The Music Publicity Insider's Guide
4.2 (3 ratings)
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The Music Publicity Insider's Guide

How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure
4.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
66 students enrolled
Created by Bob Baker
Last updated 9/2014
English
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • 2 hours on-demand audio
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love
  • You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result
  • You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way
View Curriculum
Requirements
  • The ability to use a computer, play MP3 and video files, and print PDF worksheet
  • An eagerness to learn a fresh way to pursue media exposure for your music
Description

Learn How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure!

To really get the media exposure you deserve, you must get inside the heads of journalists, bloggers, and music reviewers. You need to understand life from their perspective and what gets their attention (as well as what ticks them off).

Only then can you craft the news hooks and story ideas that will lead to mega exposure for your music.

Here’s what you get inside this course:

Lesson 1 Your Expanded Definition of Journalism and the Media. We start with an important overview of what media and publicity are, and how the landscape has vastly changed in recent years.

Lesson 2 — An Insider’s View of the Music Media. Here I reveal what I learned during my 10 years running a music magazine. These are the crucial perspectives most self-promoters completely miss. Once you know what matters most to journalists, you’ll get a LOT more press.

Lesson 3 — The Power of PR Headlines and Subheads. In this lesson we take a deep dive into “news hooks” and “story ideas.” I critique several press release headlines to show you how to distill the essence of your pitch into as few words as possible.

Lesson 4 — The “Indirect Method” of Media Exposure. Very few “experts” teach this method of getting publicity, especially in the music world. If you truly put this untapped technique into action, you would double or triple your media exposure.

Lesson 5 — Twelve Questions to Help You Uncover Stellar News Hooks. Sometimes artists are too close to themselves to see all the media-friendly aspects of their lives and careers. Use these 12 simple worksheet questions to uncover the hidden gold in your story.

The bulk of the course is delivered via audio lessons with accompanying worksheets.

Who is the target audience?
  • Self-promoting, independent musicians
  • Aspiring music publicists
  • Established music PR pros
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Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 02:37:36
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Your Expanded Definition of Journalism and the Media
5 Lectures 27:01

Please watch this short welcome video. It will help you get the most out of Lesson 1.

Preview 02:00

Please watch this important video. You'll find links to videos on how to navigate a Udemy course in the Supplemental Materials section of this page.

Preview 04:38

It's crucial to your success with this course: Please print these worksheet pages, fill in the blanks, and take lots of notes as you listen to the audio lessons!

Your Music Publicity Worksheets
11 pages

Listen to the audio as you take notes on the Lesson 1 worksheets.

Lesson 1 Audio
19:00

Feel free to answer these questions in the discussion area:

  • How do you feel about my specific, narrow definition of "Publicity"?

  • How would you describe your expanded view of what the "music media" is and the types of coverage you can get?

  • Did I miss anything?
Preview 01:23
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An Insider's View of the Music Media
3 Lectures 19:34

Please watch this two-minute welcome video. It will help you get the most out of Lesson 2!

Lesson 2 Introduction
02:01

Listen to the audio as you take notes on the Lesson 2 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.

Lesson 2 Audio
16:00

Questions:

  • Has Your View of Press Releases Changed?
  • Do you think differently about press releases now?
  • If so, in what way?
  • How helpful are these headline/subhead critiques?
Lesson 2 Questions
01:33
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The Power of PR Headlines and Subheads
4 Lectures 43:45

Please watch this welcome video. It will help you get the most out of Lesson 3.

Preview 02:53

Listen to the audio as you take notes on the Lesson 3 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.


NOTE: About halfway through this audio, a different microphone setting kicks in and I suddenly sound a lot better. Luckily, the rest of the lessons will have this higher quality sound. Hooray! :)

Lesson 3 Audio, Part 1
19:32

Lesson 3 Audio, Part 2
19:40

Questions:

  • Has Your View of Press Releases Changed?
  • Do you think differently about press releases now?
  • If so, in what way?
  • How helpful are these headline/subhead critiques?
Lesson 3 Questions
01:40
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The "Indirect Method" of Media Exposure
3 Lectures 22:44

Please watch this welcome video. It will help you get the most out of Lesson 4.

Lesson 4 Introduction
04:00

Listen to the audio as you take notes on the Lesson 4 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.

Lesson 4 Audio
16:47

Questions:

  • How Easily Do You Grasp the "Indirect Method"?
  • How easy is it for you to write your own headlines/subheads?
  • Does the Indirect Method make sense to you?
  • Any challenges in this area?
Lesson 4 Questions
01:57
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Twelve Questions to Help You Uncover Stellar News Hooks
3 Lectures 23:34

Please watch this welcome video. It will help you get the most out of Lesson 5.

Preview 02:22

Listen to the audio as you take notes on the Lesson 5 worksheet, which you can download from the Supplementary Material section of this lecture. You can also download a PDF transcription of this lesson there as well.

Lesson 5 Audio
19:34

Questions:

  • Where Is Your Music Publicity Gold Mine?
  • Which of the 12 questions reveal news hook possibilities that excite you?
  • Which ones do you feel hold the greatest potential for media coverage?
Lesson 5 Questions
01:38
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Bonus Lesson
2 Lectures 09:58
10 Things to Do AFTER You Get Media Coverage
08:16

Final Thoughts From Bob
01:42
About the Instructor
Bob Baker
3.9 Average rating
235 Reviews
4,650 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!