Mobile App Marketing - How I got 10 Millon+ App Installs
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Mobile App Marketing - How I got 10 Millon+ App Installs

The Complete Mobile App Marketing Course covering practical tips , tricks and hacks to reach a million+ app Installs
4.1 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
399 students enrolled
Last updated 9/2015
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Current price: $10 Original price: $25 Discount: 60% off
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  • 2.5 hours on-demand video
  • 2 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Market & Promote an android mobile app
  • Learn about common mistakes in Mobile App Marketing
  • Learn to Track Mobile App Marketing ROI
  • Learn about app store optimisation
  • Learn to use website for app marketing
  • Learn about getting more reviews and ratings
  • Learn about incent , non incent and paid mobile app marketing methods
  • Learn common mobile app marketing terminologies and metrics to track
View Curriculum
  • Need a Computer (Mac or PC)
  • Has a mobile app idea and is ready to start development
  • Has developed an android mobile app
  • You have an existing app which you want to grow
  • Knows basic Google Analytics
  • Interested in app marketing and development.
  • Interested in mobile app attribution and consumer behavior


Who is the target audience?
  • App Marketers
  • App Developers
  • Digital Marketers
  • Digital Marketing Agencies
  • Growth Hackers
  • Any one who wants to market the app
  • Product Managers
  • Mobile app Startups
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Curriculum For This Course
51 Lectures
Mobile Apps are the Future
3 Lectures 14:18

Introduction to the course , target audience and what to expect from the course

Introduction to the course

How to do Market Research for your mobile app

Market Research for your Mobile App
Pre - Launch - Setting up the Basics for App Marketing
7 Lectures 27:50

Why it is important to have a website before you start working on your mobile app and how to create a website

Get your website pre launch ready for Mobile App Marketing

A checklist for your pre launch mobile app marketing

Pre Launch App Marketing - Website Checklist
2 pages

You need to set up tracking before you launch the app and details of some of the tools that can be used for tracking the mobile app

Setting up the Tracking for App Marketing

Details of some of the platforms that can be used to benchmark yourselves against the competition

How to use platforms to benchmark against competition?

Details of a checklist from Google for your Android Mobile App Launch

Android Mobile App Launch Checklist

Some ideas for getting early beta users for your mobile app

How to find early beta users for your Mobile App?

Presss Releases are very important while you are launching a mobile app. This lecture has a list of resources that can help you while doing press releases

How to do a Press Release for your App Launch
Perfecting Organic App Discovery in Android App Store
6 Lectures 14:16

Best Practices for App Store optimisation and to rank your mobile app in organic app store search

Best Practices for App Store Optimisation

Best Practices for your App Store Icon and how to capture attention from your icons

Preview 03:30

Good , Clear Screenshots can give you a lot of organic reach and some tactics to use and create great screenshots

How to create great screenshots?

How to create a great video for your mobile app

Creating a great video for app

How you can measure the success if your app discovery options

How to measure the success of your app discovery optimisations

Practice Activity- Write/ Modify your App Store Decription
How to use your website for Mobile App Marketing
5 Lectures 13:23

How to create and set up an app download page in your website

Setting up and prefecting an App Download Page in Website

How can an interstitial page help you for app marketing and increase organic downloads

Creating an Interstitial Page for App marketing

Are you using your website header and footer? How can you maximise these spots for app downloads?

Website Growth Hack#1- Header & Footer

How you can use a direct link to app store and get a download with less distractions

Preview 02:04

Where exactly are you promoting the mobile app ? Promote it in moment of truths so that users will download the same

Website Growth Hack#3- Moment of Truth App Marketing
How to get more App Ratings and Reviews?
9 Lectures 22:47

Userstanding app store ratings and why ratings matter?

Understanding App Store ratings

How to get more ratings - tactics and strategies?

How to get More Ratings

Why it is difficult to get more reviews and why reviews matter to get more app downloads?

The challenge of app reviews

Why you should not ask for ratings and reviews in the normal way?. Use Private feedback loop to get negative feedback and get positive reviews

Private Feedback Loop- Get More reviews & Ratings

Best Practices - When to ask & how to respond to app reviews so that it will have a positive impact on all users?

Best Practices - When to ask & how to respond to app reviews

How to respond to negative reviews and win over the potential users?

How to respond to negative reviews?

A ready made template to respond to negative reviews in app store?

Negative App review response template

Practice Exercise - Respond to negative reviews

Some Tools to automate app review related work

Tools to automate App Review Related work
Paid Channels for Mobile App Marketing & User Acquisition
4 Lectures 11:42

Paid Incent Networks can be useful to climb up the rank charts and boost your app downloads in the initail days and here are some ways by which you can do the same

How to use Paid Incent Networks for boosting?

Here is a list of paid incent channels that can be useful to you while you are marketing your app

List of Paid Incent Channels
2 pages

Difference between incent and non incent channels in app marketing

Incent Vs Non Incent Installs

How to use Burst Campaigns in app marketing

Burst Campaigns - Media Mix for app marketing
Building Deep Links for your Mobile App
4 Lectures 17:13

What is deep linking and why it is important?

Introduction to Deep Linking

A Small lecture with relevant guidelines from Google on creating an Android deep linking structure

How to create the Android Deep Link Structure

How to measure Success

Facebook , Twitter & DeepLinking Landscape
App Marketing Optimisation
7 Lectures 22:15

Reviews is a golden mine for getting more information from users. How to use review mining to get more ideas for app optimisation?

Review Mining - Secret Weapon of app publisher

Some tactics to control the uninstall rate of your mobile app

How to Control Uninstall Rate?

How to use video for app marketing ?

How to use Video for App Marketing

You can use updates to promote your own app. Here are some ways to do that

How to use updates to promote your App

Some of the non android app stores have a large number of users and you can release an APK to get users from these app stores

How to use non Android App Stores?

A comprehensive list of non android and non iOS app stores that you can use for your app distribution

List of Major App Stores- Non Android and Non iOS
2 pages

Some ideas to create more loyal and organic users for your app and convert the non loyal users to loyal users

How to create more loyal and organic users?
Common Mistakes in App Marketing
5 Lectures 13:27

You can Learn from our mistakes. A section that covers common mistakes that we did so that you wont repeat the same mistakes when you do the app marketing

Introduction - Learn from Mistakes

Common Mistakes in App Marketing like running after the ranks and using traditional online marketing methods

Mistake Set #1 - Common Mistakes in App Advertising

Mistakes happen often when you try to target the right audience. Some of the common mistakes in app audience targeting

Mistake Set #2 - Targeting Mistakess - Too wide or too narrow Targeting

Mistake Set #3 - Not focusing on new user experience

Mistake Set #4 - Tracking the right metrics in non real time
Closing Thoughts
1 Lecture 03:27
Closing Thoughts
About the Instructor
App Marketing Academy
4.1 Average rating
12 Reviews
399 Students
1 Course
App Marketing Academy - Mobile App Marketing Specialists


We are App Marketing Academy - Mobile App Marketing Specialists

We are a Mobile App Marketing Agency committed to providing app marketing training for mobile app developers, marketers and digital marketing teams . AWe have helped over 20+ companies and over 50 individuals market their apps successfully in android and iOS App Stores.

The founders of App Marketing Academy have nearly 10 years of high performance digital marketing experience. Our strong belief is that anyone can become an app marketing ninja provided the training is from the right source. We have marketed apps across various segments like kids , education , healthcare , travel , utility, wedding planning and so son and It is this diverse experience that have been packed together in this course in an easily understandable format which makes it easy for students to digest information on mobile app marketing