How To Get a Manager: Music Business Management
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How To Get a Manager: Music Business Management

Artists guide from being self managed to hiring a manager to help build your music career
4.8 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,886 students enrolled
Last updated 12/2015
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Self manage & build their own music career with confidence
  • Know how to look for & hire a manager
View Curriculum
  • Laptop or Smart Phone

Last Updated December 15th 2015

As the artist Manafest I've sold over 300,000 albums worldwide, over 1,000,000 singles and toured over 19 different countries.

I've worked & signed with many different managers in both the USA & Canada. I've also had the privilege to travel to music conferences like Midem, Music Matters, NXNE & SXSW to network with managers all around the world.

This course will show you exactly what you need to do to get a manager and what you should be focusing on to build your career.

I have put this course "How to get a manager" together for you - to which you have full lifetime access, including all the updates, for free.

I "take you step by step" showing you:

  • Why ever artists should self manage first
  • How much a manager should get paid
  • What are the roles of a manager
  • Negotiating a fair deal
  • What to say to a manager
Who is the target audience?
  • Artists, Musicians & Bands Interested In a Career In Music
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Curriculum For This Course
23 Lectures
Music Management & Introduction To The Music Business
8 Lectures 41:07

Course introduction and overview

Introduction: Please Watch First

A managers role encompasses so many areas including: Touring, radio, record label deals & negotiation, publicity, TV/Film Placements, social media, retail & online promotion.

Preview 04:48

Self Manage Until You Can Get a Manager

How To Build Your Music Business While Waiting To Get a Manager

We all want to someone to come and just fix our career & make us an overnight success. The truth is no one is coming to save you or me. We have to get out there and do it ourselves.

What to say to a manager

A Manager Only Makes Money When You Do. This is anywhere from 10-25% of an artists gross earnings.. Gross is before expenses.. So if you were booked for a show and got paid $1000 and the managers fee is %15 then they'd take $150 off the top. You'd also have to subtract your travel, food & band costs if you have to pay a band.

How Does a Manager Get Paid

Date Before You Just Sign With Anyone

Reaching out to people in the industry is super important and getting a referral is normally the best way to approach it.

Top Secret Must Watch: How to cold email a manager
What a Manager Is Looking For In An Artist
5 Lectures 15:56

Good songs & a good show

Good Songs & a Good Show

You meet the same people on the way up as you do on the way down.

Pro Tip: Good Attitude

At the end of the day the bills need to be paid and you can't expect anyone to work for free. If you aren't making money or don't have the potential to make money, a manager is probably not going to be interested in you.

a Good Investment: An artist who is gonna make money

After you sign with a manager there are some immediate actions that should follow such as:

1) Getting you on tour

2) Licensing Deals/Record Deal Shopping

3) Recording an album with a producer

4) Signed to a booking agent

What should happen after you sign with a manager
Management Contract Details
5 Lectures 14:23

I would rather have 85% of something then 100% of nothing. Don't be afraid to give up a percentage of what you earn if your manager is going to help you make more money

Preview 02:46

After a manager has been working for you for a certain period of time and the contractual agreement/relationship has come to an end there is a phasing out period called a sunset clause. This is where the manager continues to get paid a phased out commission rate for the next 1-3 years. Example: 1st year 15%, 2nd year 10% 3rd year 5% and then done.

Sunset Clause

This is rare but I've set it up where I've given a manager rights only to the USA and I handled all international deals.


A manager or management company is paid on commission usually around 15-20 % of your gross income. This percentage rate can vary, the manager will argue the risk of taking on a new band which may have a limited following and the extra investment required for launching the act to increase the percentage stake. These are valid considerations but artists should be very cautious of anything over 25%. -

Negotiated Percentage

Managers shouldn't be double dipping into publishing or booking unless they are actually doing the work to make these things happen.

No Double Dipping
What You Should Be Looking For In a Manager
5 Lectures 17:05

Having an open end relationship with your manager where you can call and get them on the phone is important. They should be available for you to chat about business but also when you just need a shoulder to cry on.

Manager That You Can Get A Hold Of & Actually Has Time For You

Sitting down with your manager to write down the vision and set goals for the year is super important.

Preview 03:32

The most successful managers are the best at developing good relationships and knowing when to leverage those relationships to get things moving or open doors for the artist.

Relationships, Connections & Track Record

I've heard horror stories of managers stealing money and if you see that there not honest with dealing with other people what makes you think they'll be honest with you.

What Values are important to you in a manager? Honesty, integrity - Professional

Managers can't do it alone: The successful ones have a team to help delegate and get even more accomplished on behalf of the artist.

a Team: Managers Can't Do It Alone Everyone Needs a Team
About the Instructor
Christopher Greenwood
4.3 Average rating
1,140 Reviews
38,068 Students
28 Courses
Teaches 22 Courses: Best Selling Author & Entrepreneur

Chris Greenwood: Musician, Best Selling Author & Entrepreneur

Why are 36,000+ students enrolled in my Udemy courses?

As an entrepreneur, I have spent over a decade building multiple businesses in the music industry, real estate & online marketing. I believe in a no debt philosophy - and that good morals is good economics

Learn from someone living out everything he teaches!

Would you like to see how I make over $4,000 a month selling music online?

Would you like to become a world class performer and own the stage & my $10,000 a month touring strategy?

Would you like to see how I get Millions of views on my YouTube Videos?

Would you like to know how to Write a book from idea to published author?

Would you like to easily start an online business teaching with Udemy?

Enroll in my Udemy courses - you too can be doing all of this - and more!

Across the last decade and some change, Manafest has steadily cemented his status as one of the world's most diverse, envelope-pushing and all around uplifting artists. His seamless, lightening-like blur between the spectrums of rap, hip-hop, rock and pop hasn't just led to 300,000-plus album sales and five coveted Juno Award nominations (essentially the Grammy equivalent in his home country of Canada), but also more than 1,000 shows logged over four continents.