Online Marketing - The 7 Obstacles You Need To ID and Avoid

ID and avoid the 7 fundamental obstacles that if not conquered will keep your Online Marketing campaign from succeeding.
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  • Lectures 39
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Struggling with gaining traction with your online marketing? The reason may be that you've fallen into the trap of one or more of these time, effort and money wasters that keep you stuck.

By The End Of The Course:

You should have a good grasp of the most frequently traps most fall into with their online marketing and how not to become one of the victims.

Content Overview

The course is presented in seven sections, each dealing with one of the major stumbling blocks most new as well as not so new to Internet/Online Marketing fall into. They are more like traps that tend to snag most of us at one time or another.

Through examples and illustrations I help you recognize the traps, offer tips on minimizing their impact and introduce you to efficiency tools and systems that will serve you well with any Internet or non-internet related projects. Intertwined you'll also find:

  • Two very simple but effective task and time management tools, including simple yet powerful time and business planning processes that will get you to your destination quicker and save you lots of frustration with your online marketing or other efforts.
  • The why, what and how of the all important flow of a sale, we call the "sales funnel"
  • A simple but highly effective "lean canvas" based business evaluation and planning tool that you'll appreciate
  • A glimpse into what's behind the ever accelerating rate of change

The material is presented through the use of a Mind-map product, xMind to be specific. I'd love to get your feedback on its use for a presentation such as this, versus using PowerPoint, for example.

Course Length and Structure

The course should not take any longer than 3 - 4 hours. The seven sections are broken down into 30+ lectures of 2 - 5 minutes each. The corresponding Mind-maps are included as attachment in the Summary of each section.

What You'll Gain

As you go through the course:

  • You'll be able to identify and avoid the most common, effort and money wasting traps.
  • Gain insights into simple but powerful time and task management processes
  • Gain insights on concepts such as Sales and Marketing Funnels and Landing Pages
  • Perhaps find the reason why you're stuck and then get unstuck with your project
  • Find the courage to just get started.

Don't be like one of the attendees I had in a group I led, that before she joined us, spent around twenty thousand dollars setting up her online marketing business and six months after launch having to start from scratch. Had she been aware of just one of the traps she was walking into when she handed the work over, that would not have had to happen.

The Bottom Line

If you'll pay attention to these and put the recommended best practices into use, at the end of the course you'll be miles ahead of most that are building an online business or a online marketing campaign.

What are the requirements?

  • As mentioned above, you be of an entrepreneurial and can do mindset and have some Online or Internet Marketing experience. I don't go into techy areas and try to keep the terminology at a basic level.
  • As mentioned above, you be of an entrepreneurial and can do mindset and have some Internet or Online Marketing experience. I don't go into techy areas and try to keep the terminology at a basic level.

What am I going to get from this course?

  • Separate yourself from others that are struggling or afraid to get started with their Online/Internet Marketing project, be it building a business or supporting an existing one.
  • As a bonus, included are two very simple and highly effective (if applied:-) time and task management systems that will buy you time and save you time and effort, with your online marketing efforts.
  • Get a great start on mapping out your online marketing business plan through the use of a very simple 9 step process.
  • Learn some of the key terminology and functions that are crucial to the implementation of a successful online marketing strategy

Who is the target audience?

  • If you are new to Online marketing or have been struggling getting results the insights shared here will definitely help you get unstuck and on the right track.
  • Anyone interested in streamlining and minimizing wasted time and money when building an online/Internet presence, whether hobby or business.
  • You should have an entrepreneurial mind set and serious about succeeding. If you are looking for someone to hold your hands this is not for you.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An Overview of: "Seven Obstacles To Conquer in Online Marketing"

Building an online business or marketing campaign? This course will help you avoid some major time, effort and money wasting traps and introduce you to critical best practices. It'll prove invaluable especially to entrepreneurs and small business owners that want to build that successful online marketing business or campaign. This is the intro lecture.

Section 2: Get Your Producvity Back: The Big Productivity Sappers And How To Conquer Them

An overview (the why and what) on the Section on Chasing Shiny Objects


Recognize these "shiny objects". The good, the bad and how they are interwoven with whatever we do on the internet on a daily basis. Grab on to one and it can ruin your day.


Tips that will definitely avoid or get out of the "shiny object" traps.


A simple four tier system to help you organize your tasks and work on the things that really matter. Although you'll find many systems and suggestions on time and task management, I've found this one from Eben Pagan to be quite simple to follow and implement. It's become a habit.


A time proven activity organizer showing where to focus your time and effort and where to get that extra time from. We all have 168 hours per week. How we allocate them, matters.


Summarizes why it's important to be aware of this time and effort wasting trap, plus a recap of the major positive actions to take that counteract it.

Section 3: Start With The End In Mind-Start Your Online Marketing Journey On Solid Footing

An overview of what this course is about, it's roots and why it'll prove valuable to you. The why and what.


The consequences of starting without even a simple plan. You may recognize yourself in some of these scenarios. I bet that somewhere along the line you've done this before.


Two critical but often missed questions to ask yourself before you start.


Tips that will help you build your plan and keep you on the track to your destination.


If you are building or have a struggling business and skip these steps and failure is almost guaranteed.


If you are building or have a struggling business and skip these steps, failure is almost guaranteed. Part 2 focuses on Starting your marketing out on the right foot.


Summarizes why it's important to have a plan in place before you get started building on the internet, whether just a hobby or serious business. Plus simple to follow tools to help you build your road-map.

Section 4: The Makeup Of a Strong Online Marketing Strategy - The Key Components

An Intro to the need to have a Marketing Strategy in place. The Why and the What.


Market research has never been easier. I identify basic tools and methods (free) available to anyone on the internet and show you how.


Simple tips to help you develop your Marketing Strategy


Get an insight on the importance of knowing what is really important for your target customer. It's all about What's In It For Me.


All good marketing strategies incorporate a sales funnel. Here's a definition and description of such a funnel.


The landing page is one of the most important components of a Sales Funnel. Here, you'll see an example and its composition.


Summarizes why it's important to build your marketing plan before you really get started.

Section 5: The Importance In Knowing Who Your "Real" Customer Is And should Be

The intro to one of the most frequently made and hard to overcome mistakes by online marketers. Isn't everyone my potential customer? No! The why and the what.


Best advice on why it's important to narrow your focus and clearly define what you want to do. Both you and your customers will benefit from the clarity.


Critical questions to know and keep in mind when building an On-line campaign or business.


These tips will help to you stay on track and focused. These will provide clarity for you and your customers.


Summarizes why it's important to develop and maintain your focus when building a campaign or business on-line..

Section 6: What Is Driving The Pace Of Change In Today's Marketplace And The Impact

The why and what of "Why You Need to Know The Basics" are covered in this intro.


An overview of the significant change in marketing and who is now in charge. Welcome to the new Marketing paradigm.


The reason why the market place is moving so quickly, especially with anything that touches the digital world, of which the internet is an integral part..


Tips on how to stay on top in your industry or commerce in general.


Summarizes why it's becoming ever more important to stay informed on the impact the Internet and the digital revolution is and will have on your business.

Section 7: Internet and Online Marketing Scams: How To Recognize And avoid Them

The why and what on the section on "Falling For The Sales Pitch"


If you've been around a while you've certainly been caught or are aware of one of these. Know what to look for in the Internet/Online marketing realm.


Tips on how to recognize and avoid these come on sales traps. The internet is just rife with them.


Summarizes some of the why it's becoming ever more important to recognize the good from the bad the internet world brings.

Section 8: How To Move From Fear Of Technology and Inaction Into Action

An intro to why it's important to get started and not staying suck because of one reason or another. The why and what of "Just Get Started."


Once you have these three in place "Just Get Started".


A summary of why it's important to just get off the blocks and get started.

Section 9: Summary of: "Online Marketing The 7 Obstacles Online Marketers Need To Conquer"
Wrap-up of "My Best Advice and Insights...."

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Instructor Biography

Andre Kasberger, Chief Dot Connector

Andre is a consummate learner and connector. His passion is empowering others by helping them connect the dots in their lives and in their businesses that will get them unstuck and pointed in the right direction.

As the founder and facilitator of a very successful Internet Marketing Mastermind Meetup group that over the course of five years, grew to over 700 members, Andre had a front row seat to the weekly discussions and presentations given by some of the best subject matter experts around. This allowed him to gain the insights on what keeps most of us entrepreneurs stuck and off track and what gets us unstuck and back on track.

Prior to this, Andre and his wife owned and operated two businesses, plus Andre brings 25 years of high level Product Marketing experience in the technology sector with a Fortune 50 and start-up companies.

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