Use Your Personal Brand to Navigate Your Career

Does your personal brand get you the job you want?
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  • Lectures 9
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

  • This course will help you to self manage you own career and develop your skills to
    consistently self manage your reputation.
  • If you are keen to develop your personal brand and proactively secure job
    opportunities or get promoted, this course is for you.
  • The programme has been designed on the basis of the core tactics top performers
    use to successfully climb the career ladder

There are 5 easy to use modules along with downloadable materials for each to work through. They are designed to challenge your thinking and become more self aware of your personal attributes and highlight the areas which may be catching you out. You will be better prepared to promote yourself at future formal and informal meetings and articulate your strengths, achievements and what you want from future work opportunities

The modules build your self awareness and develop your personal brand step by step.

It is advisable you complete the modules in order. The downloadable materials in each section are available to print as a workbook.

Depending on how long you take to consider your answers to the questions in the downloadable materials, the course can be completed in half a day.

What are the requirements?

  • It will be helpful to identify a number of people who you can approach and ask for feedback. I will cover this in modules 1 & 4

What am I going to get from this course?

  • Discover your personal strengths, aspirations and values and how they align with the companies you work for
  • Create a reputation that will open up doors and opportunities for you
  • Review your image management. Identify what your assets are and what requires development
  • Create a positive first impression every time that is aligned with your personal brand
  • Promote yourself at future formal and informal meetings and articulate your strengths, achievements and what you want from future work opportunities
  • Replicate the three core tactics top performers use to source future jobs
  • Implement your new skills to proactively navigate your own career

Who is the target audience?

  • Individuals who want that next job promotion and want the best possible chance to guarantee they get it
  • Ideal for individuals who are just missing out on the job they want
  • Individuals who are keen to further develop their reputation and carve out the career they want and deserve
  • Individuals who want the best chance of success when they go for an interview

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the programme and Sue Coles

Introduction to your instructor Sue Coles along with information about who this course is aimed at

Course contents and the topics each video will cover
15 pages

This workbook is an amalgamation of all of the worksheets provided in the sections below. Either print this off or do it as you work your way through each section.

Section 2: Why Your personal brand is vital for a successful career

Identify your strengths and aspirations, understand the attributes top performers display to gain internal job promotions & climb the career ladder.


Understand what really makes a brand successful and what it is we are buying into when we interact with you


Clarify what your brand is, what you stand for and what you are projecting to the outside world

Section 3: What is your reputation and are you living it on a daily basis?

Create and develop a reputation that will open up doors for you


Undertake an image audit to understand how you present and communicate the authentic you so you get invited to apply for the job you want and deserve.

Section 4: Your commitment
1 page

This is your opportunity to take some time now to review what you are going to implement from what you have learnt. Implement a plan and commit to when you will review your goals and achievements.


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Instructor Biography

Sue Coles, Ex Graduate Recruitment Manager & Trainer for HSBC Bank.

Sue is an experienced learning and development consultant with extensive experience of working with Blue Chip Companies, both in the UK and Europe.

With a 20 year career working for HSBC Bank, Sue has an extensive background in Learning and Development. Responsible for HSBC’s largest UK Graduate Programme, recruiting and developing graduates to become Retail and Commercial managers. She successfully changed the programme to the point where it was viewed as an indispensible source of talent for the HSBC UK network.

Sue now runs a successful training business working with corporate businesses and individuals to empower them to seize life and influence their own future. She is also passionate about inspiring and developing young people leaving education to become employable

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