Online Google Adwords Training Course - Pay-per-click (PPC)
4.8 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Online Google Adwords Training Course - Pay-per-click (PPC)

An online learning course developed by a US Search Award Nominee nominated for the "Best PPC Campaign" in the country.
4.8 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
69 students enrolled
Created by Sergio Aicardi
Last updated 6/2017
English
Price: $25
30-Day Money-Back Guarantee
Includes:
  • 6.5 hours on-demand video
  • 26 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Undertsand all of the common PPC terms
  • Completely understand SEM & how to profit from it
  • Leverage psychology in your SEM strategy
  • Quickly & easily reverse engineer your competitors PPC strategy
  • How to easily obtain the best quality scores
  • Setup phone call, form submission and ecommerce tracking
  • Integrate your various reporting data into Google Analytics
  • Create a low maintanence PPC campaign using automation
  • Analyze traffic reports to make the best decisions
  • Conversion rate optimization (CRO) for your website
View Curriculum
Requirements
  • An understanding of your business (or the industry/niche of the business you wish to start)
  • Must be some-what computer savvy. If this is the first time you've used the internet, maybe it's not for you.
  • You should know how to perform a Google search.
Description

(Updated 6/22/2017) Looking for an effective learning course or training class for PPC advertising? In order to learn PPC advertising (aka SEM) with Google Adwords, you'll need to have a great foundation of knowledge which is packed up right here in this tutorial style course. This course is developed for individuals who have had little success on their own with search engine marketing and who are looking for expert guidance. Rather than creating a learning course with advanced techniques and terminology that sounds foreign, I've designed a course that is both easy to digest and highly effective for those seeking to sharpen their skill set. If you've asked yourself the following questions at some point, this course is meant for you.

  • I don't have a marketing degree but I want to learn about PPC advertising.
  • I've tried learning SEM on my own but I don't know where to begin!
  • It's too expensive to outsource PPC management so I want to do it on my own.
  • I hired a PPC marketing company and I was not happy with their performance.
  • I have a business that just needs marketing to be successful and I'm considering PPC.

There is no question, PPC advertising is difficult, but so is anything in life that yields fruitful rewards. When I first discovered PPC advertising many years ago, I had to learn Google Adwords marketing on my own through tedious trial and error along with trying to find any type of pay per click training classes online but truthfully there weren't many resources available at the time. Which is why I decided to build my own Google Adwords PPC Tutorial course here on Udemy. After completing my course, you will feel confident, empowered and motivated enough to start working on your own campaign based on the real world success I've had.

My name is Sergio Aicardi and I am one of the founders of Profitable Web Properties & the owner of www.themiamiseocompany(dot)com which together comprise of the largest and most effective marketing agency in South Florida to specialize in search engine marketing (aka SEM). We not only help individual learn how to setup an Adwords account from scratch and teach them how to manage them properly in this course, we also offer world class marketing services in case it's just too much to handle on your own.

What makes me qualified as your potential instructor for this in-depth Adwords PPC training course?

In 2014 I managed an SEM campaign which I presented a case study for in the US Search Awards of 2014 (powered by Pubcon in Las Vegas once a year). The case study was nominated for the "Best PPC Campaign" alongside with the marketing agencies that were managing the campaigns for HSNBS, PGA & a Microsoft product division.

I founded a marketing company that specializes in SEO/PPC and in the 3 years that it's been in business, we have grown to become the most well known search engine marketing agency in South Florida. If you do your due diligence on me, you will find that I am a guest writer for the Search Engine Journal, SEMRush, Ahrefs, Social Media Today and many other well-respected sites that are known for having industry experts write about their successes and experiences.

I have hundreds of case studies and white papers that show the success I've had with my own companies and the campaigns that I've managed for other companies at my marketing company. Simply put, this is the one training class for Adwords that you won't want to miss out on, sign up today and obtain the knowledge that can earn you large salaries or generate huge profits for your business.

Who is the target audience?
  • Students who want to learn about search engine marketing.
  • Entrepreneurs who want to advertise their business via PPC
  • eCommerce store owners or service based business owners
  • Entry level or experienced PPC campaign managers
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Curriculum For This Course
60 Lectures
09:30:30
+
Introduction to my learning course!
1 Lecture 07:55
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Understanding Search Engine Marketing & PPC
4 Lectures 36:03

A introduction into the most commonly used terms & lingo that you will hear as you become a Google Adwords advertiser.

PPC terminology
09:02


This lecture explains how and why you should think about psychology and how it plays a role in marketing, specifically search engine marketing.

Understanding how psychology plays a huge roll in SEM
06:56
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Developing Your Plan For Domination
9 Lectures 01:45:05
Section Intro Video
03:40

Proven Methods For PPC Success
13:43

Video Recap - Proven Methods For PPC Success
18:46

Learn how to build an excel workbook containing your keyword strategy for each campaign & ad group so that you can easily add keywords to your account when its time to build out (or restructure) your Adwords campaigns.

Organize your data in Excel like a pro
09:06

Video Recap - Organize Your Data in Excel Like a Pro
12:05

Learn how to reverse engineer your competition and their search engine marketing strategies so that you can out-perform them.

Take a little bit from each competitor & make it better
11:34

Video Recap - Take a little bit from each competitor and make it better
11:35

An overview of location & scheduling options for your Adwords campaigns. Here you will learn what the benefits are to using custom ad schedules and location targeting methods.

Optimized locations and scheduling options
06:06

Prepping Optimized Location & Scheduling Options
18:30
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Optimizing Your Website to Convert Visitors Into Customers
7 Lectures 52:22
Section Intro Video
04:21

Learn how to build a website that gives your visitors a great user experience by making it easy for them to find what they're looking for. This lecture will help you understand why it's so important for Adwords advertisers to have a well optimized website layout and navigation.

Optimized website user navigation structure
03:44

Video Recap - Optimized Website User Navigation Structure
09:10

An introduction to how Goal Funnels work in Google Analytics.

Funnel optimization & Goal Completion Optimization
05:07

Video Recap - Funnel Optimization & Goal Completion Optimization
16:59

Learn how to test your website on many devices and internet browsers to ensure you're not showing ads to users with devices or browsers that your website is not compatible with.

Functionality & Compatibility testing
03:21

Video Recap - Functionality & Compatibility Testing
09:40
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Setting Up High Precision Tracking With Google Products
6 Lectures 57:18
Section Intro Video
02:16

Learn what the benefits of using google Analytics in conjuction with Google Adwords are and some of the best practices for using the two softwares together.

Tracking Performance With Google Analytics & Adwords
08:36

Video Recap - Tracking Performance With Google Analytics & Adwords
18:45

If you own a website that sells products (accepts payments online) then you will want to learn how to setup revenue tracking for your campaigns. This lecture will provide you with instructions on how to do so and reference links to Google support pages that help you troubleshoot revenue tracking issues if any arise.

eCommerce revenue tracking (if applicable)
04:07

Automation, shortcuts and automatic alerts
04:10

Video Recap - Automation, Shortcuts and Automatic Alerts
19:23
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Building Your New Adwords Account With Confidence & Data
19 Lectures 03:20:11
Section Intro Video
06:10

An introduction into the Google Adwords interface.

Diving Into Your Adwords Account
05:07

Video Recap - Diving Into Your Adwords Account
11:51

A guide that explains how to link Google Analytics & Adwords properly.

Linking Google Adwords & Analytics
01:00

Video Recap - Linking Adwords & Analytics
05:00

Learn the in's and out's of Google Adwords search campaigns with this introduction lecture.

All about search campaigns
13:52

Video Recap - All About Search Campaigns
13:31

Video Recap - More about search campaigns
11:25

Learn how to use bid adjustments the right way so that your keyword bids are managed effectively and efficiently.

Using Bid Adjustments Effectively
05:27

Video Recap - Using Bid Adjustments Effectively
14:45

Learn how to use bid strategies and shared budgets to your advantage as an Adwords advertiser.

Best practices for bid strategies & budgets
03:34

Video Recap - Best Practice For Bid Strategies and Budgets
12:40

A guide that explains how to prepare your Google Merchant data feed which will enable your products to show on the Google Shopping Network.

Google Shopping - Prepping Your Data Feed
08:06

Video Recap - Prepping Your Data Feed
16:15

Learn how to setup and optimize a Google Shopping campaign properly.

Google Shopping - Creating Your Campaign(s)
07:26

Video Recap - Creating Your Campaigns
15:49

A guide that explains how to setup professional remarketing campaigns that use custom audience lists defined by behavioral rules in Google Analytics.

Effective Remarketing With Custom Audience Lists
14:16

Video Recap - All About Remarketing Campaigns
19:31

Video Recap - Building ad groups for your remarketing audience lists
14:22
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Analyzing, Optimizing & Capitalizing
7 Lectures 01:15:17
Section Intro Video
05:41

Learn how to analyze your Adwords data like a true search engine marketing analyst so that you can make educated decisions on how to improve your campaigns performance as time goes on.

Interpreting Your Adwords Data to Improve Performance
07:46

Video Recap - Interpreting Adwords Data to Improve Performane
15:25

Learn what the best practices are when it comes to analyzing your campaign(s) data in Google Analytics.

Making educated decisions based on you Google Analytics data
05:38

Video Recap - Making Educated Decisions Based on Your Google Analytics Data
19:27

Learn how to test your theories through split tests such as testing new ad messages or landing pages.

Performing tests to improve your performance
07:59

Video Recap - Performing Tests to Improve Your Performance
13:20
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Branding & Building Your Online Reputation
7 Lectures 40:41
Section Intro Video
04:06

Learn how to incorporate reviews into your Google Adwords search ads for a better CTR and overall performance.

Generating reviews for a better conversion rate
03:29

Video Recap - Generating Reviews for a Better Conversion Rate
07:20

Protect your brand name and defend yourself against unethical competitors trying to steal your online traffic.

Creating a brand campaign
01:57

Video Recap - Creating a Brand Campaign
07:40

Learn how to use automated rules to manage your campaigns with tons of great automation features provided by Adwords.

Create automated rules for bidding
05:08

Video Recap - Create Automated Rules for Bidding
11:00
About the Instructor
Sergio Aicardi
4.8 Average rating
11 Reviews
69 Students
1 Course
SEM Guru

Experience - In 2010 I grew fond of organic SEO and decided to build a website to help my friend with his pressure cleaning business. I was able to rank it very well organically and shortly thereafter decided to make SEO/SEM my career path of choice. After understanding how organic SEO works and mastering it, I then transitioned into search marketing via PPC ads. At first I was doing a lot of freelance work setting up new Adwords accounts and helping business owners manage them. After about a year of trying to make it on my own I decided it might be worth it to consider joining a growing agency to lead the SEO or SEM department so I took a job working at a rather large search engine marketing company for about 2 years. In that time I quickly was promoted to the top level department manager and often times helped manage various other departments because of my knowledge and leadership abilities. Shortly after my second year working at the agency I decided to leave and start my own agency with my really close friends Jason Hawkins whom I have been working with for some time already. We started the company Profitable Web Properties and together we have owned and managed Profitable Web Properties for just over 3 years. I managed the entire PPC department. I'm responsible for on-boarding new clients, employees and accounts as well as responsible for overseeing the success of each account under management.

Accomplishments - My team and I have been able to place top three in over a dozen Google Partner contests as a Certified Google Partner company. In 2014 we submitted a case study to the US Search Awards (powered by Pubcon) and it was nominated among 5 other companies for “Best PPC Campaign". We have been fortunate enough to on-board several large companies and brands to help with their PPC advertising efforts some of which include Qology Direct, Playa Plaza Resorts, Condo(dot)com, Apartments(dot)com and more. Our personally developed PPC management tools have been featured on SEMRush webinars and I have submitted case studies on several respected blog such as The Search Engine Journal, Ahrefs, The Content Marketing Institute, Business 2 Community, Moz and many more.

Active & Verified Certifications - Google Analytics certification, Google Adwords certification (all 5 of them), Google Analytics for eCommerce “From data to decisions".