This course will help you build your heart-centered business by building your on-line marketing and digital marketing skills.
Get your message out, get more clients, help more people
- Do want to revamp your business?
- Do you want to improve your on-line presence & increase sales?
- Do you want to learn on-line marketing skills to help get your message out?
If you own a small business, specialize in healing, create or inspire, you will want to register for this class.
In this class, you will:
Here is a brief look at some of the main channels (or platforms) used for social media marketing. We will explore these in more depth in other sections.
From the checklist in the resource section, test yourself on what your website must have to be found by your potential clients and customers.
Video - Secrets of Making Your Video Viral - Tips and Exercise
Viral is what you hope for, but in reality, just getting a tons of views if what you really need. It's easier said than done. The best way to make your video viral is to be fun and entertaining. Again, easier said than done--but you know what to shoot for. (Excuse the pun). Here are few guidelines about making a video for your business.
When you make a video, you want to tell a story--your story preferably. (Caution, keep it concise and to the point). Make sure you open with that story (i.e. why you started your business, how you got to this place, or share a story about a client). Also the telling of that story, you should:
• Identify a problem your customer has
Show why your business offers the best solution
Finish with a call to action (a step the viewer must take to move forward, i.e. contact you for info., share your post).
If you are trying to sell something soon, make sure your call to action has some kind of time urgency to it (i.e. when registration closes, seats are limited, bonus offer if you "buy by"..."). You can later change your video to take off the time element.
Here are topics for videos:
- Make a testimonial video(s) featuring one of favorite clients or customers.
- If business involves a location, take them behind the scenes with a video tour
- Do an interview with an expert or feature a new product
- Shoot a tutorial of how to use something you sell
Here are a few tips in creating and posting videos:
- Keep your camera steady. Use a tripod or tape it to something if you don't have one. Avoid shooting shaky video.
- Shoot with the light source (the sun, a lamp, window, etc). in front of you.
- Make sure to shoot some B-roll or clips that are relevant to what you are your subject are talking about and you can weave them into the movie. B-roll makes your video more interesting to watch.
- Use video software such as I-movie, MovieMaker, Final Cut, etc. so you can edit and add branding. It gives you more credibility. (Don't just use post something directly from your camera or webcam).
- When you upload to YouTube, YouTube will compress your video and give you a link that you post or embed in your social media or website. Make sure you are using keywords and tags. Look at the YouTube analytics to see who is looking at your videos and how they found you (referrals).
- Keep it short (5-min or less). It's easier to produce and upload. Also, people have short attention spans. If you have lot of content, consider making several smaller videos and release them over time on your social media. It's actually part of your content marketing strategy.
- Offer valuable tips and tools in your videos.
- You video doesn't have to be highly produced (i.e. hiring a production company). However, you do want the camera to be stable, the audio clear and the lighting good. Use a microphone and tripod whenever possible. However, it's always a balance between creating something fresh and quickly for social and quality. It's always your call.
- Use a mix of talking, natural sounds and good music. Remember, you can only use licensed music. You can buy music from sites that sell music for videos Premium Beat and Musicbed are a few.
- For higher resolution, better quality and long videos, use Vimeo. (vimeo.com). It's a step up from YouTube. However, it isn't as highly used as YouTube.
You want to start thinking about creating a video for your business. However, because video is expensive (if you hire it out) and time consuming, you want to give it a lot of thought and map out what it would look like before you shoot your video. The more you prepare before the shoot, the less time you will take during the shoot and in the editing phase. (This applies even if you do the video yourself).
How do you make a video or social media post not look like a commercial?
The best videos entertain and inspire without looking like commercials. Here is an exercise that will help get your juices flowing for creating video.
Review your knowledge about video
Explore a few off-line strategies to bring ideal clients to you.
Authenticity, the key to attracting ideal clients.
In this section, we will create your bio and mission statement.
Here are a few quick tips for creating your mission statement.
Taryn Kama is a media expert and college professor who teaches social media marketing and a corporate trainer in graphic arts. She is the owner of Go Get it Media, a business that provides media services and workshops, education and on-line marketing for heart-centered businesses. She holds a Masters in Science in Human Centered Design and Engineering and Bachelor's of Arts in Communications. She is an accomplished writer. Her work as an Associated Press writer and a freelancer has been published across the world. She is also the founder and president of a adventure tour company, Go Get it Gal, which specializes in providing challenging outdoor experiences that transform lives.