Social Media For the Time and Technology Challenged

Learn how to use social media without feeling intimidated or wasting your precious time in the wrong places.
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  • Lectures 31
  • Length 6.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2013 English

Course Description

  • Course updated May 2015
  • Over 33 lectures and 8 hours of content!
  • Instructor available daily for questions

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Listening to Carol's lectures is like talking to a friend, who can explain things to me in a language I can understand, not too technical, or over my head.- Alfrieda Dockery

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By the end of this course, you will have the foundational knowledge to decide on the best social media platforms for you and how best to use them in a timely way. You'll learn to use Facebook, Twitter, LinkedIn, GooglePlus, and Pinterest. Then you will also learn to curate and share content using Paperli. Finally, you will connect your social media accounts using Hootsuite so that you can easily and quickly build relationships online. You will also become more comfortable using Youtube.

Most of the videos are a bit longer, some up to 30 minutes. Many of them were originally presented as live webinars. As such, the audio quality is a bit tinny, but totally understandable. Watch the lectures one by one, or choose the ones that you need help with first. If you aren't sure where to spend your time on social media, or you want a basic understanding of each of the possible options, this course is for you. The three short videos are a little harder to hear.

What are the requirements?

  • None
  • Preferably a notebook to record your log-in details for the various social media platforms.

What am I going to get from this course?

  • Learn best practices for Facebook and Facebook Fan Pages
  • Learn best practices for using Twitter
  • Learn how best to navigate LinkedIn
  • Learn about Google Plus, Circles, and Hangouts
  • Learn to share images and videos on Pinterest
  • Create your own online newspaper full of curated content by using Paper.li
  • Set-up a Hootsuite command centre to save time and use your social media channels effectively.
  • Create a Youtube playlist

What is the target audience?

  • Non-technical, time-challenged people who want to know about the different social media platforms.
  • Those with some basic knowledge of social media who want to learn some of the best practices and time-saving tips.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Introduction
Preview
Article
Section 1: Facebook
27:24

Facebook is probably one of the most popular social media networks and allows you to interact with friends and family and share photos, all from one location. Facebook Pages are used for businesses and brands and can access the large following that Facebook has.

These videos were originally part of a webinar series, so the upcoming topic mentioned at the end of each video may not always be the next one in your Udemy course list.

Facebook Q and A (Questions and Answers)
Preview
01:12
Section 2: GooglePlus
05:41

Updated November 2015.

19:34
GooglePlus is Google's answer to Facebook and has a number of similarities. The use of Circles makes it easy to connect and message targeted people. And the Hangout feature has become very popular, allowing an instant audience with a large number of people. It also now connects to Youtube with the Hangout Live feature so you can produce your own live show that will also be broadcast and archived on Youtube.
02:07
The audio is a bit low on this video.
05:43

At the end of the webinar we had a bit more discussion about GooglePlus, specifically Hangouts, how often to post, and organizing your circles.

Section 3: LinkedIn
33:22
LinkedIn is a business social media platform and allows you to connect with key people and influencers as you share your skills and knowledge.
05:00
I'm afraid the audio is also a bit low on this one as well.
39:34

This video covers * Your LinkedIn Profile * Sharing * Groups * Pages * Tips

Section 4: Pinterest
31:09
Pinterest is an image based social media platform and is steadily gaining in popularity, especially among women.
05:21

In this bonus video, photographer Bridget Greenwood shows how she uses her Pinterest boards.

Pinterest Secret Boards
Preview
Article
37:22

This video discusses *Creating a Pinterest Business Account *Pinning *Interaction * Tips & Examples

Section 5: Twitter
33:39
Twitter is a social media platform that allows you to interact with people from all over the world, any time of day, all in short comments called 'tweets'.
06:21

In this video, I acted out the Twitter story that I told with slides in the previous lesson.

Imagine Twitter was a dance hall in the 1960's. This skit will explain some of the aspects of Twitter from a different perspective. Join Sally Social and Wanda Workerbee as they show you what you should and shouldn't be doing on the Twitter platform.

29:34

This video covers * Sharing Blog Posts * Curating Content * Interaction on Twitter

Section 6: Youtube
03:11

If you have a number of Youtube videos on a similar topic, you might like to create a playlist. In fact, you can add other videos you find on Youtube to your playlist and become the go-to person for that topic!

00:39

Udemy have changed their policy regarding audio lectures and you may not be able to access these audio files from the course platform itself. If that happens, please download and unzip the files in order to listen to them.

Section 7: Curating Content
04:49

Paper.li is a web program that allows you to curate content from the Internet and from your Twitter following and publish it into a topic specific online newspaper or magazine. They have a free or paid version, and the paid version allows you to insert your own ads as well as creating a custom newsletter to send to your email list.




11:39

Paper.li has changed their look and as a result, you might have trouble finding where the toolbars are now. This video will show you where to look.

Registering With Paper.li
Preview
02:00
Section 8: Organizing Your Social Media
04:53

Hootsuite is a web based application that allows you to access all of your social media platforms from one control panel. You design the columns you need and can make it as simple or as complicated as you choose.

Update: Facebook no longer allows you to add your Newsfeed to Hootsuite for a personal Facebook profile. You can only add a Facebook stream that shows the posts you yourself have added to your personal Facebook account, along with any comments for those posts.

Hootsuite For Business
Preview
03:07
09:22

This video will cover Adding to Lists and Adding Streams

Section 9: Bonus Materials
What Is Your Social Media Why?
Preview
1 page
Social Media Marketing Checklist
5 pages
1 page

Here is a checklist to help you create the social networking strategy that is best for you.

55:53

This audio is the recording of a teleseminar I did on the topic of Social Media as an introduction to a hands-on workshop in my area.

Udemy have changed their policy regarding audio lectures and you may not be able to access these audio files from the course platform itself. If that happens, please download and unzip the files in order to listen to them.

Section 10: Conclusion
Conclusion
Preview
Article
01:26

Here's a link to my private Facebook group for more social media questions and interaction.

If you'd rather not take the time to watch the video, please connect with me in any of the following ways as well:
Follow me on Facebook at https://www.facebook.com/NonTechieOnlineSuccess
Twitter: https://twitter.com/TorontoCarol
GooglePlus: https://plus.google.com/+CarolBremner
LinkedIn: http://www.linkedin.com/in/carolbremner
Youtube: http://www.youtube.com/torontocarol
Pinterest: http://www.pinterest.com/carolbremner/

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Instructor Biography

Carol Bremner, Online Marketing Specialist - "Imagining Possibilities"

Carol Bremner is a social media and online marketing specialist, Internet trainer and consultant who has been working with groups and individuals since 2001. Carol knows what it feels like to be intimidated by technology and her goal is to teach technical concepts in a non-technical way - from confusion to clarity. Carol's passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities in the past number of years. Her motto is "It's Never Too Late, You're Never Too Old, So Get Out of Your Comfort Zone".

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