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Online Marketing for Beginners: Site Set-Up & Sales Tactics

Easily learn the technical side of building a business online and learn marketing concepts that will help you make sales
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Created by Jason Magill
Last updated 7/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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So many people say they want to have their own website or build an online business but they're not sure where to begin. The process seems complicated and very time consuming. Yet, millions of average people have their own site and business online. The Online Marketing for Beginners: Site Set-Up & Sales Tactics course is designed for anyone interested in having their own website and online business but may not be technically savvy or have a degree in marketing or sales.

The goal of this brand new Online Marketing for Beginners: Site Set-Up & Sales Tactics course is to give you a resource you can use over and over to tackle all the technical aspects of online marketing like:

  • buying a domain
  • using an FTP program
  • selecting and setting up hosting, etc.
  • learn some basic, hard and fast marketing concepts in short, easy to follow videos and printables.

In order to give your online business a great start, I've included downloadable supplements that discuss different marketing concepts for beginners. Believe me; these can help you avoid some costly mistakes as you build your business.

The videos are short but crammed with information and actionable steps. You could watch the videos straight through in just over 1 hour. However, I recommend following the video and pausing, taking action before continuing. You can download and print the supplemental material to study at your leisure and use as a reference guide when needed.

Starting your own website and building your brand and business isn't magic. Let the Online Marketing for Beginners: Site Set-Up & Sales Tactics course pull back the curtains and demystify the process for you. If you are comfortable with your computer and navigating the internet you could be up and running in less than 24 hours!

Who is the target audience?
  • This course is meant for anyone who wants to create a website, start an online business, a blog, or just wants to build a website to share with family and friends. This course will be directed toward individuals interested in starting an online business who want to know more about marketing online, but anyone wishing to start a blog or content rich website can benefit from the material.
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What Will I Learn?
You will be able to set up your own website and understand some basic and intermediate online marketing concepts that will help you build an online business.
View Curriculum
  • You should be very comfortable using a computer. Students should also be adept at online navigation and installing software. It is helpful if you already have a PayPal account, but if you don't, you can easily set up an account if you choose.
Curriculum For This Course
Expand All 7 Lectures Collapse All 7 Lectures 01:02:16
What to Expect from Online Marketing for Beginners: Site Set-Up & Sales Tactics
1 Lecture 05:58

A brief introduction to the Online Marketing for Beginners Tutorial Videos. Learn a little about me, why I want to present this course, and what we're going to cover in the following lectures.

Preview 05:58
Domains. Are you the master of yours?
1 Lecture 15:46

Is your ideal website name available? You'll learn how to find out. In this lecture you will learn popular types of website extensions and which one works the best right now, some of our favorite tools for finding domain names and favorite places to purchase domain names from. This is where you're getting serious about making your dreams a reality.

You will also begin learning about the different marketing models that exist in the world of marketing and the major differences and similarities of marketing and sales.

Preview 15:46
FTP and Hosting
2 Lectures 19:40

This is where things get a little technical but it's nothing we can't get through together. In this lecture you will learn what FTP stands for, different types of FTPs and what function a FTP serves in your online business.

We'll also dive into one of the most important aspects of your online marketing efforts: market research. We'll follow this up with differences selling to men vs. women. Know your market and know how to sell to them.

Preview 05:01

So now that you have your domain and FTP set up you'll need a place for your website to call home. In this lecture you will learn about web hosting. What web hosting is, the different types of web hosting available to you and some of your best options for where to buy web hosting.

The supplements in this lecture cover vital areas for any business. How to develop a website that sells, how to leverage gifts to gain customers (which is part of the next one), and relationship marketing.

Preview 14:39
1 Lecture 04:50

In this lecture you're going to learn how to build a bridge. Not a real bridge; a bridge between your domain and your web hosting account. We'll briefly discuss what a nameserver is and how you can set up your domain on the proper nameserver.

Knowing your target market might be easy if you sell pillows. Almost everyone likes a comfortable pillow. However, products that serve the needs of a broad audience can still be tricky to sell. The supplement with this lecture looks at discovering your target market.

Preview 04:50
FTP download, setup, and transferring files, Oh My!
2 Lectures 16:02

In lecture 3 you learned about FTP and now you know what it means and what purpose it serves. In this lecture you will learn how to download a FTP to your computer and how to set it up so you can begin building your website. It can be as easy as transferring a few files!

The internet is a world unto itself. If you're building a home (website) there, you better learn the neighborhood. We'll go over that neighborhood in The World Wide Web. By the way, learning how to write an amazing sales letter has never hurt anyone. We'll discuss what to do and what not to do.

Preview 06:38

Now that the foundation is in place, you can begin building your website by transferring files from your computer, using the FTP, to your domain. In this lecture you will learn how to transfer files over to your domain using the FTP.

You may remember the intro video where I said I have a background in marketing and advertising and I'm also a therapist? Yes, I have my masters in clinical psychology. Believe me when I tell you, marketing and psychology are in bed together. Here we'll talk about marketing psychology as well as how to get your customer's attention. Flashing neon boxes and large fonts in all caps only annoys people.

Preview 09:24
About the Instructor
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Marketing Professional and Licensed Therapist

Jason Magill is a talented and creative Internet Marketing and Copywriting Professional with many years of experience in Traditional Marketing and Early Internet Marketing techniques. With a strong background in Psychology and Management of programs and large teams, excel at defining client needs and converting them into Brand Loyalists, he has built several online businesses and loves to continue learning, growing, and giving back.

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