30-minute MBA in Branding
3.9 (28 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,321 students enrolled

30-minute MBA in Branding

Learn from a former brand manager at Sony with a Kellogg MBA
3.9 (28 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,321 students enrolled
Last updated 10/2017
English
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Current price: $11.99 Original price: $19.99 Discount: 40% off
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This course includes
  • 31 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand branding at an MBA level
Requirements
  • Moderate level of understanding marketing and branding
Description

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding branding. If you sell marketing services, this will give you a sophisticated edge over other marketers. If you’re a marketing manager, this will give you a strategic understanding of the role of branding. This course focuses specifically on branding – both brand strategy and brand tactics such as design. This is not a course on advertising, marketing strategy at large, graphic design, or digital marketing. This course is built on my personal experience developing and marketing brands, my academic experience, and research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands.


Who this course is for:
  • Marketers, marketing consultants, marketing managers
Course content
Expand all 24 lectures 31:11
+ Brand tactics
12 lectures 18:07
Brand design
02:52
Brand design example
02:11
Logo evolution example
00:51
Tactical evolution and sequels
01:19
Brand sounds example
00:31
Brand sounds
01:35
Brand naming
01:14
Motto / slogan
00:55
Brand extensions
01:21
Brand architecture
01:37
The consumer journey, go-to-market
01:29
Research, metrics, and advertising
02:12