Take Your Content Marketing to The Next Level
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Take Your Content Marketing to The Next Level

This course teaches you how to overcome the challenges of creating engaging content that appeals to your ideal client.
New
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Last updated 7/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 3 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify what Content Marketing is and recognize why it is important.
  • Explore how to create a content marketing strategy including keywords and hashtags.
  • Explore how to edit content to repurpose for different platforms.
  • Explore how to plan for frequency of posts with an editorial calendar.
  • Recognize how to prioritize your efforts to get the most value for your time.
View Curriculum
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.

Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.

This course teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.

Who is the target audience?
  • Anyone interested in Marketing, sales, or related fields.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
13 Lectures
02:12:31
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Introduction
10 Lectures 02:12:23


Create a Content Marketing Strategy
07:49

Gathering Content
09:05

The Hashtag (#)
04:18

Create an Editorial Calendar
07:40

Repurpose Content for Different Platforms
04:49

All About Frequency
08:55

Prioritize Your Efforts to get The Most Value for Your Time
04:30

How to Take Your Content Marketing to The Next Level Continuous Play
01:06:10
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Supporting Materials
3 Lectures 00:08
Slides: How to Take Your Content Marketing to The Next Level
00:02

How to Take Your Content Marketing to The Next Level Glossary/Index
00:02

How to Take Your Content Marketing to The Next Level Supporting Documents
00:03
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REVIEW AND TEST
0 Lectures 00:00

Review Questions: How to Take Your Content Marketing to The Next Level

REVIEW QUESTIONS
3 questions

Final Exam: How to Take Your Content Marketing to The Next Level

FINAL EXAM
5 questions
About the Instructor
Illumeo Learning
4.4 Average rating
322 Reviews
1,365 Students
242 Courses
Condensed and Efficient Courses for Busy Professionals

Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.

Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.

Lisa Ann Landry (Illumeo)
5.0 Average rating
1 Review
2 Students
2 Courses

Lisa Ann Landry, MSM, is an ORIGINAL, ENTERPRISING, and FORWARD-THINKING social media strategist.  I've been a strategist ever since I was a little girl. You can't imagine how long it took me to recognize this as a talent. As a social media strategist, I take a range of social media and e-mail tools and techniques and combine them into an integrated approach best suited to my client’s needs.

I'm the President of Paradigm Shifts Training and Development  where I work with service-based entrepreneurs to advance their use of social media and e-mail marketing to increase visibility, protect their reputation and increase business.

I am an international trainer for over 25 years covering a broad range of soft skills topics and technical topics.  The soft skills topics as an example, include management skills and emotional intelligence.  The technical topics, which have become a niche for me include social media and e-mail marketing. In addition to a Master degree in management, I have certificates in Advance Social Media and Marketing Management. Additionally, I’m a Constant Contact Local Authorized Expert, and I’m a certified business coach.

I recently authored the Amazon best-selling book Content Marketing How to Get Started. Here is an interesting, fun fact – I’ve taught in every state, as well as Canada, Australia, and Japan.  Now that I’ve seen the world I've settled down a bit, in the Atlanta area, where I write and deliver training programs and webinars and walk 3 miles almost every day.