Mobile App Marketing Masterclass
4.4 (112 ratings)
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Mobile App Marketing Masterclass

16 Killer Strategies on Marketing an App and Growing Your User Base from Zero to a Million
4.4 (112 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,069 students enrolled
Created by Arthur Policarpio
Last updated 2/2017
English [Auto-generated]
Current price: $12 Original price: $200 Discount: 94% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Learn 16 of the most effective and low-cost strategies to promote an app
  • Learn simple, yet effective bootstrap app marketing techniques that will help you get massive numbers of app installs without straining your budget. Many of these techniques, in fact, are free!
  • Understand some important foundational concepts necessary for a good app marketing campaign, such as monetization models, customer lifetime value, keyword strategy, and many others
View Curriculum
  • No prior knowledge or experience is necessary. This course will take you from basic, foundational concepts of app marketing, to more sophisticated and advanced strategies

This course is the most comprehensive guide to mobile app marketing.  If you own or manage an app - whether it be your own startup business, as an agency managing it on behalf of a brand, or as a brand owner - this course will help you scale your app business from zero users, to a million users!  

I’ll be sharing with you 16 proven, highly-effective app marketing strategies - all market-tested to work with some of the biggest brands in the world.   Based on my more than 14 years experience in mobile marketing, this course will help you learn the techniques of many of the biggest retail, consumer goods, startups, and mobile commerce apps around the world. I’ve helped scale the apps of clients such as McDonald’s, Krispy Kreme, DBS Bank, and many others, to millions of users and millions of dollars in app revenues.   

These strategies absolutely work - they’re market tested and proven, and can fit the budget of any brand or startup. If you’re not completely happy with what you learn after taking this course, we have a money-back guarantee in place that will ensure that your course investment is protected.

Who is the target audience?
  • Startup owners who want to dramatically scale their startups’ app user base, without straining their budgets
  • Media planners and buyers working for media agencies, as well as digital agencies
  • Digital managers working for brand clients
  • Brand managers who want to understand how to promote an app that their brand owns
  • Aspiring app entrepreneurs who are planning to launch their own startup
  • College or university business/marketing students who want to deepen their knowledge of app marketing and the booming app economy in order to increase their future value in the workplace, or launch their own startup
Compare to Other App Marketing Courses
Curriculum For This Course
32 Lectures
Course Overview and Introductions
4 Lectures 11:21

Brief introduction to the course, what students expect to learn, and the methodology for teaching.

Preview 01:59

Get to know your instructor!

Preview 01:40

Important tips and tricks to maximize your learning experience from this course.

How to Make the Most out of this Course

The importance of app marketing skills in the hugely competitive app economy.

Why You Need this Course
Fundamental Principles of App Marketing
11 Lectures 34:17

Overview of the principles that will be discussed in this section.

Introduction to the Section

This lecture will discuss the importance of keyword selection in app marketing.

Keyword Strategy

This lecture will teach you the four important steps to choose the right keywords for your app.

Preview 07:12

Excel template that will help you calculate for the KEI of various potential keywords.

Exercise: Compute for the KEI and Select Your Keywords

In this lecture, you will learn the five most popular monetization models for apps.

App Monetization Models

How much is an app customer worth to you as the owner of the app? This lecture will teach you how to properly calculate the value of each app user.

Customer Lifetime Value

Practical exercise to help you compute for the lifetime value of each user of your app.

Practice: Compute for Your App's Customer Lifetime Value

What is the maximum amount that you should spend on acquiring a new app user? This lecture will teach you two approaches calculating this important number.

Maximum Marketing Investment per New User

This lecture will discuss the correct mindset you need to master in order to succeed in App Marketing.

Experimental Mindset

The popular operating methodology for startups is very much applicable to App Marketing. In this lecture, you will learn how to use the Lean Startup methodology for App Marketing.

The Lean Startup Method Applied to App Marketing

Wrap up of your pre-launch checklist!

Conclusion: Summarize Your Pre-Launch Checklist
The 16 App Promotion Strategies
17 Lectures 01:14:25

Overview of section 3 of this course.

Introduction to Section 3

A simple, yet market-proven way to incentivize people to download your app.

Preview 02:10

Gain early traction for your app with surefire downloads from your personal network.

Company Partners, Employees and Friends as Early Adopters

Extremely powerful strategy that will make your app base grow organically with minimal marketing spending.

Preview 03:53

Leverage on the power of strategic partnerships to grow your app business.


This lecture will give an overview of App Store Optimization, and will discuss four key factors that lead to high rankings in the app stores.

Preview 04:56

This lecture will teach you how to cross-promote your app across all of your existing customer touchpoint.  You'll also be learning the most appropriate mobile call-to-action for every type of customer touchpoint.

Cross Promotion in All Existing Customer Touchpoints

Three simple yet highly effective strategies to get higher ratings and reviews in the app stores.

App Ratings and Review Management

Apps which are social at the core are more likely to exponentially grow through social sharing.

Make Your App Inherently Social

Simple, cost-efficient tactics to get social influencers to promote your app.

Influencer Marketing

Low-cost techniques to insert your app into the everyday digital conversations of your target audience.

Conversation Marketing

Sometimes, going non-digital is even more effective than digital for app promotion!

App Squad

How to leverage bloggers with high-traffic websites to drive traffic to your app download page.

Guest Blogging

Telecom operators offer incredible opportunities to building your app business.  Learn four ways to partner with telecom operators for your app.

Partnerships with Telecom Operators

Best practices for creating a fantastic app promotion video that will generate lots of views on various video distribution sites.

Video Marketing

In this lecture, you will learn 5 best practices in Facebook app install marketing. Apply these best practices right away, and watch your downloads grow and your cost per install drop!

Facebook App Install Ads

A quick look at Google's Universal App Campaigns feature, which allows app owners to promote their app across all Google properties. 

Google's Universal App Campaigns
About the Instructor
Arthur Policarpio
4.4 Average rating
112 Reviews
10,069 Students
1 Course
Digital Entrepreneur with 10,000+ Students Online

Arthur Policarpio is a 14-year veteran in the digital marketing industry.  He is the Founder of several highly successful digital marketing companies which currently employ more than 100 full-time employees and generate millions of dollars in revenues. He founded one of the first mobile marketing agencies in Asia in 2002.  He is currently the co-founder and CEO of Mobext, Inc., one of the largest mobile marketing agencies in the world.  He is also the co-founder and Chairman of Snapworx Digital, a leading independent digital marketing agency based in Southeast Asia.  He has spoken in numerous prestigious mobile and digital events, such as: Mobile Marketing Forum (Philippines, Vietnam, Indonesia, India), Festival of Media, Spikes, and many others.  He was a member of the Grand Jury for Mobile in the 2016 Cannes Lions Advertising Festival.