Mobile Sales Mastermind: Sales Training for Mobile Marketers

Embrace a mobile sales mindset rooted in attitude and optimism. Believe you can do this, because anyone can be taught, starting with a glass half full perspective.

Discover your motivation by clarifying why you sell, pursue passion over wealth, envision your end goals, and unleash daily energy to engage buyers and crush targets.

Maintain momentum by avoiding momentum killers, staying positive, and taking focused, time-boxed actions, while outsourcing or learning new skills to stay moving.

Learn to boost momentum in mobile marketing by embracing innovation, creativity, and strategy, leveraging networking and LinkedIn, and taking action with prepared plans to close deals.

Set smart goals for mobile sales with the smart framework, defining specific, measurable, achievable, realistic, and timely targets, such as five mobile websites next month, one every five days.

Take the first step and jump into action, building confidence to become a mobile marketing expert who generates more leads for local businesses with advanced strategies; avoid being a commodity.

Discover a three-step approach to finding leads using the internet and Google search, qualify top opportunities by phone and email, and book premium demos in ten minutes.

Discover how to find local prospects with city plus need equals leads, identify high volume mobile keywords via Google Ads keyword tool, and stress mobile optimized sites.

Identify prospects who spend on advertising, including Google AdWords, and show mobile readiness through social media, QR codes, and daily deals; educate them on mobile benefits.

Qualify prospects by confirming their mobile marketing budget, evaluating current practices (QR codes, locations), and identifying decision makers to tailor timing using Google, Google News Alerts, Facebook, and LinkedIn.

Learn top ten questions to know before selling in mobile marketing to local businesses, including how to set rapport, book meetings, identify decision makers, and address pain points and obstacles.

Learn to craft a three-part benefit statement—introduction, value, and close—as your elevator pitch for mobile marketing, emphasizing pumped-up, confident, friendly delivery that adds value.

Learn to craft a compelling benefit statement for mobile marketing by identifying pain points, articulating measurable benefits like increased leads and sales, and showcasing results to persuade business owners.

Close a meeting by presenting a clear benefit statement, securing a face-to-face meeting, and using brief, purposeful calls with time-bound expectations to build relationships and deliver results.

Use cold calling scripts to overcome the fear of being left behind and position yourself as a mobile marketing expert. Reach the decision maker and show the mobile search opportunity.

Master cold calling by prioritizing upfront purpose, avoiding yes/no questions, and framing benefits that address the client's bottom line, while identifying decision makers and immediate needs.

Learn the best time to reach a professional like a dentist by calling the assistant and asking for a preferred contact window, typically early morning, late night, or around lunch.

Complete a six-step homework plan. Define your why, pick a niche, identify 10 leads, craft a benefit statement, practice your pitch, and start calling to close the first meeting.

Break through clutter by quickly capturing busy local business owners' attention with a concise 30-60 second benefit statement that engages the right decision maker and focuses on their needs.

Learn how to handle pushbacks in cold calling by maintaining a resilient mindset, using sympathy and a clear benefit-focused script, and scheduling 15-minute meetings with two options.

Learn practical calling strategies when selling to businesses, including navigating gatekeepers, handling voicemails in 20-30 seconds, and scheduling optimal callback times after a quick recon.

Identify mobile site pain points to overcome cold calling objections, using a targeted script that highlights issues like slow load, unreadable text, large images, and hard-to-access menus.

Follow up relentlessly to stay top of mind, using demos and materials to prompt a response. Be persistent but polite, leveraging calls, voicemails, and emails to keep clients engaged.

Speak with authority to beat the gatekeeper, using 'I need to speak with Bob, please.' Apply an AB test and reverse psychology to boost connections in mobile sales outreach.

Establish good rapport by staying friendly on the phone, avoiding a hard sell, and focusing on how you say things to present an already approved campaign and transfer to Bob.

Find email addresses for automated follow ups by asking gatekeepers to forward messages, then follow up; use LinkedIn, Facebook, and Twitter as new contact points to reach decision makers.

Use the gatekeeper shuffle to bypass gatekeepers by calling the company switchboard and routing calls to accounts receivable, then to the director of marketing, improving reach.

Call decision makers during off hours when the gatekeeper is sleeping, reaching voicemail or the person directly. Some partners work unconventional hours, including weekends and late nights, making contact easier.

Leverage the power hour by calling decision makers at optimal times, such as 7:30–8:30 a.m. for corporate. Tailor timing for doctors or restaurants and frame value to secure a step.

Discover how to ask for help sincerely and directly, using the word help to connect with John about a mobile campaign, with dry runs and a Google hang out.

Master name dropping as a strategic outreach technique, avoiding overuse to prevent cliquey impressions, while using multiple touchpoints and a reference chain to navigate gatekeepers and reach the ceo.

Connect with prospects through visual cues and body language to boost sales. Learn how nonverbal signals shape perception, since 93 percent of communication is body language.

Adapt to each client like a chameleon by matching tone, pace, and intensity; speak simple language, ask questions, and listen more to build trust and rapport.

Read visual cues like facial expressions and eye contact to gauge emotions and guide mobile sales conversations, noting changes in emotion and body language.

Observe visual cues by letting clients talk 80 percent of the time. Trust your intuition and watch eyes and reactions to uncover concerns and address smokescreens.

Identify a business owner's top fears by framing pain around money and customers, point out reservations, and tell a gentle, customer-centered story that links mobile strategy to revenue.

Highlight mobile pain points in marketing and show how mobile-optimized sites, presented alongside the problem, reduce friction, improve visibility on Google mobile, and boost the bottom line.

Discover how to guide business owners to embrace mobile as a requirement, by asking right questions—open-ended, directed, thought-provoking, imaginative, hypothetical, descriptive, and confirming—to reveal mobile optimization needs.

Use the requirements funnel to turn pain into reason and into deeper business impact, drilling down with 10 questions to identify mobile optimization challenges.

Master the art of drill down questions to reveal how mobile site optimization affects customer perception and business performance, uncovering fears about losing customers to mobile competitors.

Close more sales by applying always be closing, converting leads into signed deals from the moment you walk in to the dotted line, using attention, interest, decision, and action.

Identify buying signals by asking the right questions and tracking customer inquiries, enthusiasm, and pricing interest. Use references, demos, and client opinions to confirm engagement.

Use pre closing questions to uncover client thoughts, concerns, and perceived value, then guide the conversation toward closing by showing how mobile can transform their business.

Use the alternative closing method by offering two choices (a or b) to move toward closing, avoid yes/no questions, and prompt 'are you ready to sign today'.

Embrace the assumptive closing method by assuming readiness and using timely follow-ups and contract emails to move mobile marketing clients toward a sale.

Overcome client objections by proving value with mobile demos, return on investment forecasts, and case studies, while highlighting mobile-optimized sites, value ads, and differentiators.

Apply the probe and isolate method to break down client concerns from price to competition, identify the core issue, and resolve it before moving forward in a sales conversation.

Learn Spin selling techniques—situation, problem, implication, and need questions—to frame client conversations, assess current status, reveal issues, and drive closing through a live Q&A.

Restaurants are prime targets for mobile marketing, yet 95 percent lack mobile sites, making mobile optimization crucial for local search visibility and sales.

Target restaurant clients by highlighting essential website needs - menus, specials, hours, address with Google Maps, and OpenTable integration - within a mobile-first web strategy for modern restaurant marketing.

Only speak to the restaurant owner, bypass the gatekeeper, and call at night when owners are more likely to be present to secure the decision.

Position yourself as a local mobile marketing expert and use quick .NET demo sites to show how mobile websites drive customers and revenue, especially for restaurants with reservations.

Use mobile marketing with QR codes and geo analytics to upsell restaurants, targeting campus and downtown areas, while driving traffic via targeted text messages and mobile landing pages with coupons.

Price mobile marketing for restaurants by balancing time and value, charging between $1,025 and $2,500 for a premium mobile site with menu, location, map, and video, plus $80-$300 monthly maintenance.

Tailor mobile restaurant marketing by adapting to budget and menu needs. Offer upfront yearly payments, bundles, and barter, and partner with local businesses to boost visibility.