Introduction to Musicpreneurship: Build Your Business

Learn how to build a business around your music, structure your own model, and create better music!
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  • Lectures 17
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Have you ever wondered why 90% of musicians (and artists) don't make a living in the digital era - although they want to?

The answer is simple: they are still stuck in the last century mindset. The truth is, if you want to become a full-time artist doing what you love, you have to structure a business around your art, not just merely hope!

Introduction To Musicpreneurship by Tommy Darker guides musicians and artists on how to structure their own business around their art and market it as a startup, creating revenue streams and developing a work-in-progress brand with a modern digital mindset.

The material of this one-of-a-kind course are taught at Berklee College of Music and Westminster University of London. It will be exciting. Shall we start?

What are the requirements?

  • Although there is no academic prerequisite necessary in order to be able to engage with and benefit from the course, an active musician or arts practitioner will be able to leverage the philosophy, practice and challenges set, by directly applying the studied principles to their developing careers as case studies.

What am I going to get from this course?

  • Apply contemporary entrepreneurial approaches successfully to their developing musical/artistic careers
  • Discover scalable business models relating to their career context, distinguishing beneficial time and value relationships, as well as recurring revenue models
  • Produce actionable plans for entrepreneurial exploitation of artistic content in response to practical assignments/challenges set by the course

Who is the target audience?

  • The course would be of general interest to musicians and artists seeking entrepreneurial knowledge, as well as business practitioners within an artistic context interested in the challenges that current industry models pose.
  • The specific target audience for the course are practitioners in the field of music, with an active interest in developing professional careers.
  • Finally, unsigned musicians, or musicians with (major) label contracts who are interested in pursuing an independent entrepreneurial approach, are expected to benefit most from the course curriculum and practical challenges set, as the agility of an independent context is seen as fertile ground for the course investigations.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction - meet Tommy Darker

A short video introduction with Tommy, your instructor. A musician himself, like you!

Section 2: Music Business Models

Your music is valuable, no doubt. In order to create a sustainable business around it, however, it is important to understand the mindset of problem-solving. Tommy explains.


How can you see your whole business on a piece of paper? With the Business Model Canvas, of course. Tommy has adapted this practical tool for musicians, and he presents it here.


What value do you bring to the table, as a Musicpreneur? First of all, with your art. But wait... There are many more ways! Some of them might surprise you. Let's have a look.


Even more ways you can create value with your music business. Tommy goes in more depth - and gives examples!


Who is your audience? "My fans!" you say. True - but there's more than that! Let's expand our horizons and broaden the definition of who our audience is. Tommy gives examples and inspires.


How can you approach money-making? What revenue streams should you definitely include in your career, in order to bring long-term sustainability? Tommy advices.


After years of research and discussions with practitioner Musicpreneurs, Tommy has discovered 6 music business model archetypes, and he presents them here. Which one works best for you?


Are there active Musicpreneurs out there? Too many. Nate Maingard from South Africa is one of them. Tommy explains his model step-by-step!

Section 3: You As A Startup

"I wish I had a few proven shortcuts to follow..." I hear you. Darkerism is Tommy's mindset (or religion?) on building a business around music. He shares his 10 principles with you!


Most artists can't decide. When they do, they follow their hunch; that's why they can't build a business! Is there anything better out there? Yes. Tommy explains the simple concept of Validated Learning.


There is a tool that helps you learn fast, improve your workflow and make better art. How's it called? The Y Circle. Tommy explains it in this video.


How useful can demo songs be? Well... more than you can imagine! They can help you build a business and improve as an artist. Ready? Time to build your own MVP.


Demos are useful. But learning how to build them fast is essential. It is easier than you think, actually. Tommy gives examples and his own story.


Are you open to get advice and improve? Yes? Sure? Great. Here is all you need to know about getting feedback, so you can build better art and business.


Is this idea worth following? Should I go to the studio to record this song? The questions that torture most musical minds. Luckily, there are ways of finding out! Tommy explains.


Music is not a CD. Music is not a music video. Music is not a performance. Music is more than that. Brace yourselves for the truth.

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Instructor Biography

Tommy Darker, Musicpreneur and academic educator

Tommy Darker is the writing alter ego of an imaginative independent musician and thinker about the future of the music industry. His vision is to simplify scalable concepts and make them work for independent musicians. His current endeavours include:

- Firestarter of the movement of the #Musicpreneur,

- Founder of Darker Music Talks, a global series of discussions between experts and musicians,

- Visiting Lecturer at the University of Westminster, London (UK), and Berklee College of Music, Valencia (Spain), and

- Speaker and workshop leader in conferences globally.

He and his work have been featured in Berklee Online, TEDx, Berlin Music Week, ReThink Music, Midem Academy, SAE Institute, Hypebot and Topspin Media.

His favourite quote: "A musician who is just a musician can never become a good musician." (paraphrasing the quote of Vernon L. Smith, Nobelist in 2002, Economics)

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