Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA-level of understanding branding. If you sell marketing services, this will give you a sophisticated edge over other marketers. If you’re a marketing manager, this will give you a strategic understanding of the role of branding. This course focuses specifically on branding – both brand strategy and brand tactics such as design. This is not a course on advertising, marketing strategy at large, graphic design, or digital marketing. This course is built on my personal experience developing and marketing brands, my academic experience, and research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands.
You won’t see “brands” in the 4Ps because the 4Ps is a dated framework
List of marketing tactics.
MBA from the Kellogg School of Management
Former global brand manager at Sony PlayStation
Former marketing lead at Ironclad Games & Flame Design
Taught numerous courses on marketing
Studied business at the Mount Allison University, Saint Mary's University, and BI Norwegian Business School
Executive leadership training at Columbia University
Consulted for many companies large and small
Former Division Governor and board member for nonprofits