Monetize LinkedIn for Sales Professionals

Social Selling with the Most Powerful Prospecting Tool
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39 students enrolled
Instructed by Brynne Tillman Business / Sales
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  • Lectures 6
  • Length 41 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

If you are in B2B sales, than it is pretty darn important that all of the effort you put in to LinkedIn, social selling and online activities converts into business. Often we invest hours and hours every week, yet the ROI (return on investment) isn't there yet. Many aren't seeing their activity convert to clients because they don't know what activities to do on a daily basis, aren't clear on how to engage with the right message and are missing the most valuable step... getting the initial phone call.

In this course you will learn how to position yourself as a subject matter expert, attract and engage your target market and covert them into phone calls and ultimately new business.

What are the requirements?

  • You need to be comfortable on social media
  • You have to be familiar with LinkedIn, and have a base of connections
  • It is important to understand networking and be comfortable asking for referrals

What am I going to get from this course?

  • The over arching goal of this course, Monetizing LinkedIn for Sales Professionals, is to get more phone calls with the right people. The following is what we will cover:
  • Build a powerful LinkedIn profile that gets your visitors excited to take your call
  • Brand yourself as the subject matter expert and a thought leader in your industry and/or niche
  • Identify and engage decision makers and influencers in targeted companies
  • Leverage your client base to get warm referrals
  • Covert your networking activities into introductions to targeted prospects
  • Curate and develop content that engages your audience

What is the target audience?

  • This Monetize LinkedIn course is for B2B sales professionals who are on LinkedIn, have a fair number of connections but haven't seen an ROI on your efforts yet.
  • This course is a fast paced, actionable class that will have you implementing business development strategies right away.
  • If you do not have a LinkedIn account yet, this class will not be beneficial, I recommend finding a LinkedIn 101 class and come back here when you are comfortable navigating the site.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Five Essential Business Development Strategies for Monetizing LinkedIn
07:52

If breaking into new accounts is a challenge, this lecture may be a game changer. In a few easy steps, I will show you how to identify who in your network can make introductions into decision makers and influencers. Get ready for the strategy, tactics and messaging to make leveraging company pages part of your daily routine.

09:55

All roads lead back to your profile. Any activity that you perform on LinkedIn will generate profile views, and you have to be ready capture and engage that traffic. It is vital that when your audience shows up, they know immediately how you can help them and get them excited to have a phone call. This begins with a significant shift in how we brand ourselves, from resume to resource. In this lecture you will learn how to develop a client centric profile that gets your targeted visitors asking for phone calls.

05:02
If you are in B2B sales, than it is pretty darn important that all of the effort you put in to LinkedIn, social selling and online activities converts into business. Often we invest hours and hours every week, yet the ROI (return on investment) isn't there yet. Many aren't seeing their activity convert to clients because they don't have a plan of action, know what activities to do on a daily basis and are missing the most valuable step... getting the initial phone call. Most of my prospects tell me that if they could just have more opportunities in front of the right people, they would close more business. In fact, our measurement of a successful social selling plan isn't necessarily the new business generated but the number of qualified phone calls the sales person has.

You will get more appointments with the right people with this course.

03:26

Could you image if your client handed you their Roledex (or iPhone contacts) and said to you, feel free to look through them and pick out some names that you'd like me to introduce you to - what would that do for your business? Well, that is what LinkedIn offers. In this course you will learn how to search, filter and identify who your clients and networking partners know that you want to meet and position yourself to get a warm introduction... every time.

09:32

Thought leadership is one of the most powerful ways to brand yourself as a subject matter expert and vendor of choice. In this lecture you will learn how to find and share relevant content, add your .02 and begin to attract and engage your target audience. We will also cover how to develop and publish your own content so that you you build up your personal brand and reputation.

04:54

How would you like to walk into work every Monday morning and have a list of prime prospects and your shared connections that can introduce you to them. Well, you can, and in this lecture you will learn how to create advanced and saved searches that fill your pipeline every week with new opportunites.

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Instructor Biography

Brynne Tillman, CEO is a successful sales professional, sales trainer and coach spanning over 3 decades who has unlocked the power of LinkedIn for Sales and Business Development Professionals. Over the last 5 years, Brynne has been teaching Leveraging LinkedIn for Business Development, has authored a comprehensive workbook and guide, LinkedIn for Business Development and is now is taking the class globally.

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