Learn How to Create Awesome Online Courses (August 2017)
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,228 students enrolled
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Learn How to Create Awesome Online Courses (August 2017)

An online course about online course creation. Learn to prepare, produce, publish and promote courses.
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,228 students enrolled
Created by Evan VanDerwerker
Last updated 6/2017
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • CREATE AWESOME COURSES. Learn to build high quality courses on a low budget with no prior experience.
  • SHARE YOUR KNOWLEDGE. Connect with students around the world ready to be taught by you.
  • EARN PASSIVE INCOME. Make real money on a regular basis selling awesome courses you create.
View Curriculum
  • There are no software or hardware requirements for enrolling in the course, besides any device and a high-speed Internet connection. The course consists of specific equipment recommendations for creating your own courses.

Join 2,200+ other students! If you are unsatisfied for any reason, I'll provide a 100% refund.


Education is changing. Talented individuals from all over the world are using little more than their smartphones to create, share and sell courses. Over 20,000 instructors have published a course on Udemy to easily connect with over 9,000,000 eager students willing to pay to learn. Others are building companies around their courses, quitting their day jobs and spending their time educating others.

Be it cooking, yoga, photography, programming or business, everyone is an expert in something. With equal portions know-how and elbow grease, you could start selling courses online – converting your expertise into passive income.


This course was developed to provide aspiring instructors the knowledge and tools needed to create and grow successful online courses. It consists of a growing number of video courses that walk students through every step needed to affordably launch an online course.

  1. PREPARATION: Understand what to consider before you start recording, and gather the necessary equipment (most of which you already own)!
  2. PRODUCTION: Learn the terminology and steps needed to create an awesome course, from drafting a course outline to exporting the final videos.
  3. PUBLICATION: Discover the best places to publish or host your content. Give your course a catchy title and a price that converts the most students.
  4. PROMOTION: Master the many different ways to promote your course to target audiences, and learn how to keep your students engaged.

The course covers essential skills like:

  • Course Topics. Learn to pick the most profitable course topics.
  • Market Validation. Learn to find and analyze competitive courses.
  • Screencasts. Record computer screens using simple software.
  • Video Editing. Learn the basics of using video editing software.
  • Course Pricing. Understand how to effectively price your course.
  • Sales Pages. Build landing pages that convert tons of students.
  • SEO & SEM. Optimize your course website for search engines.
  • Email Marketing. Draft emails to convert and engage your students.
  • Social Media. Use social media networks to promote your course.


  • “Evan shows you how to do what needs to be done, tells you why…and shows everything in an easy to understand order.” - Gregory Young
  • “Evan made what seemed to be an almost impossible thing for me to learn and made it so simple and well explained.” - Darren Smart
  • “Evan delivers what is promised and is an excellent instructor…so there’s no opportunity to check out mentally.” - Robert Smith
Who is the target audience?
  • This course is for entrepreneurial individuals who want to earn money educating others. Whether you’re an aspiring instructor working on your first course or an existing instructor interested in taking your courses to the next level, this course will show you everything you need to succeed.
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Curriculum For This Course
24 Lectures
1 Lecture 01:28

We will return to your regularly scheduled programming after a word from our sponsors. I want to introduce myself before getting to the nitty-gritty!

Preview 01:28
Prepare Your Course
4 Lectures 36:10

The first step in the course creation process is to brainstorm a course topic. You may already have an idea in mind, but there are a few important things you should consider.

Preview 07:00

Once you have a seed list of course topics, it’s time for a bit of market validation. I’ll show you how to analyze your competition and confirm that students will be willing to buy.

Validate Your Course Topic

With a valid course topic in hand, you can start thinking about production. In this video, I’ll go over the different lecture formats and when they’re most effective.

Select a Lecture Format

The final step when preparing to create a course is to acquire the needed software and hardware. I’ll give you an idea of what you need and recommend my favorite stuff.

Gather the Necessary Equipment
Produce Your Course
8 Lectures 33:39

It’s time to build out your course by organizing the curriculum in a course outline. I’ll provide examples and explain a few important things to consider.

Preview 03:52

For the most polished videos, I recommend scripting each of your lectures. In this video, I’ll give you the lowdown on how to write killer video scripts.

Write Killer Video Scripts

Creating presentations and mastering the use of animations in PowerPoint is an affordable way to make professional videos. I’ll walk you through my technique.

Use PowerPoint to Create Presentations and Animations

Most online courses include some amount of screencasts. I’ll demonstrate how to properly screencast with a few of my favorite (and affordable) software options.

Record Screencasts

Proper lighting is the best way to separate your course from the rest of the crowd. In this video, I’ll explain how to properly use lights to improve video quality.

Set up the Lighting Kit to Shoot

Your students will be listening to you talk for most of your course, so it’s crucial that you record high quality audio. This lecture will cover how to do it well.

Record Great Audio with Different Microphones

Cameras are conceptually easy to use, but there are plenty of things that can go wrong. In this lecture, I’ll go over how to correctly configure your camera.

Use That Video Camera to Record Videos

With video files in hand, you’re ready to assemble them together and produce your course. I’ll walk you through the basics of editing and show you my favorite free software.

Edit the Videos with Editing Software
Publish Your Course
4 Lectures 17:12

Publishing your course to a marketplace is a great way to increase exposure in exchange for a small portion of your proceeds. I’ll explain in more detail in this video.

Publish on an Online Learning Marketplace

Hosted platforms like Teachable give instructors additional freedoms for a share of their revenue and a monthly hosting fee. This lecture will cover the need-to-know info!

Publish on a Hosted Platforms

Pricing your course isn’t as easy as it sounds. I’ll guide you through how to price your course so that you don’t lose students or leave money on the table.

Set a Fair Price

As the first thing potential students will see, a persuasive title is pivotal to the success of your course. In this video, I’ll provide formulas for writing titles that convert!

Give Your Course a Catchy Title That Converts
Promote Your Course
6 Lectures 32:17

The sales page for your course will serve as a hub for all of your promotional activities. I’ll take you step-by-step through writing a sales page that sells.

Preview 08:51

Once you’ve drafted an effective sales page, it’s important that students can find you through Google. That’s where search engine optimization (SEO), and this video, comes in.

Optimize All of Your Page Content

While you’re waiting for Google search crawlers to find and index your sales page, you can supplement search traffic with a pay-per-click campaign. I’ll show you how.

Initiate a Google AdWords Campaign

The business world runs on email, which makes it one of the most effective channels to promote your course. In this video, I’ll help you start building an email list.

Employ Email to Promote Your Course

Using videos to promote a video course just makes sense. This lecture will introduce ways to use the videos you’ve already made, to increase traffic to your sales page.

Promote Your Course on YouTube and Vimeo

Social media networks are a great way to find and connect with potential students. In this lecture, I’ll go over a bunch of key best practices for using Twitter.

Use Twitter to Really Get Your Course Going
1 Lecture 00:51

That’s it from me. This short video marks the end of the course, and includes a few finals words and a farewell from yours truly. Thanks again for enrolling!

Thanks for Taking the Course!
About the Instructor
Evan VanDerwerker
4.4 Average rating
250 Reviews
6,736 Students
3 Courses
Creator of Instructory

Hello, hello! My name is Evan VanDerwerker.

A few years ago, I decided to mush my design and digital marketing skills together and try my hand at creating online courses. It took me a few weeks to publish my first course on Udemy, and it’s been pretty smooth sailing ever since. Now, I want to help you do the same thing!

I recently launched Instructory with the intention of building an online school that empowers aspiring instructors like yourself with the know-how and tools needed to create online courses. The goal of Instructory is to teach you how to prepare, produce, publish and promote extremely profitable online courses.