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(NEW) Master your bidding strategies on Facebook & Instagram

Get more results and revenue from your campaigns using custom bidding strategies. Easy step by step instructions!
4.3 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
48 students enrolled
Created by Achmed Awad
Last updated 2/2016
English
$10 $75 87% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 29 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Facebook & Instagram explained by an official Facebook Marketing Partner!
Learn how Facebook & Instagram auctions work
Learn all about auction secrets
Learn the difference between automatic (default) vs manual bidding
Learn when you should use manual over automatic
Learn how to customise your bidding strategy
Learn how to check if your bidding strategy actually works
Learn a lot best practices used by the best marketers of the world!
View Curriculum
Requirements
  • Basic Facebook & Instagram campaign experience
  • Some campaigns to practice your newly learnt skills on!
Description

Become an expert Facebook & Instagram Auctioneer in less than an hour!

With inside information from an official Facebook Marketing Partner, you'll learn everything about how Facebook & Instagram's auctioning system works, create your own custom bidding strategies and run tests to see if you made the right decision.

Why should you take this course?

  • If you have conversion campaigns which are mysteriously not "running"
  • If you have been trying custom bidding but with no results so far
  • If you want to get more results from your campaigns with the same budget
  • If you want to step up your game with custom bidding strategies
  • If you want to go hands on with a Facebook Marketing Partner!


How is this course structured?

  • This course is designed in such a way that even if you have never used custom bidding before, that you'll still be able to become an expert in less than an hour.
  • We'll start with the basics in how an auction works.
  • I'll show you the formula Facebook & Instagram use to decide wether or not to show your ad.
  • I'll tell you about some auction secrets you can use for your own benefits.
  • We'll discuss when to choose manual bidding over automatic bidding.
  • I'll give you a live demo and finally discuss some best practices.
Who is the target audience?
  • Facebook & Instagram advertisers looking to take full control of their campaign's auctions
  • Advertisers who want to ramp up their campaign earnings
  • Advertisers who are comfortable with their current campaign settings but are looking for hidden tricks to get better results
  • Advertisers who are having a hard time finding the right manual bidding strategy
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 50:29
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Bidding & Auction dynamics explained - step by step
9 Lectures 29:29

Let's introduce ourselves first!

Preview 01:04

This is a quick overview of all the things you're going to master in this course. Let's take a look!

Preview 01:47

Every time your ad is shown, Facebook & Instagram execute an auction. In this lecture you'll learn how it works and what you can already do to improve your results!

Preview 03:36

This is what most people don't know... but can have a great influence on your campaign's results!

Preview 03:36

If you don't change anything, your campaign is on automatic bidding by default. But is this really the best way to get the best results?

Automatic vs Manual bidding: what it is and when to use it?
03:51

We're going to do a live demo on how to customise your bidding strategy. Explain what you can change and how you can test if it is actually working.

How to customise your bidding strategy
06:54

Once you have your strategy up and running in your campaigns, it's crucial to test how it is going. Here you will learn how.

Check if your strategy is right
04:16

The most important facts summed up for you. Follow this best practice step by step to get the most out of any bidding strategy!

Bidding best practices
02:55

Awesome, you've made it! Start practicing and testing everything you do, and you'll become the best Facebook & Instagram strategist in no time!

Congratulations!
01:30
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Course extras
1 Lecture 00:00

Please use this PDF as a reference for this course. You can print it or just keep a copy!

Course presentation deck
21 pages

Let's do a quiz to see if you've mastered all there is to know about custom bidding strategies on Facebook and Instagram!

Instagram & Facebook bidding Quiz!
6 questions
About the Instructor
4.1 Average rating
40 Reviews
109 Students
3 Courses
Offical Facebook Marketing Partner, co founder The Next Ad

As a co-founder of The Next Ad I've had the privilege to directly work with Facebook and top clients such as Under Armour, Heineken, Pepsi and hundreds more. Having seen the best and worst campaigns gave me extremely valuable experience I used to share with our clients up until now. It took us years to learn from our mistakes, to learn what is working best and what is the best road to success.

With Udemy I would like to unveil the best secrets, best practices and inside knowledge, until now only accessible to a lucky few.

I hope you will enjoy these courses and come to learn that this is probably the closest you will get to some of the best sources in the world including Facebook & Instagram.

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