Music Marketing Demystified
3.9 (118 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,721 students enrolled
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Music Marketing Demystified

An overview of the foundational marketing principles every musician and music pro should know
3.9 (118 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,721 students enrolled
Created by Bob Baker
Last updated 10/2014
English
Price: Free
Includes:
  • 32 mins on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will understand marketing and be eager to engage in it
  • Know the foundational principles of getting exposure and connecting with fans
View Curriculum
Requirements
  • An eagerness to learn what marketing is and how to apply it to your music career
Description

In this free course (with more than 3,500 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover:

  • Your #1 Music Marketing Asset
  • Internet Strategies and How to Build Your List
  • Social Media: How, When and What to Post Online
  • How to Get Comfortable with Marketing and Sales
  • The First Steps to Online Music Marketing
  • How to Deal with Music Marketing Overwhelm
  • My Best Advice on Long-Term Music Success

I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available.

Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

I can't wait to share these Music Marketing 101 principles with you!

Who is the target audience?
  • Singers, songwriters and musicians
  • Anyone wanting to make a difference with their music
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Curriculum For This Course
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Music Marketing Fundamentals
5 Lectures 07:41
Welcome to Music Marketing 101
01:29

How to Navigate a Udemy Course
00:15

How Bob Became a Music Marketing Pioneer
02:41

Your #1 Music Marketing Asset
01:51

How to Get Comfortable with Marketing and Sales
01:25
+
How to Use the Internet and Social Media to Promote Your Music
4 Lectures 10:02
Internet Strategy and How to Build Your List
02:25

The Octopus Marketing Formula Explained
02:28

Social Media: How, When and What to Post
03:33

The Best Way to Embrace Technology for Music Marketing
01:36
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The Big Picture Principles of Music Marketing
5 Lectures 14:07
Fan Engagement: Why and How to Do It
02:18

How to Deal with Music Marketing Overwhelm
02:39

Marketing Mistakes and Lessons from Karmin
04:23

Bob's Best Advice on Long-Term Music Success
04:12

What's next? Continue your education with all of the free resources at Bob Baker's TheBuzzFactor.com website.

Music Marketing 101 - Final Thoughts
00:35
About the Instructor
Bob Baker
3.9 Average rating
241 Reviews
4,671 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!