In this course, Dr. Ahlqvist will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms.
Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.
Here, we introduce an overview of the plan we'll discuss in upcoming lessons. At the end of the lesson, you'll understand where we're going.
Who should you advertise to? In this lesson, we create an ad step-by-step and focus on figuring out who you should target. Several examples are given for different kinds of businesses, so you can understand how to target your ads no matter what kind of business you represent.
In this lesson, we do a deep dive into the monthly optimizing strategy. In it, you'll learn how to add ongoing, cost-effective testing to your objectives and continuously identify the top performing ad campaigns for your Facebook page, even when Facebook changes its algorithms.
In this lesson, we do a deep dive into the weekly optimizing strategy, best for content that is constantly changing. Here, we learn how to apply A/B testing to promote content that is constantly changing, and how to apply what you've learned in your monthly testing to this content.
Now that you have the basics down, you need to learn the difference between good A/B testing and bad. In this lesson, we review which variables you need to hold constant in order to make better inferences about your business.
In this lesson, we go beyond the examples from earlier lessons and identify other components of your ads that can be A/B tested. To conclude, we talk about how you can use A/B testing as a cost-effective way to test key value propositions and branding choices.
How can changing a few minor parameters in Facebook ads sometimes DOUBLE your reach? In this bonus lesson, we look at a few ways to boost your reach when you don't have the option of changing the content or target group.
After completing a PhD in Quantitative Psychology, Sheana utilized her training as a scientist to develop new, innovative ways to leverage Facebook's Advertising solutions. She has worked with a variety of clients including small and large businesses and start-ups looking to growth-hack their way to success on a tight budget.