As creative professionals, we wear our hearts on our sleeves. No matter how long we’ve been doing the work, we face special challenges at the negotiation table.
I’m here to help you turn your creative strengths into negotiation skills.
Meet the Expert
A lifelong designer and illustrator, Ted has turned his significant business wins leading his creative services firm and, later, a multinational conglomerate into a new career coaching and consulting on negotiation for creatives. He works with international corporations to land major deals, and he works one-on-one with individuals to help them find dream jobs and secure significantly higher salaries. Now, Ted has developed online training modules to bring creative people around the world the wisdom born of his notable successes, as well as lessons learned, to help you elevate your career and earn what you deserve.
Here's What You'll Learn
Start here if you want to understand why your unique talents as a creative professional can be both challenges and assets at the negotiation table. Whether you’re an illustrator, designer, brand consultant, copywriter, painter or anywhere in between, this course will help you:
Understand the unique assets creative professionals bring to the professional world and global economy;
Identify the reasons creatives struggle with negotiation, and understand how to address these challenges – without changing who you are; and
Learn how to effectively find and use a coach during career challenges, as well as how to be a coach yourself.
Why This Course Is Effective
Short, beautiful videos relate critical messages, followed by Ted’s downloadable PDF Learning Guides that provide step-by-step, actionable techniques for addressing the challenges of navigating professional life as a creative.
Through this course, you’ll develop a stronger sense of why your work is important and worth negotiating for, how to overcome common stumbling blocks creative professionals face in negotiations, and skills you can use to coach or be coached by colleagues during tough negotiations or job situations.
Want Better Clients and Higher Pay? Then Improving Your Negotiation Skills is a Must
You’ve got the talent, the skills and the passion. This course will give you the confidence to negotiate better jobs and better pay. Invest the time in learning negotiation skills and stumbling blocks – you’re worth it.
When was the last time you said, “I’m worth it,” at the negotiation table? Ted Leonhardt has developed tools and techniques to help you gain the skills you need to earn what you are worth. A designer and illustrator by trade, Ted has chalked up significant business wins over many decades leading his own creative services firm and later a giant multinational conglomerate. He now brings you the wisdom born of his notable successes, as well as a few failures, to help you elevate your career and earn what you deserve.
There are five characteristics that make it hard for creative professionals to negotiate and ask for what we’re worth. Learn what they are and know that you are not alone when it comes to feeling uncomfortable asking for money.
When you’re stressed, you’re not thinking clearly. A coach can help you regain perspective. This training shows you how to make the most of a coach, and how to develop your own coaching skills to help others.
What do you do when stress overtakes you, and you can’t make decisions? Get a coach! Learn what to do in this dramatization where a graphic designer enlists a friend to help him secure a project, when his career is on the line.
A brief overview and introduction to the "Get a Coach, Be a Coach" Learning Guide that will help you put the ideas presented in the videos into practice.
This quiz will test you on the lessons covered in this negotiation course.
Bonus section - visit my website for free resources and to sign up for my email newsletter.
Creative professionals contribute $698 billion to the U.S. economy. Are you getting your fair share? My mission is to help you earn the money you deserve.
In the beginning of my career, I was afraid to ask for the salary and fees that I deserved. Talking about money was uncomfortable. I rushed to close so that I could get to the thing I loved: the creative work. I didn’t ask for what I needed because I was afraid of rejection, of losing the deal — that I wasn’t worth it.
As I worked with more clients, I started noticing that they asked me for input and valued my expertise. I developed techniques around these observations and put them to work at my design agency The Leonhardt Group. I used these negotiation strategies to build an agency that employed over forty people and annually billed $10 million to clients including Nissan, Nordstrom, Charles Schwab, Electronic Arts, and Microsoft.
Since selling The Leonhardt Group to global retail & branding consultancy FITCH, I’ve been a global creative director and worked in firm sales and acquisitions. With over four decades of experience on both sides of the negotiation table, I’ve observed that my own negotiation struggles are shared by many other creatives. That’s why I created the Worth It training package. Being in control of your professional survival and creative happiness is an achievable goal. And you are worth it.