SEO Training Course 2018: Proven SEO & Link building Tactics

This video is the first step to find laser targeted keywords. Most of the time people end up targeting keywords that are either too competitive or low search volume. In this video you will learn what mistake marketers make while doing keyword research. 

In this video you will learn about a Niche Market.  The more narrowly you can identify your target market, the better. If you're aiming to be an "authority" in all things, you will be diluting your resources and time.  So let’s understand a small market segment.

In this lesson, you learn about types of keywords. Mostly experts in SEO community classified keywords into three main categories:

1. Head Keywords
2. Body Keywords
3. Tail Keywords

By the end of this lesson you will be able to find the type of keyword to target for your SEO campaign. 

In this lesson you will learn about an amazing free keyword research tool called Soovle.  This tool help you to pull together the suggestion from up to 15 top search engines like Google, Bing, YouTube, Amazon, etc.  

In this video you will learn about another free but effective tool to find long tail keywords. It is UberSuggest. It grabs data from Google Suggest. Ubersuggest allow you to quickly find new keywords not available in the Google Keyword Planner.

With this tool, you can take your keyword research to the next level with tons of keyword suggestions for SEO campaign.

Google Trends is one of the best and most useful tools available for SEO. It is the marketing equivalent of Swiss Army knife. If you haven’t used Google Trends you are missing out using an effective and free tool at your disposal. This tool shows you high-volume keywords in your niche market before they show up in the Google Keyword Planner.

In this video I am going to show you how you can use Google Trends to find the popularity of the keywords over time.

To be an effective internet marketer, you need to take a close look to what your target audience is thinking and discussing.  The more you connect with your target market the more you understand their desires and ultimately you find different options to reach them out. That is how a profitable business moves on.

In this lesson you will learn a simple but useful way to explore some niche ideas, and that is Discussion forums.   

Wikipedia is a killer source of keywords ideas. To effectively use Wikipedia, you don’t need to learn any new software or develop additional skills. It’s really simple. All you need is to write down keywords. In this lesson you will learn how to use the biggest online information source to find niche ideas. 

Don’t make the mistake of using Google Keyword Planner as your only keyword research tool.  Keywords which are closely but not directly related to your seed keyword are not usually shown to you by Google Keyword Planner.  And these are sometimes the most moneymaking keywords in your market.

In this video I’ll show you how to find long tail keywords ideas that the Google Keyword Planner tool won’t show you.

Majority of the SEOs don’t spend enough time on analyzing commercial intent behind a keyword. While the fact is that when it comes to selecting keywords, Commercial Intent is MORE Important than Search Volume.

In this lesson you will learn how to guess the commercial intent of the web searcher. I will show you the types of keywords in relation to user intent.  

In this lesson you will learn how to identify the Commercial Intent behind a Keyword. I will show you these 3 ways to find the commercial intent behind a keyword:

1. AdWords Suggested Bid
2. AdWords competition
3. AdWords ads on Search Page

In this lesson I’m going to show you how to quickly analyze a keyword’s competitiveness in Google’s organic search results.

We will focus on analyzing competition in these areas:

• Page & Domain Level Optimization of the Top 10 Competitors

Analyzing the page and domain level optimization of your top 10 competitors in google search result page is a reliable technique.  It help you to gauge the strength of your competitors’ right before deciding to start a challenge with them.

In this video you will learn how competitive the On-page optimization of your competitors. We will analyze our competitors’ pages for the exact match keyword in these sectors:

• Title
• URL
• Meta description

In this video I will show you how to analyze the Link Profile of your competitors. We will focus on these grounds to analyze competitors’ link profile.

• Link Relevancy
• Link Diversity
• Anchor Text Diversification
• Total Referring Domains

In this video you will use Google Keyword Planner to find keywords based on a phrase, landing page or product category.  

In this video you will learn about various search setting like Targeting, Keyword filters, Keyword options and Keywords to Include.  

In this video you will learn about the Option No 2. This is a feature that’s handy if you currently have a long list of keywords in hand and simply want to find their search volume. 

“Search for New Keyword and Ad Group Ideas” tool is the best method within the Google Keyword Planner for tracking down new keywords.

In this video I will show you how to use the first option of Google Keyword Planner to find awesome keywords.

“On page SEO” refers to the best practices that you can apply to the pages of your website in order to improve their ranking in search engine results. It hardly takes one hour or two to understand and put into practice most of these on-page optimization strategies. 

Google puts more weight on words found in the beginning of your title tag. The closer to the start of the title tag a keyword is, the more helpful it will be for ranking and the more likely a user will be to click them in search results.

People often append words to a base keyword when trying to find more relevant search results.  These words are modifiers. They include words like “2017”, “review”, “top”.

In this video, I’m going to show you how to use modifiers to rank long tail keywords.  

The H1 Tag has always been an important ranking factor and crucial signal to search engines as to what a page of content is about.

In this video, I’m going to teach you how to use Header Tags to enhance the SEO value and user interaction of your content.

In this lesson you will learn about Bounce rate. Bounce rate is the percentage of single-page visits to your website.  Having a high bounce rate doesn’t always suggest your website is under performing.

In this video I am going to show you how to improve bounce rate. There are some great ideas which we can use to reduce the bounce rate. 

In this video we're going to talk about Dwell Time which is often overlooked when Internet Marketers planning about On-page SEO.

Dwell time simply measures how long a searcher stays on your page before hitting the back button I mean returning to the SERPs.

If the searchers hit their back button immediately after landing on your page (It will be a short click), it’s a sign of a low quality page. 

In this video I will walk you through a little guide to explain SEO-Friendly URL. According to Google webmaster Guideline, a site's URL structure should be as simple as possible. Simple-to-understand URLs will convey content information easily

If we look at the Search Result of Google First Page for any keyword, we would find that Mostly the Top Rankers have Long Content. 

In this video I am going to explain how important it is to write long content for your marketing success. So, let’s get started.  

The concept of keyword prominence is simple “Prominent Keywords First”. It suggests, your keywords should be at prominent place in content of your web pages.

In this video I am going to teach you where to place the social sharing button on your webpages to capitalize the maximum benefits of it.

Websites That Have Social Sharing Buttons Generate 7x More Mentions than Those that don’t. 

In this video, I am gonna show you how Outbound Link improves the Authority and search ranking of your website.

Outbound Linking was overlooked as an SEO practice due to link juice outflow. But no one talked about the credit, Google gives you back for linking out to great resources.

To reap the maximum benefits from your off page SEO, you website must be a useful resource for people.  Eventually it will likely to have References (Links) From Other Websites.  In this video, I am going to explain you the concept of Off-Page Optimization.

In this video, you will learn some more Off-Page SEO Recommendations like Social Networking, Answer Questions communities, Local Listings, Business Reviews, Video Marketing etc. 

Google Alerts is a web content monitoring resource. It is one of the powerful free tools available, but often neglected. It has a wide range of applications which are only limited by your imagination.

In this lesson you will learn:

• How to create and Use Google Alert for SEO

Previously you have learnt how to create Google Alerts. It’s time now to learn how to use Google Alerts for Your SEO campaign.

Google Alerts itself isn’t a traffic source.  It’s more like an indirect free traffic source.

You can capitalize Google Alerts for SEO purpose in many ways. In this video you will learn how to:

• Find Blogs for Commenting

In this video you will learn few more important utilities of Google Alerts like monitoring:

• Content Indexing
• Unlinked Brand Mentioning
• Competitor’s activities

Quora is a question-and-answer website where questions are asked, answered, edited and organized by its community of users.

For you, as a student of SEO, or a business owner, Quora is a great way to drive targeted traffic to your website.

By answering questions related to your industry, you can demonstrate your expertise and improve your company’s brand image

In this lesson you will learn:

• How to create a great profile on Quora

In this video, I will show you How to contribute on Quora by asking questions or share your knowledge by providing answer to the questions. 

For marketers, there are a handful of really great reasons why Quora might be worth considering if you use it in a smart way.

• It builds your personal brand.
• It drives referral traffic.

In this video you will learn some tricks to create a business page on Quora. 

In this lesson I am going to show you the Skyscraper technique of Brian Dean.  You will be able to get high quality back links from the content that you publish using this technique.

Skyscraper technique is all about finding something good, make it better and show it to the right people.

Broken link building isn’t new; actually, it’s been around for years. As a link building technique, broken link building is a powerful, white-hat, and scalable link building strategy.

In this video I am gonna show you how to earn back link through broken link building strategy. 

There may be cases when someone mentions your brand on the web but didn’t include a link back to your site.  What you need to do is to reach out to the site, thank them for the mention, and ask if they would consider adding a link.

In this video I am going to show you how to get back links from unlinked mentions.

Infographic marketing offers huge possibility of increasing your audience, user engagement, earning links, boosting brand popularity and increasing Google rankings.

In this lesson, I’m going to show you how to create viral infographic step-by-step. This strategy is quite different most of other infographic marketing strategies. 

In this lesson you will learn how to design your infographic. 

In this lesson you will learn how to market your infographic to earn backlink and attract traffic to your money website. 

As we have learnt in the previous lesson that broken link building is when you find a broken link on someone’s page, tell them about it and then suggest your link as a replacement. And in this video, you will learn about Deep Broken Link building.

DEEP broken link building is when you go one step further and find every site linking to the same broken link and reach out to them too! 

A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. The great benefits of memes is their humor. People love something that they can laugh at, share.

In this lesson you will learn How to Drive Traffic to Your Website Using Memes.  

The best places to share memes are social media platforms.  It will generate viral traffic and in case of Reddit and Tumblr you can also get a backlink.  In this video I will show you how to share your memes. 

Knowem is a free online tool and brand search engine. In this video I will show you how to reserve your brand name on internet using Knowem. 

Customer's reviews increase your website traffic. Building a reputation that will lead to higher sales.

Ratings and review sites feature testimonials and reviews posted by consumers. Businesses relying on local customers, for them, these reviews can be an effective marketing tool. 

In this lesson I will show you how to drive traffic and earn a backlink using Rating and Reviews sites. 

A great and innovative way of getting some backlinks is to write a testimonial for a website. In this video I will show you how to get a backlink from a company website by offering a video testimonial about company’s product or services. 

A high quality backlink worth thousands low quality backlinks, especially the one coming from .edu and .gov sites. Backlinks from .Edu and .Gov domains are great source to increase Page ranking and improve domain authority.

In this lesson, I am going to show you How to Earn a Back Link From .Edu and .Gov Domain.  

One of the best sources of relevant traffic is Wikipedia.  It ranks for almost every search term on Google, and it is one of the most popular sites on the web.

Having backlinks from high authority sites like Wikipedia gives Google the indication that your site is trusted.

In this lesson I am gonna show you how to get a back link from Wikipedia. 

Getting your business mentioned in a big publication like CNN, New York Times is something you only dream about. Being a small business owner having limited resources, how is it possible for you to make that dream come true?

The answer is: HARO. 

It is a tool that connects news sources (that’s you!) with journalists.

In this lesson I will walk you through a little guide to get your business mentioned in a big publication. 

Link roundups are curated updates from bloggers that link out to their favorite content during a given time period.

In this lesson I am going to show you how to earn Backlink using Link Roundups.

If you’ve ever retweeted a tweet or shared someone else’s Facebook post, you’ve curated content. Using content curation to attract traffic to your website is an effective white hat SEO strategy. 

In this lesson, you will learn how to use scoopit to curate content.   

Reddit is an aggregator site. Where Users submit links, which can then be voted and commented on. It is the 9th largest site in the US.  And 8 Billion pages views per month indicates the popularity of this web platform.

The best way to market on such a popular social networking platform like Reddit is to make it seem like you aren’t marketing – you are contributing. 

During this section, you will learn the fundamentals as well as advance techniques of Reddit Marketing step by step.  

In this video, I will show you how to Signing Up for a Reddit Account.

In this video I will show you some key concepts of Reddit like subreddit, Upvoting, Downvoting and Karma etc. 

The front page of reddit is a collection of all of the top submissions in the “default” subreddits. In this lesson I am going to familiarize you with the front page of Reddit.

in this lesson I will show you how you can add value to the subreddits that you are focusing on. 

In this video, I will show you how to be a good Redditor. If you wish to be successful in a subreddit related to your business, you must become a good community member.

In this video you will learn how to contribute value to subreddit by submitting your own post.

Google+ is an essential part of any business’s social media strategy.  It plays an important role in search engine optimization (SEO) by making it easier for marketers to show up in search results. 

In this lesson I will show you how to create a Google Plus Profile. 

In this video you will learn how to join some communities to start seeing content in your home stream on Google Plus.   

In this video you will learn about another important feature of Google Plus and that is “Collections”. Collections make it easy to find the posts you and others want to see. Collections work same like Board on Pinterest where you can add pin, share other user’s pin etc. 

You can think of Google plus Communities like Facebook Groups. You can find communities where users can share specific queries, comments or content relating to a specific topic with other members who are just as interested in the discussion.

in this video, you will learn how to create, post or manage communities in Google Plus.

In this video I will show you how to follow people in Google Plus. 

Tumblr is a blogging and social network platform. Users can share and like each other’s content, follow blogs, and perform searches via hashtags.

In this lesson you will learn how to create and customize your Tumblr profile.  

In this lesson I will show you how to post your content using seven posting options including text, photo, video etc. 

In this video I will show you how to like, follow, reblog and share a post on tumblr. 

In this lesson I am going to show you how to leverage the potential of Tumblr to:

• Get High Quality Backlinks to your niche site
• Get Tons Of Tumblr Followers Fast
• Make your content viral

Google Search Console (webmaster Tool) is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. As an online marketer, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results. Google Search Console is an essential part of any SEO’s toolkit.

In this lesson I will show you how to add a web property to Google Search Console Account. 

SEOs working for clients website, regularly receives requests from clients to add a user to their web property’s search console account. 

In this video you will learn how to add User to your Search Console account. 

In this video, I will explain you some of the items listed on the Left Menu bar like messages, search appearance, structured data etc. 

The HTML Improvements page shows you potential issues Google found when crawling and indexing your site. As an SEO you check this report regularly to identify changes that potentially increase your rankings in Google search results pages while providing a better experience for your readers.

In this video I will explain you the Search Analytics Report which shows how often your site appears in Google search results. 

In this lesson I will explain you the Link Report in Google Search Console. 

In the link report, you can see who has linked to you. In addition you can also see the most common anchor text found by Google.

In this lesson I am going to show the Index Report. 

Index report lets you know how many pages of your website are currently included in Google’s index. 

This lesson is about Crawl Errors Report. The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.

The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site. You can use Fetch as Google to see whether Googlebot can access a page on your site.