Online Marketing - The 7 Obstacles You Need To ID and Avoid
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Online Marketing - The 7 Obstacles You Need To ID and Avoid

ID and avoid the 7 fundamental obstacles that if not conquered will keep your Online Marketing campaign from succeeding.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
293 students enrolled
Created by Andre Kasberger
Last updated 7/2015
English
Price: $35
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Separate yourself from others that are struggling or afraid to get started with their Online/Internet Marketing project, be it building a business or supporting an existing one.
  • As a bonus, included are two very simple and highly effective (if applied:-) time and task management systems that will buy you time and save you time and effort, with your online marketing efforts.
  • Get a great start on mapping out your online marketing business plan through the use of a very simple 9 step process.
  • Learn some of the key terminology and functions that are crucial to the implementation of a successful online marketing strategy
View Curriculum
Requirements
  • As mentioned above, you be of an entrepreneurial and can do mindset and have some Online or Internet Marketing experience. I don't go into techy areas and try to keep the terminology at a basic level.
  • As mentioned above, you be of an entrepreneurial and can do mindset and have some Internet or Online Marketing experience. I don't go into techy areas and try to keep the terminology at a basic level.
Description

Struggling with gaining traction with your online marketing? The reason may be that you've fallen into the trap of one or more of these time, effort and money wasters that keep you stuck.

By The End Of The Course:

You should have a good grasp of the most frequently traps most fall into with their online marketing and how not to become one of the victims.

Content Overview

The course is presented in seven sections, each dealing with one of the major stumbling blocks most new as well as not so new to Internet/Online Marketing fall into. They are more like traps that tend to snag most of us at one time or another.

Through examples and illustrations I help you recognize the traps, offer tips on minimizing their impact and introduce you to efficiency tools and systems that will serve you well with any Internet or non-internet related projects. Intertwined you'll also find:

  • Two very simple but effective task and time management tools, including simple yet powerful time and business planning processes that will get you to your destination quicker and save you lots of frustration with your online marketing or other efforts.
  • The why, what and how of the all important flow of a sale, we call the "sales funnel"
  • A simple but highly effective "lean canvas" based business evaluation and planning tool that you'll appreciate
  • A glimpse into what's behind the ever accelerating rate of change

The material is presented through the use of a Mind-map product, xMind to be specific. I'd love to get your feedback on its use for a presentation such as this, versus using PowerPoint, for example.

Course Length and Structure

The course should not take any longer than 3 - 4 hours. The seven sections are broken down into 30+ lectures of 2 - 5 minutes each. The corresponding Mind-maps are included as attachment in the Summary of each section.

What You'll Gain

As you go through the course:

  • You'll be able to identify and avoid the most common, effort and money wasting traps.
  • Gain insights into simple but powerful time and task management processes
  • Gain insights on concepts such as Sales and Marketing Funnels and Landing Pages
  • Perhaps find the reason why you're stuck and then get unstuck with your project
  • Find the courage to just get started.

Don't be like one of the attendees I had in a group I led, that before she joined us, spent around twenty thousand dollars setting up her online marketing business and six months after launch having to start from scratch. Had she been aware of just one of the traps she was walking into when she handed the work over, that would not have had to happen.

The Bottom Line

If you'll pay attention to these and put the recommended best practices into use, at the end of the course you'll be miles ahead of most that are building an online business or a online marketing campaign.

Who is the target audience?
  • If you are new to Online marketing or have been struggling getting results the insights shared here will definitely help you get unstuck and on the right track.
  • Anyone interested in streamlining and minimizing wasted time and money when building an online/Internet presence, whether hobby or business.
  • You should have an entrepreneurial mind set and serious about succeeding. If you are looking for someone to hold your hands this is not for you.
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Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 02:17:43
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An Overview of: "Seven Obstacles To Conquer in Online Marketing"
1 Lecture 04:38

Building an online business or marketing campaign? This course will help you avoid some major time, effort and money wasting traps and introduce you to critical best practices. It'll prove invaluable especially to entrepreneurs and small business owners that want to build that successful online marketing business or campaign. This is the intro lecture.

Preview 04:38
+
Get Your Producvity Back: The Big Productivity Sappers And How To Conquer Them
6 Lectures 19:41

An overview (the why and what) on the Section on Chasing Shiny Objects

Preview 02:16

Recognize these "shiny objects". The good, the bad and how they are interwoven with whatever we do on the internet on a daily basis. Grab on to one and it can ruin your day.

Pssst....Come and Look At This
04:04

Tips that will definitely avoid or get out of the "shiny object" traps.

Do This Instead
03:11

A simple four tier system to help you organize your tasks and work on the things that really matter. Although you'll find many systems and suggestions on time and task management, I've found this one from Eben Pagan to be quite simple to follow and implement. It's become a habit.

Preview 03:50

A time proven activity organizer showing where to focus your time and effort and where to get that extra time from. We all have 168 hours per week. How we allocate them, matters.

Quadrant Task Organizer
04:16

Summarizes why it's important to be aware of this time and effort wasting trap, plus a recap of the major positive actions to take that counteract it.

In Summary - A Recap
02:04
+
Start With The End In Mind-Start Your Online Marketing Journey On Solid Footing
7 Lectures 28:14

An overview of what this course is about, it's roots and why it'll prove valuable to you. The why and what.

Preview 02:23

The consequences of starting without even a simple plan. You may recognize yourself in some of these scenarios. I bet that somewhere along the line you've done this before.

Rookie Mistakes and Misconceptions
03:58

Two critical but often missed questions to ask yourself before you start.

Basic Questions You Need to Know and Answer
04:25

Tips that will help you build your plan and keep you on the track to your destination.

Tips That Will Help You Stay On Course
05:46

If you are building or have a struggling business and skip these steps and failure is almost guaranteed.

Preview 04:31

If you are building or have a struggling business and skip these steps, failure is almost guaranteed. Part 2 focuses on Starting your marketing out on the right foot.

Road-map For The "Business Builder" - Part 2
04:18

Summarizes why it's important to have a plan in place before you get started building on the internet, whether just a hobby or serious business. Plus simple to follow tools to help you build your road-map.

In Summary
02:53
+
The Makeup Of a Strong Online Marketing Strategy - The Key Components
7 Lectures 24:13

An Intro to the need to have a Marketing Strategy in place. The Why and the What.

Preview 02:37

Market research has never been easier. I identify basic tools and methods (free) available to anyone on the internet and show you how.

Market Research Is At Your Fingertips
03:25

Simple tips to help you develop your Marketing Strategy

Tips For a Clear Marketing Strategy
03:23

Get an insight on the importance of knowing what is really important for your target customer. It's all about What's In It For Me.

An insight into the importance of knowing your customer's WIIFM
03:16

All good marketing strategies incorporate a sales funnel. Here's a definition and description of such a funnel.

The Flow of a Typical Marketing/Sales Funnel
03:46

The landing page is one of the most important components of a Sales Funnel. Here, you'll see an example and its composition.

The Landing Page and It's Importance
03:05

Summarizes why it's important to build your marketing plan before you really get started.

In Summary
04:41
+
The Importance In Knowing Who Your "Real" Customer Is And should Be
5 Lectures 17:17

The intro to one of the most frequently made and hard to overcome mistakes by online marketers. Isn't everyone my potential customer? No! The why and the what.

Intro and Overview to "One Size Fits All" Section
03:49

Best advice on why it's important to narrow your focus and clearly define what you want to do. Both you and your customers will benefit from the clarity.

Stick With a Core Competency
02:23

Critical questions to know and keep in mind when building an On-line campaign or business.

Questions That Will Keep You Focused
04:25

These tips will help to you stay on track and focused. These will provide clarity for you and your customers.

Tips To Help You Stay Focused
03:01

Summarizes why it's important to develop and maintain your focus when building a campaign or business on-line..

In Summary
03:39
+
What Is Driving The Pace Of Change In Today's Marketplace And The Impact
5 Lectures 14:38

The why and what of "Why You Need to Know The Basics" are covered in this intro.

Intro and Overview to "Why You Need To Know The Basics"
03:43

An overview of the significant change in marketing and who is now in charge. Welcome to the new Marketing paradigm.

The 180 Degree Shift in Marketing
01:58

The reason why the market place is moving so quickly, especially with anything that touches the digital world, of which the internet is an integral part..

The Digital World on Steroids
03:28

Tips on how to stay on top in your industry or commerce in general.

Tips That You Should Keep In Mind
02:03

Summarizes why it's becoming ever more important to stay informed on the impact the Internet and the digital revolution is and will have on your business.

In Summary
03:26
+
Internet and Online Marketing Scams: How To Recognize And avoid Them
4 Lectures 12:03

The why and what on the section on "Falling For The Sales Pitch"

Intro and Overview to "Falling For The Sales Pitch"
03:40

If you've been around a while you've certainly been caught or are aware of one of these. Know what to look for in the Internet/Online marketing realm.

The Typical Sales Pitch
03:41

Tips on how to recognize and avoid these come on sales traps. The internet is just rife with them.

Tips To Help You Avoid "Come On" Sales Pitches
02:07

Summarizes some of the why it's becoming ever more important to recognize the good from the bad the internet world brings.

In Summary
02:35
+
How To Move From Fear Of Technology and Inaction Into Action
3 Lectures 12:22

An intro to why it's important to get started and not staying suck because of one reason or another. The why and what of "Just Get Started."

Intro and Overview to "Just Get started"
03:06

Once you have these three in place "Just Get Started".

The Three Critical Actions
05:52

A summary of why it's important to just get off the blocks and get started.

Summary
03:24
+
Summary of: "Online Marketing The 7 Obstacles Online Marketers Need To Conquer"
1 Lecture 04:37
Wrap-up of "My Best Advice and Insights...."
04:37
About the Instructor
Andre Kasberger
4.4 Average rating
11 Reviews
1,813 Students
4 Courses
Chief Dot Connector

Andre is a consummate learner and connector. His passion is empowering others by helping them connect the dots in their lives and in their businesses that will get them unstuck and pointed in the right direction.

As the founder and facilitator of a very successful Internet Marketing Mastermind Meetup group that over the course of five years, grew to over 700 members, Andre had a front row seat to the weekly discussions and presentations given by some of the best subject matter experts around. This allowed him to gain the insights on what keeps most of us entrepreneurs stuck and off track and what gets us unstuck and back on track.

Prior to this, Andre and his wife owned and operated two businesses, plus Andre brings 25 years of high level Product Marketing experience in the technology sector with a Fortune 50 and start-up companies.