Mobile Marketing Academy
3.9 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
494 students enrolled
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Mobile Marketing Academy

MOBILE IS NOT JUST APPS! Learn from expert founders how to incorporate mobile for your business and marketing strategy.
3.9 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
494 students enrolled
Published 9/2012
English
Price: $35
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In's and out's of Mobile Marketing
  • Identify what is right for YOUR business
  • Planning and Strategy
  • Use those Strategies to Implement
  • Long-term Integration of Mobile as part of your Marketing Strategy
View Curriculum
Requirements
  • No prerequisites
Description

Crazy Mobile Stats
•  91% of Adults have their phone within arm’s reach 24/7
•  There are 5X’s as many mobile phones as PC’s in the world
•  90% of Text Messages are read within 3 minutes of being delivered
•  9 out of 10 mobile searches lead to an action, and over half purchase.
•  81% of smartphoe users have done product research via a smartphone
  &
•  15% of Mobile Users would interrupt sex to check a text message!!
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The Mobile Revolution is here. By 2014 more people will be accessing the web using their mobile device more than on a computer

Remember the stories of millions made with those early to ecommerce and affiliate marketing? Now is the next wave of marketing that is ripe for the plucking for those in early.  This course will teach you to be ahead of the curve and ahead of your competitors
========================================================================
Learn from Experts, NOT Gurus

What we did was simple, we brought in 3 of the mobile industry leading experts. These guys have been profiting with mobile for years AND they are going to teach you the in’s and out’s of mobile marketing.

(1) Josh Wexelbaum, Founder & CEO at Leadsmob.com
Mobile Expert on SMS, APPS, and Paid Traffic. Josh got his start in the lead generation industry 12 years ago. He has purchased media across hundreds of sites, spending over $60,000 per day in advertising, and purchased billions of impressions on sites like Hotmail and Google. Josh has consulted with Fortune 1000 companies on lead generation strategies. He's an in-demand speaker at conferences like iDate and has written for industry publications like FeedFront

(2) Rob Keast,  Partner and Head of Mobile Technology at WhatRunsWhere.com.
Rob researches new mobile technologies and develops the best mobile advertising intelligence products in the market. He works closely with agency customers to develop an enterprise mobile marketing and advertising intelligence solution. Rob is the sales and marketing side of WhatRunsWhere in Europe.

(3) Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce.com
He has contributed to top marketing blog SEOmoz and has spoken at major events on both SEO and Conversion Rate Optimization. Carlos is the co-author of User Driven Change: Give Them What They Want and A Strategic Framework for Emerging Media.
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Remember, 91% of Adults have their phone within arm’s reach 24/7......... Don’t get left out.  
==========================================================================================

Who is the target audience?
  • small-to-medium sized business
  • ecommerce
  • affiliate marketers
  • local business
  • those providing marketing for local business
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Curriculum For This Course
Expand All 40 Lectures Collapse All 40 Lectures 06:42:08
+
Strategic Planning and Mobile Sites
9 Lectures 01:26:14
Intro And Brainstorming
03:42


Campaign Investigation
05:18

Mobile Forms
03:37

Mobile Mentality
03:37

Creating Mobile Websites
09:56

Resources for Creating Mobile Sites
09:54

Landing Pages With Unbounce
18:07

Landing Pages With Unbounce cont.
17:36
+
Mobile Traffic & Banner Tactics
10 Lectures 02:12:05
Mobile Media Buying
13:30

Mobile Media Buying Cont
21:34

Resources for Creating Baanners
06:26

Mobile Ads with Facebook
12:50

Mobile Ads on GCN
07:23

Mobile with SiteScout
08:58

Advanced Using An Adserver
04:58

Reverse Engineering Campaigns With Rob From WRW
33:41

Using Competitive Research Tools
22:45

1000 mobile banners of an array of niches

Lesson 11 1000 Mobile Banner Swipe Donated By Leadsmob
7.5 MB
+
Creating Apps for-or-as a Business
7 Lectures 47:18
Breakdown Of Mobile Apps
05:54

What Is Your App Objective
03:13

Options For Development
01:59

Ability To Distribute
04:35

App Strategies
05:40

App Strategies
16:37

App Strategies part 3
09:20
+
Successful Text Message Marketing
3 Lectures 25:26
SMS With Leadsmob
09:16

SMS With Leadsmob
09:18

SMS With Leadsmob
06:52
+
Beginner Reference Resource
11 Lectures 45:05
Mobile Landscape
07:02

Lesson 2 Pros And Cons
06:22

Pros And Cons
06:22

Mobile Usage
02:42

Mobile Formatted
06:48

Click 2 Call
04:07

Mobile Email And Search
04:36

QR Codes
07:06

Mobile Marketing Quickstart
3 pages

Mobile Marketing Ebook
63 pages

Mobile Studies Graphs
3.6 MB
About the Instructor
Knowledge.ly .ly
4.4 Average rating
56 Reviews
1,325 Students
3 Courses
Marketing Courses that Increase your Bottom Line

Knowledge.ly courses are used at the #2 University for Entrepreneurship; Baylor University. Our courses have been seen on TechCrunch, Mixergy, Appsumo, Featured Instructor Udemy, EntrepreneuronFire.com, The Rise to The Top and More.

Knowledge.ly was founded to deliver true value and proven practices to entrepreneurs. In the age of the gurus, there is so much garbage and hype being sold off as "information."

Our process is simple; We ask you, the entrepreneurs, where you'd like to see more success in your business. We then seek out industry experts on the subject to teach the exact tactics they implement for long-term success.

Michael Hardenbrook
3.9 Average rating
12 Reviews
746 Students
2 Courses
I build stuff with amazingly smart people

Serial Entrepreneur, co-founder of Knowledge.ly, GrowthHacker.TV, and Dental Destinations among several.

Products seen on TechCrunch, NextWeb, Appsumo, Mixergy, Rise to the Top, EntrepreneuronFire.com and More. Regularly a Featured Instructor on Udemy. Mentor at the Baylor University accelerator program.

Michael adheres the principles of the 4hr Workweek and 80/20. His businesses allow for him to enjoy hobbies of sports, reading business & philosophy, and extensive travel abroad with his wife Priscilla, children Ethan and Hailey.