Online Google Adwords Training Course - Pay-per-click (PPC)

An online learning course developed by a US Search Award Nominee nominated for the "Best PPC Campaign" in the country.

Created bySergio Aicardi

Last updated 1/2018

English

English [Auto],

What you'll learn

Undertsand all of the common PPC terms
Completely understand SEM & how to profit from it
Leverage psychology in your SEM strategy
Quickly & easily reverse engineer your competitors PPC strategy
How to easily obtain the best quality scores
Setup phone call, form submission and ecommerce tracking
Integrate your various reporting data into Google Analytics
Create a low maintanence PPC campaign using automation
Analyze traffic reports to make the best decisions
Conversion rate optimization (CRO) for your website
How to measure ROI and Cost-Per-Lead.
How to use Google Adwords to efficiently generate sales or leads
How to use the new Google Adwords interface

Course content

8 sections • 60 lectures • 9h 31m total length

Introduction to my learning course!7:55

Section Intro Video1:20
Explore how psychology informs a marketing plan, decode PPC terminology, and manage keywords, negative keywords, and campaigns to influence your audience.
PPC terminology9:30
A introduction into the most commonly used terms & lingo that you will hear as you become a Google Adwords advertiser.
Video recap 1: PPC Terminology18:45
Explore key ppc terminology and account structure, including search, display and shopping campaigns, ad groups, keywords, quality score, ctr, impressions, conversions, landing pages, and negative keywords.
Understanding how psychology plays a huge roll in SEM6:37
This lecture explains how and why you should think about psychology and how it plays a role in marketing, specifically search engine marketing.

Section Intro Video3:40
Proven Methods For PPC Success12:55
Video Recap - Proven Methods For PPC Success18:46
Learn competitive research using SVM rush and keywords using the keyword planner, then map keywords to landing pages and ad groups, and craft PPC campaigns with optimized ads for success.
Organize your data in Excel like a pro8:53
Learn how to build an excel workbook containing your keyword strategy for each campaign & ad group so that you can easily add keywords to your account when its time to build out (or restructure) your Adwords campaigns.
Video Recap - Organize Your Data in Excel Like a Pro12:05
Organize keyword and competitor research in Excel to streamline ppc account setup and restructuring. Build granular ad groups using pivot tables and data from Google Analytics and Webmaster Tools.
Take a little bit from each competitor & make it better10:46
Learn how to reverse engineer your competition and their search engine marketing strategies so that you can out-perform them.
Video Recap - Take a little bit from each competitor and make it better11:35
Explore competitors with Semrush to gather ideas for improving your site’s features, from compatibility calculators and inventory filters to meet-the-team pages, refined PPC keywords, and better search for higher conversions.
Optimized locations and scheduling options5:50
An overview of location & scheduling options for your Adwords campaigns. Here you will learn what the benefits are to using custom ad schedules and location targeting methods.
Prepping Optimized Location & Scheduling Options18:30
Identify high-traffic locations with Google Analytics to optimize PPC by proximity to your office and pair scheduling options with call center hours for better conversions.

Section Intro Video4:21
Optimized website user navigation structure3:31
Learn how to build a website that gives your visitors a great user experience by making it easy for them to find what they're looking for. This lecture will help you understand why it's so important for Adwords advertisers to have a well optimized website layout and navigation.
Video Recap - Optimized Website User Navigation Structure9:10
Discover how optimized website navigation, mega menus, a top main menu, and intelligent search, enhances e-commerce usability, conversions, and the checkout experience.
Funnel optimization & Goal Completion Optimization4:59
An introduction to how Goal Funnels work in Google Analytics.
Video Recap - Funnel Optimization & Goal Completion Optimization16:59
Functionality & Compatibility testing3:26
Learn how to test your website on many devices and internet browsers to ensure you're not showing ads to users with devices or browsers that your website is not compatible with.
Video Recap - Functionality & Compatibility Testing9:40

Section Intro Video2:16
Set up precision tracking with Google Adwords and Google Analytics to measure phone calls, form submissions, and transactions, explore e-commerce revenue tracking, and analyze keyword-driven product performance and ROAS.
Tracking Performance With Google Analytics & Adwords8:43
Learn what the benefits of using google Analytics in conjuction with Google Adwords are and some of the best practices for using the two softwares together.
Video Recap - Tracking Performance With Google Analytics & Adwords18:45
eCommerce revenue tracking (if applicable)4:09
If you own a website that sells products (accepts payments online) then you will want to learn how to setup revenue tracking for your campaigns. This lecture will provide you with instructions on how to do so and reference links to Google support pages that help you troubleshoot revenue tracking issues if any arise.
Automation, shortcuts and automatic alerts4:06
Video Recap - Automation, Shortcuts and Automatic Alerts19:23

Section Intro Video6:10
Navigate your Google AdWords account to explore key features, then link AdWords with Analytics to measure goals, optimize search campaigns, and leverage remarketing and data feed.
Diving Into Your Adwords Account5:00
An introduction into the Google Adwords interface.
Video Recap - Diving Into Your Adwords Account11:51
Linking Google Adwords & Analytics0:59
A guide that explains how to link Google Analytics & Adwords properly.
Video Recap - Linking Adwords & Analytics5:00
Learn how to link Google Analytics with AdWords to share data, import goals as conversions, and view campaign performance in reporting.
All about search campaigns13:44
Learn the in's and out's of Google Adwords search campaigns with this introduction lecture.
Video Recap - All About Search Campaigns13:31
learn to create a Google search campaign, set location, language, and budget, and add site link and call extensions to boost performance.
Video Recap - More about search campaigns11:25
Using Bid Adjustments Effectively5:35
Learn how to use bid adjustments the right way so that your keyword bids are managed effectively and efficiently.
Video Recap - Using Bid Adjustments Effectively14:45
Best practices for bid strategies & budgets3:34
Learn how to use bid strategies and shared budgets to your advantage as an Adwords advertiser.
Video Recap - Best Practice For Bid Strategies and Budgets12:40
Master bid strategies and budgets in Google AdWords, from top-of-page automation to shared budgets, and use enhanced cost-per-click (cpc) and target cost per acquisition (cpa) to optimize performance.
Google Shopping - Prepping Your Data Feed7:49
A guide that explains how to prepare your Google Merchant data feed which will enable your products to show on the Google Shopping Network.
Video Recap - Prepping Your Data Feed16:15
Learn to prep your data feed for Google Shopping campaigns, format product data in Excel or Google Sheets, and link your Google merchant center to AdWords.
Google Shopping - Creating Your Campaign(s)7:15
Learn how to setup and optimize a Google Shopping campaign properly.
Video Recap - Creating Your Campaigns15:49
Create and optimize shopping campaigns by linking Merchant Center feeds, configuring campaign settings, building product groups by category and item IDs, and setting granular manual bids.
Effective Remarketing With Custom Audience Lists14:07
A guide that explains how to setup professional remarketing campaigns that use custom audience lists defined by behavioral rules in Google Analytics.
Video Recap - All About Remarketing Campaigns19:31
Create a remarketing display campaign in google ads, select no marketing objective to access full features, and build audience lists from google analytics using landing page conditions.
Video Recap - Building ad groups for your remarketing audience lists14:22

Section Intro Video5:41
Interpreting Your Adwords Data to Improve Performance7:38
Learn how to analyze your Adwords data like a true search engine marketing analyst so that you can make educated decisions on how to improve your campaigns performance as time goes on.
Video Recap - Interpreting Adwords Data to Improve Performane15:25
Interpret Adwords data to improve campaign performance by analyzing conversions, campaigns, ad groups, and keywords. Use negative keywords, bidding strategies, and extensions to boost clicks, conversions, and overall performance.
Making educated decisions based on you Google Analytics data5:29
Learn what the best practices are when it comes to analyzing your campaign(s) data in Google Analytics.
Video Recap - Making Educated Decisions Based on Your Google Analytics Data19:27
Performing tests to improve your performance7:57
Learn how to test your theories through split tests such as testing new ad messages or landing pages.
Video Recap - Performing Tests to Improve Your Performance13:20
Run split tests in Google Ads to compare ad copy and landing pages, using duplicate campaigns to isolate tests, and analyze results with Google Analytics for data-driven decisions.

Section Intro Video4:06
Boost conversions and trust by generating reviews and displaying them on your site and extensions, then defend your brand with campaigns and use automated rules in Google Adwords.
Generating reviews for a better conversion rate3:23
Learn how to incorporate reviews into your Google Adwords search ads for a better CTR and overall performance.
Video Recap - Generating Reviews for a Better Conversion Rate7:20
Creating a brand campaign2:01
Protect your brand name and defend yourself against unethical competitors trying to steal your online traffic.
Video Recap - Creating a Brand Campaign7:40
Learn to create a brand campaign on Google Ads to protect your company name, using a search campaign with brand keywords, ad groups, and exact or phrase match keywords.
Create automated rules for bidding5:13
Learn how to use automated rules to manage your campaigns with tons of great automation features provided by Adwords.
Video Recap - Create Automated Rules for Bidding11:00
Learn to automate Google AdWords bidding with PPC rules that adjust max CPC based on average position, pause keywords, and send emails, ensuring top page visibility and budget control.

Requirements

An understanding of your business (or the industry/niche of the business you wish to start)
Must be some-what computer savvy. If this is the first time you've used the internet, maybe it's not for you.
You should know how to perform a Google search.

Description

(Updated 6/22/2017) Looking for an effective learning course or training class for PPC advertising? In order to learn PPC advertising (aka SEM) with Google Adwords, you'll need to have a great foundation of knowledge which is packed up right here in this tutorial style course. This course is developed for individuals who have had little success on their own with search engine marketing and who are looking for expert guidance. Rather than creating a learning course with advanced techniques and terminology that sounds foreign, I've designed a course that is both easy to digest and highly effective for those seeking to sharpen their skill set. If you've asked yourself the following questions at some point, this course is meant for you.

I don't have a marketing degree but I want to learn about PPC advertising.
I've tried learning SEM on my own but I don't know where to begin!
It's too expensive to outsource PPC management so I want to do it on my own.
I hired a PPC marketing company and I was not happy with their performance.
I have a business that just needs marketing to be successful and I'm considering PPC.

There is no question, PPC advertising is difficult, but so is anything in life that yields fruitful rewards. When I first discovered PPC advertising many years ago, I had to learn Google Adwords marketing on my own through tedious trial and error along with trying to find any type of pay per click training classes online but truthfully there weren't many resources available at the time. Which is why I decided to build my own Google Adwords PPC Tutorial course here on Udemy. After completing my course, you will feel confident, empowered and motivated enough to start working on your own campaign based on the real world success I've had.

My name is Sergio Aicardi and I am one of the founders of Profitable Web Properties & the owner of www.themiamiseocompany(dot)com which together comprise of the largest and most effective marketing agency in South Florida to specialize in search engine marketing (aka SEM). We not only help individual learn how to setup an Adwords account from scratch and teach them how to manage them properly in this course, we also offer world class marketing services in case it's just too much to handle on your own.

What makes me qualified as your potential instructor for this in-depth Adwords PPC training course?

In 2014 I managed an SEM campaign which I presented a case study for in the US Search Awards of 2014 (powered by Pubcon in Las Vegas once a year). The case study was nominated for the "Best PPC Campaign" alongside with the marketing agencies that were managing the campaigns for HSNBS, PGA & a Microsoft product division.

I founded a marketing company that specializes in SEO/PPC and in the 3 years that it's been in business, we have grown to become the most well known search engine marketing agency in South Florida. If you do your due diligence on me, you will find that I am a guest writer for the Search Engine Journal, SEMRush, Ahrefs, Social Media Today and many other well-respected sites that are known for having industry experts write about their successes and experiences.

I have hundreds of case studies and white papers that show the success I've had with my own companies and the campaigns that I've managed for other companies at my marketing company. Simply put, this is the one training class for Adwords that you won't want to miss out on, sign up today and obtain the knowledge that can earn you large salaries or generate huge profits for your business.

Who this course is for:

Students who want to learn about search engine marketing.
Entrepreneurs who want to advertise their business via PPC
eCommerce store owners or service based business owners
Entry level or experienced PPC campaign managers

Online Google Adwords Training Course - Pay-per-click (PPC)

What you'll learn

Explore related topics

Course content

Introduction to my learning course!1 lecture • 8min

Understanding Search Engine Marketing & PPC4 lectures • 36min

Developing Your Plan For Domination9 lectures • 1hr 43min

Optimizing Your Website to Convert Visitors Into Customers7 lectures • 52min

Setting Up High Precision Tracking With Google Products6 lectures • 57min

Building Your New Adwords Account With Confidence & Data19 lectures • 3hr 19min

Analyzing, Optimizing & Capitalizing7 lectures • 1hr 15min

Branding & Building Your Online Reputation7 lectures • 41min

Requirements

Description

Who this course is for: