We got all 4 CEOS from these companies to reveal the secrets on how you can run a profitable business and sustainable brand.
You will learn:
Included in this course are video lectures, take home notes and worksheets to kick start your successful modest fashion brand!
They are young, they are successful and they run profitable companies in Malaysia's modest fashion industry. Get to know our speakers!
Personal note from Sumayyah, co-founder of Love To Dress to the enrolled student of Modest Fashion Industry: The What, Why and How.
How well do you know your customers? In this lecture, our experts share how they define and describe their target market.
Define your customers by narrowing the market down. Get to know their demographic, social and lifestyle to understand them better. Happy customers, happy business!
How do you know that you are passionate enough? And why is passion or doing things that you like important in the product development process?
Businesses exist to solve the customer's problem or making a difference in their lives. Find out how these experts came up with viable business ideas and develop the product to suit the customers. .
Section 2: Starting A New Fashion Brand is summarised in this take home note. A handy guide to read and refer when needed!
Why is branding so important in the fashion industry? These successful entrepreneurs have the answers.
A simple 4 questions formula to help you on your way to create a stellar brand statement.
Good branding brings mileage to your business in the long run. So what is the definition of good branding? Find out in this lecture.
What is a moodboard? How to use it to set the direction and create consistent brand image to your company?
Section 3: Brand Your Business is summarised in this take home note. A handy guide to read and refer when needed!
alibaba.com is a huge marketplace to source for suppliers and manufacturers. Here, Sumayyah from LOVE TO DRESS shares on how she source manufacturers the smart and cheap way.
A little bit of cautious can save you and your business from making loss. This Manufacturer Checklist can be used and referred to as a guideline to organise your production flow.
Good partners and contacts are crucial for business to run smoothly and flourish. Where and how can we scout them?
What are some of the issues that might rise when dealing with overseas manufacturers? Be prepare.
Section 4: Bringing Your Product To Life is summarised in this take home note. A handy guide to read and refer when needed!
Find out the do's and don'ts when using social media as a medium for marketing.
Get your marketing strategies organised with this Marketing Planner. Available in daily, weekly and monthly planner to ensure your brand gets the limelight it deserve!
The best tool for marketing today is the social media. How can we maximise this opportunity to market our business/ product the cheapest yet effective way?
A good marketing strategy doesn't necessarily need a big budget. Find out the criteria for a good marketing campaign from Fadza, CEO of FashionValet.
Section 5: Market Your Product is summarised in this take home note. A handy guide to read and refer when needed!
Thinking of going big? Hang on, let's strengthen your brand first by checking out what are the characteristics that retailers are looking for.
This Retailers Checklist includes identifying suitable and profitable retailers, meeting with the buyers and negotiating a contract. Learn the tips and tricks in the industry!
Section 6: Retailers is summarised in this take home note. A handy guide to read and refer when needed!
FashionValet scored major fundings from several investors locally and internationally. Learn about the highs and lows of funding process as well as tips on how to pitch your business to investors.
Competitors and copycat syndrome are unavoidable in this industry. The best way to overcome this according to Vivy (dUCK) is.....
What is the perfect comeback according to Sarah (MODVIER) for the perceptions and judgements thrown towards muslimah entrepreneurs?
The modest fashion industry is rapidly growing and expanding, it won't wait for any entrepreneurs. But, here's what you can apply in your business - don't miss the boat!
Section 7: Facing Up Challenges is summarised in this take home note. A handy guide to read and refer when needed!
There are some things that we can't control in the entrepreneurship journey. These are the challenges and solutions that Sumayyah (co-founder of Love To Dress and head of SHARE team) personally would like to share with you.
SHARE's mission is to help and equip new entrepreneurs with practical knowledge to kick start their business. We strive to find the most accessible and convenient way to skip the glamour and fluff of fashion to making your brand long lasting and profitable. This is the real deal of having a business in fashion!