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[UPDATED: August 2016]
They say "time and tide wait for no man" and the same can be said of marketing online today. A day doesn't seem to pass without someone somewhere telling you about another marketing tactic you "absolutely must do or you'll be left behind!"
Rubbish ... and I'll prove it to you. In this "Lunch n Learn" style narrated presentation (I created this training so you could quickly learn what you need in the time it takes to eat your lunch) I'll share the 10 "modern marketing" tactics that you can dump today.
WARNING: I don't pull any punches with the advice and recommendations contained within this training, in fact I know a few sectors of the online marketing community are rather "upset" with my advice because it runs contrary to what many others will tell you.
I take aim at SEO, blogging, apps, PR and more and to be fair I don't just say "trust me" ... I also explain WHY each course of action is recommended. You'll see why dropping any one or more of these tactics will save you time and money. Guaranteed.
If you have any questions, by all means get in touch - I'm here to help.
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|Section 1: Overview|
|This lecture explains what this course will cover and what you'll learn.|
|Section 2: What to Drop .. and Why|
|In this lecture you'll learn about this dangerous marketing fixation that makes you feel safe ... but secretly robs you of time and money. Worse still, it can put you on the wrong side of Google 'good books.'|
|In this lecture you'll learn why over publishing this kind of content is really not worth the effort.|
|In this lecture you'll discover why rinse and repeat ONLY works for washing your hair.|
|In this lecture you'll learn when a larger network is NOT your friend and what you can do to avoid the overload.|
|In this lecture you will discover why focus is your friend, and less yields more.|
|In this lecture I'll explain why this new "old dog" has lost its bite.|
|This lecture explains why shotgunning is not as effective as it appears, and why Google charges more for it.|
|In this lecture I advise you to drop one of the most popular tactics today! And I explain why...|
|In this lecture I explain why "just because you can, doesn't mean you should ..."|
|In this lecture I explain why it's OK (and sometimes very necessary) to be anti-social media.|
|Section 3: Conclusion|
|In this wrap-up, I remind you of a few more important points that will help with your decision making.|
|Here's a quick overview of where you can get more information and a convenient PDF copy of the various tactical recommendations.|
|Section 4: BONUSES|
|Lecture 14||10 pages|
|This BONUS eBook explains the 36 common ways you can fail in SMM.|
|Lecture 15||12 pages|
|This BONUS lecture provides you with a convenient PDF eBook of the core advice contained within the 10 lecture videos. It's yours as part of this special "Lunch n Learn" series eCourse.|
|Lecture 16||1 page|
|Outlines the 10 simple steps you can use to market yourself using content.|
In accordance with Udemy policy this is where I can tell you about other things I've created and are available for your educational and informational enjoyment. You can ignore this lecture entirely ... I'll sulk a little, wonder why you don't care but life will go on ;-)
James is an entrepreneur at heart and enjoys helping others make more money and save time through the intelligent use of technology automation.
He's a marketing strategist, copywriter, best-selling author and certified Evernote Consultant (ECC).
James' training is based on his 25+ years of consulting and training experience helping people in both the private, public and academic sectors.
James is engaging and happy to chat and connect online. You'll find this instructor very approachable and pleased to support your learning experiences.