Mobile and Location Based Marketing
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The mobile web is here to stay, and smart marketers know that they need to be prepared to stay competitive
But what does that really mean for your business?
The first thing you need to know is that people use mobile devices differently than they use desktop computers. Mobile device users know what they want, and they are more likely to act once they find what they are seeking.
This means different things to different types of businesses.
For local businesses, it means making sure your business can be found in the places mobile users are looking for local deals.
Mobile and Location-Based Marketing explores these places, including sites like Foursquare and Yelp, as well as social media location options within Facebook, Twitter, and Google Plus.
The course also looks into micro-location tactics like geo-tagging, augmented reality, and geo-fencing.
And if you rely on a website for sales, leads, or brand exposure, preparing your website for the mobile web is imperative.
Mobile and Location-Based Marketing helps you plan the best mobile solution for your website.
The course also explores mobile website solutions like responsive web design, mobile website templates, and reputable services.
And what about mobile apps you ask? Good question.
The course outlines how to plan the right type of app for your business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.
But mobile marketing is more than just websites and apps. Mobile and Location-Based Marketing also covers other mobile and location-based marketing topics.
Topics like marketing using QR codes, mobile advertising, rich media ads, SMS marketing, and creating mobile-ready landing pages for all your mobile marketing efforts.
The course also includes a number of worksheets to help you create location-based marketing plans, plan your mobile website, plan your mobile app, or create a QR code marketing plan.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Location Based Marketing|
This lesson provides an introduction to location-based marketing and services.
|This lesson takes a look at how Foursquare has reorganized its offerings into the two separate apps: Foursquare and Swarm – and tactics to use for both.|
|In this lesson, we discuss how to use Foursquare to market your business – by creating an optimized profile, offering specials, and promotional opportunities.|
|This lesson explores review sites like Yelp, and how to prepare your business listing for best results. The lesson also looks at geo-fencing and shopping apps.|
|This lesson defines geo-tagging and augmented reality (AR), and explores some up and coming apps used by businesses.|
|In this lesson, we look at how to utilize the built-in localization features within social media sites like Google Plus, Facebook, and Twitter.|
|In this lesson we walk through how to outline your location-based marketing plan by helping you establish goals, prepare content, and plan tactics. We also explore business listing services. Worksheet included.|
|Section 2: Mobile Websites|
|In this lesson we have an introduction to the mobile web including mobile web technologies, why the mobile web is important to social media, and explore social mobile apps.|
|In this lesson we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.|
|In this lesson we explore various mobile website solutions, including responsive web design, HTML5 templates, and mobile website services, as well as WordPress mobile plugins and themes.|
|Section 3: Mobile Applications|
|In this lesson we have an introduction to mobile applications and types of mobile apps. We also explore how to determine whether you need a mobile app for your business and how to plan one.|
|In this lesson we explore different mobile app solutions like SDKs, HTML5, and mobile app frameworks. We also take a look at some mobile app service options.|
|Section 4: Other Mobile Marketing Tactics|
|In this lesson we define QR Codes, demonstrate how to create them, and explore how QR Codes are used in online marketing. We also discuss how to plan a successful QR Code marketing plan.|
|This lesson explores some additional mobile marketing tactics such as mobile advertising, rich media campaigns, and SMS (text messaging).|
|In this lesson, we discuss creating mobile optimized landing pages including some nice themes and services.|
|The conclusion points you to more resources.|
|Section 5: Worksheets and Resources|
|Lecture 17||3 pages|
Use this worksheet for your location-based marketing plan.
|Lecture 18||3 pages|
Use this worksheet to plan your mobile website.
|Lecture 19||4 pages|
Use this worksheet to plan your mobile app solution.
|Lecture 20||2 pages|
Use this worksheet to plan your QR code marketing campaign.
|Lecture 21||2 pages|
Resources cited in the course.
|Section 6: Course Quiz|
|Quiz 1||15 questions|
Take this short quiz to test your knowledge and get a certificate.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.