Mixergy produced the "Lean Launch Guide" below. We thought this was such a good resource that we included it in Startup University.
Mixergy produces high quality interviews with experienced entrepreneurs to share their startup stories. Mixergy has had incredible people on including Paul Graham, Tim Ferriss, Naval Ravikant, and more to give in depth interviews about their startups. Below is a guide about lean launching compiled from Eric Ries, Hiten Shah, Christian Owens, and Eric Stevens interviews with Andrew Warner the founder of Mixergy.
Andrew Warner's Message:
What product do you want to launch?
When I surveyed my audience of entrepreneurs on Mixergy, they told me their biggest challenge was creating products that don't take forever to launch and won't suck up capital before turning a profit.
So I put together 4 interviews with the people whose guidance I turn to when I need to launch a new project. Then I made each interview actionable.
I hired a writer to tightly edit the transcripts of each program into a guide that will change forever the way you create new products. It will give you a framework for launching leanly. And it will empower your customers to show you how to improve your product and make it irresistible.
Tightly-edited, highly-focused transcripts
Each one is designed to be read like a book and comes from an entrepreneur that I consider an authority on the topic.
40 action points, compiled from the interviews
No need to hunt through each interview to figure out how to take immediate action. The key steps are outlined for you.
Remastered MP3 of each interview
No commercials and the audio has been rebalanced for smooth sound quality.
Christian Owens was just 16 years old when he earned his first million dollars from his company, Mac Bundle Box, a site that sells bundles of Mac sotware at a deeply discounted price. I invited him to Mixergy to talk about how he did it by starting with a simple but clever one-page Web site.
Christian Owens is a student and entrepreneur from the UK.
Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. Eric co-founded IMVU and is the author of Startup Lessons Learned.
This guide includes:
Eric Stephens helps Internet companies improve users’ experiences. In this interview he teaches how to design an intuitive experience for Web sites using listening labs, one-on-one sessions that make it possible to watch and listen to an ideal user as he or she navigates the Web. At the time of this interview Stephens was helping Mahalo create a new search engine. Since then, he has become a product manager at Etsy.
Hiten Shah is the CEO and co-founder of KISSMetrics, which makes analytics tools that provide actionable data. Previously, he ran a consulting company called ACS, whose profits he invested into a few failed products. I invited him to talk openly about what he learned from those failed launches.