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Modern Copywriting: Writing copy that sells in 2026
Rating: 4.5 out of 5(5,763 ratings)
45,596 students

Modern Copywriting: Writing copy that sells in 2026

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
Created byEvan Kimbrell
Last updated 5/2026
English
EnglishIndonesian [Auto],

What you'll learn

  • What copywriting is and what you need to know to do it effectively
  • How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
  • Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
  • Proven copywriting formulas that remove the guesswork from writing
  • The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
  • How to write headlines that draw people in and get them moving down the rest of the page
  • Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

Course content

9 sections • 66 lectures • 7h 7m total length

  • Introduction to copywriting2:30

    Master the fundamentals of copywriting, including audience, brand voice, and product, then apply persuasion techniques, formulas, and b2b tactics across headlines and landing pages, plus case studies.

  • What is copywriting4:27

    Copywriting is any writing that convinces someone to take a particular action, like buying something, sharing something on social media, or giving their email address in exchange for a free download.

    There are three components of good copywriting: art, science, and persuasion. In this lecture, we're going to talk about the right way to combine them in order to effectively convince people to take the action you want them to take.

  • Join our community on Slack!
  • Know your product9:05
  • PRACTICE: Know your product3:33

    Practice writing copy that sells by linking features to benefits for your audience, like plumbers who use a level that's waterproof, rustproof, aluminum, with multiple bubbles, a light, and magnetic.

  • Know your competition7:24
  • Competitive copywriting8:05
  • Case study: Volkswagen6:53
  • Know your audience9:14
  • PRACTICE: Know your audience5:39

    Identify your audience's needs and wants to craft copy that resonates, focusing on ease of use, flexibility, and power with Trello as a values-driven example.

  • Know your voice and tone6:18

    Discover how voice and tone shape copy by defining brand personality, style, and beliefs, then tailor messaging to your audience with a fitting tone and persona.

  • Know your media7:28

    Know your media before you write to tailor copy for websites, social platforms, email, and video. Adapt messages to each format, using concise posts, transcripts, hashtags, and engaging longer content.

Requirements

  • There are no pre-requisites or required skills needed for this course

Description

The words you write for your business are directly tied to the overall success of your marketing efforts.

On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...

… your clickthrough rates hovering at 15% or 70%

… your Facebook posts being shared 20 times or 2,000 times

… your landing pages converting at 5% or 65%

And most important …

The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.

All because of the words you chose to put on the page.

The best part?

You don’t have to guess what to write.

You can learn exactly what words will increase the level of your success … Every. Single. Time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do.

When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish.

And you can do this by learning how to effectively apply copywriting best practices to everything you write.

Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing.

It’s the art and science of strategically delivering words that get people to take some form of action.

Need more subscribers? Copywriting can help.

Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too.

How about more sales? Of course!

Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business.

Sound too good to be true?

Well, imagine this …

You’re sitting at your computer, coffee in hand, writing an email to your list of subscribers.

You’re excited because you know - based on the copywriting techniques you’ve used in both the subject line and body of your email - there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.

You’re even more excited because those very same users are going to click-through to a landing page with proven persuasion tactics baked into the copy on the page … almost guaranteeing a flood of conversions and sales for your business.

You wrap up the email, hit send, take a deep breath, and start watching the orders roll in.

Sounds pretty amazing, don’t you think?

Well, that’s exactly what you’re going to learn how to do in this course.

Let’s take a look at what’s covered inside:

Section 1

Still unsure what copywriting is? You won’t be after this section. In addition to the basics, you’ll also learn the importance of having a thorough understanding of your audience, products, competition, and your brand’s unique voice. Once you’ve got this down, then you can start writing.

Section 2

You’re ready to start crafting your copy. But first, you need to understand the techniques and tactics copywriters use to put it all together. How do you use persuasion tactics or stir up emotion in your reader? What power words get people to take action? This is the section where you find out.

Section 3

Ahh, good ol’ formulas - making life easier for everyone since the dawn of time. Well, maybe not that long … but you get the idea. In this section, you’ll learn classic copywriting formulas that nearly eliminate writer’s block. Applying them to your own work will make writing a breeze once you’re done.

Section 4

Plan on writing for a B2B audience? It’s going to require something a little different. Here you’ll learn the strategies you need to hit the right tone and messaging when targeting other businesses. So pay attention, because understanding these nuances will dramatically improve your results.

Section 5

If copywriting had an MVP, it would likely be headlines. If you don’t create an excellent one, your reader will move on to something else in the blink of an eye. In this section, you’ll learn how to craft captivating headlines that draw people in and keep them moving down the page. Oh, and more formulas? Yes, please!

In sections 6 through 11, you’re going to learn the know-how of nailing copywriting for specific types of projects, including:

  • Landing pages and Calls to Action (CTAs)
  • Email
  • Social Media
  • Video
  • Press Releases
  • & Content Marketing

Each of these sections will dig into what kind of copywriting works best, and the methodologies and techniques you can use to get the results you want each time you sit down to write.

To top it all off, you’ll get access to worksheets and handouts for each section, hours of instructional videos guiding you through the topics, and a high-level breakdown of relevant case studies to support your learning and make sure your new copywriting skills are able to shine.

By the end of this course, you’ll have everything you need to take your business to the next level through the art and science of Copywriting.

Are you ready to write copy that does all the heavy lifting for you?

Enroll now and join us inside today!

Who this course is for:

  • Anyone interested in learning the art and science of copywriting
  • Aspiring copywriters wanting to master their skills
  • Marketing professionals looking to develop their career
  • Business owners who want to understand how copywriting can improve their marketing efforts
  • Freelancers who want to learn how to become an effective copywriter
  • Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business
  • Web and graphic designers needing to understand the role or copywriting
  • Anyone aspiring to reach new customers and improve sales conversion

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