PRO Director at Miami Ad School NYC.
Former advertising strategic planner at Partners + Napier New York 6yrs.
Currently residing in New York, NY.
I also teach at RIT, Niagara University MBA Program, and Miami Ad School in Brooklyn.
I'm obsessed with creativity, technology, and marketing!
Take your courses with you and learn anytime, anywhere.
Learn and practice real-world skills and achieve your goals.
Intro to the idea of Purple Cow, how to stand out and transform your business by being remarkable.
What do you personally feel was the most inspiring thing that Seth said in his lecture? Why?
COMMENT IN THE Q&A TOOL TO EARN FULL POINTS FOR THIS LESSON.
More Seth Godin content available here:
Let's explain marketing using simple terms.
1) Review the slide show.
2) Complete the following assignments and send me to me via EMAIL - firstname.lastname@example.org - I will post my favorites on Udemy.
a) Write your own 1-sentence definition of marketing using your own simple terms. Simpler the better.
b) Can you name one company or brand that you have a relationship with?
3) Watch the 3 videos posted today: "How to Sell Soap" (viral marketing), "Marketing Concepts Explained in Two Minutes (a humorous one), and "Influencers" (very cool).
Just for fun.
This movie is very cool. You will enjoy it.
Watch this video. Sets up our lesson on branding. Part 1 of 2.
Part 2 of Brand RMX
1 of 2... my favorite Air Jordan ads of all time.
2 of 2: This one's my favorite.
I thought this was an interesting look into the brand, from a global perspective. It explores the brand from many different perspectives. Watch at your leisure, this is optional for the course.
Managing the gap between brand promise and reputation.
Iconic ads from Apple. This is what brand personality is all about.
Let's explore brand personality.
This guy is crazy but I love him. Hopefully he won't offend any of you... but he's certainly smart, successful, and inspiring!
Very easy to understand the Marketing Concepts taught in this course. Would highly recommend course.