Marketing Mobile Apps for Top Visibility and Lasting Success

Learn App Marketing to attract reviewers, create buzz, improve placement, leave competitors in the dust.
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  • Lectures 44
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2012 English

Course Description


Do you know why nearly half of iOS apps are never downloaded? And that a quarter of downloaded apps are only used once?

Answer: Lack of Effective App Marketing!

I am sure that the last thing you want is to build an app that no one will see, few will use, and will not make you any money. Therefore, learning how to market your app is absolutely critical for your success. And the great thing is, I can show you, step-by-step, how to get your app marketing right the first time.

Your pre-launch marketing phase should start months before you launch your app. So, learn from someone who knows, take this course and start your marketing now to get a jump on your competitors.

So, how will my ‘Marketing Mobile Apps for Top Visibility’ course, help your success?

  • You will get fast, easy-to-use app marketing strategies and systems
  • You will learn how to target and massively increase your app's exposure to your target audience
  • I will show you how to improve and boost your app store rankings
  • I will teach you how to quickly set up a mobile app marketing plan for your long-term success
  • You will learn how to get valuable exposure for your app from the media, reviewers, and bloggers
  • You will learn how to optimize your app assets for best placement in the app store


  • I will show you how to create buzz around your app and draw attention from the people who matter
  • You will learn the insider secrets of how to use the power of social media and word-of-mouth marketing to significantly increase your audience
  • I will show you how to build an advocate base of supporters, who will champion your app within their networks
  • I will teach you how to build a system to maintain your app’s marketing momentum for the rest of its natural life
And You Will Get:

Examples, Templates, and Worksheets including: Sample media kits, press releases, sell sheets, and Tons of Other Great Resources

The course comes with a ‘no quibbles’ 30-day Money Back Guarantee, so, there’s absolutely no risk.

So, Take This Course Today and Start Boosting Your App’s Success Right Now.

About Your Instructor:

Deltina Hay has been a successful publisher for nearly 10 years and is the author of three books on social media, the mobile web, and search optimization. She is a web developer and programmer who’s developed and successfully marketed numerous mobile apps of her own and is now, for the first time, sharing her industry-leading marketing tactics and strategies with developers just like you. Join Deltina by taking this course today and leave your competitors in the dust!

Click the ‘Take This Course’ button above to Get Started.

Student Feedback:

“Really great course, I was impressed by the depth and concrete examples - the resources provided are also top notch and plentiful. This is more than worth the purchase price, highly recommended if you need help with app marketing!” –Candace Kelly Sargent

Marketing Mobile Apps for Top Visibility will open your head to what you need to do and help you develop a marketing game …. No one is going to find your app by searching the app store. Course is undervalued price-wise.” –Michael Martin

“The videos gave me a better understanding of mobile marketing! All points mentioned in her slides are well-explained and I would definitely recommend this to my friends if they were to do mobile apps!” –Abrial Wong

Take This Course and Start Boosting The Success of Your App Right Now.

What are the requirements?

  • Internet connectivity is required.

What am I going to get from this course?

  • Learn how to market your mobile apps for lasting success
  • This course will help you create a media kit you will be proud to present to the media
  • Learn how to approach the media and reviewers
  • You will learn how to write effective press releases in proper form
  • Learn how to write good query letters that won't end up in a reviews trash
  • This course helps you establish short term and long term marketing plans
  • Learn how to leverage social media to create advocates for your mobile app

Who is the target audience?

  • Mobile app developers
  • Marketing and PR professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction: Market Early and Market Often

This session introduces you to the goals,  contents, and organization of the course.

Section 2: Long Lead-Time Phase: 4 to 6 Months Prior to Launch

Long lead times are critical to getting media exposure, app reviews, and for establishing a support network for your app. This phase should begin 4 to 6 months before your launch date.

This session introduces the pre-launch phase of your mobile app marketing strategy, demonstrating how important long-lead times are for successful app marketing, and outlining the steps of this critical phase.


Before starting work on your media kit, you need to research your target audience and your competors. This session shows you some ways to accomplish these tasks.


Keywords are an important part of successful marketing and search optimization. This session is designed to help you develop a method for finding your best keywords.


Establishing the name of your app at this stage is important for branding. This session walks you through some best practices for choosing a good app name.


An appealing app icon entices app store visitors to click through to learn more about your app. It is imperative that you create a brilliant app icon, and that you do so at this stage for branding purposes. This session discusses best practices for creating stellar app icons and features app icon examples.


At this stage, you want to prepare edited and optimized app descriptions, screen shots, and video you can use in your early marketing material. You will finalize these assets in a later phase. This session discusses creating optimized descriptions and other app assets.


You are now ready to create your media kit! It is critical, however, that all of your media materials are properly edited. This session introduces the media kit and what should be included in it. This session also includes a discussion about the importance of editing your marketing materials and some good resources to help with that task.


The advance cover sheet is a "snap shot" of your app, and is the first thing the media and potential reviewers see when they pop open your media kit. This session walks you through how to create an advance app cover sheet that will get results without overwhelming the reader.


A well-prepared and edited press release goes a long way in impressing media sources. But it is important that you follow certain standards when creating your press release. This session demonstrates how to prepare a press release that is up to industry standards, yet tailored specifically for mobile apps.


The last page of your media kit is an "About the Author, Developer, or Publisher" page. This page is reserved for the author bio in a book's media kit, but you may want to include a portfolio or other design or development achievements. This session discusses options for this page.

Section 3: Long Lead-Time Phase: 90 Days Prior to Launch

Preparing a website for your app is critical at this stage, since it can serve as a place to send the media and reviewers. You can also use the website to gather followers and recruit beta testers. This session shows you what to include on your app website, and features some example sites.


With your media kit and website in place, you are now fully prepared to reach out to the media, reviewers, and bloggers about your app. This session shows you how to draft a query letter that will get you results when pitching your app to this demographic.


This session offers tips and strategies for successfully pitching your app to the media, bloggers, and reviewers. You can lose out on many opportunities if you approach this demographic in the wrong way. This session also discusses ways to find media sources for your app.


Social media is critical to any good marketing plan. This session walks you through how to create a manageable plan that you can apply right away.


Building a strong support network is important to the success of your app. Your development team, beta testers, friends, and family should all be recruited to help create buzz for your app. This session discusses ways you can build your network and keep them informed and invested in the process.


A well-prepared press release can get your app a lot of attention if you use the right service. This session walks you through how to publish your first press release using PRWeb, and shows you how to find additional press release submission sites.

Section 4: Pre-Launch Phase: 30 Days Prior to Launch

Welcome to the second phase of your mobile app marketing plan! This session outlines what is covered in this phase as well as best practices for creating your screen shots.


Finalize your app descriptions now for use in the app stores, app directories, and everywhere else you talk about your app. This session walks you through creating optimized app descriptions that you will rely on throughout your entire marketing campaign.


A promo video can help sell your app more than anything else, especially outside of the app stores. This session shows you some best practices for producing your video, and features a few existing videos with commentary.


Here is the trailer for the mobile book we have used as an example. Remember that a book trailer is typically 3 minutes long, but your app promo video should be as close to a minute as possible.


You have spent the first part of your marketing plan already preparing for this step. Your descriptions and screen shots are optimized; and your app icon and title are perfect. This session discusses choosing the right categories for your app and other miscellaneous things to consider.


You are getting close now! This session covers the remaining tasks you should complete 30 days prior to your launch date. These include updating your media kit with additional information, updating your website, and improving your social media efforts.

Section 5: Launch-Time Phase: One Week Prior to Launch and Launch Time!

You want to be fully prepared when your launch day comes. This session outlines the things you should have ready ahead of time like getting your launch press release ready to publish, preparing an updated query letter, getting support and feedback functions on your website, and more.


Clearly, "buy now" and "app store" buttons mean nothing if you are creating a web app and not offering for sale or download in the app stores. This session discusses tasks specific to your web app that should be complete at this stage, such as making it easy for your app users to save your app as a shortcut.


If you have a web app to promote, you should provide instructions on how folks can save your app as a shortcut to their mobile device home screen. Here is a video you can use on your website to that end.


It is finally time to launch your app, and there is still plenty to do! This session introduces the launch-time phase and discusses how you can maximize this critical phase.


In the first week of your app release, you want to pull out all the punches! This session walks you through creating a "burst" campaign that will help drive your app up in the ranks of the app stores and get it maximum visibility everywhere.


This session outlines other tactics you want to implement in this phase of your marketing plan, such as launching a local campaign and planning events.

Section 6: Post-Launch Phase: Just After Launch and Well Beyond...

The key at this time is not to get discouraged and not to lose momentum. This session introduces this final - yet ongoing - phase of your marketing plan. Continuing buzz and reaching out is also discussed.


At this stage, you are ready to implement additional tactics that require a bit more time. This session discusses methods to increase your reach by guest blogging and participating on sites like Quora.


Maintaining lasting success for your app means that you continue to market for the life of the app. This session outlines an ongoing marketing strategy that will keep the momentum going for your app long after its initial launch.


Throughout the class we have applied app marketing to more time-honored approaches to marketing. In this session, we take a look at a specific example of how you might look to marketing experts' advice and apply it to marketing your own app.

Section 7: Other Marketing Tactics and Tracking Your Success

Launching mobile ad campaigns can improve your chances of exposure, especially during your burst campaigns. But be careful not to get sucked into depleting too many resources on them. This session looks at advertising options as well as using QR codes and other marketing tactics for your app.


Using analytics and tracking tools can help you get insight into which of your marketing efforts are working and which or not. This session highlights some tools and strategies to track your marketing efforts.


You want to use either a mobile-ready website, or a mobile-optimized landing page as the end destination for all your mobile ad campaigns. Here is a video that talks about mobile landing pages in more detail.

Section 8: Conclusion: I want to hear about your success!
I want to hear about your success! Let me know about your successful app, and I will spread the word...

This lecture concludes the course and lists ways you can contact and hire Deltina.
Section 9: Supplemental Materials
14.3 kB

Here is the template discussed in the "Advance App Cover Sheet" lecture. Use this as the first page of your pre-launch media kit.

15.4 kB

Here is a press release template you can use for both your pre-launch press release as well as for your official launch press release. Use the press release for the mobile book in this section as a guide, and be certain to watch the lectures and check out the resources about writing press releases.

14.3 kB

Here is a template to use for your query letters to bloggers, media sources, and reviewers. Include are templates for your pre-launch queries and your post-launch queries.

22.0 kB

Here are a couple example query letters you can model your letters after for your pre-launch and post-launch queries.

4 pages

Here is the full (ADVANCE or Post-Launch) media kit for my latest book that is used as an example throughout the course. Use this along with the templates provided as a guide for your pre-launch media kit.

4 pages

Here is the (FINAL or post-launch) media kit for my latest book that is used as an example throughout the class. Use this along with the templates provided as a guide for your post-launch media kit.

3 pages
Here are the resources used and mentioned throughout the course. I was having difficulty placing this in the discussions, so put it here, instead.

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Instructor Biography

Deltina Hay, Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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