Onsite SEO Using Google Search Console-Webmaster Tools
4.1 (37 ratings)
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Onsite SEO Using Google Search Console-Webmaster Tools

Get traffic to your website with low effort, high impact SEO you can do yourself using Webmaster Tools
4.1 (37 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,365 students enrolled
Last updated 10/2016
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get signed up for Google Search Console / Webmaster Tools
  • Find and use information in Search Console to improve website quality and performance
  • Optimize titles and meta descriptions to increase Google rankings and traffic
  • Improve website pagespeed using Wordpress plugins
  • Improve individual inner-page ranking through inner-linking
  • Track keyword ranking in Google
View Curriculum
Requirements
  • Students who own a website and a Google account will be able to practice the concepts with their own website.
  • Students who do not yet own a website can follow along using the in-course examples and screen shots
Description

In the past 12 months my websites have received over 25 million page views. In this course I explain the simple steps required to get started using Google Search Console (Webmaster Tools) to optimize your website for attracting traffic and advanced, on-site SEO strategies.

On-site SEO is the simplest, and highest impact activity you can do to attract traffic!

… and it is the one thing that is completely under your control:

  •          Get your website verified under Google Search Console
  •          Learn all the helpful information that Google collects about your website
  •          Use that information to optimize your titles, meta descriptions and internal links
  •          Monitor the changes in the ranking of your pages and keywords
  •          Speed up your website to increase its user friendliness and Google rankings
  •          And much more

That’s the great news.

How Are We Going To Do This?

We will understand what SEO is, how ranking works and march through the extensive Google Search Console menu to get an idea of all the goodies available to the webmaster inside.

You will learn why titles make such a huge difference in Google ranking.

You’ll learn how to optimize your titles using information from Google itself combined with strategies to borrow from what your competitors are doing.

We will use a real, live website as a case study for optimization with Webmaster Tools.

As you apply the principles to your own website you will:

  •          Get your website verified under Google Webmaster Tools
  •          Learn the menu structure of the tool and the information it provides
  •          Analyze your existing keyword performance
  •          Look at your ranking and keyword performance vs your competitors
  •          Learn which pages and keywords to focus on first
  •          Install the plugins you need for SEO on your site
  •          Optimize the titles of your most important pages
  •          Improve the “clickability” of the meta descriptions on your pages
  •          Measure and quantify your page speed load time
  •          Improve your page speed load time using Wordpress plugins
  •          Track and tweak the ranking of keyword phrases
  •          Establish a process for monitoring and improving your website ranking

Is This For You?

That depends. This is for beginners (even though experienced entrepreneurs will benefit from the tips and advice).

It is for two categories of people:

1) Those who have a website and are ready to make SEO enhancements to improve traffic

2) Those who don’t have a website but want to understand on-site SEO and maximizing the use of Webmaster Tools

If that’s not you, check out my other courses!

If it is you, I’ll see you in Module 1.

Who is the target audience?
  • Entrepreneurs who have a website and need more traffic
  • Entrepreneurs who would like to understand how to improve search engine ranking using Webmaster Tools and On-site SEO
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Curriculum For This Course
11 Lectures
01:14:02
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Introduction to Search Engine Optimization and Google Webmaster Tools
1 Lecture 04:57

By understanding what Search Engine Optimization is and how Google Search Console is one of the most important, free resources, students will get a quick start on updating their websites to attract traffic.

This video explains:

  • The biggest challenge for every website owner
  • The difference between On-site and Off-site SEO
  • The kind of content Google looks for
  • Keywords and their importance
  • On-site SEO is something you can control
  • How Webmaster Tools tells you what it thinks about your website
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All the Goodies in Google Webmaster Too!s
2 Lectures 13:57

Learn how to get setup with Google Search Console (Webmaster Tools)

  • Learn how to verify the ownership of your website
  • Learn alternate methods for validating your website
  • Make sure you verify both the www and non-www versions of your website
Preview 03:22

Navigate through all of the menu items in Google Search Console to see the wide variety and usefulness of the information Google provides about your website.

Review:

·         Dashboard

·         Messages 

·         Search Appearance

  •     Structured Data
  •     Data Highlighter
  •     HTML Improvements
  •     Sitelinks
  •     Accelerated Mobile Pages

·         Search Traffic

  •     Search Analytics
  •     Links to Your Site
  •     Internal Links
  •     Manual Actions
  •     International Targeting
  •     Mobile Usability

·         Google Index

  •     Index Status
  •     Content Keywords
  •     Blocked Resources
  •     Remove URLs

·         Crawl

  •     Crawl Errors
  •     Crawl Stats
  •     Fetch as Google
  •     robots.txt Tester
  •     Sitemaps
  •     URL Parameters

·         Security Issues

·         Other Resources

Preview 10:35

Some Basics
3 questions
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The Most Important On-Site SEO For Your Website
8 Lectures 55:08

By understanding how Google decides how to rank search results, you have a better chance of moving up in the rankings. In this video see how:

  • Google spiders the web
  • Why Google looks for high quality content
  • Why it is important to be in alignment with Google’s standards
  • The layout of the search page and the importance of each section
  • Titles are King
  • Meta Descriptions are Queen
  • Percentage of people clicking each different search position
Learn How Google Ranks Your Pages on Search Pages
05:50

Search Analytics provides invaluable keyword ranking information. Learn how to analyze the ranking of your keywords.

  • How keywords influence ranking
  • Tracking search ranking permission
  • How to evaluate web vs. image vs. video keyword ranking
How To Optimize Your Page Titles Using Webmaster Tools Search Analytics
07:13

After we understand the keyword ranking information we can use it to optimize article titles in order to improve rankings and traffic.

  • Article titles are the most important on-site SEO component
  • How to incorporate keywords and phrases into titles
  • How to decide which keywords to use in titles
  • Using competitor title ideas
  • Using the Yoast SEO Wordpress Plugin to update basic SEO information
How to Optimize Article Titles Using Keyword Ranking Information
11:41

Click through rates can be dramatically improved by optimizing titles by human psychology.

  • Where do you start? Which titles do you work on first?
  • Small websites vs. large websites
  • Words and strategies to use to attract clicks
  • Don’t ignore what your competition is doing
  • Using paid ads to test title ideas 
Advanced Techniques For Optimizing Titles For Improved Click Through
09:37

Well written meta descriptions greatly influence click through rate. In this lesson learn:

  • How to make meta descriptions attractive to users
  • Search engines don’t care much about meta descriptions
  • Whether or not to include keywords in meta descriptions
  • Why Google may ignore your title or meta description
  • Check out your competitors
  • Updating meta descriptions in Yoast SEO
Optimizing Meta Descriptions For More Clicks on Your Links
06:25

Why page speed of your website is one of the most important ranking factors and tools you can use to speed up your site.

  • What page speed insights can provide you
  • GTMetrix
  • An overview of the top three WordPress plugins for improving your site speed
  • The pro’s and con’s of each plugin
  • Understanding how caching works to speed up your site
Speed Up Your Pages Using Page Speed Insights and GTMetrix
05:25

Learn how and why to link to other pages on your website and the information Google Webmaster Tools can provide to improve your link strategy.

  • What is link juice?
  • Why it is important to manage the link authority you are spreading around with internal links
  • Giving new or low traffic pages more credibility by linking from high authority pages
Take Advantage of Link Juice By Optimizing Inner Page Links
05:29

Dates make a difference on your website. Learn which dates if any to put on your pages and how they influence click through rates.

Article Dates – A Trick For Higher Click-Through Rates (CTR)
03:28
About the Instructor
Jeff Hunt
4.4 Average rating
172 Reviews
4,462 Students
3 Courses
Website Investor

Jeff Hunt invests in and operates online businesses. He is the author of "The Website Investor: The Guide To Buying An Online Website Business For Passive Income". He is also the author of the beginner guides for Buying and Selling Web Businesses published on Flippa, the world's biggest marketplace for websites.

Jeff has owned more than 300 income producing websites and earns his living from his online portfolio. His websites receive more than 3 million pageviews per month.

Jeff is an expert at advertising monetization, having earned hundreds of thousands of dollars from Google Adsense alone.

Before becoming a Shark in the online business market, Jeff was a Project Executive at IBM where he managed 8 and 9 figure outsourcing services deals.

Today Jeff enjoys capitalizing on internet opportunities and helping others to do the same.

Established internet income sources provide the time flexibility for Jeff to teach and coach his colleagues, as well as to invest time in ministry and family. 

John Westbrook
4.4 Average rating
1,169 Reviews
30,783 Students
8 Courses
Poet, Writer, Consultant

I'm a poet and a writer, and truly an artist at heart. I've always had a knack for figuring out technical things however, and have held several jobs as a technology consultant.

Since 2009 I've run a consulting firm in Chattanooga TN helping small businesses implement and leverage technology and the web. In 2005 I became involved in Internet Marketing, successfully starting several websites and blogs since.

I'm highly experienced in Wordpress, PHP, HTML, and Linux Server implementations. I also have experience and a broad understanding of CSS, JavaScript, and most web based technologies being used today.

My expertise in consulting and technology is teaching and helping the beginner.