Modest Fashion Industry: The What, Why and How
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Modest Fashion Industry: The What, Why and How

This is your practical guide and fast track road to running a successful business in the modest fashion industry.
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
189 students enrolled
Created by SHARE LtD
Last updated 9/2015
English
Price: $50
30-Day Money-Back Guarantee
Includes:
  • 44 mins on-demand video
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Not waste time and money to know how to get your business up and running.
  • Have a step by step guide to making it big in the industry.
  • Know the real deal in building a profitable business in fashion.
  • Take home notes and worksheets to generate ideas and practices.
View Curriculum
Requirements
  • There are no pre-requisite knowledge required. However, it would be a real advantage if you have done research on the modest fashion industry.
Description

We got all 4 CEOS from these companies to reveal the secrets on how you can run a profitable business and sustainable brand.

  1. FASHION VALET - Malaysia's favourite online retailer. 203,000 followers on instagram.
  2. MODVIER - Malaysia's leading concept modest fashion store. 164,000 followers on instagram.
  3. DUCK - Malaysia's leading online luxury scarves. 85,200 followers on instagram.
  4. LOVE TO DRESS - Most revered brand amongst the urban Muslim women in Malaysia. 55,000 followers on instagram.

You will learn:

  1. The must-know branding tips of a fashion label from Vivy Yusof - Duck.
  2. The secrets of growing your social media account from Sarah Shahnor - Modvier
  3. The cheap and fast track road to sourcing quality manufacturers from Sumayyah - Love To Dress.
  4. How to be the sought after and preferred brand by retailers from Fadza Anuar - Fashion Valet.

Included in this course are video lectures, take home notes and worksheets to kick start your successful modest fashion brand!

Who is the target audience?
  • if you do not rub shoulders with the successful elites, but want to have all the secrets anyway.
  • if you want to make it big in the modest fashion industry.
  • if you want to know whether your modest fashion idea is profitable or not.
  • if you do not have time and money to travel for knowledge.
  • if you want to learn at your pace, anytime or anywhere that is convenient for you.
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Curriculum For This Course
32 Lectures
01:39:36
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Introduction
2 Lectures 01:54

They are young, they are successful and they run profitable companies in Malaysia's modest fashion industry. Get to know our speakers!

Preview 01:54

Personal note from Sumayyah, co-founder of Love To Dress to the enrolled student of Modest Fashion Industry: The What, Why and How.

Welcome Note from Sumayyah, Love To Dress
1 page
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Section 2: Starting A New Fashion Brand
5 Lectures 07:16

How well do you know your customers? In this lecture, our experts share how they define and describe their target market.

Preview 01:40

Define your customers by narrowing the market down. Get to know their demographic, social and lifestyle to understand them better. Happy customers, happy business!

Worksheet: Define Your Customer
5 pages

How do you know that you are passionate enough? And why is passion or doing things that you like important in the product development process?

Preview 01:36

Businesses exist to solve the customer's problem or making a difference in their lives. Find out how these experts came up with viable business ideas and develop the product to suit the customers. .

Preview 04:00

Section 2: Starting A New Fashion Brand is summarised in this take home note. A handy guide to read and refer when needed!

Take Home Note: Starting A New Fashion Brand
4 pages
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Brand Your Business
5 Lectures 07:20

Why is branding so important in the fashion industry? These successful entrepreneurs have the answers.

Preview 02:33

A simple 4 questions formula to help you on your way to create a stellar brand statement.

Formula for a Stellar Brand Statement
4 pages

Good branding brings mileage to your business in the long run. So what is the definition of good branding? Find out in this lecture.

What is Good Branding?
02:43

What is a moodboard? How to use it to set the direction and create consistent brand image to your company?

Moodboard: A Tool to Create Brand Identity
02:04

Section 3: Brand Your Business is summarised in this take home note. A handy guide to read and refer when needed!

Take Home Note: Brand Your Product
5 pages
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Bringing Your Product to Life
5 Lectures 06:17

alibaba.com is a huge marketplace to source for suppliers and manufacturers. Here, Sumayyah from LOVE TO DRESS shares on how she source manufacturers the smart and cheap way.

Sourcing for Business Partners on alibaba.com
01:52

A little bit of cautious can save you and your business from making loss. This Manufacturer Checklist can be used and referred to as a guideline to organise your production flow.

Manufacturer Checklist
4 pages

Good partners and contacts are crucial for business to run smoothly and flourish. Where and how can we scout them?

Our Experiences: Getting Business Partners & Contacts
03:01

What are some of the issues that might rise when dealing with overseas manufacturers? Be prepare.

Dealing with Overseas Manufacturers
01:24

Section 4: Bringing Your Product To Life is summarised in this take home note. A handy guide to read and refer when needed!

Take Home Note: Bringing Your Product To Life
5 pages
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Market Your Product
5 Lectures 06:21

Find out the do's and don'ts when using social media as a medium for marketing.

Social Media: Gathering Followers
02:27

Get your marketing strategies organised with this Marketing Planner. Available in daily, weekly and monthly planner to ensure your brand gets the limelight it deserve!

Marketing Planner
7 pages

The best tool for marketing today is the social media. How can we maximise this opportunity to market our business/ product the cheapest yet effective way?

Social Media: Tips for Best Marketing
02:12

A good marketing strategy doesn't necessarily need a big budget. Find out the criteria for a good marketing campaign from Fadza, CEO of FashionValet.

Marketing: Cost vs. Effectiveness
01:42

Section 5: Market Your Product is summarised in this take home note. A handy guide to read and refer when needed!

Take Home Note: Market Your Product
5 pages
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Retailers
4 Lectures 04:39

Thinking of going big? Hang on, let's strengthen your brand first by checking out what are the characteristics that retailers are looking for.

The Brand That Retailers are Looking For
02:23

This Retailers Checklist includes identifying suitable and profitable retailers, meeting with the buyers and negotiating a contract. Learn the tips and tricks in the industry!

Approaching Retailers
5 pages

Advantages of Having A Retailer
02:16

Section 6: Retailers is summarised in this take home note. A handy guide to read and refer when needed!

Take Home Note: Retailers
4 pages
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Facing Up Challenges
6 Lectures 09:49

FashionValet scored major fundings from several investors locally and internationally. Learn about the highs and lows of funding process as well as tips on how to pitch your business to investors.

Business Funding & Investors [Fashion Valet]
03:40

Competitors and copycat syndrome are unavoidable in this industry. The best way to overcome this according to Vivy (dUCK) is.....

Competitors & Copycat Syndrome [dUCk]
03:25

What is the perfect comeback according to Sarah (MODVIER) for the perceptions and judgements thrown towards muslimah entrepreneurs?

Perceptions Towards Muslim Entrepreneurs [Modvier]
01:40

The modest fashion industry is rapidly growing and expanding, it won't wait for any entrepreneurs. But, here's what you can apply in your business - don't miss the boat!

The Fast Pace of Fashion Industry [Love To Dress]
01:04

Section 7: Facing Up Challenges is summarised in this take home note. A handy guide to read and refer when needed!

Take Home Note: Facing Up Challenges
5 pages

There are some things that we can't control in the entrepreneurship journey. These are the challenges and solutions that Sumayyah (co-founder of Love To Dress and head of SHARE team) personally would like to share with you.

Conclusion: Challenges & Solutions
2 pages
About the Instructor
SHARE LtD
4.0 Average rating
2 Reviews
189 Students
1 Course
The Real Deal

SHARE's mission is to help and equip new entrepreneurs with practical knowledge to kick start their business. We strive to find the most accessible and convenient way to skip the glamour and fluff of fashion to making your brand long lasting and profitable. This is the real deal of having a business in fashion!