Online Marketing for Small Business
2.6 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,424 students enrolled
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Online Marketing for Small Business

Small business owners have limited time & resources. Learn how to increase your bottom line, online.
2.6 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,424 students enrolled
Created by Casey Cheshire
Published 12/2011
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

Small business owners have limited time & resources. Learn how to increase your bottom line, online, with strategies and tactics for:

  • Website Hosting & Development
  • Google Search Optimization (SEO)
  • Google Adwords (PPC)
  • Social Media (Facebook, Twitter, Google+)
  • Facebook Ads
  • Advanced Lead Generation
  • and more!
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Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 53:01
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Course Overview
1 Lecture 05:55

Learn about the goals, lecture topics and instructor. Additionally hear about my "No BS Policy" and "Foot Stompers."

Course Overview
05:55
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Your Website
2 Lectures 25:12

This lecture describes the importance of separating your website and web hosting services to:

  • save money
  • have ultimate control over your site
  • get access to perks without extra costs
Website Hosting
10:39

An overview of the tools and critical elements necessary for a successful website.
Website Development
14:33
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Search Engine Optimization (SEO)
1 Lecture 05:09
Key to understanding Search Engine Optimization is the concept of Organic vs Paid Search.
Organic Vs Paid Search
05:09
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Social Media
1 Lecture 08:45

Time old strategies for businesses in the world of social media.  New voice-over to a presentation I gave 2 years ago.  Funny that the only change I could make would be to add Google Plus.

Rethinking Social For Business
08:45
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Marketing Automation
0 Lectures 00:00
About the Instructor
Casey Cheshire
2.6 Average rating
0 Reviews
1,424 Students
1 Course
Online Marketing Expert

From the halls of large corporations to the shared office of small business, Casey has lead these organizations to unprecented success through the efficient use of Online Marketing.  Search Engine Optimization, Search Engine Marketing (Google & Bing Ads), Social Media, Web Development, and Web Analytics are just a few of the tools in his strategic arsenal.