Kid Entrepreneurship - Business Launch Plan (12-18 year old)

Learn how a business is a group of people who make something and sell it for money, and anyone can start a business, driving innovation and providing goods and services.

Follow Harper's mall day to see how a nail salon makes money selling a service—the manicure—versus a product—the nail polish—and the difference between experiences and goods.

Explain that a product is something you can touch or use, and show how cars and digital products come together from parts bought from suppliers.

Discover what a service is and how selling a service earns money, with examples like pool cleaning, medical examination, haircuts, tutoring, and computer maintenance, highlighting needed skills and licenses.

Study the competition to map rivals on a price-quality graph, identify positioning, and design a unique business strategy focused on features, benefits, and price for the target market.

Brainstorm your first business idea by choosing an industry you love, decide between product or service, and define an accessible online slime teaching pitch delivered via video conferencing.

Identify your target market by age, location, interests, and lifestyle to save time and money and boost the odds that the right customers buy your product.

Marketing makes your target market aware of your product through channels like flyers, posters, television, social media, and magazines.

Explore pricing strategies that boost sales with bundles, bogo offers, and price endings like 99 to attract buyers and increase perceived value.

Follow Brody's story to learn time management and how to build a minimum viable product as a proof of concept, test market feasibility, and launch quickly to customers.

Market first to raise target market awareness, use signs and attention-grabbing tactics, then move into selling by explaining features and benefits through an account manager.