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This course will teach you how to promote your business with offline techniques. I realize that many people are very excited about online marketing strategies like SEO and social media, but there is still quite a bit you can do with offline marketing. In fact, many of the techniques presented in this course are time proven, and work as well as they ever did.
In this course you will learn how to get on the radio, how to promote your business (and make extra cash) with events, how to promote your business with business cards, flyers, and much more.
Paul Graham of Y-Combinator On Unscalable Marketing Strategies
Paul Graham, who is the founder of Y-combinator which is the top start-up incubator in the world, and one of the most influential business people today often talks about how he urges all his start-ups to think about the unscalable marketing strategies early on to build a foundation and relationships. This is partially why this course will be great for you. While some of the strategies here won't scale, they are rooted in deep fundamentals which will help your business grow long-term.
If you have questions about the course, or are wondering whether the course will be right for you, send me a private message on Udemy, and I will help you understand whether this course is right for your particular situation.
This course will take between 1 and 2 hours to complete. The course is almost all video.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to the course|
Offline marketing is still very important, and even though there is a lot of focus on online marketing, you can still accomplish quite a bit with your offline promotional efforts.
How to use the discussion to get my personal feedback for you and your business
|Section 2: General marketing fundamentals and good practices to be aware of|
In this introduction lecture of our offline marketing course, I give three very different perspectives on what marketing really is. I talk about how the theory of how a market forms, what marketing means to business owners like you and I, and how everything we do in our business is in one way or another related to our marketing (and often branding).
How to get creative marketing ideas
Product quality as marketing
This is my own theory, but it seems to work like a charm every time, and was extremely effective for me when i was just a beginner in marketing. This concept helps you to plan out or keep in mind the core concepts of what will make a marketing campaign successful. The 4 items are: 1) Scale of the number of people you will reach 2) The cost of your marketing campaign 3) The quality of the targeting of how well you reach your target market and 4) Eventual conversion of the people you reach to becoming clients of your business.
True cost of your marketing
The single biggest key to marketing success
|Section 3: Offline marketing strategies & ideas|
How to book yourself appearances on the radio
How to get business referralsPreview
Marketing with business cards is something that you should always be doing. One way to think about this is wherever you are, you can be marketing and promoting your business or products with business cards. All you have to do is talk to people. You ask them about what they do, and they ask you about what you do. Then you can lead the conversation to offering to hand out your business card to them, or exchange business cards. And, of course, your website or product destinations will be on your website, and then might visit your website or recommend it to friends. This way you can always do business card marketing whether you are at business networking events, or flying on an airplane, or at a party. Just don't be too pushy with your business cards.
How to join a press club (very few people know of this possibility)
When to hire a PR agency
Print your website and logo on t-shirts and hats. Wear them and sell them
Get your community involved
One of the great offline marketing strategy is to promote your business at events. There are all kinds of different events. You can put on your own events or present at events that are put on by other organizations. If you promote your company via your own events, you can either have a one time event or an event series. And there are many different kinds of events. You can have social events or educational workshops, or even conferences when your business grows to be big enough. Events are great because they give you extra exposure and publicity, get you actual paying clients if you charge for the events or if you upsell something from your business at the events, and help you build in-person relationships with the attendees.
If you have an event or event series that you need to promote to get many attendees to attend, this part of our training will help you with event promotion quite a bit. You will know how to promote your events with social media sites, SEO, and how to get friend recommendations to make people bring their friends to the events. These are the strategies I used to grow my own event series, and if you implement them correctly, they will help you raise your event attendance. I even explain how to use Seth Godin's Purple Cow idea to draw attention and publicity for your events.
Marketing your business with flyers is a common and popular strategy. But it isn't simple to execute well because there is a cost to this strategy, and that cost is the printing of flyers and hiring someone (or spending your own time) standing on the street and giving the flyers out. For that reason, you must be careful to whom you hand out your fliers, and how much resources you devote to this strategy before you can tell whether it is paying off. There are a few tips to find success with flyer marketing. The first is to print the flyers in an attractive and cost effective way. The second is to give the flyers out to your target market, and the third is to have a way to determine if a client came to your business because they saw it advertised on a flyer.
Body language techniques that can help you when you sell to clients in person
Door to door sales is another important offline marketing tactic, and in this part of the course I explain how to do door to door sales and marketing, and which businesses or products may be best suited to be promoted or sold via door to door marketing. This, of course, is not the easiest way to do sales, but it can be effective.
Door to door marketing can be especially effective if you can get other people to sell your company's products for a commission, or to buy some of your inventory so that they can then go door to door and try to sell it.
NEW! How to get publicity from events
|Section 4: Conclusion|
If you enjoyed the course, please consider leaving a nice review
Bonus lecture: DISCOUNTS ON COURSES AND ADDITIONAL RESOURCES
3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.
I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.
I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).
I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.
My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.
I created over 90 courses on Udemy with 70,000+ students by whom I am humbled and who I try to help any way I can!