The Music Publicity Insider's Guide

How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure
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  • Lectures 20
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

Learn How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure!

To really get the media exposure you deserve, you must get inside the heads of journalists, bloggers, and music reviewers. You need to understand life from their perspective and what gets their attention (as well as what ticks them off).

Only then can you craft the news hooks and story ideas that will lead to mega exposure for your music.

Here’s what you get inside this course:

Lesson 1 Your Expanded Definition of Journalism and the Media. We start with an important overview of what media and publicity are, and how the landscape has vastly changed in recent years.

Lesson 2 — An Insider’s View of the Music Media. Here I reveal what I learned during my 10 years running a music magazine. These are the crucial perspectives most self-promoters completely miss. Once you know what matters most to journalists, you’ll get a LOT more press.

Lesson 3 — The Power of PR Headlines and Subheads. In this lesson we take a deep dive into “news hooks” and “story ideas.” I critique several press release headlines to show you how to distill the essence of your pitch into as few words as possible.

Lesson 4 — The “Indirect Method” of Media Exposure. Very few “experts” teach this method of getting publicity, especially in the music world. If you truly put this untapped technique into action, you would double or triple your media exposure.

Lesson 5 — Twelve Questions to Help You Uncover Stellar News Hooks. Sometimes artists are too close to themselves to see all the media-friendly aspects of their lives and careers. Use these 12 simple worksheet questions to uncover the hidden gold in your story.

The bulk of the course is delivered via audio lessons with accompanying worksheets.

What are the requirements?

  • The ability to use a computer, play MP3 and video files, and print PDF worksheet
  • An eagerness to learn a fresh way to pursue media exposure for your music

What am I going to get from this course?

  • By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love
  • You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result
  • You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way

What is the target audience?

  • Self-promoting, independent musicians
  • Aspiring music publicists
  • Established music PR pros

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Your Expanded Definition of Journalism and the Media
02:00

Please watch this short welcome video. It will help you get the most out of Lesson 1.

04:38

Please watch this important video. You'll find links to videos on how to navigate a Udemy course in the Supplemental Materials section of this page.

11 pages

It's crucial to your success with this course: Please print these worksheet pages, fill in the blanks, and take lots of notes as you listen to the audio lessons!

19:00

Listen to the audio as you take notes on the Lesson 1 worksheets.

01:23

Feel free to answer these questions in the discussion area:

  • How do you feel about my specific, narrow definition of "Publicity"?

  • How would you describe your expanded view of what the "music media" is and the types of coverage you can get?

  • Did I miss anything?
Section 2: An Insider's View of the Music Media
02:01

Please watch this two-minute welcome video. It will help you get the most out of Lesson 2!

16:00

Listen to the audio as you take notes on the Lesson 2 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.

01:33

Questions:

  • Has Your View of Press Releases Changed?
  • Do you think differently about press releases now?
  • If so, in what way?
  • How helpful are these headline/subhead critiques?
Section 3: The Power of PR Headlines and Subheads
02:53

Please watch this welcome video. It will help you get the most out of Lesson 3.

19:32

Listen to the audio as you take notes on the Lesson 3 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.


NOTE: About halfway through this audio, a different microphone setting kicks in and I suddenly sound a lot better. Luckily, the rest of the lessons will have this higher quality sound. Hooray! :)

Lesson 3 Audio, Part 2
19:40
01:40

Questions:

  • Has Your View of Press Releases Changed?
  • Do you think differently about press releases now?
  • If so, in what way?
  • How helpful are these headline/subhead critiques?
Section 4: The "Indirect Method" of Media Exposure
04:00

Please watch this welcome video. It will help you get the most out of Lesson 4.

16:47

Listen to the audio as you take notes on the Lesson 4 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.

01:57

Questions:

  • How Easily Do You Grasp the "Indirect Method"?
  • How easy is it for you to write your own headlines/subheads?
  • Does the Indirect Method make sense to you?
  • Any challenges in this area?
Section 5: Twelve Questions to Help You Uncover Stellar News Hooks
02:22

Please watch this welcome video. It will help you get the most out of Lesson 5.

19:34

Listen to the audio as you take notes on the Lesson 5 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.

01:38

Questions:

  • Where Is Your Music Publicity Gold Mine?
  • Which of the 12 questions reveal news hook possibilities that excite you?
  • Which ones do you feel hold the greatest potential for media coverage?
Section 6: Bonus Lesson
08:16

You can read a text version of this video at

http://bob-baker.com/buzz/music-publicity-10-things-to-do-after-you-get-it/

Final Thoughts From Bob
01:42

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Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

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