Navigate Social Media Marketing And Recognize The Usual Tricks
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Navigate Social Media Marketing And Recognize The Usual Tricks

Learn the no Bull-Sh*T, Brass Knuckle, Creative, Hardcore Psychological techniques to Becoming a World Class Salesperson
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Robert Boog
Last updated 6/2014
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, students will be able to explain the need for social marketing.
  • Students will be able to utilize the 12 psychological cues or "triggers" that professional marketers use on consumers.
  • Students will be learn how to improve their odds, or the odds of any business of making a sale.
View Curriculum
  • Required to have a working knowledge of how to browse the Internet
  • Required to have a computer, laptop, smart phone to access the internet
  • Have an open mind that businesses want and need social marketing

Selling Outside the Square and Making Money consists of 20 lectures that average between 6 to 9 minutes long - so the time invested hovers between 2 to 3 hours. However, it is money well spent because students will not only learn powerful marketing tricks and techniques that marketers use on unsuspecting consumers, but author Bob Boog shows students how to use this information to make about $500 per client (or more) assisting businesses with their social marketing needs. Students will also learn how to sell businesses on the need for social marketing. The information gleaned from this course can be utilized quickly and easily by students to make money in the real world. A sample contract used by Mr. Boog to negotiate services for one of his clients, for example, is found in the resource section. And as long as a student is familiar with social marketing, (Facebook, Twitter, etc) Mr. Boog believes that he or she can their services for employment in this field. The author strongly believes the need for social marketing management is only going to increase- so this well may be the start of a new career for students. One that might be fun and easy to do, too! Materials needed are a pen and paper (or smart phone) to take notes.

Who is the target audience?
  • Students interested in social media marketing
  • Students 18 and older.
  • Students familiar with Facebook, Twitter and Social Media
  • Marketing and business students
  • Realtors
  • People who want to learn how to promote their products or services more effectively
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Curriculum For This Course
20 Lectures
An Introduction
2 Lectures 15:01

People have kinda cynically asked: “How much money can I really expect to earn as a result of taking YOUR course?”The gods honest truth answer is that it really depends on YOU because this course is NOT a one-step, magic formula (unlike some products promoted on the almighty Internet!) Many people may likely NOT see ANY immediate results. However, if you ARE willing to work to make things happen, this course WILL work out fine and you can make good money! YAY! I am going to show you how I used leveraged income to make between $150 to $480 from four different clients. I also provide a SAMPLE CONTRACT to help you get paid! Obviously you could charge MORE than I did per client, or LESS. And, you may find the material in this sales course helpful for tweaking your online and offline sales messages. If you are interested in this course, I am happy to have you aboard. If not, that's fine too! No hard feelings.<sobbing></span> </p>

Preview 06:38

Who is your average buyer? Do YOU know? Because once you know who he or she is, then you can more effectively tailor your sales message, can't you? Ideally, you want to know MORE about your buyers than THEY do! You want to know what they FEAR. What keeps them up at night. What bothers them. Why? Because then you can offer a solution! And when you are able to use the 12 psychological triggers with your solution, you have a more powerful sales weapon!

Preview 08:23
The 12 Psychological Triggers
12 Lectures 01:19:00

If something SERIOUSLY bothers an individual then they will want to fix it, correct? If you were coughing uncontrollably, for example, then what might help solve the problem? Some type of cough medicine right? The same concept applies to selling a product or service. You need to find a common problem and then provide a solution to it. Your solution should give the consumer a reason why.


. Make a casual observation or statement but then ADD A QUESTION to the end of it. That's a Question-Statement in a nutshell. Why do this? Because if I make a statement of fact, people may doubt me. But if I make that same observation and turn it into a question, they tend to believe me. Works on everyone from teenagers to engineers, doesn't it?

Trigger #2

Don't have a good story to tell about a product or service? Sometimes its valuable to browse Facebook, Amazon or Yelp for your product or service just to read the stories from people who RAVE or have encountered defects with a product or service. And of course, remember to tell a story with a POSITIVE outcome to your clients! A good story is an effective way to sell just about anything!

Trigger #3

Even if you offer a quality product, most people will expect you to stand behind it. Remember, your reputation is worth more than one sale.

Trigger #4

Trigger #5

Commitment and consistency can help to freeze your customer or client like a deer caught in headlights. Once someone has agreed that he has a problem and has made a small commitment to you (like giving you permission to send them an email) it means they want to get a solution to the problem, and they are mentally committed to listening to your solution. (However, don't ASSUME that you have their permission to spam- ask them!) Small yeses can lead to big sales!

Trigger #6

Scarcity helps build desire. But sometimes customers doubt us and DO have to lose out on an opportunity before they get serious about the need to act NOW. False deadlines and phrases like, "Another couple is checking it out right now" often help people jump off the fence because fear of loss is a good motivator and is often a better motivator than anticipation of gain.

Trigger #7

Social proof is the old monkey see, monkey do. We often assume that someone else knows what they're doing, better than we do! For example, I attended a UCLA football game at the Rose Bowl in Pasadena. To park, I followed the directions of the parking lot attendants onto a grassy area – there were no lined parking spaces. Okay, that was in the afternoon when it was sunny, but when the game was over, it was pitch dark. I didn't know my way out, so what did I do? I followed somebody else - who it turned out, was as equally lost as me!

Trigger #8

Most religious books say, "give first and then you will receive." This same advice works well in business too! And in appreciation for YOU getting so far, Bob shares some money-making ideas

Trigger #9

Many young people do NOT like to be "sold". They don't like being told, "you should buy this" from somebody. Even when the words come from a person in a position of authority: like a policeman, doctor, priest or teacher! Is this true? Well, yes and no! Read on to find out more!

Trigger #10

We like people who like us. We also like attractive people and like to hang around them because we want their attractive qualities rub off on us. We also like it when people flatter us too. It's funny because people know it, but they fall for it every time!

Trigger #11

Face it. We live in a hurry-up world where shortcuts can save us time and money! Therefore, we like people who tell the truth because it saves us time. That's why most of us will read Testimonials and Reviews before we purchase. We want to get an unbiased idea of the person or service. People feed off the support of others before they jump into purchasing.

Trigger #12
Bonus Chapters
4 Lectures 21:55

WARNING: don't confuse being efficient and busy with being EFFECTIVE. John might send 2 emails to a prospect while Judy might make two personal calls. John is probably going to be more EFFICIENT but Judy will probably be more EFFECTIVE. Figure out what works best for you!

Bonus Chapter #1

Some tips on using Facebook for business.

Bonus Chapter #2

More Facebook tips for business.

Bonus Chapter #3

Some people have told me, "I hired you because I like the way you think." While others have said, "How the hell did you ever come up with THAT idea?!" So here are what I call Six Laws of Creative Thinking - to help explain how I think when presented with a challenge.

Six Laws of Creative Thinking
1 Lecture 10:22

Surrender to serendipity and look for lucky coconuts!

Conclusion: Where Do We Go From Here?
1 Lecture 03:15

Be sure to check out this video - it offers some bonuses you don't want to miss!

Links & Helpful Resources

Sometimes you have to __________________________ it before you make it.

A Final Quiz for YOU
4 questions

Sometimes you have to __________________________ it before you make it.
4 questions
Important Social Media Resources
0 Lectures 00:00
About the Instructor
Robert  Boog
5.0 Average rating
1 Review
7 Students
1 Course
Author at Udemy

Bob Boog works as a real estate broker in Newhall, Ca. and has worked in the highly competitive Los Angeles real estate market since 1978. He attended UCLA on a merit scholarship and graduated in 4 years with a BA in English. He is also the author of the best-selling books, Selling Homes 1-2-3, Real Estate Sales from Hell and Selling Outside the Square.

In this course, you will learn how to make money using leveraged income as well as discover who the average buyer is nowadays, how they think and what they want.

Boog believes that the more you know about your target audience, the easier it is to sell to them. As the old saying goes, "You can't really know someone until you walk a mile in his shoes."

Then, unlike most sales courses that discuss setting goals, working hard or being persistent, he talks about 12 psychological triggers that scientists believe motivate people to buy things. He also lectures about Facebook and keeps things lively with a number of humorous memes. The Resource Section contains a guide to the links used in the course, and there is sample Work Agreement that students can model to use to create cash flow via leveraged income.

This is a fascinating and entertaining course unlike all others. If you are ready, dive into the intro to learn more about it!