Mobile and Location Based Marketing
4.2 (7 ratings)
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Mobile and Location Based Marketing

Boost your business using local and mobile marketing tools, plan a mobile app, and get your website mobile ready.
4.2 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
203 students enrolled
Created by Deltina Hay
Last updated 2/2015
English
Price: $30
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose and optimize the best location-based marketing tools for your business
  • Plan the best mobile website solution for any business
  • Understand the issues that should be addressed when planning a mobile website.
  • Decide whether you need a mobile app, and help you find the right mobile app solution.
  • Learn mobile marketing tactics you can use to promote any product or business.
View Curriculum
Requirements
  • Internet connection required
Description

The mobile web is here to stay, and smart marketers know that they need to be prepared to stay competitive

But what does that really mean for your business?

The first thing you need to know is that people use mobile devices differently than they use desktop computers. Mobile device users know what they want, and they are more likely to act once they find what they are seeking.

This means different things to different types of businesses.

For local businesses, it means making sure your business can be found in the places mobile users are looking for local deals.

Mobile and Location-Based Marketing explores these places, including sites like Foursquare and Yelp, as well as social media location options within Facebook, Twitter, and Google Plus.

The course also looks into micro-location tactics like geo-tagging, augmented reality, and geo-fencing.

And if you rely on a website for sales, leads, or brand exposure, preparing your website for the mobile web is imperative.

Mobile and Location-Based Marketing helps you plan the best mobile solution for your website.

The course also explores mobile website solutions like responsive web design, mobile website templates, and reputable services.

And what about mobile apps you ask? Good question.

The course outlines how to plan the right type of app for your business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.

But mobile marketing is more than just websites and apps. Mobile and Location-Based Marketing also covers other mobile and location-based marketing topics.

Topics like marketing using QR codes, mobile advertising, rich media ads, SMS marketing, and creating mobile-ready landing pages for all your mobile marketing efforts.

The course also includes a number of worksheets to help you create location-based marketing plans, plan your mobile website, plan your mobile app, or create a QR code marketing plan.

Who is the target audience?
  • Local business owners
  • Business owners and marketers who rely on web traffic
  • Social media strategists
  • Marketing, Advertising, and PR professionals
  • Web developers and Web designers
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 01:53:45
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Location Based Marketing
7 Lectures 39:53

This lesson provides an introduction to location-based marketing and services.

Preview 04:59

This lesson takes a look at how Foursquare has reorganized its offerings into the two separate apps: Foursquare and Swarm – and tactics to use for both.
Preview 06:30

In this lesson, we discuss how to use Foursquare to market your business – by creating an optimized profile, offering specials, and promotional opportunities.
Foursquare for Business
06:00

This lesson explores review sites like Yelp, and how to prepare your business listing for best results. The lesson also looks at geo-fencing and shopping apps.
Yelp and Other Review Sites
04:23

This lesson defines geo-tagging and augmented reality (AR), and explores some up and coming apps used by businesses.
Geo-Tagging and AR Apps
07:06

In this lesson, we look at how to utilize the built-in localization features within social media sites like Google Plus, Facebook, and Twitter.
Localization With Google Plus, Facebook, and Twitter
07:11

In this lesson we walk through how to outline your location-based marketing plan by helping you establish goals, prepare content, and plan tactics. We also explore business listing services. Worksheet included.
Creating a Location-Based Marketing Plan
03:44
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Mobile Websites
3 Lectures 21:59
In this lesson we have an introduction to the mobile web including mobile web technologies, why the mobile web is important to social media, and explore social mobile apps.
Introduction to the Mobile Web
09:13

In this lesson we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.
Planning a Mobile Website
04:11

In this lesson we explore various mobile website solutions, including responsive web design, HTML5 templates, and mobile website services, as well as WordPress mobile plugins and themes.
Mobile Website Solutions
08:35
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Mobile Applications
2 Lectures 13:52
In this lesson we have an introduction to mobile applications and types of mobile apps. We also explore how to determine whether you need a mobile app for your business and how to plan one.
Introduction to Mobile Apps
06:12

In this lesson we explore different mobile app solutions like SDKs, HTML5, and mobile app frameworks. We also take a look at some mobile app service options.
Mobile App Solutions
07:40
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Other Mobile Marketing Tactics
4 Lectures 24:01
In this lesson we define QR Codes, demonstrate how to create them, and explore how QR Codes are used in online marketing. We also discuss how to plan a successful QR Code marketing plan.
Marketing With QR Codes
08:58

This lesson explores some additional mobile marketing tactics such as mobile advertising, rich media campaigns, and SMS (text messaging).
Other Mobile Marketing Topics
06:16

In this lesson, we discuss creating mobile optimized landing pages including some nice themes and services.
Mobile Optimized Landing Pages
07:56

The conclusion points you to more resources.
Conclusion
00:51
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Worksheets and Resources
5 Lectures 00:00

Use this worksheet for your location-based marketing plan.

Location Based Marketing Worksheet
3 pages

Use this worksheet to plan your mobile website.

Mobile Website Strategy Worksheet
3 pages

Use this worksheet to plan your mobile app solution.

Mobile App Strategy Worksheet
4 pages

Use this worksheet to plan your QR code marketing campaign.

QR Code Marketing Worksheet
2 pages

Resources cited in the course.

Mobile and Location Resources
2 pages
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Course Quiz
0 Lectures 00:00

Take this short quiz to test your knowledge and get a certificate.

Course Quiz
15 questions
About the Instructor
Deltina Hay
3.8 Average rating
274 Reviews
12,334 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.