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Music Marketing Demystified
Rating: 4.3 out of 5(549 ratings)
11,066 students

Music Marketing Demystified

An overview of the foundational marketing principles every musician and music pro should know
Created byBob Baker
Last updated 10/2014
English
English [Auto],

What you'll learn

  • By the end of this course, you will understand marketing and be eager to engage in it
  • Know the foundational principles of getting exposure and connecting with fans

Course content

3 sections • 14 lectures • 32m total length

  • Welcome to Music Marketing 1011:29

    Explore foundational music marketing principles and internet strategies, learn how to build your list and master social media posting, while addressing overwhelm for long-term success.

  • How to Navigate a Udemy Course0:34
  • How Bob Became a Music Marketing Pioneer2:41

    Bob Baker shares guerrilla music marketing and a DIY, fan-first approach that built a loyal fan base through local press and online resources to empower independent musicians.

  • Your #1 Music Marketing Asset1:51

    Build and leverage your email list as your top music marketing asset by offering valuable tips, collecting names, and regularly following up to convert fans into paying customers.

  • How to Get Comfortable with Marketing and Sales1:25

    Build comfort with marketing and sales by embracing practice, like learning an instrument, until technique becomes effortless and you achieve flow.

Requirements

  • An eagerness to learn what marketing is and how to apply it to your music career

Description

In this free course (with more than 4,000 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover:

  • Your #1 Music Marketing Asset
  • Internet Strategies and How to Build Your List
  • Social Media: How, When and What to Post Online
  • How to Get Comfortable with Marketing and Sales
  • The First Steps to Online Music Marketing
  • How to Deal with Music Marketing Overwhelm
  • My Best Advice on Long-Term Music Success

I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available.

Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

I can't wait to share these Music Marketing 101 principles with you!

Who this course is for:

  • Singers, songwriters and musicians
  • Anyone wanting to make a difference with their music

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