Music Marketing Demystified

An overview of the foundational marketing principles every musician and music pro should know
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  • Lectures 14
  • Length 32 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

In this free course (with more than 3,200 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover:

  • Your #1 Music Marketing Asset
  • Internet Strategies and How to Build Your List
  • Social Media: How, When and What to Post Online
  • How to Get Comfortable with Marketing and Sales
  • The First Steps to Online Music Marketing
  • How to Deal with Music Marketing Overwhelm
  • My Best Advice on Long-Term Music Success

I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available.

Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

I can't wait to share these Music Marketing 101 principles with you!

What are the requirements?

  • An eagerness to learn what marketing is and how to apply it to your music career

What am I going to get from this course?

  • By the end of this course, you will understand marketing and be eager to engage in it
  • Know the foundational principles of getting exposure and connecting with fans

Who is the target audience?

  • Singers, songwriters and musicians
  • Anyone wanting to make a difference with their music

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Music Marketing Fundamentals
Welcome to Music Marketing 101
How to Navigate a Udemy Course
How Bob Became a Music Marketing Pioneer
Your #1 Music Marketing Asset
How to Get Comfortable with Marketing and Sales
Section 2: How to Use the Internet and Social Media to Promote Your Music
Internet Strategy and How to Build Your List
The Octopus Marketing Formula Explained
Social Media: How, When and What to Post
The Best Way to Embrace Technology for Music Marketing
Section 3: The Big Picture Principles of Music Marketing
Fan Engagement: Why and How to Do It
How to Deal with Music Marketing Overwhelm
Marketing Mistakes and Lessons from Karmin
Bob's Best Advice on Long-Term Music Success

What's next? Continue your education with all of the free resources at Bob Baker's website.

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Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

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