On-line Marketing Skills for Heart-Centered Businesses
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On-line Marketing Skills for Heart-Centered Businesses

Learn key digital marketing skills and tricks to boost your small business
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Ms. Taryn Kama
Last updated 5/2016
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 18 mins on-demand video
  • 14 Articles
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Evaluate your website to make sure it has key information
  • Examine why having an overall strategy is valuable
  • Define what SEO is; how to use keywords
  • Explore tools and lead magnets to drive traffic
  • Learn the basics of writing web content and using images
  • Study what it takes to make awesome marketing videos
  • Learn on-line and off-line ways to attract ideal clients
  • Write and bio and mission statement for your web presence and attract ideal clients
  • Explore blogging
  • Research email marketing as away to build your business
  • Create a 3-month marketing plan
View Curriculum
Requirements
  • A fast internet connection and newer computer would be helpful in this course.
Description

This course will help you build your heart-centered business by building your on-line marketing and digital marketing skills.

Get your message out, get more clients, help more people

- Do want to revamp your business?
- Do you want to improve your on-line presence & increase sales?
- Do you want to learn on-line marketing skills to help get your message out?

If you own a small business, specialize in healing, create or inspire, you will want to register for this class.

In this class, you will:

  • Evaluate your web presence for effectiveness
  • Learn what your website must have to help clients find you & understand your business
  • Learn what SEO is and how you can drive web traffic
  • Learn to write killer content and use images like a pro
  • Learn how to attract ideal clients/customers
  • Explore blogging, email marketing
  • Explore social media strategies


Who is the target audience?
  • This course is aimed at small businesses owners who have a website and some experience using social media. It is an introductory course containing some of the most important aspects of on-line marketing including maintaining an effective web presence and the "why's” and “hows” of using social media and other on-line tools to boost business. This course is especially helpful for solopreneurs, small businesses and heart-centered businesses. Your business is heart centered if you specialize in healing, educate, create, inspire or otherwise move the world forward.
  • Because the course is introductory, it is not for social media experts and experienced digital marketers.
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Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 40:29
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Start Here
2 Lectures 01:50

Introduction: How this course works
01:04
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Why Need You Need a Strategy
1 Lecture 01:32

Here is a brief look at some of the main channels (or platforms) used for social media marketing. We will explore these in more depth in other sections.

On-Line Channels: What Are My Choices?
01:32
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What is SEO anyway? Keywords
3 Lectures 03:49

Consider the difference between paid and organic

SEO not CEO
01:02


Define your keywords

Keyword Exercise and Where to Put Them
01:14
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Building a Credible Website
2 Lectures 05:29
You Gotta Love it and Essential Components
03:24

From the checklist in the resource section, test yourself on what your website must have to be found by your potential clients and customers.

Website Must Haves
1 question

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Content: The Key to Killer On-line Marketing
2 Lectures 01:54

Writing for the Web and Length Guidelines
00:58
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Working With Images
2 Lectures 04:04
Working with Images
03:12

Resolution and editing

Preview 00:52

Test your image knowledge.

Working With Images for the Web
2 questions
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Working with Video
1 Lecture 00:18

Video - Secrets of Making Your Video Viral - Tips and Exercise

Viral is what you hope for, but in reality, just getting a tons of views if what you really need. It's easier said than done. The best way to make your video viral is to be fun and entertaining. Again, easier said than done--but you know what to shoot for. (Excuse the pun). Here are few guidelines about making a video for your business.

When you make a video, you want to tell a story--your story preferably. (Caution, keep it concise and to the point). Make sure you open with that story (i.e. why you started your business, how you got to this place, or share a story about a client). Also the telling of that story, you should:

• Identify a problem your customer has

Show why your business offers the best solution

Finish with a call to action (a step the viewer must take to move forward, i.e. contact you for info., share your post).

If you are trying to sell something soon, make sure your call to action has some kind of time urgency to it (i.e. when registration closes, seats are limited, bonus offer if you "buy by"..."). You can later change your video to take off the time element.

Here are topics for videos:

- Make a testimonial video(s) featuring one of favorite clients or customers.

- If business involves a location, take them behind the scenes with a video tour

- Do an interview with an expert or feature a new product

- Shoot a tutorial of how to use something you sell

Here are a few tips in creating and posting videos:

- Keep your camera steady. Use a tripod or tape it to something if you don't have one. Avoid shooting shaky video.

- Shoot with the light source (the sun, a lamp, window, etc). in front of you.

- Make sure to shoot some B-roll or clips that are relevant to what you are your subject are talking about and you can weave them into the movie. B-roll makes your video more interesting to watch.

- Use video software such as I-movie, MovieMaker, Final Cut, etc. so you can edit and add branding. It gives you more credibility. (Don't just use post something directly from your camera or webcam).

- When you upload to YouTube, YouTube will compress your video and give you a link that you post or embed in your social media or website. Make sure you are using keywords and tags. Look at the YouTube analytics to see who is looking at your videos and how they found you (referrals).

- Keep it short (5-min or less). It's easier to produce and upload. Also, people have short attention spans. If you have lot of content, consider making several smaller videos and release them over time on your social media. It's actually part of your content marketing strategy.

- Offer valuable tips and tools in your videos.

- You video doesn't have to be highly produced (i.e. hiring a production company). However, you do want the camera to be stable, the audio clear and the lighting good. Use a microphone and tripod whenever possible. However, it's always a balance between creating something fresh and quickly for social and quality. It's always your call.

- Use a mix of talking, natural sounds and good music. Remember, you can only use licensed music. You can buy music from sites that sell music for videos Premium Beat and Musicbed are a few.

- For higher resolution, better quality and long videos, use Vimeo. (vimeo.com). It's a step up from YouTube. However, it isn't as highly used as YouTube.

Exercise:

You want to start thinking about creating a video for your business. However, because video is expensive (if you hire it out) and time consuming, you want to give it a lot of thought and map out what it would look like before you shoot your video. The more you prepare before the shoot, the less time you will take during the shoot and in the editing phase. (This applies even if you do the video yourself).

How do you make a video or social media post not look like a commercial?

The best videos entertain and inspire without looking like commercials. Here is an exercise that will help get your juices flowing for creating video.


Working with Video
00:18

Review your knowledge about video

Working With Video
3 questions
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Lead General and Lead Magnets
3 Lectures 03:28

Learn what lead generation and how it drives sales

Lead Generation
01:54


Here a few tips for getting leads.

Preview 01:10
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Getting the Clients/Customers You Want
8 Lectures 10:37

Explore a few off-line strategies to bring ideal clients to you.

Explore off-line strategies for attracting your ideal client
01:42


Attract your ideal client by relating with your own story

Preview 02:49

Authenticity, the key to attracting ideal clients.

Being Authentic to Attract Ideal Clients
01:38

In this section, we will create your bio and mission statement.

Creating Your Bio and Mission Statement
01:04

More info.

Writing Your Bio
01:44

Here are a few quick tips for creating your mission statement.

Tips for Creating Your Mission Statement
00:31

Explore broad, heart-centered concepts for bringing clients to you
00:51
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To Blog or Not to Blog
1 Lecture 00:58
Exploring the Pros and Cons of Blogging
00:58
2 More Sections
About the Instructor
Ms. Taryn Kama
4.5 Average rating
1 Review
10 Students
1 Course
On-line and Digital Marketing Expert

Taryn Kama is a media expert and college professor who teaches social media marketing and a corporate trainer in graphic arts. She is the owner of Go Get it Media, a business that provides media services and workshops, education and on-line marketing for heart-centered businesses. She holds a Masters in Science in Human Centered Design and Engineering and Bachelor's of Arts in Communications. She is an accomplished writer. Her work as an Associated Press writer and a freelancer has been published across the world. She is also the founder and president of a adventure tour company, Go Get it Gal, which specializes in providing challenging outdoor experiences that transform lives.