Million Dollar Instructor
3.0 (3 ratings)
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Million Dollar Instructor

The Most Comprehensive Playbook of How to Develop and Grow a Successful Online Course
3.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25 students enrolled
Last updated 6/2015
Price: $30
30-Day Money-Back Guarantee
  • 5.5 hours on-demand video
  • 14 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Narrow into your course value proposition and test demand
  • Know the correct way to price, launch and grow your course
  • Know the step-by-step process to create compelling content
  • Create, market, and sell a top producing course
View Curriculum
  • A computer and internet connection

Million Dollar Instructor is the comprehensive set of video lessons that takes you behind the scenes of the best practices and tactics of "teacher entrepreneurs," a growing segment of internet entrepreneurs.

With the shift to online education, these ordinary people, are converting their knowledge on almost any topic into $10,000's or in some case over a $100,000's of dollars in income every month.

In this course, you'll be led by John Nichols and Eliot Arntz, Founders of the independent online school Bitfountain. They'll take you from their humble beginnings to enormous success – since April this year, John and Eliot have produced courses which have generated over $2M in revenue.

They will be joined by Ankur Nagpal and Conrad Wadowski, Founders of the online course-hosting platform Fedora who in the past year has helped over 1,000 instructors sell online courses. Having seen 4k+ courses on their platform, they break down what makes a best-selling course stand out from the noise.

You may have a variety of goals before coming into this course – to help grow your audience, make income in your spare time, or dive into becoming your own "teacher entrepreneur."

In this course you will learn

Every step you need to launch your course - you'll define your course concept, test your concept, develop content and bring your course to the most primed markets. We'll focus in on the problem holding you back. We'll dig into:

Phase 1: How to narrow into your course value proposition and test demand

How to come up with and define a killer course idea based on your expertise. Then, the exact steps to take to test if there's demand for what you'd like to teach.

Pre-launch marketing. You'll learn how to evaluate the success of your topic before investing time and energy much into actually producing any content.

Phase 2: The step-by-step process to develop compelling content

These lessons will also detail how to create content that's so valuable others will gladly pay for it - including video and audio content, without the need for expensive tools and software.

Just the research and scripting techniques you learn here will save you a ton of time. Afterwards, you'll learn how to create a insanely happy experience for your students.

Phase 3: How to price, launch and grow your course

This section will take you into topics such as pricing and ultimately getting your course to people who need it most. We'll go into the details and include specific pre-launch and launch landing page templates, successful email copy and lists of people and companies who can help you bring your course to an even larger audience.

This course will help you focus your marketing on the activities that have proven to be successful - we show you how to get the most out of your Blog and Email, SlideShare, Youtube, Online Forums, Deal Websites, Offline Events, Kickstarter and many more places. This exhaustive list of places is all prioritized by impact and can help instructors with or without an audience launch or expand their reach.

Later, John and Eliot, Founders at Bitfountain, reveal all the strategies which have been vital in helping them ramp up to revenue goals which include over $2M in revenue in 2014.

Phase 4: Interviews and case studies with leading teacher entrepreneurs

To round the course off, you'll get 12+ expert and over 6 hours of interviews with a hand-picked selection of successful instructors – each with their own unique approaches, strategies and tactics. Some highlights include:

  • Learn how Paul Solt and Justin Mitchel used Kickstarter to presell 6 figures worth of online courses that had not been developed.
  • See how successful author David Kadavy converted a best-selling book into a best-selling online course.
  • Watch Mattan Griffel explain how he created the #1 best selling course on Skillshare and then leveraged that into building a Y-Combinator backed company.
  • Noah Kagan set an audacious goal to make $1M from a single online course. And then beat it comfortably. Learn how he did it.
  • 30x500 co-creator, Amy Hoy who's made $1.5M helping people create online courses. Even more impressively, her students have made over $3M following her advice.
Who is the target audience?
  • Anybody interested in teaching online
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Curriculum For This Course
94 Lectures
Million Dollar Instructor
4 Lectures 13:15
Doing your course research
4 Lectures 22:03
Pick an aggressive launch date

Create your rough outline

Understand the different forms of content

Creating quality content
Choose your course content mix
4 Lectures 18:06

Video production background

Audio over slides

Alternative content
Put out a pre-release and start testing demand
8 Lectures 25:26
Pre-sell to test demand

Pre-release pricing strategy

How to promote your course

Get your course on BetaList

Why your promo video matters

Create a Promo video

Using ConvertKit to message your first signups

Implementing your pre-launch landing page
Defining your teaching style
9 Lectures 42:56
Your teaching mindset: Yoda I am not

Learning from Khan Academy

Developing your own teaching style

How to divide up material

Deliver on your promises

Create mini challenges

Some assignment examples

Create in-depth assignments

Create time for review
Content is king
4 Lectures 24:24
Plan out your content ahead of time

How to create a script

How to create great slides

Including other useful tools and resources
Content production
17 Lectures 53:32
Screencasting Materials

Screenflow download and install

Screenflow updating preferences and activation

How to make a screencast

Screenflow splicing, video stopping and starting

Screenflow adding media

Screenflow audio features

Screenflow video features

Screenflow screen recording features

Screenflow call out features

Screenflow annotation features

Screenflow text features

Exporting Screenflow screencasts

Video production: getting started

Video production: $50 studio

Video production: the Million Dollar Instructor set-up

Video production: full studio set-up
Get your first loyal students
3 Lectures 11:13
Turn your early adopters into evangelists

Where to network to gain first loyal students

Interacting with students
Launching Your Course
4 Lectures 40:35
Define your value proposition

Communicate your value proposition

Use your story to stand out

Case study: Get your course live
How to grow your audience
23 Lectures 01:04:07
Knowing when you're ready for growth

Growth Principle #1 - Give something valuable away for free

Growth Principle #2 - Build your email list

Build your email list exercise

Growth Principle #3 - Create a minimum viable course

Case Study: User Growth Bootcamp

Case study: Bitfountain - From initial growth to 100K potential customers

Case Study: Bitfountain - Converting potential customers into paid customers

Finding growth


Offline events



Blog and email

Your network



Social Media


Discount Forums


Ebook (Guest Lecture)

Deal websites
3 More Sections
About the Instructor
Ankur Nagpal
3.0 Average rating
3 Reviews
25 Students
1 Course
Pricing Expert

Ankur was the largest individual developer in the history of the Facebook platform, with 10,000 applications leveraging his work and a reach of upwards of 200 million users. He has been featured in numerous industry blogs as well as mainstream publications such as Business Week for earning millions of dollars on the social Internet. As a lifelong cricket fan and former international level athlete, Ankur headed up Product at Live Current Media's cricket .com and helped purchase the digital rights to the Indian Premier League from the Board of Control for Cricket in India for $50 million. In the meantime, he was pursuing a simultaneous degree in Electrical Engineering and Computer Sciences, and Economics at the University of California, Berkeley. Upon graduation, Ankur co-founded Leveraged LLC and consulted on user growth for a myriad leading companies in the consumer Internet space including Glu Mobile, Electronic Arts, Betable, Fremantle Media and GameDuell.

Conrad Wadowski
3.0 Average rating
3 Reviews
25 Students
1 Course
Course Growth Expert

I'm Conrad, Founder of the User Growth Bootcamp, the largest online school to teach startup teams and executives on growth hacking . I've been behind the launch of 1,000s of online courses and experimented with a ton of things that don't work, to figure out what actually does. Earlier, I worked on user acquisition and product for Series-A funded companies and Quotidian Ventures in NYC. I've launched products in multiple industries with work featured in WSJ, Forbes, Business Insider and ZDNet.

Mr. Eliot Arntz
4.4 Average rating
95 Reviews
742 Students
4 Courses
Master iOS Teacher

Eliot regularly teaches iOS development classes and workshops at General Assembly and guest lectures for companies and development boot camps around NYC. He also taught the inaugural class for Coalition for Queens which focused on increasing diversity in iOS development. He also coaches students in a one-on-one environment with a focus on transitioning to full time development. Eliot cofounded and organizes the iOS Office Hours meetup NYC.

In his free time he works as a contractor for startups focusing on agile development.

Find me on twitter @EliotArntz - I check my direct messages quite frequently.

Mr. John Omar
4.1 Average rating
253 Reviews
16,776 Students
7 Courses
Designer, developer, teacher at Bitfountain

John was the lead iOS developer at Fast Society and Cameo until he started Bitfountain in 2012. The apps that John has contributed to have appeared in TechCrunch, Mashable and the New York Times. At Bitfountain, John oversees all projects from a technical and strategic perspective. At Bitfountain, John has taught over 120,000 students how to code online.