Modest Fashion Industry: The What, Why and How

This is your practical guide and fast track road to running a successful business in the modest fashion industry.
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
189 students enrolled
Take This Course
  • Lectures 32
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2015 English

Course Description

We got all 4 CEOS from these companies to reveal the secrets on how you can run a profitable business and sustainable brand.

  1. FASHION VALET - Malaysia's favourite online retailer. 203,000 followers on instagram.
  2. MODVIER - Malaysia's leading concept modest fashion store. 164,000 followers on instagram.
  3. DUCK - Malaysia's leading online luxury scarves. 85,200 followers on instagram.
  4. LOVE TO DRESS - Most revered brand amongst the urban Muslim women in Malaysia. 55,000 followers on instagram.

You will learn:

  1. The must-know branding tips of a fashion label from Vivy Yusof - Duck.
  2. The secrets of growing your social media account from Sarah Shahnor - Modvier
  3. The cheap and fast track road to sourcing quality manufacturers from Sumayyah - Love To Dress.
  4. How to be the sought after and preferred brand by retailers from Fadza Anuar - Fashion Valet.

Included in this course are video lectures, take home notes and worksheets to kick start your successful modest fashion brand!

What are the requirements?

  • There are no pre-requisite knowledge required. However, it would be a real advantage if you have done research on the modest fashion industry.

What am I going to get from this course?

  • Not waste time and money to know how to get your business up and running.
  • Have a step by step guide to making it big in the industry.
  • Know the real deal in building a profitable business in fashion.
  • Take home notes and worksheets to generate ideas and practices.

Who is the target audience?

  • if you do not rub shoulders with the successful elites, but want to have all the secrets anyway.
  • if you want to make it big in the modest fashion industry.
  • if you want to know whether your modest fashion idea is profitable or not.
  • if you do not have time and money to travel for knowledge.
  • if you want to learn at your pace, anytime or anywhere that is convenient for you.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

They are young, they are successful and they run profitable companies in Malaysia's modest fashion industry. Get to know our speakers!

1 page

Personal note from Sumayyah, co-founder of Love To Dress to the enrolled student of Modest Fashion Industry: The What, Why and How.

Section 2: Section 2: Starting A New Fashion Brand

How well do you know your customers? In this lecture, our experts share how they define and describe their target market.

5 pages

Define your customers by narrowing the market down. Get to know their demographic, social and lifestyle to understand them better. Happy customers, happy business!


How do you know that you are passionate enough? And why is passion or doing things that you like important in the product development process?


Businesses exist to solve the customer's problem or making a difference in their lives. Find out how these experts came up with viable business ideas and develop the product to suit the customers. .

4 pages

Section 2: Starting A New Fashion Brand is summarised in this take home note. A handy guide to read and refer when needed!

Section 3: Brand Your Business

Why is branding so important in the fashion industry? These successful entrepreneurs have the answers.

4 pages

A simple 4 questions formula to help you on your way to create a stellar brand statement.


Good branding brings mileage to your business in the long run. So what is the definition of good branding? Find out in this lecture.


What is a moodboard? How to use it to set the direction and create consistent brand image to your company?

5 pages

Section 3: Brand Your Business is summarised in this take home note. A handy guide to read and refer when needed!

Section 4: Bringing Your Product to Life
01:52 is a huge marketplace to source for suppliers and manufacturers. Here, Sumayyah from LOVE TO DRESS shares on how she source manufacturers the smart and cheap way.

4 pages

A little bit of cautious can save you and your business from making loss. This Manufacturer Checklist can be used and referred to as a guideline to organise your production flow.


Good partners and contacts are crucial for business to run smoothly and flourish. Where and how can we scout them?


What are some of the issues that might rise when dealing with overseas manufacturers? Be prepare.

5 pages

Section 4: Bringing Your Product To Life is summarised in this take home note. A handy guide to read and refer when needed!

Section 5: Market Your Product

Find out the do's and don'ts when using social media as a medium for marketing.

7 pages

Get your marketing strategies organised with this Marketing Planner. Available in daily, weekly and monthly planner to ensure your brand gets the limelight it deserve!


The best tool for marketing today is the social media. How can we maximise this opportunity to market our business/ product the cheapest yet effective way?


A good marketing strategy doesn't necessarily need a big budget. Find out the criteria for a good marketing campaign from Fadza, CEO of FashionValet.

5 pages

Section 5: Market Your Product is summarised in this take home note. A handy guide to read and refer when needed!

Section 6: Retailers

Thinking of going big? Hang on, let's strengthen your brand first by checking out what are the characteristics that retailers are looking for.

5 pages

This Retailers Checklist includes identifying suitable and profitable retailers, meeting with the buyers and negotiating a contract. Learn the tips and tricks in the industry!

Advantages of Having A Retailer
4 pages

Section 6: Retailers is summarised in this take home note. A handy guide to read and refer when needed!

Section 7: Facing Up Challenges

FashionValet scored major fundings from several investors locally and internationally. Learn about the highs and lows of funding process as well as tips on how to pitch your business to investors.


Competitors and copycat syndrome are unavoidable in this industry. The best way to overcome this according to Vivy (dUCK) is.....


What is the perfect comeback according to Sarah (MODVIER) for the perceptions and judgements thrown towards muslimah entrepreneurs?


The modest fashion industry is rapidly growing and expanding, it won't wait for any entrepreneurs. But, here's what you can apply in your business - don't miss the boat!

5 pages

Section 7: Facing Up Challenges is summarised in this take home note. A handy guide to read and refer when needed!

2 pages

There are some things that we can't control in the entrepreneurship journey. These are the challenges and solutions that Sumayyah (co-founder of Love To Dress and head of SHARE team) personally would like to share with you.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

SHARE LtD, The Real Deal

SHARE's mission is to help and equip new entrepreneurs with practical knowledge to kick start their business. We strive to find the most accessible and convenient way to skip the glamour and fluff of fashion to making your brand long lasting and profitable. This is the real deal of having a business in fashion!

Ready to start learning?
Take This Course