Last updated 6/1/2017.
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WHY CREATE AN ONLINE COURSE?
Education is changing. Talented individuals from all over the world are using little more than their smartphones to create, share and sell courses. Over 20,000 instructors have published a course on Udemy to easily connect with over 9,000,000 eager students willing to pay to learn. Others are building companies around their courses, quitting their day jobs and spending their time educating others.
Be it cooking, yoga, photography, programming or business, everyone is an expert in something. With equal portions know-how and elbow grease, you could start selling courses online – converting your expertise into passive income.
WHAT WILL YOU LEARN?
This course was developed to provide aspiring instructors the knowledge and tools needed to create and grow successful online courses. It consists of a growing number of video courses that walk students through every step needed to affordably launch an online course.
The course covers essential skills like:
YOU'RE IN GOOD COMPANY!
The first step in the course creation process is to brainstorm a course topic. You may already have an idea in mind, but there are a few important things you should consider.
Once you have a seed list of course topics, it’s time for a bit of market validation. I’ll show you how to analyze your competition and confirm that students will be willing to buy.
With a valid course topic in hand, you can start thinking about production. In this video, I’ll go over the different lecture formats and when they’re most effective.
The final step when preparing to create a course is to acquire the needed software and hardware. I’ll give you an idea of what you need and recommend my favorite stuff.
It’s time to build out your course by organizing the curriculum in a course outline. I’ll provide examples and explain a few important things to consider.
For the most polished videos, I recommend scripting each of your lectures. In this video, I’ll give you the lowdown on how to write killer video scripts.
Creating presentations and mastering the use of animations in PowerPoint is an affordable way to make professional videos. I’ll walk you through my technique.
Most online courses include some amount of screencasts. I’ll demonstrate how to properly screencast with a few of my favorite (and affordable) software options.
Proper lighting is the best way to separate your course from the rest of the crowd. In this video, I’ll explain how to properly use lights to improve video quality.
Your students will be listening to you talk for most of your course, so it’s crucial that you record high quality audio. This lecture will cover how to do it well.
Cameras are conceptually easy to use, but there are plenty of things that can go wrong. In this lecture, I’ll go over how to correctly configure your camera.
With video files in hand, you’re ready to assemble them together and produce your course. I’ll walk you through the basics of editing and show you my favorite free software.
Publishing your course to a marketplace is a great way to increase exposure in exchange for a small portion of your proceeds. I’ll explain in more detail in this video.
Hosted platforms like Teachable give instructors additional freedoms for a share of their revenue and a monthly hosting fee. This lecture will cover the need-to-know info!
Pricing your course isn’t as easy as it sounds. I’ll guide you through how to price your course so that you don’t lose students or leave money on the table.
As the first thing potential students will see, a persuasive title is pivotal to the success of your course. In this video, I’ll provide formulas for writing titles that convert!
The sales page for your course will serve as a hub for all of your promotional activities. I’ll take you step-by-step through writing a sales page that sells.
Once you’ve drafted an effective sales page, it’s important that students can find you through Google. That’s where search engine optimization (SEO), and this video, comes in.
While you’re waiting for Google search crawlers to find and index your sales page, you can supplement search traffic with a pay-per-click campaign. I’ll show you how.
The business world runs on email, which makes it one of the most effective channels to promote your course. In this video, I’ll help you start building an email list.
Using videos to promote a video course just makes sense. This lecture will introduce ways to use the videos you’ve already made, to increase traffic to your sales page.
Social media networks are a great way to find and connect with potential students. In this lecture, I’ll go over a bunch of key best practices for using Twitter.
That’s it from me. This short video marks the end of the course, and includes a few finals words and a farewell from yours truly. Thanks again for enrolling!
Hello, hello! My name is Evan VanDerwerker.
A few years ago, I decided to mush my design and digital marketing skills together and try my hand at creating online courses. It took me a few weeks to publish my first course on Udemy, and it’s been pretty smooth sailing ever since. Now, I want to help you do the same thing!
I recently launched Instructory with the intention of building an online school that empowers aspiring instructors like yourself with the know-how and tools needed to create online courses. The goal of Instructory is to teach you how to prepare, produce, publish and promote extremely profitable online courses.