This course is the most comprehensive guide to mobile app marketing. If you own or manage an app - whether it be your own startup business, as an agency managing it on behalf of a brand, or as a brand owner - this course will help you scale your app business from zero users, to a million users!
I’ll be sharing with you 16 proven, highly-effective app marketing strategies - all market-tested to work with some of the biggest brands in the world. Based on my more than 14 years experience in mobile marketing, this course will help you learn the techniques of many of the biggest retail, consumer goods, startups, and mobile commerce apps around the world. I’ve helped scale the apps of clients such as McDonald’s, Krispy Kreme, DBS Bank, and many others, to millions of users and millions of dollars in app revenues.
These strategies absolutely work - they’re market tested and proven, and can fit the budget of any brand or startup. If you’re not completely happy with what you learn after taking this course, we have a money-back guarantee in place that will ensure that your course investment is protected.
Brief introduction to the course, what students expect to learn, and the methodology for teaching.
Important tips and tricks to maximize your learning experience from this course.
The importance of app marketing skills in the hugely competitive app economy.
Overview of the principles that will be discussed in this section.
This lecture will discuss the importance of keyword selection in app marketing.
This lecture will teach you the four important steps to choose the right keywords for your app.
Excel template that will help you calculate for the KEI of various potential keywords.
In this lecture, you will learn the five most popular monetization models for apps.
How much is an app customer worth to you as the owner of the app? This lecture will teach you how to properly calculate the value of each app user.
Practical exercise to help you compute for the lifetime value of each user of your app.
What is the maximum amount that you should spend on acquiring a new app user? This lecture will teach you two approaches calculating this important number.
This lecture will discuss the correct mindset you need to master in order to succeed in App Marketing.
The popular operating methodology for startups is very much applicable to App Marketing. In this lecture, you will learn how to use the Lean Startup methodology for App Marketing.
Wrap up of your pre-launch checklist!
Overview of section 3 of this course.
A simple, yet market-proven way to incentivize people to download your app.
Gain early traction for your app with surefire downloads from your personal network.
Extremely powerful strategy that will make your app base grow organically with minimal marketing spending.
Leverage on the power of strategic partnerships to grow your app business.
This lecture will give an overview of App Store Optimization, and will discuss four key factors that lead to high rankings in the app stores.
This lecture will teach you how to cross-promote your app across all of your existing customer touchpoint. You'll also be learning the most appropriate mobile call-to-action for every type of customer touchpoint.
Three simple yet highly effective strategies to get higher ratings and reviews in the app stores.
Apps which are social at the core are more likely to exponentially grow through social sharing.
Simple, cost-efficient tactics to get social influencers to promote your app.
Low-cost techniques to insert your app into the everyday digital conversations of your target audience.
Sometimes, going non-digital is even more effective than digital for app promotion!
How to leverage bloggers with high-traffic websites to drive traffic to your app download page.
Telecom operators offer incredible opportunities to building your app business. Learn four ways to partner with telecom operators for your app.
Best practices for creating a fantastic app promotion video that will generate lots of views on various video distribution sites.
In this lecture, you will learn 5 best practices in Facebook app install marketing. Apply these best practices right away, and watch your downloads grow and your cost per install drop!
A quick look at Google's Universal App Campaigns feature, which allows app owners to promote their app across all Google properties.
Arthur Policarpio is a 14-year veteran in the digital marketing industry. He is the Founder of several highly successful digital marketing companies which currently employ more than 100 full-time employees and generate millions of dollars in revenues. He founded one of the first mobile marketing agencies in Asia in 2002. He is currently the co-founder and CEO of Mobext, Inc., one of the largest mobile marketing agencies in the world. He is also the co-founder and Chairman of Snapworx Digital, a leading independent digital marketing agency based in Southeast Asia. He has spoken in numerous prestigious mobile and digital events, such as: Mobile Marketing Forum (Philippines, Vietnam, Indonesia, India), Festival of Media, Spikes, and many others. He was a member of the Grand Jury for Mobile in the 2016 Cannes Lions Advertising Festival.