Mini MBA in Branding
5.0 (1 rating)
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Mini MBA in Branding

Learn from a former brand manager at Sony with a Kellogg MBA
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Dekker Fraser
Last updated 7/2017
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 32 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand branding at an MBA level
View Curriculum
Requirements
  • Moderate level of understanding marketing and branding
Description

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA-level of understanding branding. If you sell marketing services, this will give you a sophisticated edge over other marketers. If you’re a marketing manager, this will give you a strategic understanding of the role of branding. This course focuses specifically on branding – both brand strategy and brand tactics such as design. This is not a course on advertising, marketing strategy at large, graphic design, or digital marketing. This course is built on my personal experience developing and marketing brands, my academic experience, and research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands.

You won’t see “brands” in the 4Ps because the 4Ps is a dated framework

List of marketing tactics.

Who is the target audience?
  • Marketers, marketing consultants, marketing managers
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Curriculum For This Course
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Introduction
1 Lecture 01:12
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Brand tactics
12 Lectures 18:07
Brand design
02:52

Brand design example
02:11

Logo evolution example
00:51

Tactical evolution and sequels
01:19

Brand sounds example
00:31

Brand sounds
01:35

Brand naming
01:14

Motto / slogan
00:55

Brand extensions
01:21

Brand architecture
01:37

The consumer journey, go-to-market
01:29

Research, metrics, and advertising
02:12
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Appendix
1 Lecture 02:00
Resources
02:00
About the Instructor
Dekker Fraser
5.0 Average rating
0 Reviews
2 Students
1 Course
Global Brand Manager with a Kellogg MBA

MBA from the Kellogg School of Management
Former global brand manager at Sony PlayStation
Former marketing lead at Ironclad Games & Flame Design
Taught numerous courses on marketing
Studied business at the Mount Allison University, Saint Mary's University, and BI Norwegian Business School
Executive leadership training at Columbia University
Consulted for many companies large and small
Former Division Governor and board member for nonprofits