Optimizing your Facebook Ad Strategy in 2017
4.5 (24 ratings)
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Optimizing your Facebook Ad Strategy in 2017

Use A/B testing to optimize your Facebook content on any budget in this fast-paced course taught by a marketer and PhD.
4.5 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
91 students enrolled
Last updated 12/2016
English
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Fully optimize your Facebook campaigns to have the best engagement for the lowest possible price
  • Find and compare the most engaged audiences for your Facebook content even if you don't have any fans
  • Utilize A/B testing strategies to make data-driven decisions
  • Develop strategies to maximize your page Likes
  • Increase the reach of your most engaging posts
  • Future-proof your strategies from Facebook algorithm changes in 2017 and beyond by using the scientific method
  • Optimize Facebook content for the greatest engagement given your budget
  • Learn the difference between good A/B testing and bad A/B testing
View Curriculum
Requirements
  • You should have created at least one Facebook Ad before.
Description

In this course, Dr. Ahlqvist will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms. 

Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.

Who is the target audience?
  • Those looking to maximize their ad budget, including entrepreneurs, small businesses, start-ups, and social media agencies looking to improve their content/ad strategies. If you already have more than 50,000 clicks per campaign, this course overlooks some options that would become relevant and important to you.
  • Individuals/agencies that have tried Facebook Ads before.
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Curriculum For This Course
9 Lectures
01:29:50
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Let's get started
2 Lectures 06:28

The scientific method and A/B testing are fundamental to identifying the optimal Facebook ad strategy for your business. Here, we break down the process of A/B testing to its simplest form, preparing you for advanced A/B testing strategies in later lessons.

Preview 04:53
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A strategy to find the most engaged audiences and cost effective ads
6 Lectures 58:02

Here, we introduce an overview of the plan we'll discuss in upcoming lessons. At the end of the lesson, you'll understand where we're going.

Preview 07:04

Who should you advertise to? In this lesson, we create an ad step-by-step and focus on figuring out who you should target. Several examples are given for different kinds of businesses, so you can understand how to target your ads no matter what kind of business you represent.

Who should your ads target?
16:33

In this lesson, we do a deep dive into the monthly optimizing strategy. In it, you'll learn how to add ongoing, cost-effective testing to your objectives and continuously identify the top performing ad campaigns for your Facebook page, even when Facebook changes its algorithms. 

Deep Dive: Developing a Monthly Testing Strategy
08:55

In this lesson, we do a deep dive into the weekly optimizing strategy, best for content that is constantly changing. Here, we learn how to apply A/B testing to promote content that is constantly changing, and how to apply what you've learned in your monthly testing to this content.

Deep Dive: Weekly testing for short-lived content
04:52

Now that you have the basics down, you need to learn the difference between good A/B testing and bad. In this lesson, we review which variables you need to hold constant in order to make better inferences about your business.

What is good A/B testing?
09:33

In this lesson, we go beyond the examples from earlier lessons and identify other components of your ads that can be A/B tested. To conclude, we talk about how you can use A/B testing as a cost-effective way to test key value propositions and branding choices.

What can you A/B test? Take your testing to the next level
11:05
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BONUS
1 Lecture 05:20

How can changing a few minor parameters in Facebook ads sometimes DOUBLE your reach? In this bonus lesson, we look at a few ways to boost your reach when you don't have the option of changing the content or target group.

Other tips and tricks to maximize your reach
05:20
About the Instructor
Dr. Sheana Ahlqvist
4.5 Average rating
24 Reviews
91 Students
1 Course
Facebook Advertising Expert

After completing a PhD in Quantitative Psychology, Sheana utilized her training as a scientist to develop new, innovative ways to leverage Facebook's Advertising solutions. She has worked with a variety of clients including small and large businesses and start-ups looking to growth-hack their way to success on a tight budget.