Online Marketing - Unleash the Organic Power of Facebook
4.5 (26 ratings)
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Online Marketing - Unleash the Organic Power of Facebook

Getting Exposure on Facebook Without Spending Money on Advertising
4.5 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,131 students enrolled
Created by Dan Grijzenhout
Last updated 1/2017
English
Price: $45
30-Day Money-Back Guarantee
Includes:
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will learn how to more effectively use Facebook to generate brand awareness and increase sales
  • Students will learn how to build business through Facebook with little to no budgets for marketing
View Curriculum
Requirements
  • The student should have a basic understanding of or have a user account on Facebook
Description

Online Marketing - Unleash the Organic Power of Facebook

Marketers spend a lot of money online to advertise to get traffic to their online assets such as web pages, blog pages, lead capture pages, etc.  But did you know that with a bit of proper setup and some work over time, you can get a lot of exposure and traffic to your online assets organically on Facebook?  

In this lecture series I show you step by step how to set things up to have Facebook work for you organically so that you get a good volume of traffic to your websites and blog sites that you don't have to pay for.

I won't kid you, this takes work on your part.  But if you are willing to work at it, you can see some great targeted traffic coming at you that will generate sales for you without having to spend money on advertising.  

Many people use Facebook in bits and pieces - only using some of it's capabilities.  I don't know it all yet myself - I keep learning as I go, but I know quite a bit now after having studied the platform in-depth and what I teach in this course will take you a long way.  

I have learned some great strategies for selling on this platform on limited budgets - Sign up for this course and you'll know how to do it as well.  See you on the inside!

Best wishes, 

Dan Grijzenhout - Course Creator

Who is the target audience?
  • Small business or home business owners wishing to increase product or services sales online
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Curriculum For This Course
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Unleashing the Organic Power of Facebook
10 Lectures 39:00

This video lecture summarizes the tips studied throughout this course.  It overviews the useful online marketing strategies and tips learned to help the student keep in mind the lessons learned so they can use Facebook  effectively to improve sales and traffic to their websites through the use of the provided features and capabilities. These tips will help the student to build more traffic and build greater brand awareness to their business.

Preview 06:44

Walks you through the steps in creating a business page on Facebook and discusses some strategies to setting them up.

Preview 05:28

Walks the student through setting up the Notes, Services and Shop tabs on a Facebook page.

Setting Up Your Menu Tabs on Facebook
02:20

This is an important lecture to watch.  It discusses how to setup products you wish to sell on Facebook and strategies to employ in their setup.

Creating Your Facebook Shop and Adding Your First Product
05:05

Although not mandatory to setup, this one is a good idea for most businesses as it gives you an opportunity to "Showcase" services you are willing to provide to others viewing your business page.  Not only can it get you Freelance work, but it is another avenue for getting people to go to your business website where you can sell products to them and capture their e-mail addresses.

Creating Services on Facebook
02:12

Facebook loves sharing videos that you upload directly.  Get some on your business page if you can - both to help promote your business and products and to get others aware of your page as Facebook shares it.  And don't forget to use Hashtags!

Uploading Your First Promotional Video to Your Facebook Page
01:57

One of the key strategies to employ in this entire course.  A must for getting the word out about your business page and a must for getting in front of your target markets on Facebook.  Don't miss this lecture!

Liking Other Business Pages as Your Business Page
05:24

This is one of my favorite Facebook strategies.  Facebook has a very polished user interface for creating notes and it is a great way to build in links from these notes back to your websites and places you sell from.  Not to mention, you build trust with your potential customers by providing them with this additional content and notes are easy to share as posts on other business pages that you have "Liked as a Business Page".  Use notes to post to Facebook groups you have joined as well. - and remember to use hashtags!

Drive Traffic to Your Website Using Facebook Notes
04:30

A great way to get organic traffic to both your Facebook Business Page and to your web or blog site is to join and post to "targeted" Facebook Groups.  This lecture shows you how to get this done.

Posting to Groups on Facebook
04:11

Congratulations on course completion.  I will be adding to this course in the near future - already have a few more lectures planned - so check back to it from time to time.  This course will remain here as a useful reference for you for years to come...Thank you for completing it.  Best wishes, - Dan Grijzenhout

Congratulations on Course Completion
01:09
About the Instructor
Dan Grijzenhout
3.9 Average rating
425 Reviews
14,336 Students
18 Courses
35+ Years of Consulting and Entrepreneurial Expertise!

About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in online entrepreneurship.

Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed five books now being sold through Amazon Kindle and Create Space; he has written and published over 40 published social media related training/learning articles, and has created over 100 training videos and knowledge enhancing video podcasts.

He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 15,000 followers and subscribers and more are following him daily.