How to Build and Maintain a Ninja Newsletter List
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How to Build and Maintain a Ninja Newsletter List

Everything you need to know about raising your opens and clicks with a plan on how to engage your subscribers - Keep the
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Bonnie Paulson
Last updated 11/2016
English
Price: $100
30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • 28 Articles
  • 28 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • make empowered decisions on how to maintain their newsletter list and what actions to take to accomplish that.
View Curriculum
Requirements
  • Authors must have an interest in online marketing via newsletters. Standard computer knowledge is necessary.
Description

You're ready to get your Indie On and the next big step is cultivating your newsletter list.

Don't be discouraged. You can do it! And I'm here to help.

With this course, you not only learn how to get subscribers to join, but you learn how to keep them and how to get them to click what you're sending out.

Because a newsletter is gold and should be treated as such.

You'll soon have access to over 100 lectures based SOLELY on helping your Indiepreneur spirit SUCCEED.

Check out the curriculum list below - filled with lessons on every aspect of the newsletter and its uses, and also on

  • how to meet the demands of your readers,
  • how to build and create lists,
  • how to increase engagement,
  • how to find relevant topics,
  • how to title your broadcasts,
  • how to avoid the spam folders,
  • how to choose a newsletter provider,
  • how to set up automation,
  • how to deliver digital items,
  • how to revive your lagging lists,
  • and so much more!

Did I mention worksheets? Oh yes, with all the worksheets, I break down everything into easy-to-use action steps.

From start to finish, I'll show you how to set up

  • Lists
  • Broadcasts
  • Campaigns
  • And More!

Jump on this! Find your indie! You're building your dreams.

Do it! I'm here to help you!

Who is the target audience?
  • This course is designed for the author/writer who is ready to take their newsletter list by the hand from start to maintenance.
  • This course is designed to help authors/writers understand what to do with their newsletter list whether they have 3 or 30,000 recipients.
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Curriculum For This Course
135 Lectures
04:49:11
+
What is so important about a newsletter and a plan?
4 Lectures 09:07

Introduction to How to Build and Maintain a Ninja Newsletter List.

Preview 02:47

The importance of being prepared with a plan.

Preview 03:34

This course covers more than you know. 

Preview 02:43

The entire course outline and what will be covered.

Preview 00:03
+
What is a Newsletter?
8 Lectures 17:08

What is a newsletter and what's the purpose?

Preview 01:31

How to research the best Email Marketing Service providers.

Newsletter Research Worksheet
00:01

What is the purpose of a newsletter?

The Purpose of a Newsletter
02:25

A worksheet to define the purpose of your newsletter.

Purpose Worksheet
00:01

How to define a target audience. 

What's a Target Audience
02:59

What are the ways you can use a newsletter?

Different Ways to Use a Newsletter
03:24

There are different styles of newsletters. Find out which one works for you.

Styles of Newsletters
04:33

How can newsletters save you money on marketing?

Free Marketing
02:13
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Things you need
7 Lectures 13:10

Introduction to newsletter companies.

Things you need introduction
01:54

A printable worksheet on newsletter information applicable to your plan.

Newsletter Information Worksheet
00:02

What's in a domain?

What's in a Domain
02:35

How to search for a domain.

Search for a domain
01:37

What is a domain hosted email?

Domain hosted email
02:47

Why is your name important to your brand?

Have your name on it
02:16

A requirement of newsletter emails - addresses.

Mailing Address
01:59
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Parts of a Newsletter and Customizing
14 Lectures 24:28

Introduction to the parts of a newsletter and how to change them.

Introduction
01:09

Subject lines can make or break an "open".

Subject Lines can help or hinder you
02:08

Does personalizing help?

Personalizing the emails you send out
03:00

The different lengths of newsletters have different purposes.

Where length matters
02:46

How can your signature help your brand?

Signature to support your brand
01:50

How do many people abuse the preview section?

Preview Section
01:23

What goes in the header?

How to use headers
01:15

How can images help in a newsletter? How can they hinder?

Images in your newsletters
02:25

A printout with ideal sizes for easy reference.

Ideal Sizes, etc. Printout
00:02

What are your brand colors and are they being used right in your newsletter?

Incorporating Colors
02:32

What is a CTA and how do you do the right one?

CTA (Call to Action)
02:23

Try this to increase subscribers.

Share Suggestion
02:32

What does the from section say?

From Section
01:01

Printout of the parts of a newsletter.

Email Parts Infographic
00:02
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Newsletter Delivery Companies
8 Lectures 11:59

Introduction to the different newsletter companies.

Intro
01:54

A printout of the different provider links.

Provider Links Printout
00:01

How to utilize a free trial for EMS providers.

Free Trials
02:19

Catch a glimpse of Aweber...

Glimpse of Aweber
01:36

Catch a glimpse of Mailerlite...

Glimpse of Mailerlite
02:51

Catch a glimpse of Mailchimp...

Glimpse of Mailchimp
01:03

Some tips on getting started.

Getting Started
02:14

How to decide on your most wanted features.

Most Wanted Features
00:01
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Signing Up Your Readers
11 Lectures 23:11

An introduction to sign up readers.

intro
01:30

What does a sign up look like?

How Sign ups look
02:28

What is a double or single opt-in?

Opt-Ins, Single or Double, that is the question
04:11

What purpose does a thank you page serve?

Thank You Page
03:15

An example of a thank you page.

Example of Thank you page
01:31

A printable checklist of things for your thank you page.

Thank you Page Checklist
00:02

A worksheet to build incentives.

Incentives Brainstorming Worksheet
03:42

What does an incentive look like? An example.

Incentive Example
00:01

Many call this the landing page or the squeeze page. 

The Sign Up Form Page
03:32

What does a welcome letter accomplish?

The Welcome Letter
02:58

What does your welcome letter look like?

The Welcome Letter Worksheet
00:01
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Mastering Freebies
6 Lectures 06:54

An introduction to help you master the use of freebies.

Intro
01:41

How to deliver content.

Delivering Content
01:38

How to utilize Instafreebie.

Using Instafreebie
01:17

How to utilize Bookfunnel.

BookFunnel
01:42

How to utilize Google Drive/doc.

Sharing via Google Drive
00:36

A worksheet to define your freebie.

Freebie Worksheet
00:00
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Taming Automation
10 Lectures 21:53

What is automation and the introduction to this section.

Intro
02:00

What is the purpose of automation.

The Purpose of Automation
03:39

What does a funnel look like?

Funnel
05:24

An example of a funnel on screen.

Funnel ScreenShot
03:46

Printable funnel worksheet example.

Funnel Example Printout
00:01

A printable funnel worksheet.

Funnel Worksheet
00:01

Do you know what drip content is?

Drip Content
04:11

Create your drip schedule with this worksheet.

Drip Schedule Worksheet
00:01

Here is an example of a drip schedule using the worksheet. 

Drip Schedule Sample
00:01

When to integrate funnels for a list.

When to Integrate Funnels
02:48
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Creating Amazing Content
9 Lectures 21:36

Introduction to creating amazing content.

Intro
01:48

How are you incorporating your brand?

Think Brand
03:19

Are you delivering on your promise?

What did you Promise?
02:44

Are you working your subject lines?

Working Subject Lines
04:41

How to improve your subject lines.

Improve Your Subject Lines
03:35

A printout to improve ideas for subject lines.

Subject Line Ideas Printout
00:01

Practice writing subject lines. 

Subject Line Practice Worksheet
00:01

What topics or things should you talk about?

What to Talk about/Topics
05:24

A printout for topic ideas. 

Topic Ideas Printout
00:02
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Lists and how to use them
11 Lectures 34:05

An introduction to lists and how to use them.

Intro
00:37

What are CSVs and how should you use it?

Comma Separated Values (CSV)
04:27

Can you have lists inside lists?

Lists Inside Lists
03:09

What are some ways to get signups and how to organize them.

Where did YOU come from? List signups
05:14

The unsubscriber is more desirable than you know.

The Desirable Unsubscriber
04:14

How to create automation funnels.

Creating Automation Funnels
05:45

A worksheet to create a funnel map.

Creating Funnel Map Printout
00:01

An example on how to use the worksheet on creating funnel maps.

Creating Funnel Map example
00:02

Recruiting a review team.

Review Team
03:50

An example of a review team welcome letter.

Example of Review Team Welcome Letter
00:01

When is the best time to delete or should you even delete a subscriber?

When to Delete
06:44
8 More Sections
About the Instructor
Bonnie Paulson
0.0 Average rating
0 Reviews
2 Students
1 Course
Best selling Author, entrepreneur,

Come and learn how to be successful at being you!

You're an Indie - because you love being in control, but you're not sure what steps to take and you feel like you're swimming without any buoy in sight.

Hang in there, my friend. I'm here to help.

We have multiple options for the different needs being an Indie creates.

Start with a free course or jump right in.

Brooklyn Ann says

"I met Bonnie Paulson when she was a fellow RWA chapter member and just got a book deal with a small press. I watched her delve into indie publishing and go from making a few bucks on the side to taking in six figures. So when I ventured into indie publishing with my “Brides of Prophecy” series, I constantly asked her for advice.

Every time I followed Bonnie’s advice, from outlining, goal setting, forming a business plan, and marketing my books, my productivity and book sales have increased.

So when she decided to make a series of courses, I thought that was an excellent plan. I took her first one: “How to Build a Kick Butt Business Plan,” and not only did it contain many things I’d learned from her, I also learned even more! And the second course, “How to Build a Blazing Brand” is essential to any author.

If you’re an author who is serious about making writing your career, I cannot recommend Bonnie’s courses enough."

Let's grow success together.

*raising my glass* Here's to you and your success.