Mobile App Marketing Masterclass

16 Killer Strategies on Marketing an App and Growing Your User Base from Zero to a Million

Created byArthur Policarpio

Last updated 2/2017

English

What you'll learn

Learn 16 of the most effective and low-cost strategies to promote an app
Learn simple, yet effective bootstrap app marketing techniques that will help you get massive numbers of app installs without straining your budget. Many of these techniques, in fact, are free!
Understand some important foundational concepts necessary for a good app marketing campaign, such as monetization models, customer lifetime value, keyword strategy, and many others

Course content

3 sections • 32 lectures • 2h 0m total length

Course Introduction1:59
Brief introduction to the course, what students expect to learn, and the methodology for teaching.
Brief Introduction to the Instructor1:40
Get to know your instructor!
How to Make the Most out of this Course4:59
Important tips and tricks to maximize your learning experience from this course.
Why You Need this Course2:43
The importance of app marketing skills in the hugely competitive app economy.

Introduction to the Section1:47
Overview of the principles that will be discussed in this section.
Keyword Strategy1:33
This lecture will discuss the importance of keyword selection in app marketing.
Choosing Your Keywords7:12
This lecture will teach you the four important steps to choose the right keywords for your app.
Exercise: Compute for the KEI and Select Your Keywords0:11
Excel template that will help you calculate for the KEI of various potential keywords.
App Monetization Models2:59
In this lecture, you will learn the five most popular monetization models for apps.
Customer Lifetime Value12:31
How much is an app customer worth to you as the owner of the app? This lecture will teach you how to properly calculate the value of each app user.
Practice: Compute for Your App's Customer Lifetime Value0:37
Practical exercise to help you compute for the lifetime value of each user of your app.
Maximum Marketing Investment per New User2:04
What is the maximum amount that you should spend on acquiring a new app user? This lecture will teach you two approaches calculating this important number.
Experimental Mindset2:00
This lecture will discuss the correct mindset you need to master in order to succeed in App Marketing.
The Lean Startup Method Applied to App Marketing2:48
The popular operating methodology for startups is very much applicable to App Marketing. In this lecture, you will learn how to use the Lean Startup methodology for App Marketing.
Conclusion: Summarize Your Pre-Launch Checklist0:35
Wrap up of your pre-launch checklist!

Introduction to Section 30:49
Overview of section 3 of this course.
Provide a Download Incentive2:10
A simple, yet market-proven way to incentivize people to download your app.
Company Partners, Employees and Friends as Early Adopters3:23
Gain early traction for your app with surefire downloads from your personal network.
App Referral Program3:53
Extremely powerful strategy that will make your app base grow organically with minimal marketing spending.
Co-Marketing3:27
Leverage on the power of strategic partnerships to grow your app business.
App Store Optimization4:56
This lecture will give an overview of App Store Optimization, and will discuss four key factors that lead to high rankings in the app stores.
Cross Promotion in All Existing Customer Touchpoints4:41
This lecture will teach you how to cross-promote your app across all of your existing customer touchpoint. You'll also be learning the most appropriate mobile call-to-action for every type of customer touchpoint.
App Ratings and Review Management6:43
Three simple yet highly effective strategies to get higher ratings and reviews in the app stores.
Make Your App Inherently Social5:12
Apps which are social at the core are more likely to exponentially grow through social sharing.
Influencer Marketing2:35
Simple, cost-efficient tactics to get social influencers to promote your app.
Conversation Marketing7:52
Low-cost techniques to insert your app into the everyday digital conversations of your target audience.
App Squad2:31
Sometimes, going non-digital is even more effective than digital for app promotion!
Guest Blogging7:01
How to leverage bloggers with high-traffic websites to drive traffic to your app download page.
Partnerships with Telecom Operators6:43
Telecom operators offer incredible opportunities to building your app business. Learn four ways to partner with telecom operators for your app.
Video Marketing0:03
Best practices for creating a fantastic app promotion video that will generate lots of views on various video distribution sites.
Facebook App Install Ads7:34
In this lecture, you will learn 5 best practices in Facebook app install marketing. Apply these best practices right away, and watch your downloads grow and your cost per install drop!
Google's Universal App Campaigns4:49
A quick look at Google's Universal App Campaigns feature, which allows app owners to promote their app across all Google properties.

Requirements

No prior knowledge or experience is necessary. This course will take you from basic, foundational concepts of app marketing, to more sophisticated and advanced strategies

Description

This course is the most comprehensive guide to mobile app marketing. If you own or manage an app - whether it be your own startup business, as an agency managing it on behalf of a brand, or as a brand owner - this course will help you scale your app business from zero users, to a million users!

I’ll be sharing with you 16 proven, highly-effective app marketing strategies - all market-tested to work with some of the biggest brands in the world. Based on my more than 14 years experience in mobile marketing, this course will help you learn the techniques of many of the biggest retail, consumer goods, startups, and mobile commerce apps around the world. I’ve helped scale the apps of clients such as McDonald’s, Krispy Kreme, DBS Bank, and many others, to millions of users and millions of dollars in app revenues.

These strategies absolutely work - they’re market tested and proven, and can fit the budget of any brand or startup. If you’re not completely happy with what you learn after taking this course, we have a money-back guarantee in place that will ensure that your course investment is protected.

Who this course is for:

Startup owners who want to dramatically scale their startups’ app user base, without straining their budgets
Media planners and buyers working for media agencies, as well as digital agencies
Digital managers working for brand clients
Brand managers who want to understand how to promote an app that their brand owns
Aspiring app entrepreneurs who are planning to launch their own startup
College or university business/marketing students who want to deepen their knowledge of app marketing and the booming app economy in order to increase their future value in the workplace, or launch their own startup

Mobile App Marketing Masterclass

What you'll learn

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Course content

Course Overview and Introductions4 lectures • 11min

Fundamental Principles of App Marketing11 lectures • 34min

The 16 App Promotion Strategies17 lectures • 1hr 14min

Requirements

Description

Who this course is for: