Mobile App Marketing - How I got 10 Millon+ App Installs

The Complete Mobile App Marketing Course covering practical tips , tricks and hacks to reach a million+ app Installs
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  • Lectures 51
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description


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What are the requirements?

  • Need a Computer (Mac or PC)
  • Has a mobile app idea and is ready to start development
  • Has developed an android mobile app
  • You have an existing app which you want to grow
  • Knows basic Google Analytics
  • Interested in app marketing and development.
  • Interested in mobile app attribution and consumer behavior

What am I going to get from this course?

  • Market & Promote an android mobile app
  • Learn about common mistakes in Mobile App Marketing
  • Learn to Track Mobile App Marketing ROI
  • Learn about app store optimisation
  • Learn to use website for app marketing
  • Learn about getting more reviews and ratings
  • Learn about incent , non incent and paid mobile app marketing methods
  • Learn common mobile app marketing terminologies and metrics to track

What is the target audience?

  • App Marketers
  • App Developers
  • Digital Marketers
  • Digital Marketing Agencies
  • Growth Hackers
  • Any one who wants to market the app
  • Product Managers
  • Mobile app Startups

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Mobile Apps are the Future
05:46

Introduction to the course , target audience and what to expect from the course

The importance of Mobile App Marketing
Preview
04:45
03:47

How to do Market Research for your mobile app

Section 2: Pre - Launch - Setting up the Basics for App Marketing
05:09

Why it is important to have a website before you start working on your mobile app and how to create a website

2 pages

A checklist for your pre launch mobile app marketing

04:29

You need to set up tracking before you launch the app and details of some of the tools that can be used for tracking the mobile app

04:11

Details of some of the platforms that can be used to benchmark yourselves against the competition

02:13

Details of a checklist from Google for your Android Mobile App Launch

05:08

Some ideas for getting early beta users for your mobile app

06:40

Presss Releases are very important while you are launching a mobile app. This lecture has a list of resources that can help you while doing press releases

Section 3: Perfecting Organic App Discovery in Android App Store
06:15

Best Practices for App Store optimisation and to rank your mobile app in organic app store search

03:30

Best Practices for your App Store Icon and how to capture attention from your icons

01:33

Good , Clear Screenshots can give you a lot of organic reach and some tactics to use and create great screenshots

01:49

How to create a great video for your mobile app

00:58

How you can measure the success if your app discovery options

Practice Activity- Write/ Modify your App Store Decription
Article
Section 4: How to use your website for Mobile App Marketing
04:02

How to create and set up an app download page in your website

02:24

How can an interstitial page help you for app marketing and increase organic downloads

01:49

Are you using your website header and footer? How can you maximise these spots for app downloads?

02:04

How you can use a direct link to app store and get a download with less distractions

03:04

Where exactly are you promoting the mobile app ? Promote it in moment of truths so that users will download the same

Section 5: How to get more App Ratings and Reviews?
04:37

Userstanding app store ratings and why ratings matter?

03:11

How to get more ratings - tactics and strategies?

02:49

Why it is difficult to get more reviews and why reviews matter to get more app downloads?

02:02

Why you should not ask for ratings and reviews in the normal way?. Use Private feedback loop to get negative feedback and get positive reviews

01:54

Best Practices - When to ask & how to respond to app reviews so that it will have a positive impact on all users?

03:20

How to respond to negative reviews and win over the potential users?

02:41

A ready made template to respond to negative reviews in app store?

Practice Exercise - Respond to negative reviews
Article
02:05

Some Tools to automate app review related work

Section 6: Paid Channels for Mobile App Marketing & User Acquisition
05:15

Paid Incent Networks can be useful to climb up the rank charts and boost your app downloads in the initail days and here are some ways by which you can do the same

2 pages

Here is a list of paid incent channels that can be useful to you while you are marketing your app

02:29

Difference between incent and non incent channels in app marketing

03:58

How to use Burst Campaigns in app marketing

Section 7: Building Deep Links for your Mobile App
03:53

What is deep linking and why it is important?

02:55

A Small lecture with relevant guidelines from Google on creating an Android deep linking structure

How to measure Success
07:47
Facebook , Twitter & DeepLinking Landscape
02:38
Section 8: App Marketing Optimisation
06:49

Reviews is a golden mine for getting more information from users. How to use review mining to get more ideas for app optimisation?

06:49

Some tactics to control the uninstall rate of your mobile app

04:19

How to use video for app marketing ?

01:35

You can use updates to promote your own app. Here are some ways to do that

01:12

Some of the non android app stores have a large number of users and you can release an APK to get users from these app stores

2 pages

A comprehensive list of non android and non iOS app stores that you can use for your app distribution

01:31

Some ideas to create more loyal and organic users for your app and convert the non loyal users to loyal users

Section 9: Common Mistakes in App Marketing
01:15

You can Learn from our mistakes. A section that covers common mistakes that we did so that you wont repeat the same mistakes when you do the app marketing

06:41

Common Mistakes in App Marketing like running after the ranks and using traditional online marketing methods

02:37

Mistakes happen often when you try to target the right audience. Some of the common mistakes in app audience targeting

Mistake Set #3 - Not focusing on new user experience
01:44
Mistake Set #4 - Tracking the right metrics in non real time
01:10
Section 10: Closing Thoughts
Closing Thoughts
03:27

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Instructor Biography

App Marketing Academy, App Marketing Academy - Mobile App Marketing Specialists

Hello!

We are App Marketing Academy - Mobile App Marketing Specialists

We are a Mobile App Marketing Agency committed to providing app marketing training for mobile app developers, marketers and digital marketing teams . AWe have helped over 20+ companies and over 50 individuals market their apps successfully in android and iOS App Stores.

The founders of App Marketing Academy have nearly 10 years of high performance digital marketing experience. Our strong belief is that anyone can become an app marketing ninja provided the training is from the right source. We have marketed apps across various segments like kids , education , healthcare , travel , utility, wedding planning and so son and It is this diverse experience that have been packed together in this course in an easily understandable format which makes it easy for students to digest information on mobile app marketing

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