Marketing Strategy Made Simple

A simplified, fun, and useful course in marketing and branding that is designed for non-marketing people.
12 reviews
TAUGHT BY
  • Michael Chatfield Brand strategist, Educator, Marketing Prof

    PRO Director at Miami Ad School NYC.

    Former advertising strategic planner at Partners + Napier New York 6yrs.

    Currently residing in New York, NY.  

    I also teach at RIT, Niagara University MBA Program, and Miami Ad School in Brooklyn. 

    I'm obsessed with creativity, technology, and marketing!  

    http://www.linkedin.com/in/michaelchatfield

WHAT'S INSIDE
  • Lifetime access to 31 lectures
  • 2+ hours of high quality content
  • A community of 600+ students learning together!
  • 850+ discussions
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Marketing Strategy Made Simple

A simplified, fun, and useful course in marketing and branding that is designed for non-marketing people.
12 reviews

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COURSE DESCRIPTION

    • Over 31 lectures and 2.5 hours of content!

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CURRICULUM

  • SECTION 1:
    My First Section
  • 1
    Welcome to MKG 631!
    Text
    I'm thrilled that you have made it this far.   Welcome to summer.  Welcome to the online course.  And welcome to Udemy.   I am really excited to use this new technology to help us learn together, sharing our ideas and feelings about marketing.   This is an experiment in a sense - we've never used Ud…
  • 2
    Course Syllabus: MKG 631 Online - Chatfield
    5 pages
  • 3
    Seth Godin: Purple Cow DUE WED 7/11
    18:58

    Intro to the idea of Purple Cow, how to stand out and transform your business by being remarkable. 

    QUESTION:

    What do you personally feel was the most inspiring thing that Seth said in his lecture?  Why?  

    COMMENT IN THE Q&A TOOL TO EARN FULL POINTS FOR THIS LESSON. 

    More Seth Godin content available here:

    http://tiny.cc/p542gw

  • 4
    Lesson 2 - Intro to Marketing ASSIGNMENTS DUE WED 7/18
    Text
    Three tasks this week: 1)  Review the slide show. 2)  Complete the following 2-part assignment and send me to me via EMAIL - mchatfield@niagara.edu   - I will post my favorites on Udemy.  a) Write your own 1-sentence definition of marketing using your own simple terms.  Simpler the better.   b) Can…
  • 5
    Lesson 2: Intro To Marketing
    17 slides

    Let's explain marketing using simple terms.   

    1)  Review the slide show.

    2)  Complete the following assignments and send me to me via EMAIL - mchatfield@niagara.edu   - I will post my favorites on Udemy. 

    a) Write your own 1-sentence definition of marketing using your own simple terms.  Simpler the better.   

    b) Can you name one company or brand that you have a relationship with? 

    3) Watch the 3 videos posted today: "How to Sell Soap" (viral marketing), "Marketing Concepts Explained in Two Minutes (a humorous one), and "Influencers" (very cool).   

  • 6
    How to sell soap - a quick explanation of viral marketing
    02:19
  • 7
    Marketing Concepts in Two Minutes - a humorous explanation
    01:54

    Just for fun.

  • 8
    INFLUENCERS FULL VERSION
    13:56

    This movie is very cool.  You will enjoy it. 

  • 9
    ASSIGNMENT: INTERACTIVE TASK DUE WED 7/25
    Text
    Are you ready for an interactive assignment?  Get excited!   Here's the task.  Based on what we've learned so far, I want you to go out into the field (the real world) and find an example of great marketing.   It could be a billboard, a great sale at the mall, or anything else that catches your eye!…
  • 10
    Brand RMX : EPISODE 1 part 1/2 on Vimeo
    04:52

    Watch this video.  Sets up our lesson on branding.   Part 1 of 2. 

  • 11
    Brand RMX : EPISODE 1 pt 2/2 on Vimeo
    06:55

    Part 2 of Brand RMX

  • 12
    What is a brand?
    03:13
  • 13
    TASK: Keeping "brands" top of mind
    Text
    This is a simple task.   Odds are at some point this week you will find yourself shopping.   It may be at Wegmans.  It may be at the Galleria Mall.  Maybe a mini mart.  Maybe Lower Level Gallagher Center Snack Bar. I want you to be aware of the brands you see while you are shopping this week.  I wan…
  • 14
    What makes a great brand?
    05:38
  • 15
    Brand equity - why it matters
    04:50
  • 16
    Air Jordan XXI Commercial
    01:00

    1 of 2... my favorite Air Jordan ads of all time. 

  • 17
    Air Jordan: Failure
    00:31

    2 of 2:  This one's my favorite. 

  • 18
    (Optional) Cirque Du Soleil - Global Branding Documentary
    39:03

    I thought this was an interesting look into the brand, from a global perspective.  It explores the brand from many different perspectives.  Watch at your leisure, this is optional for the course. 

  • 19
    The perceptual gap
    02:39

    Managing the gap between brand promise and reputation.

  • 20
    Mac vs PC - Brand Personalities collide
    07:40

    Iconic ads from Apple.  This is what brand personality is all about. 

  • 21
    Dos Equis: The Most Interesting Man In The World
    00:33
  • 22
    Allstate mayhem commercial
    00:31
  • 23
    Brand personality
    02:38

    Let's explore brand personality. 

  • 24
    Functional vs Emotional benefits of brands
    02:48
  • 25
    Corona - Emotional benefit = Escape
    00:31
  • 26
    Final video lesson: Personal Branding - What do you stand for?
    02:24
  • 27
    Personal Branding - What do you stand for?
    04:12
  • 28
    Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape
    15:27

    This guy is crazy but I love him.  Hopefully he won't offend any of you... but he's certainly smart, successful, and inspiring!  

  • 29
    FINAL EXAM - DUE WED 8/8
    Text
    http://www.surveymonkey.com/s/HZ6JDPY It's simple.  Click the link above to take the final exam for the course.   I hope you've enjoyed our exploration of marketing and branding.    If you've completed all assignments and watched all of the lessons, you will receive an excellent grade in this course…
  • 30
    MANDATORY NU COURSE EVALUATION
    Text
    http://apps.niagara.edu/survey/index.php?sid=49729   Please click the link above to take the mandatory standard NU course evaluation. Thank you! 
  • 31
    What is Integrated Advertising?
    03:41

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RATING

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REVIEWS

  • Teresa_Lepiane
    Marketing made Simple

    Very easy to understand the Marketing Concepts taught in this course. Would highly recommend course.

  • Anastassia Doll
    Very insightful discussions about Marketing and Branding

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