Kid Entrepreneurship - Business Launch Plan (12-18 year old)

Follow the story of Catalina as she explores how to start a business and whether kids can become entrepreneurs.

Learn how a business is a group of people who make something and sell it for money, and anyone can start a business, driving innovation and providing goods and services.

Explore how to launch a kid-friendly business by practicing idea generation, mastering the art of starting ventures, and comparing entrepreneurship to becoming a professional painter.

Follow Jane Jiang as she explores industries in Shin Jin, China, and learns from her uncle how to pick a business idea that aligns with her interests and family goals.

Organize businesses into broad industries, then divide each industry into smaller groups based on what they sell, such as sports equipment like footballs and helmets.

Explore how food industry sectors, including producers, processing, and distribution, work together from farms and mills to grocery stores and farmers markets to deliver meals to homes.

Follow Harper's mall day to see how a nail salon makes money selling a service—the manicure—versus a product—the nail polish—and the difference between experiences and goods.

Explain that a product is something you can touch or use, and show how cars and digital products come together from parts bought from suppliers.

Discover what a service is and how selling a service earns money, with examples like pool cleaning, medical examination, haircuts, tutoring, and computer maintenance, highlighting needed skills and licenses.

Follow Johnny’s neighborly yard care story to see how value helps a kid business stand out. Local, low-cost services like watering flowers, raking leaves, and washing windows keep customers.

Identify one or two core values your product delivers (the benefits), then tailor sourcing and design to excel at that value, differentiating from competitors to attract customers.

Identify competition within an industry and learn to stand out by providing unique value. Differentiate with family-friendly features, kid menus, or vegan options in pizza restaurants.

Discover how business ideas arise from various sources and how four key areas help create value by solving problems or fulfilling desires.

Identify everyday problems and create solutions that add value, turning needs into a business. Tutor math services and repair cars to meet real needs and launch entrepreneurial ventures.

Passion for motorcycle racing inspired Clayton Jacobson II to invent a safer water ride, leading to the jet ski and a global business idea.

Tragedy becomes a catalyst for invention as Vitaly Rahmani partners with Pirelli to add rubber soles to boots, revolutionizing climbing and guiding four places to look for business ideas.

Jake Burton transformed snowboarding by adding bindings to single boards and widening them, turning a rope ride into an easier sport and becoming the biggest snowboard producer in the world.

Study the competition to map rivals on a price-quality graph, identify positioning, and design a unique business strategy focused on features, benefits, and price for the target market.

Brainstorm your first business idea by choosing an industry you love, decide between product or service, and define an accessible online slime teaching pitch delivered via video conferencing.

Follow Louise's story to learn how a sixth-grader in Rio de Janeiro identifies target markets by observing tourists' activities and orders, then groups customers for a business launch.

Identify your target market by age, location, interests, and lifestyle to save time and money and boost the odds that the right customers buy your product.

Follow Siddharth as he explores how marketing helps local shops in India reach customers. He aims to start a youth entrepreneurship venture to boost shop awareness and services.

Marketing makes your target market aware of your product through channels like flyers, posters, television, social media, and magazines.

Follow Tracy's journey to branding as she designs a girls' clothing line, considers how to display her clothes, and learns how to make customers feel through branding.

Define branding as your promise to customers and the feeling they receive, conveyed by logo, colors, and experience. Treat branding as a creative process: colors, logo, slogan, and price.

Discover how to craft a clear, memorable business name that reflects your product value and target market. Keep it short, under three words, and get target-market feedback to refine branding.

Follow Abigail in Tel Aviv as she learns about launching a small business by calculating costs, sourcing supplies, creating samples, and planning marketing for custom cell phone covers.

Explore the concept of costs in starting and running a business, using a grocery store as an example to identify expenses like electricity, water, rent, supplies, and staff.

Identify essential vs optional costs for a grocery startup, including electricity and television displays, and cut expenses by buying in bulk and leveraging sales to differentiate.

Follow Camille and Max as they test pricing to cover costs and keep their Paris bakery afloat, using local neighborhood marketing and football team branding.

Learn how to price a product or service to cover costs by adding all expenses and dividing by expected sales, illustrated with a lemonade stand example.

Explore pricing strategies that boost sales with bundles, bogo offers, and price endings like 99 to attract buyers and increase perceived value.

Explore how profit drives a small shoe factory through Enzo's Milan story. See why making fine men's shoes sustains workers and business growth.

Profit equals price minus costs; testing price on your target market reveals highest profit per sale. Kid entrepreneurs learn to balance price and volume, like selling lemonade near high-foot-traffic fairs.

Follow Brody's story to learn time management and how to build a minimum viable product as a proof of concept, test market feasibility, and launch quickly to customers.

Discover how to create a minimum viable product quickly, validate it in the market with feedback, prioritize the smallest feature set, and price and upsell to maximize value.

Brainstorm startup tasks as goals, label them short-term or long-term, and color-code on sticky notes to organize product development, materials, sales, and marketing; use a Scrum board to track progress.

Follow Bucky as he turns extra fish from successful fishing into sales by learning how to convince customers to buy, set prices, and promote his catch.

Learn why selling matters for a kid entrepreneur's business, how money funds operations, and how selling, marketing, and negotiating connect to turn ideas into reality.

Market first to raise target market awareness, use signs and attention-grabbing tactics, then move into selling by explaining features and benefits through an account manager.

Explore how negotiation fits in marketing and selling, with car dealerships and snack bars as examples, and how entrepreneurs use negotiation to close sales, acquire supplies, and set terms.