Startup University: Mixergy's The Lean Launch Guide

Mixergy produced the "Lean Launch Guide" below. We thought this was such a good resource that we included it in Startup
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  • Lectures 8
  • Length 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 12/2010 English

Course Description

Mixergy produced the "Lean Launch Guide" below. We thought this was such a good resource that we included it in Startup University.

Mixergy produces high quality interviews with experienced entrepreneurs to share their startup stories. Mixergy has had incredible people on including Paul Graham, Tim Ferriss, Naval Ravikant, and more to give in depth interviews about their startups. Below is a guide about lean launching compiled from Eric Ries, Hiten Shah, Christian Owens, and Eric Stevens interviews with Andrew Warner the founder of Mixergy.

Andrew Warner's Message:

What product do you want to launch?

When I surveyed my audience of entrepreneurs on Mixergy, they told me their biggest challenge was creating products that don't take forever to launch and won't suck up capital before turning a profit.

So I put together 4 interviews with the people whose guidance I turn to when I need to launch a new project. Then I made each interview actionable.

I hired a writer to tightly edit the transcripts of each program into a guide that will change forever the way you create new products. It will give you a framework for launching leanly. And it will empower your customers to show you how to improve your product and make it irresistible.

What's included

Tightly-edited, highly-focused transcripts
Each one is designed to be read like a book and comes from an entrepreneur that I consider an authority on the topic.

40 action points, compiled from the interviews
No need to hunt through each interview to figure out how to take immediate action. The key steps are outlined for you.

Remastered MP3 of each interview
No commercials and the audio has been rebalanced for smooth sound quality.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: My First Section


Christian Owens was just 16 years old when he earned his first million dollars from his company, Mac Bundle Box, a site that sells bundles of Mac sotware at a deeply discounted price. I invited him to Mixergy to talk about how he did it by starting with a simple but clever one-page Web site.

Christian Owens is a student and entrepreneur from the UK.

He founded The Dream Network, a network of businesses including Branchr Advertising, The Dream Apps, and Mac Bundle Box



24 pages


This guide includes:
  • How Owen reached a million dollars in sales as a teenager by launching leanly
  • The first thing you should create as soon as you have an idea
  • Why you need to accept that your first version is better off ugly
  • How to run the "inspiration marathon"
  • The one thing you need to do to get partnerships -- even before you launch



Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. Eric co-founded IMVU and is the author of Startup Lessons Learned.

27 pages

This guide includes:


  • The one thing you must do before launching
  • The simple way you can fix a bad launch
  • How to predict what happens after you launch
  • The most powerful piece of data you can get
  • How you can create and sell "magic"
  • Why you should not change your product if people don't like it
  • Why you should be uncomfortable with what you launch



Eric Stephens helps Internet companies improve users’ experiences. In this interview he teaches how to design an intuitive experience for Web sites using listening labs, one-on-one sessions that make it possible to watch and listen to an ideal user as he or she navigates the Web. At the time of this interview Stephens was helping Mahalo create a new search engine. Since then, he has become a product manager at Etsy.

20 pages


This guide includes:
  • How to get users to give you input you can actually act on
  • A simple way for figuring out exactly why customers are not doing what you expected
  • How to "spy" on your competitors to see why their businesses work and what you can do better
  • A cheap way for getting users to help you understand what to launch



Hiten Shah is the CEO and co-founder of KISSMetrics, which makes analytics tools that provide actionable data. Previously, he ran a consulting company called ACS, whose profits he invested into a few failed products. I invited him to talk openly about what he learned from those failed launches.

23 pages


This guide includes:
  • How Hiten lost hundreds of thousands of dollars on bad launches before discovering the profitable launch method
  • The big mistakes you absolutely must avoid
  • Why you need to create a "ghetto launch" -- and how to do it
  • How to build your "minimum viable product"
  • The secret to finding your first customers
  • What to do with your competitors


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Instructor Biography

Andrew Warner, Founder of Mixergy

Hi, I’m Andrew Warner. In my 20s, I used credit cards and ingenuity

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