By the time you go through this course you'll have everything you need to build stronger connections in the music industry. You won't be beholden to spending thousands on a publicity campaign or have to wait around for that manager to finally notice you. We'll take you through the best process for getting people to pay attention to your music, whether you're after radio play or simply building a stronger connections with your fans. We're in the trenches doing this stuff every day and you can skip thousands of hours of frustration by following the principles and the systems we give you to get more from your next release.
Two guys on opposite ends of the earth (literally) saw together something that has caused a tremendous amount of heartache, problems, and challenge to growth: people have a real hard time building connections in the digital space. This is particularly true in music. Why is that?
To solve this problem, Steve Palfreyman and D Grant Smith have joined forces (like Batman and Superman) to tag-team the #1 online course for musicians who want to build stronger connective networks. Too many people believe that they have to hire a publicist or marketing person to be able to have effective outreach for growth. It's simply not true. Both of these men have built strong, powerful networks in different areas of the music and business industries, and neither have hired out the work.
In this powerful course, Steve and D Grant will illustrate for you, in a perfect 1-2 combination, how you can become one of the successful 1% of musicians who are doing marketing, publicity, and outreach the right way. When you're finished with this course, you'll be able to deliver knockout punches to all of your outreach endeavors in ways that a publicity can only dream of.
Do you know what determines the results you get in life? It's the same as in business. What you focus your intentions on are what ends up coming into being. In our first video, we'll explore this concept through some storytelling with D Grant so that you can learn how to set the best intentions for what you want to achieve.
Intentions create outcomes. That's what we got from the story-side with D Grant. Now Steve will show you why this matters for where you are right now and give you action-items for you to take this lesson and apply it to your work. Let's create some rockin' outcomes for you!
As a songwriter, you're pretty adept at telling stories. That's what your music is all about. But what about the other areas of your life and your communications? What stories are you telling your fans about you that pull them closer in? Here we're going to grasp a few more stories from D Grant to explain how storytelling is the premise for all that you do as a human being, not just as a musicians.
Now you know the power of storytelling, and why your story is more than just your music. But how do you find what story to communicate to your fan base, or to people that you want to notice you? Let's dive into the process of finding your story so that you can make the connections and build the relationships with your fans that lead to more growth in your career.
Here's a little bit of truth: marketing and music marketing aren't very difficult. They seem that way because too many people are following the bandwagon approach of spamming strangers with messages that don't matter. In this lesson, D Grant will show you exactly how effective marketing is really effective relationship building, and give you some great insights into how to make it work for you.
Building connections comes down to doing just a few things differently than what 99% of musicians (and marketers) do to create new relationships. You've heard the stories from D Grant on why so many musicians struggle with this. Knowing how to approach a new person comes down to the first thing we talked about, intention. Steve will show you here how to build strong connections and make lasting imprints on the people you most want to reach.
Why does music marketing seem so difficult? Why do both artists, management, promotions, PR and labels struggle so much to grow their outreach? It's because most of them are all doing the same thing, and they're all doing what fails. D Grant explains exactly what always works, what sometimes works, and what always fails when it comes to outreach. How can you make a difference and make connections instead of getting silence from the people you reach out to? Follow the lessons learned in these stories.
You've got all the pieces you need to take your publicity and make it pop! You've learned how to target the right people, how to approach them differently to build strong connections, how to tell your story in a powerful and effective way, and you've learned what mistakes not to make that so many musicians do.
Now it's time to put all of this to work for your music growth. Follow Steve's guidance and instructions to use the templates and pieces we've provided and make your publicity shine.
Intentions create outcomes.
That was lesson #1. Diving into your story and looking at how we communicate with others from their perspective has helped us change the way we see not only our marketing, but all of our outreach. When it comes to growing our fan base, or better stated "building our tribe," we need to think differently about what our tribe (fans) want from us. It's rarely what we think to give them. This is where our stories play such a powerful role.
Discover a different way to go about connecting with your fan base and giving them the things they want more to be your music evangelists.
One of the most powerful ways to cultivate a diehard group of fans and a killer tribe is the #1 thing that most people don't do. It's the art of the followup. Discover why the followup is so vital to your growth, how to easily and effectively followup with people that won't take too much time, and how to do simple things to stand out in that followup in this profound lesson. You're going to be creating diehard fans in no time by doing these things.
These bonus pieces are so good, it's like getting a whole other course added for free!
This first bonus gives you action tips on live streaming. Facebook is doing a lot more live streaming, and other social channels will be doing this a lot more. This is a great way to build stronger bonds with your tribe. Here are some excellent tips on putting live streaming to work for your outreach growth.
We covered how to grow with live streaming on Facebook in the previous video. Here we dive into some perfect ways to utilize Twitter for your audience building online. These tips are tested and true from the guys teaching this course. You're literally getting pages out of their playbooks that you can use to grow.
Have you hosted a meetup yet for your fan base? Are you unfamiliar with what all a meetup entails?
Find out here not only what you need to host a meetup but also how you can set one up in your town or online to create a more diverse and connected community with your audience.
What about your live shows and gigs? What are some ways that you can build stronger bonds with people in a live setting? D Grant and Steve give a series of ideas for different places (literally) and different ways to start conversations with fans at your live shows to grow your audience.
There's always somewhere new to hang out online - in this bonus video we discuss some more places you can hang out online and get a far bigger upside just by being there early. The popular social media networks are important, but are they getting you the most bang for the time you put in? Find out here where else you should be and how to make sure you get the most out of them.
In this video D Grant goes 'old school'. There are more places you can hang out and connect with people. The example in this video can be used by any band - but also it should be seen as an idea generator for you to think about places you can spend time in the world and connect with new people. You never know who you'll meet.
If youve got this far then you are well on your way to being a badass music PR pro, for your career - you're regaining the control you need. We want to thank you for being here and offer you even more support - if you've been following up with others, here's how to follow up with us and get even more help. Put in the effort and we'll reciprocate too.
Moved by music and inspired by people who work to create a better world, Steve can be found
in the depths of bars watching live bands or head first in lessons about human performance,
leadership & tomorrow's marketing trends.
After starting up a musical instrument shop at the age of 20, he moved to Melbourne to pursue
his music career. Along the way he built up a grassroots indie music festival, ran a social media
team for the internationally renowned event Pause Fest and managed bands to the point where
they were selling out launches, scoring major festival slots, record deals & lengthy national
Since launching his own personal brand in 2013 he's grown targeted audiences on Twitter in
excess of 200,000 people, raised a collective $27,000 across 3 crowdfunding projects, and has
helped a number of solo entrepreneurs start and build their own online businesses.
Steve has a knack for turning ideas into strategies and simplifying the actions we take daily to
grow our creative projects. One minute you’ll see him jumping around a stage with guitar in
hand, the next a passionate listener deep in powerful conversation.
He wants to leave one thing in the minds of others that we can all make our mark on the world
in ways that are good for humanity.
D Grant is a self-proclaimed "Audience Growth Farmer." The title and his life's work involve a fascination with people and relationship building. Everything on his platform is about building closer relationships, growing audience tribes, connecting superfans with their most passionate pursuit, and linking it all together so everyone wins.
He is the host & creator of nationally syndicated The Appetizer Radio Show, showcasing indie and unsigned musicians since 2003. The Appetizer has been instrumental in the launch of several indie music careers through radio airplay including The Rocketboys, Lindsay Katt, Kelley McRae, Birds Over Arkansas and many others.
Smith is also the host of the DIY Artist Route Podcast, providing a journeyman's insight into growth and success for musicians and creative entrepreneurs.
His debut book The DIY Musician's Radio Handbook is a blueprint for gaining indie radio airplay and a manual for effective relationship building with influencers in the creative industries.
Aside from small business, marketing and music, Smith loves craft beer, boxing and comic book movies. A cult-fan of the Nolan Batman film trilogy, he also enjoys talking comic book movies, novels, and football with anyone wanting to engage in intriguing conversations.