Operations Management: Supply Chains, Products and Services

Master Supply Chain Management and Product and Service Development in Manufacturing and Service Organizations
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  • Lectures 36
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 9/2015 English Closed captions available

Course Description

The course Operations Management: Supply Chains, Products and Services is constructed, based on student feedback, from two already successful courses: Operations and Supply Chain Management and Product and Service Management.

Operations and Supply Chain Management

The supply chain is a network of operations running across an organization, which are needed to design, make, deliver, and service products or services for customers. Production, inventory, location, transportation, and information are performance drivers that can be managed to produce the capabilities for a given supply chain.

As a part of their overall strategy, organizations also employ many supply chain strategies to survive and compete in a dynamic and competitive marketplace. However, it is also essential from an organization's point of view to use effective performance measures to ensure continuous improvement of the supply chain and also to set directions of its current supply chain strategies.

After completing this course, you will be able to:

  • sequence the components of the supply chain,
  • identify the key drivers of supply chain management,
  • identify the characteristics of supply chain management in service organizations,
  • match supply chain strategies of service organizations with their key characteristics,
  • identify criteria for selecting and combining different supply chain strategies, and
  • match supply chain areas with key indicators of their performance.

You will have not much more than 2 hours of video lessons, written documents, quizzes, examples and exercises, and a small course project.

This course provides a basic understanding of supply chain management in manufacturing and service organizations. Key characteristics of common supply chain strategies and criteria for their selection are also presented. This course also introduces key performance metrics for supply chain management.

Product and Service Management

Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.

These activities encompass the entire range of product life cycle – from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages.

After completing this course, you will be able to:

  • match phases of the product life cycle to actions that should be taken at each phase,
  • sequence the stages of the new product development process,
  • match current best practices in new product development with their description, and
  • and match strategies used to manage existing and mature products and services with examples of the ways they are used.

Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers.

This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services.

The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization.

You will have 4 hours of video lessons, and written documents, quizzes, examples and exercises, but also a small course project.

Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!

What are the requirements?

  • No special requirements. General knowledge about operations management will help.
  • This course provides a broad overview of the product and service management functions from an operations management perspective. No special pre-requiestes apply.

What am I going to get from this course?

  • sequence the components of the supply chain and identify the key drivers of supply chain management
  • identify the characteristics of supply chain management in service organizations and match supply chain strategies of service organizations with their key characteristics
  • identify criteria for selecting and combining different supply chain strategies and match supply chain areas with key indicators of their performance
  • understand phases of the product life cycle to actions that should be taken at each phase
  • sequence the stages of the new product development process
  • match current best practices in new product development with their description
  • apply strategies used to manage existing and mature products and services with examples of the ways they are used

What is the target audience?

  • Anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Operations and Supply Chain Management
02:24

The supply chain is a network of operations running across an organization, which are needed to design, make, deliver, and service products or services for customers. Production, inventory, location, transportation, and information are performance drivers that can be managed to produce the capabilities for a given supply chain.

02:34

There are several methods to illustrate supply chains that are related to services and products in an organization. These methods differ from organization to organization, as well as between manufacturing and service industries.

03:15

Understand Udemy's functions and options for a better learning experience

2 questions

Understand course structure, content and guidelines

Section 2: Understanding the Supply Chain
06:07

These supply chain components are representative of the most common factors involved in supply chain management. However, supply chains can differ from company to company depending on a variety of factors.

02:54

Effective supply chain management can have a positive ripple effect through all areas of business, from procurement of raw material to delivery of products and services to customers. It also enables companies to meet customers' individual needs efficiently and effectively.

08:16

Effective supply chain management is the result of a combination of choices involving a number of underlying variables or drivers. Decisions affecting any of these drivers have an impact on the supply chain, its effectiveness, and its alignment with the company's overall goals.

2 questions

Sequence the components of the supply chain and identify the key drivers of supply chain management

Section 3: Supply Chain Management in Service Organizations
04:44

The effectiveness of your production and delivery processes depends on the efficiency, quality, and structure of your supply chain. An effective supply chain can reduce your costs and help you streamline your business processes.

08:43

A business's reliance on people plays a key role in the effectiveness of the value delivery process for services. The delivery of a company's services greatly depends on people and their ability to produce quality work for their customers on time.

1 page

Review the four characteristics of supply chain management in service organizations. Supply chains in service organizations have four main characteristics.

1 question

Identify the characteristics of supply chain management in service organizations

Section 4: Supply Chain Strategies
05:35

A supply chain strategy provides the plan for an organization's supply chain. While business strategies provide direction and guidelines for company processes, a supply chain strategy implements these guidelines by integrating business plans and extending them throughout all aspects of the company.

04:18

Lean production is a value-added methodology that aims to eliminate waste and bottlenecks in a process to improve process flow and reduce cost.

03:48

Agile is based on the principles of postponement and mass customization. These principles allow for flexibility in the supply chain process, which enables companies to cope with the number of variables that could negatively impact standardized methods. These variables could otherwise cost companies time and money.

03:12

Implementing a rigid system to handle fluctuating demand will do more harm than good to a company. Companies must be able to re-evaluate their strategies in response to changing market demand.

05:38

The Lean continuous replenishment approach is relevant in situations where replenishment lead times are brief and demand is predictable. Good communication with suppliers helps companies to replenish their stock quickly.

By allowing suppliers to have a clear view of their supply chains, companies can create more certainty over their processes. Taking a Lean approach to supply chains helps eliminate unwanted supplies.

1 page

Evaluating the time constraints and the needs of the market will help companies to identify problems in their supply chain management system.

3 questions

Match supply chain strategies of service organizations with their key characteristics and identify criteria for selecting and combining different supply chain strategies

Section 5: Measuring Supply Chain Performance
03:47

If you want the operation of your supply chain to be successful, it's not enough to simply select the correct strategy. Analysis of your supply chain's functions is essential to current and future success.

09:48

Companies can choose from many measurement methods. And, as a company's needs change, it may need to consider using different performance measurement methods.

Supply chain performance measurement is based on four significant areas: planning, operations, delivery, and post-delivery.

1 page

Think about your company's current supply chain performance. What areas can be improved upon, and how can they be improved to achieve better results in the future?

1 question

Match supply chain areas with key indicators of their performance

Section 6: Introduction to Product and Service Management
02:25

Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle.

02:16

Each product's journey to the market has been strategically planned, revised, and supervised in great detail. This process is known as product and service management. It is a managerial approach that companies use to understand how best to develop new products and services, and manage existing and mature ones.

2 questions

Understand course structure, content and delivery method

Section 7: The Product Life Cycle
07:23

Think of a product or service that your organization provides. Now think about the recurring activities that manage and support that product or service. These activities are known as product and service management. Your company might not classify these activities under the product and service management umbrella, but every organization carries out this management practice.

09:56

Understanding the product life cycle is a crucial step in formulating a successful product strategy. Operations management is responsible for the majority of the stages in the life cycle, with marketing handling the remainder.

Article

The four stages of the product life cycle are: introduction, growth, maturity, and decline. For each stage of the product life cycle, there are a number of correlating actions that should be taken.

1 question

Understand phases of the product life cycle to actions that should be taken at each phase

Section 8: Developing New Products and Services
05:32

There is a simple business truism: a product or service company is only as strong as the products or services it provides. This is why companies invest so much money and time in developing new products. The success or failure of a product can have serious implications for a company, which is why the comp

07:27

Now that various methods for developing new products have been explored, it's time to focus on the most widely accepted one – the New Product Development, or NPD, method. It's a market-led approach to product design and development, and forms part of a company's critically important innovation function.

10:55

The New Product Development process has four best practices, each of which will be addressed.

Article

The list of activities required to prepare a business case for a product concept.

2 questions

Sequence the stages of the new product development process and match current best practices in new product development with their description.

Section 9: Managing Existing and Mature Products and Services
08:48

The new product development, or NPD, process deals with the management of new products and services, and the associated challenges, solutions, and pitfalls. But when it comes to existing and mature products, some very different, and sometimes challenging, managerial strategies are required. The three types of strategies are maintenance, revitalization, and rationalization, and each has a number of approaches that can be applied.

05:09

The second type of strategy for managing existing and mature products is revitalization. This requires lots of planning and supervision, and is the most commonly used strategy when managing existing and mature products.

08:16

Rationalization is the third strategy for managing existing and mature products, and it should be applied to all product lines. Rationalization seeks to keep the product lines operating in a lean and efficient manner, while also ensuring that they properly align with the long term goals the company has set for them.

Article

There are three strategies for managing existing and mature products and services. Within each strategy, several approaches can be used. These approaches can often be used in combination with each other.

2 questions

Apply strategies used to manage existing and mature products and services with examples of the ways they are used

Section 10: Operations Management: Supply Chains, Products and Services
Article

Optional section project

Article

Optional course project.

01:39

Section review and wrap-up

01:27

To further your understanding of product and service management, this course covers the product and service life cycle, the development of new products, and how to manage existing and mature products.

2 questions

Course wrap up

Article

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Instructor Biography

Sorin Dumitrascu, Management trainer

Before Udemy, Sorin developed and delivered more than 20 courses on management, project management, computer literacy, human resources, career development, soft skills for employees and even corrections incidents management.

Currently working as a prison service consultant, he is a certified trainer and project manager, holding a master degree in International Relations and Policy Making and a bachelor degree in Law and Public Administration.

Sorin coordinated during the last 10 years projects in the areas of rule of law, regional development and human resources.

He has more than 10 years of middle/senior managerial experience within the civil service (justice, corrections, internal affairs, training), private sector (project management, consultancy, training) and NGO (industrial relations, rural development).

Sorin is also a certified International Computer Driving License (ICDL) tester and trainer for the United Nations Peacekeeping Missions, certified Human Resource Professional and a Public Manager (professional degree).

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