Effective Marketing for Online Course Instructors

Create your Online Marketing Plan for Your Digital Course
4.9 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,833 students enrolled
$19
$95
80% off
Take This Course
  • Lectures 23
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2015 English

Course Description

Course Update July 2016: I have incorporated this course content into my Udemy MasterClass Level 2 and Level 3 Courses. However, if you would like dip your toe in the water here, then you can do so without getting a second mortgage. For that reason, I have reduced the price on this course and brought it back to the market place.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Are you great at creating digital products but confused when it comes to marketing them?

Are you trying to work out how to grow your online sales?

Do you need to find new students for your courses? New customers for your products?

I think we have all be in your situation at one time or another! I certainly was!

Hello, I am John Colley and welcome to my Course. I am really looking forward to working with you.

What if I can set out clear frameworks for your online marketing? Help you to understand the main principles of modern marketing? Help you to get your marketing started straight away! No more lost opportunities, no more lost sales!

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

What Students are saying about this Course

"A must watch course for new instructor and old

John give all Udemy instructors, and any video course producer, the best primer on courses I have seen. He touches on all the main points, teachers need to be aware of.

To go into great depth on any of them would make this course weeks long, but what I like is that you can pick those areas you may not have thought about and improve them, either by taking more of John's courses that deal with that specific topic or course by other Udemy instructors on the topic.

My point in you won't 'miss' anything. Delivered in John's trademark 'direct and to-the-point' style, you won't be wasting your time when you take this course." Scott Paton, Five Stars

"FANTASTIC COURSE FOR ALL NEW TO UDEMY AND WANTING TO KNOW HOW TO MARKET

This is a fantastic course for all people who have created a course on Udemy and now find them saying, "Now what?".

John explains clearly what each component of marketing is about and gives you a place to begin.

That's the beauty of this course - a place to begin marketing especially if you need to understand what to do, when, how to go about it and get started - today - now.

I've taken a lot of courses on marketing but never understood as well as I did when I finished this course.

Don't wait one second longer - take the course - take notes - take the steps - and build your marketing from here. That's all I needed - a place to start and this is it!" Lorraine Arams, Five Stars

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

In this course you will discover:

  • What is meant by the 4 Ps of Marketing
  • The difference between Push and Pull Marketing
  • How to choose the right type of Marketing campaign
  • Why its important to start with your customer?
  • How to write an effective marketing message
  • Why you need an effective campaign management strategy
  • How you can benefit from studying other instructors
  • A wide range of Online and Offline Marketing channels you can use
  • What is meant by Search Engine Marketing
  • How to adopt a Content Marketing Strategy
  • The benefits of Video Marketing
  • Why you must use eMail Marketing
  • A checklist for an effective Social Media Marketing Strategy
  • How to use your Udemy course links effectively

This course has been based on years of experience learning how to be an effective online marketer. Udemy do a great job of promoting your course, but you can double your sales with your own promotional efforts!

What are you waiting for? Why are you leaving these sales behind!

Start being an effective marketer of your own digital products and courses today!

Don't forget the 30 Day "No Quibble Money Back" Guarantee!

Enrol today and kick start your own marketing!

Best regards

John Colley, The Six Minute Strategist

Business Strategist, Online Course Expert and Founder and Host of the Online Learning Podcast


What are the requirements?

  • Access to the Internet
  • Have already created or be planning to create an online course or a digital product you are intending to sell online

What am I going to get from this course?

  • Understand the main principles of modern marketing and how to relate them to Online Markeing
  • Discover the importance of identifying their customer first
  • Be able to construct a basic marketing message that will engage a potential student or customer
  • Discover a wide range of Online and Offline marketing channels
  • Learn about the importance of Course Links and how to use them effectively
  • Understand what is meant by Search Engine Marketing ("SEM") and how to use it effectively
  • Discover the potential of Content Marketing and how to employ it as part of an Online Marketing campaign
  • Discover the growing importance of Video marketing
  • Be shown 15 amazing (and easy to implement) video marketing strategies
  • Understand the importance of eMail marketing and why you have to use it

What is the target audience?

  • This course is meant for Online Course Instructors and Infopreneurs who are new to Online Marketing
  • The course is designed to help you to understand the key aspects of Online Marketing, particularly for digital content creators
  • If you already have experience of Online Marketing, you may not find this course advances your knowledge.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course
02:20

Welcome to this Online Marketing Course for Instructors and Infopreneurs! I am delighted to introduce the course to you and let you know what you are going to discover!

02:20

This is an excellent time to be an online instructor and a fantastic time to be creating courses and publishing them on Udemy in particular. In this lecture, I briefly explain why.

Brief lecture notes have been attached to Additional Resources to help you with this topic

01:37

Before you get started with the Course, please take a moment to introduce yourself in the discussion area. Who are you? Where do you come from? Why have you enrolled in the course? What do you hope to get from it?

Remember, I am here to help you - just reach out and ask any questions you may have!

Section 2: The Fundamental Frameworks of Modern Marketing
03:22

The 4Ps Model is one of the most basic but most important marketing models which you need to understand from the outset. Use this to conceptualise all your marketing strategies and campaigns going forward.

Brief lecture notes have been attached to Additional Resources to help you with this topic

02:53

Discover the difference between Push and Pull marketing. As an online course creator and digital marketer, you will spend most of your time working with Pull marketing strategies.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

06:57

There are three types of marketing campaigns and you will become familiar with all three. In this lecture I want to introduce them to you. When you consider setting up a marketing campaign, think carefully from the outset which type of campaign it is going to be.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

Section 3: Get Your Marketing off the Ground
03:33

Do you know who your customer is? If you don't how can you address their pains and problems? They want to know What Is In It For Them? If your course does not address this issue, if they cannot see the benefit of taking your course, then they won't buy it.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

04:46

This is not a copywriting course, but knowing how to write effective copy that sells is a key skill of the marketer. This lecture introduces the key components every marketing message must contain. You can check out my Copywriting courses on my instructor profile if you want to get into this subject in more depth.

Brief lecture notes have been attached to Additional Resources to help you with this topic

05:37

The old adage that half my marketing is working but I don't know what half should no longer apply to your online marketing. If you are going to be effect marketing your courses, you need to start tracking, recording and measuring the results of your online marketing. This lecture explains why this is important.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

06:08

One of the best ways to learn how to market your courses is to see what other instructors are doing. This is not just relevant to how they market their courses on the internet, but how they create and present them in Udemy. Adopt and adapt from the best instructors to lift the effectiveness of your in-Udemy marketing.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

Section 4: Choosing Your Marketing Channels
08:41

This lecture will help you consider the wide range of Online Marketing channels which are available to you. You must ask yourself the key question: Where are my audience? You need to connect with them on the channels they inhabit.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

04:58

While this course is primarily concerned with Online Marketing, I do not want to you completely ignore the Offline Marketing opportunities that may come your way. Here are some suggestions to think about.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

01:30

Lets take a time out - I would love to get your feedback on the course - start a discussion or message me.

This would also be a great time for you to help out other students by telling them what you think about the course - why not leave a rating and review now? You can always go back and edit it at any time later if you wish.

Section 5: Key Online Marketing Strategies
05:31

Search Engine Marketing is the process by which you bring traffic to your website either by free or paid means. Understanding how SEM works is a key component to any online marketer's strategy and you need to have at least an initial understanding of what this is and how it works

Brief lecture notes have been attached to Additional Resources to help you with this topic.

04:25

Content Marketing is the creation of content which delivers value to your reader, relevance to google and the two are connected by your choice of keywords. This lecture explains some of the key tenets of Content Marketing to ensure you get off on the right foot!

Brief lecture notes have been attached to Additional Resources to help you with this topic.

04:26

This lecture provides a simple seven step Content Marketing Strategy - a framework on which you can start to prepare your content marketing strategy.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

06:21

With Video set to take a 70% share of internet traffic within two years, we cannot afford to ignore it. This lecture explains what you need to know about video marketing to get started.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

06:49

It is not enough just to produce a video and post it to Youtube - you must do it in a way which will further your marketing campaign objectives and in this lecture I explain the detail of the important steps you need to take to ensure your video marketing is effective.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

06:57

Let me inspire you with 15 different ways you can create video content that will wow your audience and enhance your online marketing. How many of these are you going to try?

Brief lecture notes have been attached to Additional Resources to help you with this topic.

04:42

Email marketing is one of the key strategies you must adopt as part of your online marketing campaign. The money is in the list and you need to grow your email list - these are people who have given you permission to email them great content on a regular basis and they are likely to become some your best customers.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

07:22

This lecture provides a check list of key points to ensure that your Social Media marketing is effective. Ensure your campaigns align with these points to life your Social Media marketing effectiveness.

Brief lecture notes have been attached to Additional Resources to help you with this topic.

06:35

Your Course Links are one of the most important keys to success in your Online Marketing. They are the final step that brings your students/customers to your courses prior to them enrolling and making a purchase. You need to use them strategically to ensure that they have the greatest impact. If they are not out there, how will new students find your courses?

Brief lecture notes have been attached to Additional Resources to help you with this topic.

Section 6: Course Summary and Wrap Up
02:38

Congratulations on completing the Course! We are now just going to review what was covered through the course before signing off!

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

John Colley, Best Selling Instructor, 25,000+ Students

Exceed Your Own Potential! Join My Student Community Today!

Learn from my Expertise in Business, Online Marketing and Entrepreneurship!

Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?

Would you like to find out how to turn your Udemy expertise into an Affiliate income?

Would you like find out how Startups can raise capital?

Would you like to discover Social Media strategies to make your businesses grow faster?

Do you want to learn the secrets of strategies of successful Business Development?

Do you want to make money working from home with Amazon FBA?

Are you afraid of Public Speaking?

You can do all this and so much more with my Udemy Courses!

Why are over 27,000 Students Enrolled in my Udemy Courses?

Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help!

Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!

A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

How can I best serve you?

Join my community of over 27,000 Students, Enrol Today!

Ready to start learning?
Take This Course