Online Media Training - Personal confidence - Self promotion

Learn to promote your business your products and yourself in-front of the media. Media training tips and strategies.
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Instructed by Mark Aiston Business / Media
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  • Lectures 33
  • Length 22 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

At the end of this course you will be super confident in front of all forms of the media.

Mark will hold your hand all the way teaching you how to prepare for a media interview, and how to deliver your message with confidence and authority.

You will learn the skills for television radio and print. 

There is no course like this anywhere for the price and value.

Course instructor Mark Aiston is the owner of the media training company Mediainsider. Mark has worked in the media for 40 years. He understands the media intimately and will pass on his best practices ensuring you are a star when fronting any form of the media.


What are the requirements?

  • Computer - High speed internet

What am I going to get from this course?

  • Teach you how to sell yourself in-front of the media and your audience
  • Teach you how to prepare for a media interview
  • Teach you how to avoid tricky questions
  • Teach you the difference between TV radio and print
  • Teach you how to look your best in-front of the media

What is the target audience?

  • Anyone who has a business and wants to promote themselves or their products and services
  • Company or business spokesperson
  • Author
  • Communications manager

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Television
00:58

It sounds obvious but when you front the media you must come across as confident and professional. Part of that is what you say, how you say it and what you look like.

It is key that if the situation  relates to a death or major injuries, then you must come across as sympathetic and caring. Knowing what tone to use with your voice is also very important.

100 MEDIA TRAINING TIPS.

This bonus PDF offers even more media training gems, that will help you become even more confident when the camera is rolling.

CRISIS MANAGEMENT NOTES

A detailed overview of how to anticipate a crisis, how to prepare for a crisis and what you can learn from a crisis.

01:04

It can take a lifetime to build credibility, but it can take just one poor on camera performance to destroy it.

01:24

The little red light may appear innocuous but it can prove your downfall if you do not understand what it means.

00:35

One of the most important things to remember when you are fronting the media is to be accurate. You must get your facts right. Detail is key. And that means that if you do make a mistake, simply correct yourself.

00:38

If a reporter is chasing someone down a street and asking them questions, this can look bad enough, But if the person says "No comment" it simply adds more fuel to the fire.

Section 2: Television (Part two)
02:15

When you are being interviewed on camera for a television news story, it is important that you do not talk in long convoluted sentences.

02:10

In this video you will learn the technique known as "Bridging" This will help you change direction when you are being interviewed by the media.

00:39

Some times a person will offer controversial information to the  reporter. If you are happy for the reporter to know about the  information, then that's fine, but if not then do not offer it up.

00:44

Put simply, make sure that people understand what you are saying.

00:32

Often a person that is being interviewed on camera will bring notes with them.This is a great idea.

Section 3: Print
00:44

In this video you will learn about demographics. In other words, understanding the audience you are speaking to and to THAT audience.

00:16

It is key that you understand when the interview with a print reporter has started.


00:26

Again preparation is key for a print interview.

00:41

Make sure you are not rushed for your print interview. There is nothing worse than being flustered.

Section 4: Radio
00:17

You will quickly fine out that being sarcastic in any for of the media will work against you.

00:28

It is always best to go into a radio studio for a media interview.

00:19

It is far better to take notes with you during a radio interview so that you can use them if you are not sure of some specific facts.


00:27

If you speak with a smile in your voice it will come across to the audience. Conversely if you are serious and unhappy, the audience will pick up on this as well.

00:20

It is so important that you get your message across when given an opportunity to speak on radio.

And so you need to speak clearly and make sure you do not garble your message.



00:29

If you are invited into a studio for a radio interview, you may find yourself speaking with callers, who have rung in.

00:29

Being personable when you are in a radio studio is very important.

And so using the reporters name is one way of building confidence.

00:34

lease please never say anything a studio that you would not want reported. Sometimes the host accidentally leave  the microphone on.


Section 5: It's all about experience
00:55

If there is one thing that is a no no it's bagging the opposition. It generally backfires badly.


00:31

Building relationships with reporters is so important. You should put time and effort into this task.

00:31

A pet hate of reporters is heir talent failing to get to the point. Waffling on with no substance is simply note good enough.


00:18

Another no no when it comes to interviews. Getting angry will reflect badly on you.

00:21

Keeping an eye on what others do well and poorly will help you in your quest to be an outstanding media performer.

00:46

When you speak off the record it means you are telling the reporter stuff that could be controversial. Only do it when you trust the reporter.


00:27

Every reporter wants to get the exclusive. When they do they look good in their bosses eyes.

Section 6: How do you look?
00:23

It goes without saying .. you must always look your best when appearing in front of the media.


00:18

When ever you are being interviewed on camera it is best to stand in the one place .. but move your head around and use your arms and hands to make a point.

00:20

There are some clothes that look better on camera than others. Anything that stands out will prove a distraction from what you are saying.


00:20

If you are being interviewed on camera, there are certain areas to look. One thing is for sure, never look down the barrel of the camera.


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Instructor Biography

Mark Aiston, Media specialist, Learn to gain free publicity.

Mark has been working in the Australian media since 1980. He has an intimate knowledge of how the media operates and how you can utilize the media to YOUR advantage.

Mark has spent most of his career working within newsrooms at the ABC and Network Ten as a reporter, producer and presenter.

Mark is currently the host of Michael Keelan's Weekend on the Nova Entertainment Network.

Mark is the founder and owner of Mediainsider, a media training and education company.

Mark has media training CEO's managers PR specialist, athletes, politicians, and authors.

Mark looks forward to passing on his skills and wisdom.

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