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Are You Making These 10 Modern Marketing Mistakes?

Discover what's wrong with Blogging, SEO, Apps, PR, Analytics and more. Find out quickly what to stop, drop or change.
4.5 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,201 students enrolled
Created by James Burchill
Last updated 8/2016
$15 $20 25% off
30-Day Money-Back Guarantee
  • 43 mins on-demand video
  • 2 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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[UPDATED: August 2016]

They say "time and tide wait for no man" and the same can be said of marketing online today. A day doesn't seem to pass without someone somewhere telling you about another marketing tactic you "absolutely must do or you'll be left behind!"

Rubbish ... and I'll prove it to you. In this "Lunch n Learn" style narrated presentation (I created this training so you could quickly learn what you need in the time it takes to eat your lunch) I'll share the 10 "modern marketing" tactics that you can dump today.

WARNING: I don't pull any punches with the advice and recommendations contained within this training, in fact I know a few sectors of the online marketing community are rather "upset" with my advice because it runs contrary to what many others will tell you.

I take aim at SEO, blogging, apps, PR and more and to be fair I don't just say "trust me" ... I also explain WHY each course of action is recommended. You'll see why dropping any one or more of these tactics will save you time and money. Guaranteed.

If you have any questions, by all means get in touch - I'm here to help.

~ James

Who is the target audience?
  • Anyone Marketing Online Today
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What Will I Learn?
This eCourse will teach you what you need to know in less time than it takes for a 1-hour lunch break. Actually, go ahead ... eat your lunch while I'm talking!
You'll learn what 10 tactics you can drop from your marketing today to save time and money.
You'll SAVE MORE TIME than it takes to attend this eCourse AND You'll SAVE MORE MONEY than the cost of this eCourse - guaranteed!
View Curriculum
  • No special equipment required.
Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 01:07:50
1 Lecture 01:28
This lecture explains what this course will cover and what you'll learn.
Preview 01:28
What to Drop .. and Why
10 Lectures 41:09
In this lecture you'll learn about this dangerous marketing fixation that makes you feel safe ... but secretly robs you of time and money. Worse still, it can put you on the wrong side of Google 'good books.'
Preview 05:10

In this lecture you'll learn why over publishing this kind of content is really not worth the effort.
Kill the firehose

In this lecture you'll discover why rinse and repeat ONLY works for washing your hair. 
Drop the repeat

In this lecture you'll learn when a larger network is NOT your friend and what you can do to avoid the overload.
More means less

In this lecture you will discover why focus is your friend, and less yields more.
Preview 02:44

In this lecture I'll explain why this new "old dog" has lost its bite.
Release this

This lecture explains why shotgunning is not as effective as it appears, and why Google charges more for it.

In this lecture I advise you to drop one of the most popular tactics today! And I explain why...
Preview 04:08

In this lecture I explain why "just because you can, doesn't mean you should ..." 
If you rebuild it?

In this lecture I explain why it's OK (and sometimes very necessary) to be anti-social media. 
Be anti-social
2 Lectures 00:59
In this wrap-up, I remind you of a few more important points that will help with your decision making.
Concluding thoughts

Here's a quick overview of where you can get more information and a convenient PDF copy of the various tactical recommendations.
Where to get more information
4 Lectures 00:53
This BONUS eBook explains the 36 common ways you can fail in SMM.
36 Ways to Fail in SMM
10 pages

This BONUS lecture provides you with a convenient PDF eBook of the core advice contained within the 10 lecture videos. It's yours as part of this special "Lunch n Learn" series eCourse.
10 Useless Things
12 pages

Outlines the 10 simple steps you can use to market yourself using content.
10 Step SC Process
1 page

In accordance with Udemy policy this is where I can tell you about other things I've created and are available for your educational and informational enjoyment. You can ignore this lecture entirely ... I'll sulk a little, wonder why you don't care but life will go on ;-)

Shameless Self Promotional Information
About the Instructor
4.4 Average rating
647 Reviews
13,809 Students
7 Courses
Best-selling Author, Coursepreneur (tm) and Digital Coach

James is an entrepreneur at heart and enjoys helping others make more money and save time doing it. He's a marketing strategist, copywriter, Coursepreneur (tm), best-selling author and certified Evernote Consultant (ECC). 

James' training is based on his 25+ years of consulting and training experience helping people in both the private, public and academic sectors.

James is engaging and happy to chat and connect online. You'll find this instructor very approachable and pleased to support your learning experiences.

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