Million Dollar Instructor

The Most Comprehensive Playbook of How to Develop and Grow a Successful Online Course
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  • Lectures 94
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Million Dollar Instructor is the comprehensive set of video lessons that takes you behind the scenes of the best practices and tactics of "teacher entrepreneurs," a growing segment of internet entrepreneurs.

With the shift to online education, these ordinary people, are converting their knowledge on almost any topic into $10,000's or in some case over a $100,000's of dollars in income every month.

In this course, you'll be led by John Nichols and Eliot Arntz, Founders of the independent online school Bitfountain. They'll take you from their humble beginnings to enormous success – since April this year, John and Eliot have produced courses which have generated over $2M in revenue.

They will be joined by Ankur Nagpal and Conrad Wadowski, Founders of the online course-hosting platform Fedora who in the past year has helped over 1,000 instructors sell online courses. Having seen 4k+ courses on their platform, they break down what makes a best-selling course stand out from the noise.

You may have a variety of goals before coming into this course – to help grow your audience, make income in your spare time, or dive into becoming your own "teacher entrepreneur."

In this course you will learn

Every step you need to launch your course - you'll define your course concept, test your concept, develop content and bring your course to the most primed markets. We'll focus in on the problem holding you back. We'll dig into:

Phase 1: How to narrow into your course value proposition and test demand

How to come up with and define a killer course idea based on your expertise. Then, the exact steps to take to test if there's demand for what you'd like to teach.

Pre-launch marketing. You'll learn how to evaluate the success of your topic before investing time and energy much into actually producing any content.

Phase 2: The step-by-step process to develop compelling content

These lessons will also detail how to create content that's so valuable others will gladly pay for it - including video and audio content, without the need for expensive tools and software.

Just the research and scripting techniques you learn here will save you a ton of time. Afterwards, you'll learn how to create a insanely happy experience for your students.

Phase 3: How to price, launch and grow your course

This section will take you into topics such as pricing and ultimately getting your course to people who need it most. We'll go into the details and include specific pre-launch and launch landing page templates, successful email copy and lists of people and companies who can help you bring your course to an even larger audience.

This course will help you focus your marketing on the activities that have proven to be successful - we show you how to get the most out of your Blog and Email, SlideShare, Youtube, Online Forums, Deal Websites, Offline Events, Kickstarter and many more places. This exhaustive list of places is all prioritized by impact and can help instructors with or without an audience launch or expand their reach.

Later, John and Eliot, Founders at Bitfountain, reveal all the strategies which have been vital in helping them ramp up to revenue goals which include over $2M in revenue in 2014.

Phase 4: Interviews and case studies with leading teacher entrepreneurs

To round the course off, you'll get 12+ expert and over 6 hours of interviews with a hand-picked selection of successful instructors – each with their own unique approaches, strategies and tactics. Some highlights include:

  • Learn how Paul Solt and Justin Mitchel used Kickstarter to presell 6 figures worth of online courses that had not been developed.
  • See how successful author David Kadavy converted a best-selling book into a best-selling online course.
  • Watch Mattan Griffel explain how he created the #1 best selling course on Skillshare and then leveraged that into building a Y-Combinator backed company.
  • Noah Kagan set an audacious goal to make $1M from a single online course. And then beat it comfortably. Learn how he did it.
  • 30x500 co-creator, Amy Hoy who's made $1.5M helping people create online courses. Even more impressively, her students have made over $3M following her advice.

What are the requirements?

  • A computer and internet connection

What am I going to get from this course?

  • Narrow into your course value proposition and test demand
  • Know the correct way to price, launch and grow your course
  • Know the step-by-step process to create compelling content
  • Create, market, and sell a top producing course

What is the target audience?

  • Anybody interested in teaching online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Million Dollar Instructor
Welcome! Introduce yourself here
Preview
05:59
How to be an expert
Preview
01:21
Why teaching is so awesome
Preview
03:00
How to pick your topic
02:55
Section 2: Doing your course research
Pick an aggressive launch date
05:33
Create your rough outline
04:03
Understand the different forms of content
06:04
Creating quality content
06:23
Section 3: Choose your course content mix
Screencasting
03:07
Video production background
01:36
Audio over slides
02:39
Alternative content
10:44
Section 4: Put out a pre-release and start testing demand
Pre-sell to test demand
02:03
Pre-release pricing strategy
01:28
How to promote your course
01:19
Get your course on BetaList
00:53
Why your promo video matters
00:38
Create a Promo video
01:49
Using ConvertKit to message your first signups
06:34
Implementing your pre-launch landing page
10:42
Section 5: Defining your teaching style
Your teaching mindset: Yoda I am not
03:46
Learning from Khan Academy
03:30
Developing your own teaching style
05:18
How to divide up material
05:24
Deliver on your promises
02:08
Create mini challenges
06:38
Some assignment examples
06:27
Create in-depth assignments
06:57
Create time for review
02:48
Section 6: Content is king
Plan out your content ahead of time
03:25
How to create a script
04:25
How to create great slides
13:05
Including other useful tools and resources
03:29
Section 7: Content production
Screencasting Materials
03:33
Screenflow download and install
02:19
Screenflow updating preferences and activation
02:15
How to make a screencast
02:13
Screenflow splicing, video stopping and starting
02:52
Screenflow adding media
03:46
Screenflow audio features
05:14
Screenflow video features
03:49
Screenflow screen recording features
03:09
Screenflow call out features
03:03
Screenflow annotation features
02:56
Screenflow text features
02:28
Exporting Screenflow screencasts
01:54
Video production: getting started
01:16
Video production: $50 studio
05:16
Video production: the Million Dollar Instructor set-up
05:36
Video production: full studio set-up
01:53
Section 8: Get your first loyal students
Turn your early adopters into evangelists
02:38
Where to network to gain first loyal students
04:40
Interacting with students
03:55
Section 9: Launching Your Course
Define your value proposition
11:48
Communicate your value proposition
15:19
Use your story to stand out
03:10
Case study: Get your course live
10:18
Section 10: How to grow your audience
Knowing when you're ready for growth
01:02
Growth Principle #1 - Give something valuable away for free
01:43
Growth Principle #2 - Build your email list
01:39
Build your email list exercise
01:45
Growth Principle #3 - Create a minimum viable course
03:20
Case Study: User Growth Bootcamp
05:16
Case study: Bitfountain - From initial growth to 100K potential customers
06:17
Case Study: Bitfountain - Converting potential customers into paid customers
06:43
Finding growth
03:06
Slideshare
Article
Offline events
Article
YouTube
Article
Kickstarter
Article
Blog and email
Article
Your network
Article
LinkedIn
Article
Quora
Article
Social Media
Article
Mini-Hacks
Article
Discount Forums
Article
reddit
Article
Ebook (Guest Lecture)
Article
Deal websites
Article
Section 11: How to price your courses and make money
Why you should reexamine your pricing
02:22
Price discrimination
01:42
Pricing strategy
05:44
Subscriptions
06:03
Discounting
06:22
Multiple products
05:43
Pricing hack to make more money #1
01:06
Pricing hack to make more money #2
01:11
Pricing hack to make more money #3
01:30

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Instructor Biography

Ankur Nagpal, Pricing Expert

Ankur was the largest individual developer in the history of the Facebook platform, with 10,000 applications leveraging his work and a reach of upwards of 200 million users. He has been featured in numerous industry blogs as well as mainstream publications such as Business Week for earning millions of dollars on the social Internet. As a lifelong cricket fan and former international level athlete, Ankur headed up Product at Live Current Media's cricket .com and helped purchase the digital rights to the Indian Premier League from the Board of Control for Cricket in India for $50 million. In the meantime, he was pursuing a simultaneous degree in Electrical Engineering and Computer Sciences, and Economics at the University of California, Berkeley. Upon graduation, Ankur co-founded Leveraged LLC and consulted on user growth for a myriad leading companies in the consumer Internet space including Glu Mobile, Electronic Arts, Betable, Fremantle Media and GameDuell.

Instructor Biography

Conrad Wadowski, Course Growth Expert

I'm Conrad, Founder of the User Growth Bootcamp, the largest online school to teach startup teams and executives on growth hacking . I've been behind the launch of 1,000s of online courses and experimented with a ton of things that don't work, to figure out what actually does. Earlier, I worked on user acquisition and product for Series-A funded companies and Quotidian Ventures in NYC. I've launched products in multiple industries with work featured in WSJ, Forbes, Business Insider and ZDNet.

Instructor Biography

Mr. Eliot Arntz, Master iOS Teacher

Eliot regularly teaches iOS development classes and workshops at General Assembly and guest lectures for companies and development boot camps around NYC. He also taught the inaugural class for Coalition for Queens which focused on increasing diversity in iOS development. He also coaches students in a one-on-one environment with a focus on transitioning to full time development. Eliot cofounded and organizes the iOS Office Hours meetup NYC.

In his free time he works as a contractor for startups focusing on agile development.

Find me on twitter @EliotArntz - I check my direct messages quite frequently.

Instructor Biography

Mr. John Omar, Designer, developer, teacher at Bitfountain

John was the lead iOS developer at Fast Society and Cameo until he started Bitfountain in 2012. The apps that John has contributed to have appeared in TechCrunch, Mashable and the New York Times. At Bitfountain, John oversees all projects from a technical and strategic perspective. At Bitfountain, John has taught over 120,000 students how to code online.

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