10 offline marketing strategies to promote a business
4.3 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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10 offline marketing strategies to promote a business

Offline marketing strategies to sell products, build valuable business relationships, and find new clients!
4.3 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
956 students enrolled
Created by Alex Genadinik
Last updated 1/2017
English
Current price: $10 Original price: $75 Discount: 87% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
ten_glowingstart
What Will I Learn?
Promote your business with various offline techniques
Promote your business with business cards, flyers, and much more
Understand how to get yourself to be interviewed on the radio
Learn networking
Learn how to build a referral network
Learn how to use discounts and promotions to get friend referrals
Learn to stand out from your competitors with ideas from Seth Godin
Get more clients
Make more money from the increase of clients
Grow your business with offline techniques that would accompany your online marketing efforts
View Curriculum
Requirements
  • There are no prerequisites for this course
  • You should want to grow your business
Description

This offline marketing strategies course will teach you how to promote your business with offline techniques. I realize that many people are very excited about online marketing strategies like SEO and social media, but there is still quite a bit you can do with offline marketing. In fact, many of the techniques presented in this course are time proven, and work as well as they ever did.

In this course you will learn how to get on the radio, how to promote your business (and make extra cash) with events, how to promote your business with business cards, flyers, and much more.

Paul Graham of Y-Combinator on unscalable marketing strategies

Paul Graham, who is the founder of Y-combinator which is the top start-up incubator in the world, and one of the most influential business people today often talks about how he urges all his start-ups to think about the unscalable marketing strategies early on to build a foundation and relationships. This is partially why this course will be great for you. While some of the strategies here won't scale, they are rooted in deep fundamentals which will help your business grow long-term.

Personal touch

If you have questions about the course, or are wondering whether the course will be right for you, send me a private message on Udemy, and I will help you understand whether this course is right for your particular situation.

Structure of this offline marketing strategies course

This offline marketing strategies course will take about 1 and 2 hours to complete. The course is almost all video. First the course will cover offline marketing basics and fundamentals, and after that, the course will present over 10 different offline marketing strategies that you can use to promote your company.

What kinds of businesses can be promoted with the strategies in this offline marketing course?

With the strategies in this offline marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

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MONEY BACK GUARANTEE

The offline marketing strategies course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

Who is the target audience?
  • Entrepreneurs
  • Small business owners
Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 01:41:34
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Introduction to the course
2 Lectures 01:51

Offline marketing is still very important, and even though there is a lot of focus on online marketing, you can still accomplish quite a bit with your offline promotional efforts.

Preview 00:34

How to use the discussion to get my personal feedback for you and your business
01:17
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General marketing fundamentals and good practices to be aware of
6 Lectures 27:25

In this introduction lecture of our offline marketing course, I give three very different perspectives on what marketing really is. I talk about how the theory of how a market forms, what marketing means to business owners like you and I, and how everything we do in our business is in one way or another related to our marketing (and often branding).

What is marketing: 3 different definitions
07:06

How to get creative marketing ideas
06:27

Product quality as marketing
03:49

This is my own theory, but it seems to work like a charm every time, and was extremely effective for me when i was just a beginner in marketing. This concept helps you to plan out or keep in mind the core concepts of what will make a marketing campaign successful. The 4 items are: 1) Scale of the number of people you will reach 2) The cost of your marketing campaign 3) The quality of the targeting of how well you reach your target market and 4) Eventual conversion of the people you reach to becoming clients of your business.

4 pillars of marketing as a guide to help structure your thinking and planning
03:12

True cost of your marketing
01:38

The single biggest key to marketing success
05:13
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Offline marketing strategies & ideas
14 Lectures 01:08:27
How to book yourself appearances on the radio
03:36


Marketing with business cards is something that you should always be doing. One way to think about this is wherever you are, you can be marketing and promoting your business or products with business cards. All you have to do is talk to people. You ask them about what they do, and they ask you about what you do. Then you can lead the conversation to offering to hand out your business card to them, or exchange business cards. And, of course, your website or product destinations will be on your website, and then might visit your website or recommend it to friends. This way you can always do business card marketing whether you are at business networking events, or flying on an airplane, or at a party. Just don't be too pushy with your business cards.

How to promote your business with business cards
03:46

How to join a press club (very few people know of this possibility)
02:24

When to hire a PR agency
04:15

Print your website and logo on t-shirts and hats. Wear them and sell them
01:38

Get your community involved
01:18

One of the great offline marketing strategy is to promote your business at events. There are all kinds of different events. You can put on your own events or present at events that are put on by other organizations. If you promote your company via your own events, you can either have a one time event or an event series. And there are many different kinds of events. You can have social events or educational workshops, or even conferences when your business grows to be big enough. Events are great because they give you extra exposure and publicity, get you actual paying clients if you charge for the events or if you upsell something from your business at the events, and help you build in-person relationships with the attendees.

Why events can be a great way to promote almost any kind of business
03:50

If you have an event or event series that you need to promote to get many attendees to attend, this part of our training will help you with event promotion quite a bit. You will know how to promote your events with social media sites, SEO, and how to get friend recommendations to make people bring their friends to the events. These are the strategies I used to grow my own event series, and if you implement them correctly, they will help you raise your event attendance. I even explain how to use Seth Godin's Purple Cow idea to draw attention and publicity for your events.

Promote your business with events: here is how to promote the events like a pro!
13:16

Marketing your business with flyers is a common and popular strategy. But it isn't simple to execute well because there is a cost to this strategy, and that cost is the printing of flyers and hiring someone (or spending your own time) standing on the street and giving the flyers out. For that reason, you must be careful to whom you hand out your fliers, and how much resources you devote to this strategy before you can tell whether it is paying off. There are a few tips to find success with flyer marketing. The first is to print the flyers in an attractive and cost effective way. The second is to give the flyers out to your target market, and the third is to have a way to determine if a client came to your business because they saw it advertised on a flyer.

Preview 06:31

Body language techniques that can help you when you sell to clients in person
03:48

Quiz
1 question

Door to door sales is another important offline marketing tactic, and in this part of the course I explain how to do door to door sales and marketing, and which businesses or products may be best suited to be promoted or sold via door to door marketing. This, of course, is not the easiest way to do sales, but it can be effective.

Door to door marketing can be especially effective if you can get other people to sell your company's products for a commission, or to buy some of your inventory so that they can then go door to door and try to sell it.

Door to door marketing: how to sell and do effective door to door marketing
07:30

NEW! How to get publicity from events
06:11

Facebook Marketplace: how to sell products to people in your local area
02:34
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Conclusion
2 Lectures 03:51
If you enjoyed the course, please consider leaving a nice review
02:17

BONUS LECTURE: NEXT STEPS, DISCOUNTS AND MORE RESOURCES
01:34
About the Instructor
Alex Genadinik
4.4 Average rating
2,697 Reviews
81,066 Students
105 Courses
Love helping you succeed: 80,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 80,000+ students by whom I am humbled and who I try to help any way I can!