Welcome to the Business Networking Necessities, Niceties and No-Nos online course.
Have you been told that you need to "network" in order to build your business or find a new, better job?
Are you unsure about the what, where, why and how of networking effectively?
When you take this course you will learn the things you need to know to really make business networking work for you.
We'll cover goals, attitude, and tools and talk about what you need to do after a networking event to maximize your return on investment from participating in business networking events.
Enroll NOW! to take your business networking activities up to the next level!
Students who complete this course will be able to use their business networking activities more effectively as a key element of their personal and business marketing strategies. This course was developed by Jon Turino, a premier networker who has participated in thousands of networking events and coached hundreds of people in networking more effectively. This introductory lecture sets the stage for deciding whether or not networking is a valuable activity in a given business situation, describes the elements of each section of the course -- Necessities, Niceties, No-Nos and Success Factors -- and concludes with material on additional marketing and networking resources.
In this lecture we cover what I call the Necessities for using business networking successfully as one of your key marketing activities. It talks about making sure that you have set appropriate goals before participating in a networking event and why a positive attitude is important to your success. It covers basics that sometimes even experienced networkers forget, including the importance and key characteristics of name badges and business cards. This lecture goes into detail about deciding who to approach at a networking event and several tactics for approaching them.
In this lecture we cover many of the niceties involved in business networking as a key marketing activity, from the basics including the handshake to a host of more than twenty open-ended questions that you can ask to elicit meaningful information from someone you meet at an event. This is important in order for you to decide whether or not to pursue a relationship with someone after the event itself. It talks about the importance of listening effectively, the need for an attitude of giving rather then taking and offering your resources to get the kind of help the other person needs -- even if it is not your product or service.
In our lecture on networking "no-nos" you'll learn how not to be a networking "sinner" by avoiding many gaffes at networking events that could brand you as a person no one wants to meet. This covers the gamut from simply talking too much -- e.g., telling your whole life story, monopolizing conversations by trying to give your complete sales presentation or being plain obnoxious by doing too much selling at an event where you are supposed to be meeting people who you can help and who might eventually be able to help you build your business or achieve your other objectives.
In our concluding lecture we cover the key elements to making your networking activities as successful as humanly possible. These include acquiring key words from the people you meet so that you will know when to refer them and arming them with enough information about how you might be able to help them -- or the people they know -- so that they'll be interesting in pursuing that all-important follow-up meeting with you. We talk about the need for consistency and ways to use email, the phone and social media tools like Facebook and LinkedIn to maintain contact with the people you meet at the networking events in which you participate. This lecture "ties it all together" for you for your maximum success.
This lecture talks about additional networking and other marketing resources that can be found on Jon Turino's website, including free short videos called Networking Nuggets(tm) and longer Monday Marketing Minutes(tm) replays of live streamed weekly broadcasts, many of them containing tips and techniques for more effective networking. And a big "Thank You" to you for taking this course and -- hopefully -- recommending it to others.
This lecture is the placeholder for all of the visuals used in this course. They are presented in greyscale format to facilitate printing and you can download the pdf that contains them for future reference.
Jon Turino is a top-notch experienced Marketing Strategist, Power Networker and Information & Referral Source for Businesses in Portland, Oregon and beyond via email, telephone or G+ Hangout. His mission is to help businesses grow through better marketing strategies.
Jon is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. Consummate relationship builder with demonstrated ability to forge client relationships in a variety of industries. Well regarded for being a visionary leader and a clear communicator with high credibility.
He is the author of several books, including the two newest titles on Amazon and Kindle called Inspiration Now! and The A to Z Blog Book, several courses and hundreds of presentations all over the world, many of them award-winning. He also publishes e-books available on this website including Marketing Plan Development, Presentations That Persuade and The Piano Story - Getting to "Yes" in the Sales Process.
Jon believes that there is no “one size fits all” marketing strategy. The right strategy must be tailored to your business — its size, purpose, products, and services — and to your customers’ wants, needs and buying habits. The right strategy is completely unique to your business. Jon can help you increase your exposure to prospective customers, hone your messages, choose your media and thus increase sales, market share and profitability.