Marketing Strategy Made Simple

A simplified, fun, and useful course in marketing and branding that is designed for non-marketing people.
Instructed by Michael Chatfield
  • Lectures 31
  • Video 3 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

Course Description

What am I going to get from this course?

  • Over 31 lectures and 2.5 hours of content!

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: My First Section
Text
I'm thrilled that you have made it this far.   Welcome to summer.  Welcome to the online course.  And welcome to Udemy.   I am really excited to use this new technology to help us learn together, sharing our ideas and feelings about marketing.   This is an experiment in a sense - we've never used Ud…
Course Syllabus: MKG 631 Online - Chatfield
5 pages
18:58

Intro to the idea of Purple Cow, how to stand out and transform your business by being remarkable. 

QUESTION:

What do you personally feel was the most inspiring thing that Seth said in his lecture?  Why?  

COMMENT IN THE Q&A TOOL TO EARN FULL POINTS FOR THIS LESSON. 

More Seth Godin content available here:

http://tiny.cc/p542gw

Text
Three tasks this week: 1)  Review the slide show. 2)  Complete the following 2-part assignment and send me to me via EMAIL - mchatfield@niagara.edu   - I will post my favorites on Udemy.  a) Write your own 1-sentence definition of marketing using your own simple terms.  Simpler the better.   b) Can…
17 slides

Let's explain marketing using simple terms.   

1)  Review the slide show.

2)  Complete the following assignments and send me to me via EMAIL - mchatfield@niagara.edu   - I will post my favorites on Udemy. 

a) Write your own 1-sentence definition of marketing using your own simple terms.  Simpler the better.   

b) Can you name one company or brand that you have a relationship with? 

3) Watch the 3 videos posted today: "How to Sell Soap" (viral marketing), "Marketing Concepts Explained in Two Minutes (a humorous one), and "Influencers" (very cool).   

How to sell soap - a quick explanation of viral marketing
02:19
01:54

Just for fun.

13:56

This movie is very cool.  You will enjoy it. 

Text
Are you ready for an interactive assignment?  Get excited!   Here's the task.  Based on what we've learned so far, I want you to go out into the field (the real world) and find an example of great marketing.   It could be a billboard, a great sale at the mall, or anything else that catches your eye!…
04:52

Watch this video.  Sets up our lesson on branding.   Part 1 of 2. 

06:55

Part 2 of Brand RMX

What is a brand?
03:13
Text
This is a simple task.   Odds are at some point this week you will find yourself shopping.   It may be at Wegmans.  It may be at the Galleria Mall.  Maybe a mini mart.  Maybe Lower Level Gallagher Center Snack Bar. I want you to be aware of the brands you see while you are shopping this week.  I wan…
What makes a great brand?
05:38
Brand equity - why it matters
04:50
01:00

1 of 2... my favorite Air Jordan ads of all time. 

00:31

2 of 2:  This one's my favorite. 

39:03

I thought this was an interesting look into the brand, from a global perspective.  It explores the brand from many different perspectives.  Watch at your leisure, this is optional for the course. 

02:39

Managing the gap between brand promise and reputation.

07:40

Iconic ads from Apple.  This is what brand personality is all about. 

Dos Equis: The Most Interesting Man In The World
00:33
Allstate mayhem commercial
00:31
02:38

Let's explore brand personality. 

Functional vs Emotional benefits of brands
02:48
Corona - Emotional benefit = Escape
00:31
Final video lesson: Personal Branding - What do you stand for?
02:24
Personal Branding - What do you stand for?
04:12
15:27

This guy is crazy but I love him.  Hopefully he won't offend any of you... but he's certainly smart, successful, and inspiring!  

Text
http://www.surveymonkey.com/s/HZ6JDPY It's simple.  Click the link above to take the final exam for the course.   I hope you've enjoyed our exploration of marketing and branding.    If you've completed all assignments and watched all of the lessons, you will receive an excellent grade in this course…
Text
http://apps.niagara.edu/survey/index.php?sid=49729   Please click the link above to take the mandatory standard NU course evaluation. Thank you! 
What is Integrated Advertising?
03:41

Instructor Biography

Michael Chatfield , Brand strategist, Educator, Marketing Prof

PRO Director at Miami Ad School NYC.

Former advertising strategic planner at Partners + Napier New York 6yrs.

Currently residing in New York, NY.  

I also teach at RIT, Niagara University MBA Program, and Miami Ad School in Brooklyn. 

I'm obsessed with creativity, technology, and marketing!  

http://www.linkedin.com/in/michaelchatfield

Join the biggest student community

7,000,000

Hours of video content

26,000,000

Course Enrollments

7,100,000

Students

Reviews

Average Rating
4.3
Details
  1. 5 Stars
    7
  2. 4 Stars
    3
  3. 3 Stars
    1
  4. 2 Stars
    1
  5. 1 Stars
    0
    • Teresa_Lepiane

    Marketing made Simple

    Very easy to understand the Marketing Concepts taught in this course. Would highly recommend course.

    • Anastassia Doll

    Very insightful discussions about Marketing and Branding

Ready to start learning?
Enroll for free now