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Million Dollar Instructor is the comprehensive set of video lessons that takes you behind the scenes of the best practices and tactics of "teacher entrepreneurs," a growing segment of internet entrepreneurs.
With the shift to online education, these ordinary people, are converting their knowledge on almost any topic into $10,000's or in some case over a $100,000's of dollars in income every month.
In this course, you'll be led by John Nichols and Eliot Arntz, Founders of the independent online school Bitfountain. They'll take you from their humble beginnings to enormous success – since April this year, John and Eliot have produced courses which have generated over $2M in revenue.
They will be joined by Ankur Nagpal and Conrad Wadowski, Founders of the online course-hosting platform Fedora who in the past year has helped over 1,000 instructors sell online courses. Having seen 4k+ courses on their platform, they break down what makes a best-selling course stand out from the noise.
You may have a variety of goals before coming into this course – to help grow your audience, make income in your spare time, or dive into becoming your own "teacher entrepreneur."
In this course you will learn
Every step you need to launch your course - you'll define your course concept, test your concept, develop content and bring your course to the most primed markets. We'll focus in on the problem holding you back. We'll dig into:
Phase 1: How to narrow into your course value proposition and test demand
How to come up with and define a killer course idea based on your expertise. Then, the exact steps to take to test if there's demand for what you'd like to teach.
Pre-launch marketing. You'll learn how to evaluate the success of your topic before investing time and energy much into actually producing any content.
Phase 2: The step-by-step process to develop compelling content
These lessons will also detail how to create content that's so valuable others will gladly pay for it - including video and audio content, without the need for expensive tools and software.
Just the research and scripting techniques you learn here will save you a ton of time. Afterwards, you'll learn how to create a insanely happy experience for your students.
Phase 3: How to price, launch and grow your course
This section will take you into topics such as pricing and ultimately getting your course to people who need it most. We'll go into the details and include specific pre-launch and launch landing page templates, successful email copy and lists of people and companies who can help you bring your course to an even larger audience.
This course will help you focus your marketing on the activities that have proven to be successful - we show you how to get the most out of your Blog and Email, SlideShare, Youtube, Online Forums, Deal Websites, Offline Events, Kickstarter and many more places. This exhaustive list of places is all prioritized by impact and can help instructors with or without an audience launch or expand their reach.
Later, John and Eliot, Founders at Bitfountain, reveal all the strategies which have been vital in helping them ramp up to revenue goals which include over $2M in revenue in 2014.
Phase 4: Interviews and case studies with leading teacher entrepreneurs
To round the course off, you'll get 12+ expert and over 6 hours of interviews with a hand-picked selection of successful instructors – each with their own unique approaches, strategies and tactics. Some highlights include:
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Million Dollar Instructor|
Welcome! Introduce yourself herePreview
How to be an expertPreview
Why teaching is so awesomePreview
How to pick your topic
|Section 2: Doing your course research|
Pick an aggressive launch date
Create your rough outline
Understand the different forms of content
Creating quality content
|Section 3: Choose your course content mix|
Video production background
Audio over slides
|Section 4: Put out a pre-release and start testing demand|
Pre-sell to test demand
Pre-release pricing strategy
How to promote your course
Get your course on BetaList
Why your promo video matters
Create a Promo video
Using ConvertKit to message your first signups
Implementing your pre-launch landing page
|Section 5: Defining your teaching style|
Your teaching mindset: Yoda I am not
Learning from Khan Academy
Developing your own teaching style
How to divide up material
Deliver on your promises
Create mini challenges
Some assignment examples
Create in-depth assignments
Create time for review
|Section 6: Content is king|
Plan out your content ahead of time
How to create a script
How to create great slides
Including other useful tools and resources
|Section 7: Content production|
Screenflow download and install
Screenflow updating preferences and activation
How to make a screencast
Screenflow splicing, video stopping and starting
Screenflow adding media
Screenflow audio features
Screenflow video features
Screenflow screen recording features
Screenflow call out features
Screenflow annotation features
Screenflow text features
Exporting Screenflow screencasts
Video production: getting started
Video production: $50 studio
Video production: the Million Dollar Instructor set-up
Video production: full studio set-up
|Section 8: Get your first loyal students|
Turn your early adopters into evangelists
Where to network to gain first loyal students
Interacting with students
|Section 9: Launching Your Course|
Define your value proposition
Communicate your value proposition
Use your story to stand out
Case study: Get your course live
|Section 10: How to grow your audience|
Knowing when you're ready for growth
Growth Principle #1 - Give something valuable away for free
Growth Principle #2 - Build your email list
Build your email list exercise
Growth Principle #3 - Create a minimum viable course
Case Study: User Growth Bootcamp
Case study: Bitfountain - From initial growth to 100K potential customers
Case Study: Bitfountain - Converting potential customers into paid customers
Blog and email
Ebook (Guest Lecture)
|Section 11: How to price your courses and make money|
Why you should reexamine your pricing
Pricing hack to make more money #1
Pricing hack to make more money #2
Pricing hack to make more money #3
Ankur was the largest individual developer in the history of the Facebook platform, with 10,000 applications leveraging his work and a reach of upwards of 200 million users. He has been featured in numerous industry blogs as well as mainstream publications such as Business Week for earning millions of dollars on the social Internet. As a lifelong cricket fan and former international level athlete, Ankur headed up Product at Live Current Media's cricket .com and helped purchase the digital rights to the Indian Premier League from the Board of Control for Cricket in India for $50 million. In the meantime, he was pursuing a simultaneous degree in Electrical Engineering and Computer Sciences, and Economics at the University of California, Berkeley. Upon graduation, Ankur co-founded Leveraged LLC and consulted on user growth for a myriad leading companies in the consumer Internet space including Glu Mobile, Electronic Arts, Betable, Fremantle Media and GameDuell.
I'm Conrad, Founder of the User Growth Bootcamp, the largest online school to teach startup teams and executives on growth hacking . I've been behind the launch of 1,000s of online courses and experimented with a ton of things that don't work, to figure out what actually does. Earlier, I worked on user acquisition and product for Series-A funded companies and Quotidian Ventures in NYC. I've launched products in multiple industries with work featured in WSJ, Forbes, Business Insider and ZDNet.
Eliot regularly teaches iOS development classes and workshops at General Assembly and guest lectures for companies and development boot camps around NYC. He also taught the inaugural class for Coalition for Queens which focused on increasing diversity in iOS development. He also coaches students in a one-on-one environment with a focus on transitioning to full time development. Eliot cofounded and organizes the iOS Office Hours meetup NYC.
In his free time he works as a contractor for startups focusing on agile development.
Find me on twitter @EliotArntz - I check my direct messages quite frequently.
John was the lead iOS developer at Fast Society and Cameo until he started Bitfountain in 2012. The apps that John has contributed to have appeared in TechCrunch, Mashable and the New York Times. At Bitfountain, John oversees all projects from a technical and strategic perspective. At Bitfountain, John has taught over 120,000 students how to code online.