Introduction to Musicpreneurship: Build Your Business
3.5 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Introduction to Musicpreneurship: Build Your Business

Learn how to build a business around your music, structure your own model, and create better music!
3.5 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
209 students enrolled
Created by Tommy Darker
Last updated 1/2016
Current price: $10 Original price: $20 Discount: 50% off
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  • 1 hour on-demand video
  • 20 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply contemporary entrepreneurial approaches successfully to their developing musical/artistic careers
  • Discover scalable business models relating to their career context, distinguishing beneficial time and value relationships, as well as recurring revenue models
  • Produce actionable plans for entrepreneurial exploitation of artistic content in response to practical assignments/challenges set by the course
View Curriculum
  • Although there is no academic prerequisite necessary in order to be able to engage with and benefit from the course, an active musician or arts practitioner will be able to leverage the philosophy, practice and challenges set, by directly applying the studied principles to their developing careers as case studies.

Have you ever wondered why 90% of musicians (and artists) don't make a living in the digital era - although they want to?

The answer is simple: they are still stuck in the last century mindset. The truth is, if you want to become a full-time artist doing what you love, you have to structure a business around your art, not just merely hope!

Introduction To Musicpreneurship by Tommy Darker guides musicians and artists on how to structure their own business around their art and market it as a startup, creating revenue streams and developing a work-in-progress brand with a modern digital mindset.

The material of this one-of-a-kind course are taught at Berklee College of Music and Westminster University of London. It will be exciting. Shall we start?

Who is the target audience?
  • The course would be of general interest to musicians and artists seeking entrepreneurial knowledge, as well as business practitioners within an artistic context interested in the challenges that current industry models pose.
  • The specific target audience for the course are practitioners in the field of music, with an active interest in developing professional careers.
  • Finally, unsigned musicians, or musicians with (major) label contracts who are interested in pursuing an independent entrepreneurial approach, are expected to benefit most from the course curriculum and practical challenges set, as the agility of an independent context is seen as fertile ground for the course investigations.
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Curriculum For This Course
Introduction - meet Tommy Darker
1 Lecture 01:04

A short video introduction with Tommy, your instructor. A musician himself, like you!

Preview 01:04
Music Business Models
8 Lectures 32:27

Your music is valuable, no doubt. In order to create a sustainable business around it, however, it is important to understand the mindset of problem-solving. Tommy explains.

Preview 04:22

How can you see your whole business on a piece of paper? With the Business Model Canvas, of course. Tommy has adapted this practical tool for musicians, and he presents it here.

Preview 04:42

What value do you bring to the table, as a Musicpreneur? First of all, with your art. But wait... There are many more ways! Some of them might surprise you. Let's have a look.

Creating Value (Part 1)

Even more ways you can create value with your music business. Tommy goes in more depth - and gives examples!

Creating Value (Part 2)

Who is your audience? "My fans!" you say. True - but there's more than that! Let's expand our horizons and broaden the definition of who our audience is. Tommy gives examples and inspires.

Who Is Your Audience?

How can you approach money-making? What revenue streams should you definitely include in your career, in order to bring long-term sustainability? Tommy advices.

About Revenue $treams

After years of research and discussions with practitioner Musicpreneurs, Tommy has discovered 6 music business model archetypes, and he presents them here. Which one works best for you?

Business Model Archetypes

Are there active Musicpreneurs out there? Too many. Nate Maingard from South Africa is one of them. Tommy explains his model step-by-step!

Case Study: Nate Maingard
You As A Startup
8 Lectures 25:34

"I wish I had a few proven shortcuts to follow..." I hear you. Darkerism is Tommy's mindset (or religion?) on building a business around music. He shares his 10 principles with you!


Most artists can't decide. When they do, they follow their hunch; that's why they can't build a business! Is there anything better out there? Yes. Tommy explains the simple concept of Validated Learning.

Validated Learning

There is a tool that helps you learn fast, improve your workflow and make better art. How's it called? The Y Circle. Tommy explains it in this video.

The Y Circle

How useful can demo songs be? Well... more than you can imagine! They can help you build a business and improve as an artist. Ready? Time to build your own MVP.

Your Music MVP

Demos are useful. But learning how to build them fast is essential. It is easier than you think, actually. Tommy gives examples and his own story.

Prototype Fast

Are you open to get advice and improve? Yes? Sure? Great. Here is all you need to know about getting feedback, so you can build better art and business.

How To Get Feedback

Is this idea worth following? Should I go to the studio to record this song? The questions that torture most musical minds. Luckily, there are ways of finding out! Tommy explains.

Pivot Or Keep On?

Music is not a CD. Music is not a music video. Music is not a performance. Music is more than that. Brace yourselves for the truth.

Preview 01:40
About the Instructor
Tommy Darker
3.5 Average rating
24 Reviews
209 Students
1 Course
Musicpreneur and academic educator

Tommy Darker is the writing alter ego of an imaginative independent musician and thinker about the future of the music industry. His vision is to simplify scalable concepts and make them work for independent musicians. His current endeavours include:

- Firestarter of the movement of the #Musicpreneur,

- Founder of Darker Music Talks, a global series of discussions between experts and musicians,

- Visiting Lecturer at the University of Westminster, London (UK), and Berklee College of Music, Valencia (Spain), and

- Speaker and workshop leader in conferences globally.

He and his work have been featured in Berklee Online, TEDx, Berlin Music Week, ReThink Music, Midem Academy, SAE Institute, Hypebot and Topspin Media.

His favourite quote: "A musician who is just a musician can never become a good musician." (paraphrasing the quote of Vernon L. Smith, Nobelist in 2002, Economics)