run Your Business (A) – essential work process.
Have you ever taken the time to sit down and actually write out all the stuff you have to do
to be successful (insert personal definition of success here) in your business?
Holler - firstname.lastname@example.org
It's been all warm and fuzzy but it's time to take another step in the direction of building a strong work process.
By the end of these next 3 worksheets you'll be able to know what it takes to run your business with your eyes closed.
2.3) What it Takes to Run Your Business (B) – details of work process
It's workflow time. One of the most brilliant forms of organization you'll encounter. It's like creating an outline of everything you do. A big benefit of doing this is that one day you'll hire someone else to do your job, and you're nuts if you want to spend months with them trying to explain it all. Just write it down now.
I know this section is a big one. Email me if you need words of encouragement.
Ok, Ok. This one is a doozy. I'm aware. It also changes the game. If ever there was a time not to skimp out, this is it.
2.4) And finally, What it Takes to Run Your Business (C) – structuring and delegating.
It's Ok that you don't like doing all the stuff that it takes to run your business, no one does. So let's identify what those things are and hand them over to someone else that isn't going to half-ass it. It's like being emancipated.
Questions? Email me - email@example.com
I see a lot of leaders getting upset with the people they work with or the people that work for them. It's important to remember that 99% of the time it's the leader's fault for not communicating clearly enough. You can't expect someone to read your mind. You'll never have that problem after this section because you'll have created clear job descriptions.
2.5) Operational Categories – what categories do all of your workflows and operations fall into?
For the sake of our future schedule and your future brain, we're going to place all of the workflows/operations into a handful of categories. That way you can assign yourself time to work on specific things.
Piece of cake. Take what you've already written out and toss it into organized categories so your future self doesn't get stuck wondering where everything is.
3.1) Individual Schedule (A) – when you should be working.
You can put all the events and reminders you want in your iPhone, but if you can't see them laid out in front of you then they are useless. Yes, useless.
The first step in creating the ultimate work schedule is determining 1) when you can't work, 2) when you can, 3) when you're most productive, and 4) when you need to be creative.
Shoot me an email if you have any questions here. firstname.lastname@example.org
A lot of this will feel like trial and error at first, because you haven't done it this way before. But trust that your intuition on when you feel like doing each different type of work will be fairly accurate. Then it's just a matter of fine-tuning over time, which is actually really fun.
3.2) Individual Schedule (B) – create your own schedule.
Now we take all the workflow categories and schedule them into our “availability.”
This is huge because it eliminates the feeling of not knowing how to spend your time. There's no more thinking involved, it's just a matter of following the schedule and dominating.
It doesn't get any more legit than this as an entrepreneur. Watch what happens when you stick to this schedule for even just 1 week. You'll get so much work done that you don't even have the excuse of saying "I'm busy" anymore. Seriously, after a few weeks you'll be looking over your shoulder waiting for someone to come and tell you "this is all a dream, time to get back to the real world."
The real world can look like whatever we want it to. And with this schedule and balance of living it's going to be looking pretty good.
Best of luck my friends. Thanks for working hard with me.
Don't forget to share your success with other entrepreneurs that could use the extra push.
Creator, Kale & Cigarettes
Think of this assessment like a horoscope, but for your preferred style of working.
The Working Styles assessment is a 12 question exam that creates the framework for how you look at the way you work. You discover what type of worker you are and how you can be even more productive.
This worksheet also identifies 10 different environments where an entrepreneur or a creative could go to work productively.
And finally, we've come up with 5 different symptoms that create “Worker's Block” and 3 solutions for each symptom.
In this stellar eBook, you will learn all the things they cannot and do not teach you in business school from how to actually get investments from real people, organizing a potent business plan that an investor will want to read, creating a brand that isn't bogus, selecting a location (brick and mortar or online), setting up a business entity, accounting practices, and the dreaded financial documents needed to be taken seriously in front of any banker or investor.
Writing a business plan can be overwhelming, that's why I laid out for you in a step by step.
Don't have a lot of capital? Neither did I, but I found some and you will be able to as well.
Many people are terrified at the thought of generating financial projections. They are a pain and they are daunting. But you can't raise funds without them. Whether you love numbers or not, I've made it pretty simple to understand what you need to provide lenders by placing copies of my projections in the Expert's Guide for Starting a Small Business.
Expert's Guide for Starting a Small Business provides real life information based on my experience starting 4 different companies.
It's a quick read and the information is easily digestible. You won't be overwhelmed, but you will be prepared after reading.
In fact, you'll be an expert.
Social media is as much a part of our lives as food and water. Businesses are able to make immediate impact with the right social media strategy. And it's almost entirely FREE.
You can make your business look like a real hero on Facebook, Instagram, Twitter, and more if you know how to use each platform. You can also look spammy or unprofessional. It's important to know the do's and don't's of each social media platform.
Managing your social media platforms is obviously important to the success of your business, especially if you're operating under budgetary constraints, so knowing the culture and language of each platform gives you an important edge.
Expert's Guide for Social Media Management is straight to the point, potent, entertaining, and beyond informative.
Enjoy the benefits of 10 years experience all in 1 day.
Kirk Hensler was raised in metro Detroit on a steady diet of meat, potatoes and team sports. As a competitive athlete, he relied on his power and dominant attitude to excel. Years later, when he took up martial arts, he was tossed around a sweaty dojo for months by various women and children. This led to an exploration of ancient Eastern philosophies, which, in turn, led Kirk to Taiwan, where he taught English, studied martial arts and ate a lot of delicious and strange street food.
Kirk is the creator of Organizing Inspiration – A course for entrepreneurs and creatives to identify their brand, create a work process, and implement an intuitive working schedule.
He recently sold his first business, a yoga/kickboxing/green smoothie studio in San Diego – Hale Holistic - and is the Co-Founder of the Hale Foundation – yoga/martial arts/creative arts for at-risk kids. He is also the Director of Media for Seeds Training – the world's #1 provider of youth training services. He travels with them around the world working with kids and creating videos on the effects of social, emotional, and leadership training.
Check out his blog, Kale & Cigarettes to keep dibs on his journey to becoming a hip-hop dancer, connect with him on Facebook, Twitter & Instagram and sign up for his bloody updates & contradictory life advice through the newsletter.