Optimal Selling
4.7 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20 students enrolled

Optimal Selling

Mastering the Mindset and Skills of Sales Superstars and Overachievers
4.7 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20 students enrolled
Created by Daniel Caramanico
Last updated 11/2018
English [Auto-generated]
Current price: $9.99 Original price: $89.99 Discount: 89% off
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Have the ability to close more sales
  • Have a process to use on every sales call - stop "winging it".

  • Understand what it takes to be Successful in sales - or what we call the "Attributes of the Optimal Salesperson"

  • Stop wasting time with people who will never buy
  • Learn the process for life long growth as a salesperson
  • Begin to break thru the barriers that are holding you back
  • No specific knowledge is required except that you should know what you are selling and who you are trying to sell it to.

This course gives you the fundamental concepts of the Optimal Selling  Program. It describes what Optimal Selling is, what it takes to be the Optimal Salesperson, gives you the most important sales techniques and explains how to manage yourself to sales success and become the Optimal Salesperson. It is  a self-contained program and if you apply these principles consistently you will eliminate wasted time with prospects who will never buy and close a higher percentage of your opportunities.  It will put you on the road to breaking thru barriers and reaching that elusive next level.

Who this course is for:
  • Any salesperson who is not satisfied with their performance
  • Professionals responsible to build their practice - Engineers, Architects, Lawyers, Accountants
Course content
Expand all 10 lectures 01:47:12
+ The Process for Growth
4 lectures 36:40

Lesson 1 - The Attributes of the Optimal Salesperson

If you ever wondered what it takes to be a top producer, this lecture will answer that question. It is the lecture upon which all other lectures are built. It will explain why you may have been struggling to achieve the success you want and deserve. It will also explain why others, seemingly less talented than you, have greater success. And finally, it will explain why other sales training courses you may have taken have had no lasting effect. Pay special attention to the last half of the lecture where I discuss self-limiting beliefs and hidden weaknesses, because that is the true reason behind your success, or lack thereof. You should return to this lecture frequently, as it will act as a guide to your growth as a sales professional.

Preview 13:59
Make a list of the attributes of the Optimal Salesperson you believe you may be missing. Then narrow it down to 1 or 2 to work on for the next few weeks. The easiest place to get a measurable result in a short amount of time is to focus on getting commitments before you make a proposal.
Which attributes are you missing?
2 questions

Lesson 2 - The Process of Growth

Growth in sales is not an intellectual process. The level you can achieve is a function of your belief systems and your comfort zone. This lecture describes the process you must go through to have true and lasting growth. It requires the expenditure of emotional energy to overcome the self-limiting beliefs you have. When you go through this process and incorporate it into your daily life, you can achieve true effortless high performance.

Preview 02:25

Lesson 3 - Creating the Sales Activity Plan

In this lecture I show you how to create a plan to get you to the next level. It's not a marketing plan. It is a sales activity plan. You probably already know who to call on. This gives you a track to run on and to compare yourself against on a weekly basis. If you do not have the conversion ratios on hand, just take an educated guess and start making calls and tracking your results. You will be adjusting these on a regular basis anyway.

Preview 04:39
In this assignment you will calculate how much sales activity you need to do on a weekly basis in order to meet your sales goals and achieve the financial success you deserve.
Create Your Sales Activity Plan
1 question

Lesson 4 - Tracking Sales Activity Plan

Tracking your activity is essential to rapid growth. Yet, most salespeople rebel against doing it. It is simple, it is easy and there is an almost exponential return on your investment of time. Use the spreadsheet provided or one of your own making, but whatever you do, keep track of what you are doing on a day to day basis. The sales activity plan is the scoreboard of sales success.

Preview 15:37
Keep track of your sales activity daily and summarize it at the end of the week. Either use your CRM or a simple spreadsheet. Pencil and paper work just as well. The time estimate given is the total time it should take for the week.
Track Your Sales Activity
1 question
+ Sales Process Essentials
3 lectures 26:38

Lesson 5 - Me-Centered Vs. Prospect-Centered

Most salespeople are focused on themselves and their product or service. This lecture explains the importance of focusing on your prospect.

ME-Centered vs. Prospect-Centered Selling
The goal of this exercise is to practice focusing on the prospect rather than on yourself and your product.
Focus on the Prospect
3 questions

Lesson 6 - Baseline Selling Model

About 70% of all salespeople do not follow any particular selling process. They just wing it. To be a top producer you need an effective process you can use every time. This lecture introduces the Baseline Selling process developed by David Kurlan. It is very effective and will increase your closing rate and save you lots of time.

Preview 08:01
This exercise is a short list of questions to ask yourself at the end of each call to test whether you followed the sales process or not.
Debrief your Sales Calls
4 questions

Lesson 7 - Getting A Commitment

Closing is the process of getting commitments. This lecture gives the basic process that we will use and build on throughout the program.

Getting A Commitment
This is just a short checklist to see if you are setup properly to close?
Get a Commitment before you Propose
6 questions
+ The Two Most Powerful Sales Techniques
2 lectures 21:41

Lesson 8 - The Push Away Technique

This is the most powerful and effective sales technique. It is counter-intuitive but you will find it useful in a variety of situations and we will make use of the technique throughout the program.

Preview 11:25
This is a simple exercise to get you ready to ask questions in more effective non-salesy kind of way.
Create Pain Statements
3 questions

Lesson 9 - The Struggle Technique

This is another counter-intuitive technique. You may struggle (no pun intended) with this one but it is actually a very natural human reaction which you can take advantage of.

Preview 10:16
+ BONUS Lecture: General Process to Overcome Self Limiting Beliefs
1 lecture 22:13

As you learn in Lecture 1 the key to growth as a salesperson lies in your ability to identify and overcome self-limiting beliefs and hidden weaknesses. This bonus lecture gives a step-by-step method for doing just that.  Once you master this process, you can be assured that you will have a continuous series of quantum leaps, and your sales effectiveness will grow exponentially.  

General Process to Overcoming Self Limiting Beliefs